• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.3 no.3
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• pp.1-15
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• 2008

The paper discusses application of soft OR methodologies, which have been developed for last decades centered in European OR communities, to strategy formation process. It is shown that there is strong similarity in understanding of strategy formation between descriptive school of strategy and the research trend of soft OR. The focus and philosophical background of cognitive school of strategy, in particular, share much in common with soft OR school. The analysis and overview of several soft OR methodologies are introduced. It is also proposed that SODA can be utilized more directly to the strategy formation process. However, it is also noted in this paper that the epistemological issues should be considered and resolved for fluent investigation of soft OR methodologies in relation with existing rich strategic research works, for soft OR adopts interpretative research methods while strategy research generally lies on positivistic approaches.

• Journal of the Korea Society of Computer and Information
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• v.8 no.3
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• pp.188-196
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• 2003

The hazardous enterprise has been increasing its relative importance day by day in the economy of our country and the world. However, it's mostly true to have been relatively neglected in the field of technical strategy. This is to provide for methodological frame about the research in this field in the future by researching on what kind of technical and marketing strategies make what kind of effect on the result of hazardous enterprise together with the strategy for success by meeting the necessity of this research. Therefore, the individual variable within this research was divided into three parts like technical strategy, marketing strategy and industrial environment. It used the type division of venture-company(High-tech type, Superior enterprise type, Boutique type, General enterprise type) as a controllable variable and the result of hazardous enterprise as a subordinate variable. The result of this research is that the technical strategy of hazardous enterprise has lots of possibilities to raise the financial result if it raises technical reform and supplementary character and technical integration level in case that newly-established hazardous enterprise with relatively lower capital power than big enterprise pursues technical strategy.

• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.257-265
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• 2021

Although researches on digital transformation and competitive strategies are active, but research or alternatives considering fitness between them are still insufficient. Therefore, this study aims to identify the relationship between the types of digital transformation project and the innovation of competitive strategies, and to suggest strategic implications and alternatives for how to utilize digital transformation when establishing a competitive strategy. To this end, this study first derived 14 types of digital transformation in 4 areas through literature research. Then, the relevance of digital transformation and competitive strategy identified through previous studies and case analysis was identified, an effective link between competition strategy and digital transformation, and optimization of fitness between competition strategy and internal resources were presented. This study contributed in that it attempted to advance research on competitive strategies in an academic perspective by approaching them from the perspective of strategic fitness about digital transformation. In addition, in the industrial aspect, it contributed to the fact that it supported the systematic implementation of the competitive strategic response of companies that had to deal with the situation where they wanted to promote digital transformation wisely from the viewpoint of fitness.

• Journal of Service Research and Studies
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• v.6 no.2
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• pp.23-35
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• 2016

Firms should seek greater profits and corporate growth through new businesses. New businesses contribute realizing creative economy that creates good jobs, and expanding the company by securing new markets and creating new profits and growth. However, new business is risky management decision-making to have a high failure rate because it involves the adaptation of new business environment and the burden of new investments, including the uncertainty of success in business. Therefore, innovation strategies play important roles for the new business entry, using product innovation, process innovation, business model innovation, disruptive innovation, and strategic innovation, etc. and company will get huge economic results by pushing them into successful business. It is essential that innovation strategy and IT development strategy along with business strategy of a firm are linked, and their strategic alignment is considered to be a critical success factor for new business success. Hyundai Heavy Industries(HHI) pursued marine engine business for the development of precision machinery industry and shipbuilding industry of Korea, and the company recognized the importance of new business strategy, innovation strategy, and IT strategy inter-linked, and pushed strategic alignment boldly. As a result, HHI won the competition in European and Japanese engine manufacturers and climbed into the world's largest engine manufacturer. This study suggests investigating and analyzing a case that HHI succeeded in marine engine business expansion using strategic innovation strategy as a way of the introduction of CNC machine tools and the development of HEMAPT system.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.29-40
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• 2013

This study analyzed that adjustment roles of the organization and Information System strategy suitability factors between influence and introduction outcome factors in the IT outsourcing in government offices. Influence factors of IT outsourcing are organization factor(information system maturity, CEO's support), trade factor(asset speciality, uncertainty, using degree of information system), risk factor(risk of security, risk of increase in cost, risk of losing autonomy). And outcome factors are set as economic effect and technology effect. We analyzed that organization and IS strategy suitability factors as moderator variables. Results are the followings. It was analyzed that organization and IS strategy suitability factors are in charge of adjusting role among information system maturity which is lower variable of organization factor, CEO's support, uncertainty of trade factor's lower variable, risk of security which is risk factor's lower variable, risk of increase in cost, loss of autonomy. Therefore, in order for organization to increase the outcome of information technology, organization strategy and IS strategy should be promoted in combined manner. However, it was analyzed that strategy suitability could not take the adjusting role between asset specialty and introduction outcome.

• Maritime Security
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• v.6 no.1
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• pp.1-35
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• 2023

The purpose of this study is to present the direction of development of our navy's response strategy through analysis at the ends, ways, and means level of the Chinese navy's offensive strategy for the West Sea. As a result of the analysis, at the ends level, the Chinese Navy's offensive strategy for the West Sea strategy is being linked to a grand strategy to protect maritime rights and achieve maritime power between the U.S. and China competition, at the ways level, the Chinese Navy is expected to create a foundation for the international community to recognize the West Sea as China's inland sea through "routine entry" and "exercise authority", and in case of emergency, it will try to secure sea control in the West Sea in a short period of time by blocking Korea's maritime transportation route based on the overwhelming preemptive attack capability of aircraft carriers. At the means level, it is accelerating the construction of aircraft carrier warfare units and improving its ability to engage long-range missiles. As a direction of development of the Korean Navy's response strategy in response to this, first, Establishment and Development of National Maritime Security Strategy in conjunction with the Korean Indo-Pacific Strategy. Second, it proposes the development of the concept of effective security operations for the east sea area of the West Sea intermediate line, and third, the development of the concept of combat performance and capacity building to strengthen survival and lethality.

• Smart Structures and Systems
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• v.20 no.3
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• pp.273-283
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• 2017

This paper presents and compares three feedback control strategies for active control of noise inside a 3-D vibro-acoustic cavity. These are a) control strategy based on direct output feedback (DOFB) b) control strategy based on linear quadratic regulator (LQR) to reduce structural vibrations and c) LQR control strategy with a weighting scheme based on structural-acoustic coupling coefficients. The first two strategies are indirect control strategies in which noise reduction is achieved through active vibration control (AVC), termed as AVC-DOFB and AVC-LQR respectively. The third direct strategy is based on active structural-acoustic control (ASAC). This strategy is an LQR based optimal control strategy in which the coupling between the various structural and the acoustic modes is used to design the controller. The strategy is termed as ASAC-LQR. A numerical model of a 3-D rectangular box cavity with a flexible plate (glued with piezoelectric patches) and with other five surfaces treated rigid is developed using finite element (FE) method. A single pair of collocated piezoelectric patches is used for sensing the vibrations and applying control forces on the structure. A comparison of frequency response function (FRF) of structural nodal acceleration, acoustic nodal pressure, and piezoelectric actuation voltage is carried out. It is found that the AVC-DOFB control strategy gives equal importance to all the modes. The AVC-LQR control strategy tries to consume the control effort to damp all the structural modes. It is seen that the ASAC-LQR control strategy utilizes the control effort more intelligently by adding higher damping to those structural modes that matter more for reducing the interior noise.

• 대한공업교육학회지
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• v.30 no.2
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• pp.72-81
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• 2005

The purpose of this study is to do research on correlation between multiple intelligence and e-Learning strategy, which can be used to develop and strengthen e-Learning strategy. The subject was 183 college students of engineering at C university who had ever taken a lesson through e-Learning. Two items are investigated in these college students. One is whether there is a gap and any gender-related difference in multiple intelligence and e-Learning strategy, and the other is what multiple intelligences have an effect on e-Learning strategy. The e-Learning strategy developed by In-Sock Lee and the instrument by Yong-Lin Moon were used. The results of this study are as follows. First, it appeared that there was a difference between gender in musical intelligence and naturalistic intelligence. The average of musical intelligence was higher in female collegian, while the average of naturalistic intelligence was higher in male collegian. But there was no gender-related difference in using e-Learning strategy. Second, it appeared that multiple intelligence gave an explanation of self-direction intelligence up to 31.1%, expression strategy 20.35%, and information processing strategy 16.6%. The results of this study showed that logical-mathematical intelligence affected all of three e-Learning strategies. So, new curriculum which can make use of logical-mathematical intelligence needs to be developed so as to devise efficient e-Learning strategies.

• East Asian Journal of Business Economics (EAJBE)
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• v.4 no.1
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• pp.16-21
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• 2016

This study analyzed the successful case of Naver LINE's entry into the Japanese market. LINE pursued a strategy of establishing its dominance early on and implemented localization for Japan and thereby achieved success in the Japanese market. The various strategies adopted by LINE allowed it to win over 80% of the market share in Japan and function as a nationally ubiquitous mobile messenger. The conclusions to be drawn from our LINE analysis is that LINE must implement localization strategies suited to the characteristics of each country, as it had done successfully in Japan. In the Asian region, it should retain the platform that provides various contents while pursuing a localization strategy to secure competitive edge, by offering emoticons suitable for each country, such as Ramadan emoticons in Islamic regions.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.4 no.5
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• pp.65-71
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• 1981

The Marketing strategy is basic to the marketing plan for a firm. It encompasses the art and science of employing the means for achieving established marketing goals. The use of the word "strategy" in reference to the performance of marketing operations has been accepted in general usage during the last twenty years by both business practitioners and educators. It has been borrowed from the military vocabulary where it refers to the art and science of employing the armed strength of a belligerent force to secure the objectives of war. A marketing strategy consists of two distinct and yet interrelated parts: 1. A target market ${\cdots}{\cdots}$a fairly homogeneous group of customers to whom a company wishes to appeal. 2. A marketing mix ${\cdots}{\cdots}$ the controllable variables which the company combines to satisfy this target group.get group.