• Korea Journal of Hospital Management
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• v.15 no.3
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• pp.47-68
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• 2010

One of the important complaint factors by the patients using medical institutions is various kinds of waiting time. This research is about the causal relationships among waiting time(application of waiting time, perceived of waiting time, fairness of waiting, explanation of the delay, acceptance possibility), service values, and customer satisfaction. The subjects for this study were 256 out-patients currently using seven general hospitals in the Busan area. The findings of the empirical analysis are as follows: First, the good application of waiting time or fair waiting time procedure didn't actually affect perceived waiting time. Second, though the application of waiting time didn't affect acceptance possibility, the fair procedure of waiting time had an affirmative effect on acceptance possibility. Third, even when there was enough explanation about the need to wait, it could shorten perceived waiting time but failed to get sufficient sympathy or agreement from the patients. Fourth, the possibility of acceptance following the sufficient sympathy of patients had an effect on shortening perceived waiting time. Fifth, perceived waiting time lowered customer satisfaction, but had no negative effect on service values. Finally, the ranges of acceptance possibility by the patients were found to increase customer satisfaction and maximize service values. In conclusion, every medical institution needs to focus on, first of all, shortening waiting time for more customer satisfaction and improved service values.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.51 no.7
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• pp.618-623
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• 2006

This study was carried out to select the acceptance test influenced by some quality characteristics of rice, and may provide the basic information on rice grade of appearance quality as distinguished the numerical values. Forty-four Japonica rice varieties mainly cultivated in Korea were evaluated for a consumer acceptance test. Color preferences of rice were highly correlated with appearance quality (r=-0.897**) and redness (r=-0.893**). Especially, appearance quality value resulted from interaction of $redness{\times}yellowness$ values was expected as a specific character used for grade of rice appearance. Shape preferences of rice showed the positive correlation with grain width (r=0.527**) and grain size (r=0.454**). Result of the consumer acceptance test of rice appearance conducted through a cluster analysis revealed five groups. Our study suggests that it may be feasible to be graded by average of quality character among groups, grain width, and grain size in Duncan's multiple range test.

• The Journal of Industrial Distribution & Business
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• v.9 no.11
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• pp.25-38
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• 2018

Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology - Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality, service quality and system quality. Second, fashion Social media information quality, social quality, and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality, service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.

• Journal of Korean Academy of Nursing
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• v.29 no.1
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• pp.48-60
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• 1999

This study was done to determine the factors influencing smoking-cessation behavior in female university students. A total of 534 students participated in this cross sectional study by answering a questionnaire. The data collection was done between September 1 and October 31, 1997 The measurement tools used in this study were the self help change process scale (Cronbach's alpha＝.9930 : developed by Oh & Kim, 1996) for smoking-cessation behaviors, the self efficacy scale(Cronbach's alpha＝.8250 : developed by Sherer et al, 1982), the sex role acceptance scale (KR－20＝.7757 : developed by Kim, 1991) and the social support scale(Cronbach's alpha＝.9172 : developed by Park, 1985). The summarized results are follows : 1. The mean scores for smoking-cessation behaviors in smokers (N＝150) was 91.72 that was considered a middle score compared to the total possible score of measurement tool (150.0). The mean score for smoking-cessation behaviors by smoking-cessation step showed significant different between the groups(F＝11.71, p＝.000). 2. The group with no experience in smoking(N＝332) showed a high general self efficacy score (t＝5.24, p＝.000), and more openness to sex role acceptance(t＝-2.15, p＝.032) compared to the group with smoking experience (N＝202). 3. General self efficacy, sex role acceptance, and social support were not different significantly between the groups according to the steps in smoking-cessation. 4. Significant factors influencing smoking-cessation behavior (total, sub concepts) were religion, sex role acceptance, social support, smoking duration, smoking attitude, time of smoking onset, amount of smoking, drinking, and perception of health status. 5. Smoking-cessation behaviors which explained 11% of the variance were smoking attitude, and smoking duration. In conclusion, this study identified factors influencing smoking-cessation behavior. Thereby it will help in the development of smoking-cessation intervention strategies. For future research, exploration other determinants of smoking cessation behaviors, evaluation of intervention efficiency, and comparative study by gender characteristics are needed.

• Journal of Service Research and Studies
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• v.3 no.1
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• pp.33-53
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• 2013

In the 1st half of 2009, Hana Bank was first to launch the smart banking service in Korea and thereafter, the smart banking system spread rapidly within Korea. Until 2010, the users have reached about 2,610,000. So, for more profit, how to make the smart banking early-adopters continually use the service has became the key issue. But, there are only few researches on continuous acceptance of smart banking service now. The aim of this study is to find out factors influncing continuous acceptance of smart banking service and the appropriate model for it. After analyzing the market status of smart banking service, Security, Service Scalability and UI convenience were chosen to be the most important independent variables. And research model was designed based on Expectancy Disconfirmation Theory and Post Acceptance Model. To verify the model, a survey targeting at smart banking service users was implemented.

• Journal of Korean Public Health Nursing
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• v.24 no.2
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• pp.249-257
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• 2010

Purpose: This study aimed to clarify the relationship between analysis of rape myths acceptance and gender role stereotype among university students. Method: First-year students at two three-year colleges in Jeonnam and two three-year colleges in Jeonbuk (n=406) were selected by convenience sampling. Of these, responses from 386 (95.8%) were analyzed. Result: Rape myths acceptance in male students was significantly higher than female students (t=5.400, p=.00). In terms of gender role stereotype, male students were significantly higher than female students (t=3.869, p<.001). The relationship between rape myths acceptance and gender role stereotype was in the middle range of correlation: male students' correlation coefficient was r=.520 (=p<.001), and female students' was r=.524 (p=<.001). Conclusion: The results indicate that university students' attitudes toward sex have not been properly established yet. Moreover, they highlight that in our society there still exists a male dominated social structure and inequality of sexes. To prevent sexual violation from occurring at the universities, it is necessary that programs to establish proper attitudes of students toward these two factors, should be developed and the results monitored frequently. In addition, cross sectional studies aimed at understanding rape myths acceptance and gender role stereotypes are needed.

• Journal of Information Technology Applications and Management
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• v.18 no.1
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• pp.55-74
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• 2011

The growth in the use of ubiquitous computing based on mobile services as an enabler to conduct business more effectively has been phenomenal. Technology acceptance model (TAM) has been applied in different contexts to examine a wide range of information technologies (IT). As more and more companies are finding ways to utilize ubiquitous computing based on mobile services, an important issue is to understand what factors will impact the decisions of consumers in adopting the services. Based on TAM with three additional groups of external factors, i.e., service-related factors (ubiquitous access, context awareness) and technology-related factors (perceived security risk, network connectivity) that are theoretically justified as having influence on both perceived usefulness and perceived ease of use which are additionally considered, a research model for the investigated technology acceptance was developed and empirically examined, using responses from more than intended users of ubiquitous computing based on mobile services. The specific purposes of this study are as follows. Firstly, this study is to identify service beliefs considering unique characteristics for ubiquitous services such as perceived ubiquitous access and perceived context awareness. Secondly, this study is to investigate network characteristics beliefs such as perceived security and perceived connectivity. Thirdly, this paper investigates the relationship among variables such as ubiquitous characteristics, network characteristics, behavioral beliefs, and intention to use ubiquitous web services. This study uses a structural equation model to test the research model. The major results of this study are as follows. Firstly, ubiquitous access has a influence on perceived usefulness and perceived ease of use. Context awareness has an influence on perceived usefulness. Secondly, User familiarity has an influence on perceived usefulness and perceived ease of use, and intention to use. User innovativeness has an influence on perceived ease of use. Thirdly, perceived security risk has an influence on perceived usefulness and perceived ease of use. Network connectivity has an influence on perceived usefulness and perceived ease of use. Fourth, there exist differential effects among factors in structural model among information, transaction, and entertainment services.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.48-60
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• 2019

The purpose of this study, we examined the influencing factors of acceptance of new information systems and attitude formation in 279 local government officials who were exposed to the use of new information technology, and examined the moderating role of technostress and absorptive capacity. As a result, technostress negatively affected attitudes by moderating perceived ease of use, and absorptive capacity generated a positive effect that further increased perceived usefulness. Technostress and absorptive capacity have both direct and moderating effects on attitudes. It suggests that management of technostress and absorptive capacity, which affects the formation of attitudes toward information technology acceptance, becomes more important for local government officials who need to accept new information technology through Top-Down decision making. In particular, we discussed ways to reduce technostress in order to prevent cognitive dissonance about determinants of technology acceptance.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.51-60
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• 2018

This study would like to know the relationship among interpersonal competency based self-understanding and acceptance of others, self leadership, stress-coping and military adjustment. For this, 1289 military trainee in the army training station were surveyed. In results, The first, the acceptance of others did not have a significant effect on the perform-will, but had a significant effect on the job satisfaction and self leadership. The self-understanding had a significant effect on perform-will, job satisfaction and self leadership. The second, self leadership mediated between interpersonal competency and military adjustment. The third, in case of the perform-will, the moderating effect was showed in self leadership when the stress coping level was high. But in case of the job satisfaction, it was showed in both high group and low. Implications of this study is that the interpersonal competency based self-understanding and acceptance of others, self leadership and stress coping can be the positive potential variables on the military adjustment.

• Journal of Korea Trade
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• v.26 no.1
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• pp.57-80
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• 2022

Purpose - This study aims to examine the relationships between the acceptance of the 4th industrial revolution logistics technology, logistics safety behavior, and logistics safety performance, as well as the moderated mediating effects of logistics safety behavior through safety culture in Korea. Design/methodology - Research models and hypotheses were established based on prior research related to the 4th industrial revolution logistics technology, logistics safety, and logistics performance. The survey was conducted on the employees of logistics companies, and reliability analysis, confirmatory factor analysis, discriminant validity analysis, structural equation model analysis, and mediating effect analysis were performed. In addition, the moderated mediating effect analysis applying SPSS Process Model No. 7 was conducted. Findings - Usefulness and sociality of the acceptance of the 4th industrial revolution logistics technology had a significant effect on logistics safety behavior. Ease of use, sociality, and efficiency had meaningful effect on logistics safety performance. And in the relationships between the acceptance of logistics technology and logistics safety performance, logistics safety behavior had a significant mediating effect. But the moderated mediating effect of safety behavior through safety culture was not significant. Logistics companies can improve logistics safety performance through the utilization of new logistics technologies such as intelligent logistics robots, autonomous driving technology, and artificial intelligence, etc. Originality/value - This is the first study to analyze the relationships between the acceptance of logistics technology in the 4th industrial revolution and logistics safety. In addition, previous studies analyzed mediating effects or moderating effects, but this is the first study to identify the moderated mediating effects of safety behavior through safety culture. In other words, it has originality in terms of research methodology.