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http://dx.doi.org/10.7583/JKGS.2018.18.1.39

The Design and Implementation of Gamification for Online Mentoring : Focusing on the Case of 'Idea Community' in Creative Economy Town  

Chung, Do-Bum (Creative Economy Town Operation Center, KISTI)
Jang, Hye-Jeong (Creative Economy Town Operation Center, KISTI)
Lee, Kyuhong (Creative Economy Town Operation Center, KISTI)
Abstract
Today, gamification that appeal to people and provide fun by applying game thinking and elements in many non-game fields is becoming a big issue. This study analyzed the case of 'Idea Community' in Creative Economy Town that combines online mentoring and gamification. In order to foster and select ideas, we conducted the open simulated investment and mentoring. In this process, members are able to acquire experience points and raise the level when doing certain activities. Besides, members felt their sense of accomplishment by receiving internal/external rewards for their activities. The results will be an importance reference for the application of gamification in various fields.
Keywords
Online Mentoring; Gamification; Creative Economy Town; Idea Community;
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Times Cited By KSCI : 3  (Citation Analysis)
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