• 한국임상보건과학회지
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• 제8권2호
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• pp.1398-1407
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• 2020

Purpose: The purpose of this study is a technical study to understand the relationship between the recognition and performance of core basic nursing skills of nursing college students who are ahead of clinical practice, and satisfaction with their major. Method: The subjects were 208 second-year students enrolled in the four-year nursing department located in J City and C City. General characteristics, characteristics of clinical practice, and recognition of the importance of core basic nursing skills, performance, and satisfaction with majors were investigated. Descriptive statistics, t-test, analysis of variance, multiple regression analysis and IPA are performed for data analysis Results: The results are follows. The results are follows. First, the performance was lower than that of the core basic nursing skills (p<.001). As a result of comparing the importance recognition and performance of the core basic nursing items, the importance recognition was significantly compared to the performance level in all 20 items. It showed high results. Second, it was found that there was a significant positive correlation (r=.40, p<.01) with major satisfaction in core basic nursing performance. Conclusion: These results highlight the need to develop education. It is necessary to establish a learning strategy through various learning guidance methods and self-directed learning that can improve the performance of items with low performance, although recognized as important through the Core Basic Nursing IPA for nursing students who are about to practice clinical practice. It is suggested to do repeated research applied.

• 한국식품영양학회지
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• 제21권1호
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• pp.97-105
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• 2008

An IPA model was used to evaluate customer service encounters at a large food court; also the gaps between importance and performance from were also evaluated from both perspectives. The findings of this study will be applied in order to improve service quality at various large food service operations. A total of 298 customers from a large shopping mall food court completed the study questionnaire, asking them to evaluate the important and performance attributes of service. Seven underlying dimensions were identified and labeled by factor analysis: factor 1 was "safety": factor 2 "time": factor 3 "atmosphere": factor 4 "quality of food": factor 5 "menu attributes": factor 6 "comfort": and the last and seventh factor was "comprehension". As a result of IPA analysis the overall mean scores between the importance attributes and performance attributes showed significant differences by independent t-tests(p<0.001). Quadrant I was classified with unnecessary items including interior design, proper lighting, suitable chairs, and proper room temperature. In quadrant II thirteen variables showed high scores for both importance and performance, such as various menu choices, hygienic food, dishes, chairs, food court, kitchen, and employees; proper ventilation, employee kindness, waiting time to order, and received food; automatic system for ordering-serving. Quadrant III included eight variables identified as low priority, including appearance of food, nutrient content of food, proper portions, new menu, proper music, proper location of cashier, services for children and efficiency of movement. In quadrant IV six variables were included as areas to focus management's efforts, such as food taste, proper food temperature, use of safe food materials, maintenance of food quality, existence of preferred foods, and proper food prices. These results suggest that food court customers have interests that are distinct from restaurant customers and may need to be treated differently. It is anticipated that this data will be useful to the foodservice industry in order to segment customer characteristics by different dinning behaviors.

• 농업과학연구
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• 제21권2호
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• pp.92-102
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• 1994

This study examined Public Evaluation for functions of urban open space environment using a marketing strategy called Importance-Performance analysis. 12 main function attributes for urban open space environment were selected 150 respondents were sampled in Taejon city by personal interview. Ratings used mean values from a seven-point scale. Results were then graphically displayed on an easily interpreted two-dimensional 'Action Grid'. Generally Importance Ratings were high, but Performance Ratings were low relatively for various open space environment functions. In air pollution control function the difference was the most large. The results of rating scale analysis indicated repondents' sexual and residence period difference.

• 한국유기농업학회지
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• 제15권4호
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• pp.339-353
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• 2007

It is important to facilitate consumers' purchases of EAP (Environment-friendly Agricultural Products) for establishing the successful Environment-friendly Agriculture (EA). This study was conducted to evaluate the present state of some potentially influential factors on consumers' purchasing decisions of EAP using Importance- Performance Analysis (IPA). A total of 299 Gwangju citizens participated in the questionnaire survey during September and October, 2007. Urgent improvement efforts are needed for "reliability about the safety of the EAP", "reliability on EAP certification mark", "credibility of EAP producers", and "growth of EA". Respondents also seem to have positive attitudes to EA activation.

• 대한안전경영과학회지
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• 제14권2호
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• pp.245-252
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• 2012

The biggest difficulty the small and small business currently face is not to have the effective cusomer management system that is the computerization of management. This suggests their will to introduce data marketing in order to differentiate 'Customer Marketing' and 'One to One Marketing'. The potential needs as well as visible needs of customer should be considered in order to research and analyze the customer data. At this point mayor enterprises are paying much attention to Customer Segmentation and their related markets are expanding rapidly. I'll give a brief introduction to the Multi Criteria Importance-Performance Analysis and go into the problems that should be considered and which phase to emphasize when building this system.

• 한국산림과학회지
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• 제80권1호
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• pp.103-108
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• 1991

야외휴양(野外休養)에 대한 사회적 수요가 증가함에 따라 새로운 휴양(休養) 시설(施設)의 개발 만큼 중요한 문제로 부각되고 있는 것이 기존 자원에 대한 경영방침(經營方針)의 평가 및 새로운 경영방향(經營方向)의 설정이다. 본 연구(硏究)는 마케팅 분야에서 개발된 중요도(重要度)-성취도(成就度) 분석(分析)을 이용하여 자연휴양지의 시설 및 서비스의 평가를 시도하였다. 1989년도 가야산 국립공원(國立公園)에서 실시된 개인면담에 의해 얻어진 정보를 근거로 10가지 시설(施設) 및 서비스에 대한 이용자의 평가가 가시적으로 도식화(圖式化) 되었고 이에 따른 경영전략(經營戰略)의 방향이 제시되었다.

• 한국병원경영학회지
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• 제14권2호
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• pp.21-40
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• 2009

The importance-performance analysis (IPA) is a widely used analytical technique that produces a priority of managerial attention for the customer satisfaction. This study attempted to compare various different approaches of IPA such as direct and indirect measurement of importance, and traditional four quadrants grid model and diagonal grid model of IPA. Data on 17 inpatient service quality attributes were collected from 234 inpatients of a general hospital. Eight IPA grids were produced to compare the result of each model. Based on the study results the strength and weakness of each model were discussed, and a set of recommendations for practical application of the IPA in hospital settings was suggested.

• 동아시아식생활학회지
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• 제26권6호
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• pp.473-480
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• 2016

As the lifestyle of people today is evolving, the desire for convenient but nutritious food to replace home-cooked meals is increasing. As the market for Home Meal Replacement (HMR) has already reached 17 hundred billion Won, many studies on HMR selection attributes have been conducted, using traditional Importance-Performance Analysis (IPA). However, it was found that traditional IPA had some limitations. Therefore, the study used both traditional and the Revised IPA to examine the selection attributes of HMR sold at large discount store to compare outcomes. The results of the study show that by using the Revised IPA, many attributes differed from those found by the traditional IPA. Consequently, the study revealed aspects that have both linear and nonlinear relationships with customer satisfaction. Implications of this study could provide the foundation of business strategies for HMR manufacturers.

• Educational Technology International
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• 제22권2호
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• pp.199-225
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• 2021

The aim of the current study was to suggest priorities needed to be considered by university instructors when designing online learning. Based on three types of interactions (learner-content, learner-instructor, and learner-learner interactions) for effective online learning (Moore, 1989), draft questionnaires representing each type of interaction were written. After examining content validity by two Ph.D. experts, the survey was constructed with an Importance-Performance Analysis (IPA) form. Data of 133 university instructors were collected online. Results showed that support for designing learner-learner interaction was the priority for improving online learning. In terms of learner-instructor interaction, instructors needed to provide social-emotional support to learners so that learners could have a sense of belonging. For learner-instructor interaction, supporting instructors to monitor the level of understanding was the most highly demanding strategy for online learning. Limitations and suggestions for further studies were discussed.

• 농업과학연구
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• 제39권3호
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• pp.319-325
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• 2012

This study investigated the user's attitude to the nature trail called Gubulgil in Gunsan reservoir area and evaluated the quality of user's satisfaction of the trails and their facilities by importance-performance analysis (IPA). User's evaluation was achieved through questionnaire survey and total 283 pieces of subjects were used for the analysis. The results are as follows. Firstly, importance value of circularity of trails was very high, and it has great implication to ordinary trails which connect ecological, historical and cultural spots routinely and linearly. Secondly, through the IPA, relatively dissatisfied attributes were parking lots, direction boards, storytelling, convenient facilities and encountering of wildlife. Expansion of parking lots can cause the environmental disruption, so running a shuttle service from Gunsan downtown to the reservoir at weekends can be more reasonable. In case of ecological and historical information delivery, softwares like storytelling contents with sense of realism as well as hardwares of informative signboards are very important in nature trails. Encountering wildlife in trails is fascinating experience but it means visitors may disturb wildlife habitats. So route design should be done very carefully not to intrude their territories.