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Moderating Effect of Color on Store Atmospherics Predictors

  • Verma, Pranay;Prashar, Sanjeev
    • Asian Journal of Business Environment
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    • v.7 no.1
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    • pp.13-23
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    • 2017
  • Purpose - Pleasing ambient colors, music, scent, layout and salespeople are hypothesized to positively impact shoppers' perceptions about the atmosphere of a store. Few studies on the interactive effect of these atmospheric factors have earlier been undertaken. This paper looks at the interactive effect of color on the other predictor variables. Research design, data, and methodology - This study is from field locations in the shopping malls located in Delhi NCR. A descriptive study was undertaken to decipher the interactive effect of color with music, scent, layout and salespeople. Moderation of color on music, scent, layout and salespeople is regressed on store atmospherics. The authors investigate the effects of color, light, music, scent, layout and salespeople on store atmospherics in a retail context. They also study the interactive effect of color with predictor variables which significantly influence the perception of store atmospherics. Results - The paper reveals that music, scent, layout and salespeople influence customer's perception about store atmospherics. The interactive effect of color with scent, layout and sales people influence customer's perception about store atmospherics significantly. It does not moderate with layout and music. Conclusions - Store color is important in predicting store atmospherics. Care is needed to ensure that the effects of different environmental stimuli match.

Exploring the Exemplary STEAM Education in the U.S. as a Practical Educational Framework for Korea

  • Yakman, Georgette;Lee, Hyonyong
    • Journal of The Korean Association For Science Education
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    • v.32 no.6
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    • pp.1072-1086
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    • 2012
  • Science, Technology, Engineering, and Mathematics (STEM) education in the U.S. has been identified as a significant national reform in K-16 education and curriculum in order to prepare students for the global economy of the 21st century. Korea has been facing very similar challenges to improve science, technology and mathematics education, in particular, the affective aspect of learning science and mathematics. Science, Technology, Engineering, Arts, and Mathematics (STEAM) education has become a crucial issue in Korean education system. The major purpose of this exploratory study is to inform the exemplary framework of STEAM education in the U.S. for Korea and to provide descriptive and analytical accounts on STEAM teaching and learning as an innovative integrated convergence education. This study integrates the outcomes of research papers on STEM education and recent literature. It employs content analysis methodology qualitatively by analyzing and synthesizing the findings, conclusions, discussions, and recommendations of accumulated research works related to STEM/STEAM education. This study will help gain a stronger sense of the STEAM framework and will guide to develop the educational programs for Korea.

The Study on the Enhancement of Effectiveness of Industrial Accident Compensation Insurance's Application : Focusing on the Employee's Corresponding Types and Casual Analysis (산재보험 적용의 실효성 제고방안 : 근로자의 재해대응유형 및 원인분석을 중심으로)

  • Jeong, Jae-Hoon;Park, Dae-Young;Oh, Ju-Yeon
    • Journal of the Korea Safety Management & Science
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    • v.16 no.4
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    • pp.215-227
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    • 2014
  • This paper is to investigate the employees' corresponding types and casual analysis. It proposes the legal and practical measures for improvement of Industrial Accident Compensation Insurance's usability. The results from the empirical analysis indicate that (1) 91.4 percent of the respondents feel the necessity of Industrial Accident Compensation Insurance, (2) 67.4 percent of the respondents perceive that Industrial Accident Compensation Insurance is useful, (3) employers' perceptions of the specific items of Industrial Accident Compensation Insurance appears to be low. (4) 35.9 percent of the respondents deal with industrial accidents through other ways such as health insurance and car insurance. The study ends with discussion of the findings and provides several theoretical and managerial implications and recommendations for future research and applications.

The Study on an Electric Noise Effect using Physical Scale Modeling (축소모형 실험을 이용한 전기적 잡음에 관한연구)

  • Yun, Jeum-Dong;Song, Young-Su;So, Kyung-Mok
    • 한국지구물리탐사학회:학술대회논문집
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    • 2007.06a
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    • pp.297-302
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    • 2007
  • Recently, electrical resistivity survey is used in the various fields and applied to urban area with many electrical noises. Therefor it's necessary to observe the electrical noise effect of the geological structure. The physical scale modeling was conducted for measuring the electric noise effect of the two geological models at various distances, depths and diameters of the electric noise objects. The results are as following. 1. When conductive noise object was vertical to the strike of geological structure and moved to the strike direction, the effect of conductive noise object at various separated distances to the measurement line was disappeared at a half distance measurement line length regardless of electrode arrays. 2. When conductive noise object was vertical to the strike of geological structure and moved to the strike direction, the effect of conductive noise object at various depths was disappeared at 4unit apart from the measurement line regardless of electrode arrays. 3. When conductive noise object was vertical to the strike of geological structure and moved to the strike direction, the effect of conductive noise object at various diameters was disappeared at 4unit apart from the measurement line regardless of electrode arrays.

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PCCR(ECCP) Design of Great Man-made River Project (GMR 공사에 적용된 PCCP(EC)의 설계)

  • 김영수;최인식;신경수;김두영;이원재
    • Proceedings of the Korea Concrete Institute Conference
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    • 1998.10b
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    • pp.686-693
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    • 1998
  • Prestressed Concrete Cylinder Pipe(PCCP) is used in water transmission pipeline of the Great Man-made River Project(GMR Project). In domestic area, PCCP is used for water cooling systems of Uljin and Youngkwang nuclear power plants. In abroad, especially in the United States and Canada PCCP supplies virtually every metropolitan area with raw and treated water. Compared with other pipe types, PCCP manufacturing cost is dear. But total cost can be considered as economical due to low installation and maintenance cost. Previously, the designs of PCCP were generally determined from one of two appendices in American Water Works Association(AWWA)standard C301 which provided two design methods-cubic parabola design method and stress analysis design method. In 1992, the design procedure for PCCP expanded from two alternatives to the most huge and complex AWWA standard C304. Because C304is so large, it takes too much time for the engineer to read and understand the design concepts and procedures. In this paper, the AWWA C304 design procedures are segmented into simple, understandable sections and concepts and explained. Each section or concepts is compared to the previous design procedure to highlight the revisions and reasons for them. Also the PCCP design program was developed and the design program results are compared with the calculations of the GMR project design consultant.

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A Curriculum Development for Korean Occupational Health Nurse Specialist Program (산업전문간호사 교육과정 운영방안에 관한 연구)

  • June, Kyung Ja
    • Korean Journal of Occupational Health Nursing
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    • v.14 no.1
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    • pp.34-43
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    • 2005
  • Purpose: The purpose of this study is to develop the curriculum model for occupational health nurse specialist in Korea. Method: Internet searching was conducted to analyze the type of master program for occupational health nurses in the U. S. To identify the importance of occupational health nurse specialist (OHNS)'s role, self-administrative questionnaire survey was done to335 occupational health nurses through postal mail and continuing education in 2003. SPSSWIN 10.0 was used for data analysis. Results: In the U. S., two main types of nurse practitioner program and nurse manager program are separately operated for occupational health nurses as master level. Under the governmental support, geographical and financial barrier can be decreased through the distance learning and the appointment of regional ERC. Most occupational health nurses recognized importantly the role of OHNS as direct care provider, educator, consultant, and manager. Conclusion: It is recommended that the job standard for OHNS needs to be developed, and regulation has to be changed for the diverse curriculum based on the need of occupational health nurses, and governmental support must be strengthened for occupational health nurses to apply more easily to the program.

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Factors Associated with Satisfaction as Surveyor and Reliability of Surveyors in Hospital Accreditation Program (의료기관 인증 조사위원의 만족도와 신뢰도 관련 요인)

  • Kim, Kyung-Sook;Lee, Sun-Hee
    • Health Policy and Management
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    • v.25 no.3
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    • pp.229-239
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    • 2015
  • Background: The hospital accreditation program in Korea has been conducted since 2011 in order to improve patient safety and healthcare service quality. This study was conducted to find factors associated with satisfaction as surveyor and reliability of surveyors in hospital accreditation program. Methods: This study was performed targeting 217 responded to the survey among 412 surveyors who had participated in the accreditation survey for acute care hospitals from December 2010 to February 2014. Results: The average number of survey per surveyor is 2.35. We divided surveyors into those who participated in the survey more than 3 times and less than 3 times in order to judge the professionalism of surveyors according to the number of survey participation. Those factors that have an influence on the satisfaction as surveyors include: activity period as surveyor, role in the survey team, experience of survey in other fields, experience as consultant and the useful education and proper composition of survey team (p<0.05). Those factors that have an influence on the reliability for fellow surveyors include: number of beds of hospitals they belong, experience of survey in other fields, useful education, proper composition of survey team and difficulty in leadership interview (p<0.05). Conclusion: It is important to provide useful education and proper composition of survey team to increase the satisfaction as surveyors and the reliability for fellow surveyors.

Identification of Factors Affecting Industrial Innovation Movement of SME's Using Revised IPA Technique (Revised IPA 기법을 활용한 국내 중소제조업의 산업혁신운동에 영향을 미치는 요인규명)

  • Koo, Il Seob
    • Journal of the Korea Safety Management & Science
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    • v.21 no.3
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    • pp.1-9
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    • 2019
  • The Industrial Innovation Movement, based on win-win cooperation with SMEs, is a structure that enables suppliers who have struggled with corporate growth through productivity innovation due to poor manufacturing environment and lack of innovation. To this end, consultants and technical experts will support production innovation activities to improve production methods and improve productivity through process and management consulting. The purpose of this study was to explore the driving factors of the industrial innovation movement to improve the corporate ecosystem by improving the productivity of SMEs using modified IPA. The research results are as follows. First, in order to revitalize the Industrial Innovation Movement, the CEO-related elements of the participating companies should be maintained and strengthened. The motivation, education support, innovation organizational culture, the establishment of an innovation promotion system requires centralization of efforts for improvement. Second, in order to revitalize the Industrial Innovation Movement, the consultant's ability to analyze problems and suggest alternatives should be continuously strengthened. Third, in terms of the Central Promotion Headquarters, it was found that the Industrial Innovation Movement would be successful if the public information, industrial inspection for benchmarking, and provision of various information to support innovation activities were urgently improved.

Full-Scale Shaker Testing of Non-Ductile RC Frame Structure Retrofitted Using High-Strength Near Surface Mounted Rebars and Carbon FRP Sheets (고강도 표면매립용철근과 탄소섬유시트로 보강된 비연성 철근콘크리트 골조의 실물 진동기 실험)

  • Shin, Jiuk;Jeon, Jong-Su;Wright, Timothy R.
    • Journal of the Earthquake Engineering Society of Korea
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    • v.23 no.1
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    • pp.43-54
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    • 2019
  • Existing reinforced concrete frame buildings designed for only gravity loads have been seismically vulnerable due to their inadequate column detailing. The seismic vulnerabilities can be mitigated by the application of a column retrofit technique, which combines high-strength near surface mounted bars with a fiber reinforced polymer wrapping system. This study presents the full-scale shaker testing of a non-ductile frame structure retrofitted using the combined retrofit system. The full-scale dynamic testing was performed to measure realistic dynamic responses and to investigate the effectiveness of the retrofit system through the comparison of the measured responses between as-built and retrofitted test frames. Experimental results demonstrated that the retrofit system reduced the dynamic responses without any significant damage on the columns because it improved flexural, shear and lap-splice resisting capacities. In addition, the retrofit system contributed to changing a damage mechanism from a soft-story mechanism (column-sidesway mechanism) to a mixed-damage mechanism, which was commonly found in reinforced concrete buildings with strong-column weak-beam system.

The Effect of Emotional Intelligence on Job Satisfaction: A Case Study of SME Management Consultants in Korea

  • KIM, Dae Kyoo;KIM, Bo Young
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.1129-1138
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    • 2021
  • SMEs are constantly demanded of changes in the rapidly-evolving business environment, which involves the fourth industrial revolution and the COVID-19 pandemic. In this period, management consulting service becomes more in demand to provide technical and strategic solutions for management problems. This study aimed to empirically analyze the direct effects of emotional intelligence on job satisfaction and the indirect effects of such parameters as learning agility and self-efficacy on job satisfaction in management consultants. On the basis of a literature review, inter-variable association was designed in the research model. Based on an online survey of those in the Korean SME management consultants, this study collected 221 questionnaires then used structural equation modeling for statistical analysis. The results reveal that emotional intelligence significantly affected job satisfaction and, also significantly positively affected learning agility and self-efficacy. In addition, a significant indirect correlation could be found between learning agility and self-efficacy. Meanwhile, if learning agility and self-efficacy mediated job satisfaction, emotional intelligence had no significant effect on job satisfaction and fully mediated learning agility and self-efficacy. It is necessary to develop an emotional intelligence education program that can help management consultants improve their emotional intelligence with the objective of giving successful management consulting services.