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http://dx.doi.org/10.17495/easdl.2016.12.26.6.473

HMR Selection Attributes in Large Discount Stores by Using Revised IPA  

Lee, Eun-Yong (Dept. of Hotel Management, Kyung Hee Cyber University)
Jeon, Yu-Jung (Dept. of Hotel and Tourism Management, Far East University)
Publication Information
Journal of the East Asian Society of Dietary Life / v.26, no.6, 2016 , pp. 473-480 More about this Journal
Abstract
As the lifestyle of people today is evolving, the desire for convenient but nutritious food to replace home-cooked meals is increasing. As the market for Home Meal Replacement (HMR) has already reached 17 hundred billion Won, many studies on HMR selection attributes have been conducted, using traditional Importance-Performance Analysis (IPA). However, it was found that traditional IPA had some limitations. Therefore, the study used both traditional and the Revised IPA to examine the selection attributes of HMR sold at large discount store to compare outcomes. The results of the study show that by using the Revised IPA, many attributes differed from those found by the traditional IPA. Consequently, the study revealed aspects that have both linear and nonlinear relationships with customer satisfaction. Implications of this study could provide the foundation of business strategies for HMR manufacturers.
Keywords
Traditional Importance-Performance Analysis (IPA); revised importance-performance analysis; Home Meal Replacement (HMR) selection attributes;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
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