• 지식경영연구
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• 제17권3호
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• pp.23-44
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• 2016

This study examined the cause-and-effect relationships among developmental network characteristics, developmental functions, and career identity. The study analyzed the data of employees with more than two years of experience and a college degree or over qualifications, from domestic companies. For analysis, the structural equation model was applied. Most of all, it was substantiated that the structural relationships among the developmental network characteristics, developmental functions, and career identity. The specific results were as follows. First, tie strength had a positive effect on all of developmental functions but psychosocial support mediated the relationship between the tie strength and career identity. Second, an indirect relationship between indicators of network diversity and identity was not found or the indirect relationship was very weak.

• 대한안전경영과학회지
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• 제19권2호
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• pp.117-133
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• 2017

The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

• Asia pacific journal of information systems
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• 제33권3호
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• pp.768-791
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• 2023

Effective brand management using images has been a challenge for the brand managers. The brand identity-brand image alignment on the social media is an important yet mostly-overlooked phenomenon. We proposed a scalable Google Cloud Vision-based approach for measuring the alignment between brand identity and brand image, and understanding the brand positions. We analyzed 3247 images of 13 leading Indian brands on Instagram. Images containing wordy announcements by the firms are in stark contrast with the relatively more emotive images by the users. It leads to a noticeable disconnect between the brand identity and brand image. Also, the private sector brands do not always outperform the public sector brands in branding efforts. By offering practical guidance on how to measure and reduce the misalignment, this study paved a feasible path towards better visual branding on Instagram.

• 디지털산업정보학회논문지
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• 제9권4호
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• pp.201-212
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• 2013

The purpose of this study are to show a new possibility of identity design to be used as tools of users identity expression, designing digital contents by studying on the methods to express users identities successfully in the digital contents design, and to present the possibility to expand the area of identity design. Digital contents are a communication media in it self, but this study tried to consider the digital contents as a tool of users communication or expression. The identity expression, which are not only makes communications efficient but also lets products and companies acknowledged by users, is one of the most indispensable factors in products competitive power in both the present and the future. However, no define methods of identity expression are settled as well as recognized by users properly and accurately yet, so that this study focuses on that point. Therefore, This study is advanced in the direction of establishing the concept of digital identity for an expansion of the media toward the identity expression in design as well as making researchers in successful identity expression ways by means of actual design, more than a graphic image making that simply decorates a digital contents. The point of this study is to show a new concept of identity design that expresses users identities so as to suggest another possibility of identity design.

• 디지털산업정보학회논문지
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• 제19권3호
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• pp.37-44
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• 2023

In the future society, a means to verify the identity of the information owner is required at the beginning of most services that the information owner encounters, and the emergence and gradual spread of digital identification that proves the identity of the information owner is essential. In addition, as the utilization value of personal information increases, discussions on how to provide personal information are active. Therefore, there is a need for a personal information management method necessary for building a hyper-connected society that is safe from various hacking, forgery, alteration, and theft by allowing the owner to directly manage and provide personal information management. In this study, a decentralized identity information management model that overcomes the problems and limitations of the centralized identity management method of personal information and manages and selectively provides personal information by the information owner himself and implemented a smart personal information provision system(SPIPS: Smart Personal Information Provision System) using a smartphone.

• 한국생활과학회지
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• 제16권1호
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• pp.145-157
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• 2007

The purpose of this study was to identify Chinese university women's appearance management characteristics and clothing purchasing behavior. A self-administered questionnaire was used. Research period was 15th - 30th March. Frequencies, percent, factor analysis, cluster analysis, ANOVA, chi-square test were done. The results of study were: 1. The factors of appearance management characteristics were food management, skin care, weight control & tooth correction, nail & hair care, and use of identity kits. The factors of clothing selection criteria were outlook & appropriateness, management & service, fashion & brand, and individuality & price, and factors of information resources were marketer oriented & neutral and consumer oriented & store. 2. Chinese university women were segmented into positive appearance management group, food & skin management group, nail care & identity kits using group, and appearance management stagnated group. Positive appearance management group selected their clothing to pursuit individuality & relaxation, fashion, and conformity, considered fashion or brands more, used various information sources. Food & skin management group purchased their clothing for conformity. Nail care & identity kits using group considered management & service of clothing more, utilized consumer oriented & store information more. 3. Positive appearance management group were younger, and spent more pocket money and for their appearances. Food & skin management group were older, but nail care & identity kits using group were older. Appearance stagnated group spent less pocket money and appearance management.

• Journal of Information Technology Applications and Management
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• 제28권3호
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• pp.89-108
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• 2021

The value of culture receives the attention of the world in order to solve urban problems and revitalize cities. Cultural city policies are implemented in Korea and EU to revitalize cities by utilizing cultural values. Although the cultural city policy is effective for urban regeneration, it has not been verified whether it has a positive effect in terms of urban identity and customer-based city brand. This study investigated whether cultural and artistic infrastructure and cultural artistry, which are resources of a cultural city, have a positive effect on urban identity, and whether urban identity affects the brand recognition and the perceived quality of a city. For this study, questionnaires were collected from 208 people residing in Seoul, and empirical analysis was conducted on 206 copies of them, excluding 2 copies of insincere answers. The infrastructure and cultural artistry of cultural and artistic resources showed significant results in the positive relationship between the cultural specificity of urban identity, social system and growth potential. Cultural specificity of urban identity also showed a significant positive effect on city brand equity. In the case of the social system and growth potential of urban identity, there was a significant positive effect on perceived quality, but insignificant results were found in the relationship with brand awareness. Through the results of this study, practical implications can be drawn for cultural city policy implementation and city brand management.

• 대한인간공학회지
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• 제31권1호
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• pp.33-40
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• 2012

Objective: Service industry has become the most important industry among various economic activities, as the percentage of service related industry in advanced nations is over 60% of their GDP and the percentage of service industry in South Korea, a traditional manufacturing nation, now takes up over 60% of the entire economy. Background: Such industry paradigm shift has changed consumers from those that simply purchased products into groups of people that evaluate the companies that manufacture products, thereby further intensifying competition among companies and increasing the importance of integrated communication between companies and consumers. However, the excessive existence of sub-identities that have been developed for integrated management of the existing corporate identities, as well as the undifferentiated general management strategies by companies are creating confusion not only for consumers but also for various corporate interest parties. In addition, service identity strategy has become the most important strategy than any other sub-identity strategies in forming corporate identity at the increased importance of corporate service in the era of service industry. However, the current domestic circumstance is that the concept of service identity has not been well established through specific related studies. Method: Accordingly, the existing academic and field studies on the corporate identity(CI), brand identity(BI) and product identity(PI) used for the communication with consumers were reviewed in this study to establish and summarize the concept of service identity(SI) that appeared at the service economization. Results: The purpose is to examine the kind of change that could be brought about by SI for the corporate integrated identity strategy developed through the existing corporate, brand & product image in order to present a new direct in corporate identity strategy according to the industry paradigm shift through a SI centered new corporate identity framework. Conclusion: For preparing the new era of service industry, the corporate integrated identity strategy must be integrate with concept of service identity and which is essential to differential from other companies. Application: The proposed concept and framework of service identity on this paper will help to understand and clearly define why service identity is important factor of the new idea of corporate identities.

• 한국컴퓨터정보학회논문지
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• 제27권5호
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• pp.127-138
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• 2022

본 논문에서는 금융권 DID(Decentralized Identity) 서비스 체계의 표준 방식을 준수하는 가운데 체계적인 검증 방식을 통하여 개인 정보나 자격 증명을 유연하게 제어할 수 있는 블록체인 기반의 DID 서비스인 FinDID(Financial Decentralized IDentity)를 제시한다. DID는 특정 인증기관 없이 탈중앙화 환경에서 활용하는 신원 관리 체계이며, 사용자가 자신의 정보를 제어할 수 있는 기술로서 사용자 자신의 개인정보에 대한 자기 주권화를 실현할 수 있다. FinDID을 통하여 사용자는 자신의 여러 개인정보를 인증하는 크리덴셜을 발급자에게 발급받아 개인 전자지갑을 이용해 타겟금융 서비스가 필수적으로 요구하는 클레임만을 크리덴셜에서 선택하여 프레젠테이션을 생성하고, 이를 금융 서비스에게 제출하여 자신의 서비스 이용자격을 부여받는다. FinDID는 전자지갑, 크리덴셜 발급자, 크리덴셜 저장소 그리고 DID 관리 컨트랙트 및 크리덴셜 관리 컨트랙트를 포함하는 DID 서비스 및 이러한 서비스 체계를 이용하는 금융서비스로 구성된다. DID 서비스는 각 사용자의 DID를 관리하고 관련된 신원 관리체계의 모든 검증과정을 지원한다.

• 한국통신학회논문지
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• 제32권7B호
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• pp.438-447
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• 2007

인터넷 환경에서 유통되는 사용자 정보는 실소유자가 원하는 데로 제어되어야만 한다. 이를 위해서는 사용자가 요구하는 정보 유통 방식을 표현할 수 있는 프라이버시 정책이 필요하고, 사용자가 편리하게 정책을 설정할 수 있는 인터페이스가 요구된다. 또한 정보 유통이 발생할 때 사용자의 정책에 위배되는지 판단할 수 있는 시스템이 필요하다. 본 논문에서는 인터넷 Identity 관리 시스템 환경에서 운영되는 프라이버시 컨트롤러 시스템 모델을 제안하고 시스템의 인터페이스 및 정책 설정 과정을 제안한다. 정책 구현을 위한 언어로는 OASIS의 XACML을 수정하여 적용하였고, 사용자 정책 외에 도메인 정책, 기본 정보 제공 정책, 정책 충돌 해결 정책을 제안한다.