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http://dx.doi.org/10.9716/KITS.2013.12.1.069

An Analysis of Organizational-Adoptable and User-favorable Ideas in a Crowdsourcing Community : Focused on MyStarbucksIdea.com  

Lee, Han-Jun (고려대학교 경영학과)
Suh, Yong-Moo (고려대학교 경영학과)
Publication Information
Journal of Information Technology Services / v.12, no.1, 2013 , pp. 69-81 More about this Journal
Abstract
Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness of idea crowdsourcing. In our approach, we extract idea content-based characteristics such as subjectivity, negativity, prosocialneess, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.
Keywords
Crowdsourcing; Open Innovation; Sentiment Analysis; My Starbucks Idea;
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