1 |
Allen, L., "A Critique of Four Grounded Theory Texts", The Qualitative Report, Vol. 15, No. 6, 2010, pp. 1606-1620.
|
2 |
Choi, A. Y. and Rha, J. Y., "Consumers' Participation in Online Community : A Netnography Approach", Journal of Consumer Studies, Vol. 21, No. 1, 2010, pp. 1-31.
|
3 |
Hallberg, L., "The "Core Category" of Grounded Theory : Making Constant Comparisions", International Journal of Qualitative Studies on Health and Well-being, Vol. 12, No. 5, 2006, pp. 141-148.
DOI
|
4 |
Kim, O. N., "Consumer Research Techniques to Gain Customer Insights", LG Business Insight, 2009. 3. 25, pp. 2-19.
|
5 |
Kozinets, R. V., "The field behind the screen : Using netnography for marketing research in online communities", Journal of Marketing Research, Vol. 39, No. 1, 2002, pp. 61-72.
DOI
|
6 |
Lee, S. H. and Lee, T. H., "A Netnography Study on Tourism Lovemarks", International Journal of Tourism and Hospitality Research, Vol. 28, No. 9, 2014, pp. 17-33.
|
7 |
Kang, T. J., Lyi, T. C., and Hwang, J. S., "An Interpretive Approach of the Motives Underlying the Online Community Members' Behavior", Advertising Research, Vol. 66, 2005, pp. 9-38.
|
8 |
Chesbrough, H. W., "Managing Open innovation", Research Technology Management, Vol. 47, No. 1, 2004, pp. 23-26.
DOI
|
9 |
Choi, J. I. and Seo, J. S., "Conceptual Study of Innovative Ideation methodology for venture creation", Korea Journal of Human Resource Development, Vol. 17, No. 2, 2014, pp. 113-132.
|
10 |
Creswell, J. A., "Five qualitative traditions of inquiry, Qualitative inquiry and research design", Choosing Among Five Traditions, 1998, pp. 47-72.
|
11 |
Kee, Y. H., "Exploring the Social Capital Effect of Senior Job Placement Programs by Local Governments : Grounded Theory", The Korean Journal of Local Government Studies, Vol. 17, No. 1, 2013, pp. 265-295.
|
12 |
Kim, Y. J. and Kim, H. B., "A Study on the components of Voluntourism Experience using Netnograpy", Journal of Tourism Management Research, Vol. 22, No. 4, 2018, pp. 123-148.
DOI
|
13 |
Kozinets, R. V., Netnography : Doing ethnographic research online, Sage publications, 2010.
|
14 |
Kozinets, R. V., On netnography : Initial reflections on consumer research investigations of cyberculture, ACR North American Advances, 1998.
|
15 |
Lee, S. H., "A structural analysis on tourism experience of traditional Korean villages through netnography", International Journal of Tourism and Hospitality Research, Vol. 31, No. 5, 2017, pp. 137-153.
|
16 |
Madsbjerg, C., Sensemaking : The Power of the Humanities in the Age of the Algorithm, Hachette books, 2017.
|
17 |
Bryant, A. and Charmaz, K., The Sage Handbook of Grounded Theory, SAGE Publications Inc. 2007.
|
18 |
Koh, J. C., Lee, H. U., Jeong, J. Y., and Kim, K. S., "Correspondence Strategy for Big Data's New Customer Value and Creation of Business", Journal of Korea Safety Management and Science, Vol. 14, No. 4, 2012, pp. 229-238.
DOI
|
19 |
Rodon, J. and Pastor, J., "Applying Grounded Theory to the Study Implementation of an Interorganizational Information System", The Electronic Journal of Business Research Methods, Vol. 5, No. 2, 2007, pp. 71-82.
|
20 |
Rheingold, H. and Ludow, P., A slice of life in my virtual community : global networks, computers and international communication, High Noon on the Electric Frontier : Conceptual Issues in Cyberspace, MIT Press, Cambridge, Massachusetts, 1994.
|
21 |
Savoia, A., The right it : Why so many ideas fail and how to make sure yours succeed, HarperCollins, 2019.
|
22 |
Tadakoro, M., Startup Science, Nikkei Business Publications, 2017.
|
23 |
Seol, B. M. and Park, J. B., "Exploratory Study on the Phenomenon of Technology Transfer in Livestock Industry Based on the Grounded Theory Approach : Backward Linkage Industries in Livestock Industry", Asia-Pacific Journal of Business Venturing and Entrepreneurship, Vol. 11, No. 1, 2016, pp. 97-108.
DOI
|
24 |
Shirota, M., The Impact of Big Data, HANBIT Media, 2013.
|
25 |
Strauss, A. and Corbin, J., Basics of qualitative research : Techniques and procedure for developing ground theory(3rd ed), Thousand Oaks, CA : Sage Publications, 2008.
|
26 |
Yim, D. H., Big data analysis using R, Free Academy, 2015.
|
27 |
Park, S. H., Park, S. H., and Oh, S. H. "How to Identify Customer Needs Based on Big Data and Netnography Analysis", Information Systems Review, Vol. 21, No. 4, 2019, pp. 175-195.
DOI
|
28 |
Park, S. H., Oh, S. H., and Park, S. H., "Design Thinking Methodology for Social Innovation using Big Data and Qualitative Research", Asia-Pacific Journal of Business Venturing and Entrepreneurship, Vol. 13, No. 4, 2018, pp. 169-181.
DOI
|
29 |
Richards, L. and Morse, J. M., Readme first for a user's guide to qualitative methods, Sage publications, 2002.
|
30 |
Scott, K. W., "Relating categories in grounded theory analysis : Using a conditional relationship guide and reflective coding matrix", The Qualitative Report, Vol. 9, No. 1, 2004, pp. 113-126.
|
31 |
Strauss, A. and Corbin, J., Basics of Qualitative Research : Techniques & Procedures for Developing Grounded Theory, Thousand Oaks, CA : Sage. 1998.
|