• Title/Summary/Keyword: Idea Community

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An Analysis of Organizational-Adoptable and User-favorable Ideas in a Crowdsourcing Community : Focused on MyStarbucksIdea.com (크라우드소싱 커뮤니티 내 고객 선호와 조직의 혁신수용 비교 연구 : MyStarbucksIdea.com의 고객 아이디어 분석을 중심으로)

  • Lee, Han-Jun;Suh, Yong-Moo
    • Journal of Information Technology Services
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    • v.12 no.1
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    • pp.69-81
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    • 2013
  • Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness of idea crowdsourcing. In our approach, we extract idea content-based characteristics such as subjectivity, negativity, prosocialneess, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

A Comparative Analysis between Organization-Adoptable and User-Favorable Ideas in a Crowdsourcing Community (크라우드소싱 커뮤니티 내 고객 선호와 조직 수용 아이디어 간 비교 연구)

  • Lee, Hanjun;Seo, Soyoung;Suh, Yongmoo
    • Asia pacific journal of information systems
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    • v.24 no.1
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    • pp.51-64
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    • 2014
  • Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness and efficiency of idea crowdsourcing. In our approach, we extracted idea content-based characteristics such as subjectivity, negativity, prosocialness, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

Ideation Methodology of Startup Using Netnography Analysis on Online Community (온라인 커뮤니티의 네트노그라피 분석을 통한 창업 아이디어 도출 통합모델 제안)

  • Oh, Seunghee;Park, Sanghyeok;Park, Soonhwa
    • Journal of Information Technology Applications and Management
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    • v.28 no.3
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    • pp.1-21
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    • 2021
  • Recently, the importance of entrepreneurship based on innovative ideas is being emphasized. Most startup companies misunderstand that a good solution is a good idea, so they try to start a business by choosing an idea that prioritizes solutions, products, and technology rather than problem-first. However, to be a successful startup, it is essential to focus on the quality of the problems your customers are trying to solve. The online community is a place where many people exchange their thoughts and communicate with each other through a network, and communities about consumption, a concern of modern people, are developing. Against this background, this study proposed an integrated methodology that combines big data and netnography analysis so that entrepreneurs can use online community data to derive customer-centered startup ideas. The integrated methodology was verified based on the actual start-up case, who derived a startup idea based on the data of domestic cloth diapers online cafe. The case company found customer problems based on online community data and used it to develop startup items and new products. The integrated methodology for deriving entrepreneurial ideas in this study is expected to be an important guideline that explains in detail the consumer-centered idea derivation process.

Influencing Factors on Knowledge Adoption of Administrator in an Online Idea Proposal Community: Focusing on the Tourism Idea Bank of Korea Tourism Organization (온라인 아이디어 제안 커뮤니티에서 담당자 지식수용에 영향을 미치는 요인: 한국관광공사 관광아이디어뱅크 게시판을 중심으로)

  • Park, Jong-Won;Koo, Chulmo;Yang, Sung-Byung
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.1-17
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    • 2016
  • Recently, although many government agencies, including the Korea Tourism Organization, have been operating two-way interactive online idea proposal communities in order to reflect the various ideas of citizens in business, the utilization rate is still extremely low due to the lack of public's understandings and management's commitments. Therefore, based on previous studies on the characteristics of information quality, this research (1) derives key factors constituting idea quality in the context of online idea proposal communities, (2) classifies them into the content cues (value-added, relevancy, originality, and completeness) and the non-content cue (amount of writing) according to the heuristic-systematic model, and (3) finally validates how these content/non-content cues influence the knowledge adoption of administrators in an online idea proposal community. The findings of the structural equation modeling analysis with all of the 240 completed idea proposals in the 'Tourism Idea Bank' of Korea Tourism Organization reveal that, among content cues, value-added, relevancy, and originality have a significant effect on knowledge adoption. Moreover, it is also found that amount of writing as a non-content cue has a positive moderation effect on the relationships between originality and knowledge adoption.

Challenges and Solutions in Online Community-based Open Innovation: The Case of MyStarbucksIdea.com (온라인 커뮤니티 기반 개방형 혁신의 도전적 문제들과 그 대응방안: 마이스타벅스아이디어닷컴 사례를 중심으로)

  • Lee, Hanjun;Suh, Yongmoo
    • Journal of Internet Computing and Services
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    • v.18 no.2
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    • pp.75-85
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    • 2017
  • Open innovation, a new paradigm which utilizes customer ideas for organizational innovation directly, is evaluated as a useful method to innovate the organization itself. In this research, we analyze the case of Starbucks' online community, MyStarbucksIdea.com to examine how collective intelligence is formed out of mass customers in the community and how open innovation is to be implemented successfully. We review various challenges in implementing open innovation and then suggest practical approaches to the challenges, including customer relationship management, utilization of opinion leaders, application of engineering techniques, etc.

A Critical Study on Validity of the Present Purpose of the Public Library Defined in the Korean Library Act ('도서관법(圖書館法)' 중(中) '공공도서관(公共圖書館)의 목적(目的)'에 대한 비판적(批判的) 고찰(考察))

  • Choi, Sung-Jin
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.2 no.1
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    • pp.132-177
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    • 1974
  • Toe public library may perform a social good only when its objectives are adequate to the community's needs. The present purpose of the public library in the Korean Library Act has no direct concern for our social needs from its very beginning because it was not created in response to our social needs but transplanted from American principles. It is, therefore. difficult to expect socially useful output of our public library programs under the present purpose which may be inadequate to our social tradition and needs. This study purposes to examine validity of the present purpose of the public library in the Korean Library Act, in the light of our community needs and our own library tradition. The methods employed to achieve the purpose of the study are (1) to survey needs of the library frequenters through questionnaire, and interviews with the public librarians in Seoul, (2) to gather the statistical data relevant to, and supporting, the hypothesis, and (3) to compare our social background with that of the United States of which the American purpose, a model for our present purpose, came out. The conclusion is as follows: A. The idea to induce people to pull themselves upward by providing for all the members of the community access to the world's best books shelved in the public library should be abandoned. The reasons are (1) that the idea is alien in our public library tradition, (2) that little demand of the community goes with the idea, and (3) that reading outside the library has come into wide practice, thanks to recent increase in individual income and that in publications. B. That the public library maintains fiction and other recreational reading materials is meaningless in the light of the community needs. These are the two explanations supporting the thesis. (1) The "uplift" theory has proved inoperative and people apparently do not progress from, light fiction to more respectable fare. (2) The conviction that fiction and other recreational reading materials keep the middling classes from the "vicious" entertainments maintaining order in the community by giving them a harmless source of recreation has lost its significance as the modern society provides a number of choices in recreation: television is an obvious example. C. The nature of the informational needs of the community has radically changed, so radically as to require substantial changes in the outlook, collections, and services of the public library, which is :slow in adopting itself to the new social surroundings in Korea. D. 92.2 per Cent of the present frequenters of the public library are high school and college students. Since the library is to meet the existing community needs it should turn its attention to the student group, and develop the means to serve it better, not the "theoretical group of specialists who do not come to "the public library. E. In revision of the purpose of the public library, priority of each objective should be given. The priorities in the last analysis are research and information. culture, recreation in that order.

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A Study on the Architectural Thought and Its Construction shown in F. L. Wright's Taliesin West' (프랭크 로이드 라이트의 '텔리에센 웨스트'의 건축화 과정에 관한 연구)

  • Park, Jong-Sung
    • Korean Institute of Interior Design Journal
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    • v.16 no.3 s.62
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    • pp.3-9
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    • 2007
  • Taliesin West is a meaningful historic site in architecture field, because its place had still been existing only one in the world as a ideal architectural community for working and living as well as learning by doing for Taliesin Fellowships and others based on F. L. Wright's idea of Organic Architecture. The main purpose of this study was to follow up the architectural thought and its construction shown in F. L. Wright's 'Taliesin West'. A study on the key notes are as follows; 1) The key-clue of the construction background for Taliesin West was based on the project of 'Complex Campus Building' which was early planed by F. L. Wright. 2) A basic design idea for Taliesin West was admiring from its own site characters as well as the Experimental construction methods and materials. 3) Design motive of Taliesin West was based on American Indian's movable shelter which called 'Tepee.' 4) A construction of F. L. Wright's temporary studio, Ocotilla, was a good opportunity to construct for Taliesin West which construction methods, covered and framed, were same as Ocotilla. 5) A concept idea of the master plan for Taliesin West came from combining Taliesin's Hillside Home School and Complex Campus Building project. 6) Construction of Taliesin West was a final accomplished place as F. L. Wright's utopia architecture and community.

A Study on the Adaptation of Rural Community of Rural Inmigration (도시 이주민의 농촌 지역커뮤니티 적응 실태)

  • Choi, Yoon-Ji;Hwang, Jeong-Im;Han, Song-Hee
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.1
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    • pp.29-48
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    • 2012
  • Many of the urban people wish to move to rural area to avoid urban problems like pollution, crowdedness, crime and after their retirement. The purpose of this study was to analyse of adaptation of inmigration in rural community. For this purpose, data were collected from 239 migrations to rural area. The major findings of this study are as follows: 1) 32.0% of respondents wished to move to rural area that they were expected for countryside life, 2) 68.1% of respondents had experience to visit farmer's house 3) 49.5% of respondents agreed to rural community person is good 4) many person of migration to rural area(74.5%) have the idea that they should be active participation for community volunteer work 5) migration people was wanted to take care of them by natives in rural community on the lonely time.

The Design and Implementation of Gamification for Online Mentoring : Focusing on the Case of 'Idea Community' in Creative Economy Town (온라인 멘토링을 위한 게이미피케이션의 설계와 구현 : 창조경제타운의 '아이디어 커뮤니티' 사례를 중심으로)

  • Chung, Do-Bum;Jang, Hye-Jeong;Lee, Kyuhong
    • Journal of Korea Game Society
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    • v.18 no.1
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    • pp.39-50
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    • 2018
  • Today, gamification that appeal to people and provide fun by applying game thinking and elements in many non-game fields is becoming a big issue. This study analyzed the case of 'Idea Community' in Creative Economy Town that combines online mentoring and gamification. In order to foster and select ideas, we conducted the open simulated investment and mentoring. In this process, members are able to acquire experience points and raise the level when doing certain activities. Besides, members felt their sense of accomplishment by receiving internal/external rewards for their activities. The results will be an importance reference for the application of gamification in various fields.

A need-awaring multi-agent approach to nomadic community computing for ad hoc need identification and group formation

  • Choi, Keun-Ho;Kwon, Oh-Byung
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2005.11a
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    • pp.183-192
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    • 2005
  • Recently, community computing has been proposed for group formation and group decision-making. However, legacy community computing systems do not support group need identification for ad hoc group formation, which would be one of key features of ubiquitous decision support systems and services. Hence, this paper aims to provide a multi-agent based methodology to enable nomadic community computing which supports ad hoc need identification and group formation. Focusing on supporting group decision-making of relatively small sized multiple individual in a community, the methodology copes with the following three characteristics: (1) ad hoc group formation, (2) context-aware group need identification, and (3) using mobile devices working in- and out-doors. NAMA-US, an RFID-based prototype system, has been developed to show the feasibility of the idea proposed in this paper.

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