• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.123-129
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• 2021

MZ Generation has multipersona and characteristics that create various egos depending on the situation, and fashion styling is also expressed differently by each persona. Thus, this study investigates how to provide a multipersona or characteristic user experience to fashion shopping applications. Traditional fashion shopping apps, which focus on items, colors, and advertisements, have difficulty solving the problems of MZ generation fashion, so it is necessary to actively utilize their characteristics. We investigate the definitions and characteristics of multipersona and generation MZ, and identify the shopping behavior of generation MZ through prior research. We also analyze cases and improvements that indirectly utilize multipersona in fashion shopping apps. Four UX elements were derived through user interviews to identify needs and It was possible to derive positive effects, such as providing a shopping experience by forming one's own fashion characters in a personalized fashion beyond the existing fashion recommendation frame, which helps to worry about styling and gives a different experience.

• Journal of Korean Home Economics Education Association
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• v.35 no.4
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• pp.99-115
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• 2023

This study aimed to investigate the impact of college students' fashion competence on social anxiety, focusing on the mediating effects of interpersonal skills and appearance anxiety. To this end, a survey was conducted among 235 college students via online communities, and the data were analyzed using SPSS 26.0. The factor analysis revealed sub-factors of fashion competence, including fashion involvement, fashion innovativeness, and confidence in fashion coordination. The regression analysis of the mediation model showed that while fashion involvement indirectly reduces social anxiety through interpersonal skills, there was no mediating effect of appearance anxiety. Fashion innovativeness had an indirect impact on social anxiety through appearance anxiety, but there was no mediating effect through interpersonal skills. Confidence in fashion coordination influenced social anxiety indirectly through both interpersonal skills and appearance anxiety, and it also had a significant direct effect. This research confirmed that fashion competence can have a dual impact on social anxiety, and suggested that enhancing confidence in fashion coordination through fashion therapy programs might be beneficial for resolving college students' social anxiety. However, such programs should avoid excessively pursuing fashion innovativeness, as it can increase appearance anxiety, and should focus on enhancing confidence in one's appearance.

• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.50-52
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• 2003

디지털 시대를 맞이한 오늘의 패션기업은 정보화ㆍ글로벌화 및 양극화된 고객의 욕구에 효율적으로 대응하기 위한 글로벌 전략이 요구되고 있는 실정이며, 아웃소싱은 차별화 된 소비자의 기호와 경쟁환경에 효율적으로 대응할 수 있어 경쟁력 강화의 주요한 수단으로 부각되고 있다. 지금까지 아웃소싱에 관한 많은 연구가 IT산업을 중심으로 수행되어 온 반면, 패션분야에서의 아웃소싱에 관한 연구는 초기단계에 있어, 점차 확산되어 가는 패션산업에서의 아웃소싱에 대하여 학문적 자료의 제시가 필요한 상황이다. (중략)

• Journal of Fashion Business
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• v.19 no.5
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• pp.199-212
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• 2015

Environmentally-friendly whole-cut designs can minimize carbon dioxide emissions which are harmful to the earth, and reduce energy, labor force and time in cutting or sewing clothes. The design and way of wearing clothing will be investigated by classifying whole-cut clothing appearing in the history of costume and past traditional outfits such as Drapery, a Pancho, Tunic, or Loincloth. According to the results from the analysis of whole-cut methods applied in design, they were classified as follows: whole-cut, utilizing square-panels as is, pleats, smoking, lip band, origami, cutting way, and subtraction-cutting whole-cut design. The whole-cut design utilizing square panel as it is can minimize the waste of energy and material but can also maximize the possibility of circulation by recycling. In utilizing an all square panel, it broke away from the existing whole-cut in the western pattern, namely, the pattern of clothes clinging to the body, and was found to have new aesthetic value with a new approach. Due to the whole-cut method having a restriction in the use of dart and line cutting in its designing process, there were only designs that did not show the body line, such as designs clinging to the body. Therefore we developed a design similar to those that cling to the body by whole-cut, In addition, the work produced was with high efficiency and variability, which produces simple designs but can be worn in a variety of ways.

• Journal of Fashion Business
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• v.25 no.1
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• pp.133-149
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• 2021

This study presents a new fashion wearable product, a classical music stage costume design, using an Arduino LilyPad that can control light-emitting diodes(LEDs) and a sound sensor that can set an environmental range of LED light. As a theoretical background, LED fashion design research and stage costume design research status were reviewed, and Arduino LilyPads, sensors, LEDs, and batteries required for LED stage costume production were investigated. Based on prior research, the LED stage costume design for the soprano stage was presented in a three-step process of design planning, development, and production, and an actual prototype was produced. This process produced meaningful information and materials for making clothes with the added function of a wearable computer. In particular, fashion designers or fashion majors can easily access the Arduino LillyPad and use not only LEDs, but other light emitting materials. It is expected that it will be used as a basic material for the use of the Arduino LillyPad that can develop new creations that have been utilized.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.245-252
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• 2024

This study sought to identify the interactive relationship between the individual cognitive characteristics of perceived consumer effectiveness and the impact of the message framing type of a fashion brand's sustainable marketing on consumers' brand trust. As a result of the study, it was confirmed that the fashion brand's message framing type increased consumers' perceived consumer effectiveness, and that the recipient's perceived consumer effectiveness each influenced the formation of consumers' trust in the brand. It was confirmed that the fashion brand's message frame directly had a positive effect in forming consumers' brand trust.

• Journal of Fashion Business
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• v.28 no.1
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• pp.131-148
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• 2024

Among the various decorative techniques in fashion design, this study is to study the decorative effect of the aesthetic finishing technique on fabric. Despite the recent expansion of the use of decorative techniques by aesthetic finishing of fabrics, most of the studies have focused on one or partial techniques, and there has been no part on the use of broad techniques or the application of overall design. Therefore, the purpose of this study is to collect the expression techniques of aesthetic finishing and its fashion cases that have been sporadically performed by examining the decorative techniques of fabric aesthetic finishing as a whole, and to provide practical data, help design thinking, and further contribute to the development of higher value-added products. To this end, this study was conducted in parallel with theoretical consideration and empirical research. First, through the analysis of decorative images and fashion cases examined based on theoretical considerations, six creative costumes were planned and produced by reorganizing them according to the flow of modern fashion using a design concept. As a result, it was confirmed that each aesthetic finishing technique is an effective decorative technique that is applied and harmonized to a part or all of the costume to create a new and unique surface effect and formative beauty, and to increase strong visual effects and luxury. Therefore, through this study, it is expected that it will help satisfy the aesthetic sense of consumers seeking high-end and individualization in the future. Therefore, in future research, it is necessary to expand and deal with the aesthetic finishing of fabrics in more depth, and it is expected that multifaceted research and development will continue.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.379-386
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• 2024

The purpose of this study was to pay attention to the increase in the frequency of expression of butterflies and insects, whose decrease in the number of individuals is symbolized as a measure of environmental pollution, among the various motifs of nature as we go through the COVID-19, when we realized the importance of nature. The scope of this study was limited to fashion collection fashion show photos and interview articles of online for fashion collections from 2019 to 2023. As a result of the study, 185 butterfly motivation fashion design appeared, and digital printing techniques were the most used as a type of plane expression method. Along with this, techniques such as quilting, embroidery, and beading have appeared a lot as techniques to express the planar motif of butterflies. As for the three-dimensional expression types, 3D printing, laser cutting, corsage techniques, and draping techniques showed similar proportion. It can be seen that the expressed butterfly motif had more realistic description the shape of the butterfly as it was than abstract expressions. In conclusion, it can be seen that the butterfly motif fashion design over the past five years contains a stronger message about the environment than the butterfly motif fashion in the past. It was confirmed that it is a motif with a great symbolic meaning that can convey an eco-friendly message beyond just the morphological beauty and colorful design elements of the butterfly.

• Journal of the Korean Society of Costume
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• v.55 no.6 s.96
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• pp.51-66
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• 2005

Fashion is to emphasize the importance of total coordination in creating an image. Therefore, modern fashion is not the conformation of fixed beauty but it exist in the expressed form of the variety and the completion according to the individual's personality for the self image of the clothes, the hair and make-up, the accessories and the like. This study Is aimed at reviewing one of the tendency of modern fashion coordination and the characteristics of John Gallianos fashion work and there upon, analizing the characteristics of John Galliano's fashion show, who is one of the most leading fashion designer, by dividing them Into four categories in large: 1) The maximum effect of fashion image by make-up and hair style 2) Adventurous fashion coordination with daring decoration 3) Fascinating fashion coordination Harmonized with color 4) Enlargement in the concept of fashion coordination by experimental way of clothing

• Journal of Fashion Business
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• v.26 no.4
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• pp.32-51
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• 2022

This study analyzed the characteristics and expression techniques of men's fashion bags and their aesthetic and formative values in modern men's fashion from the perspective of neo-deconstructivism. The study subjects were men's fashion bags appearing in four collections in Paris, Milan, London, and New York in the 2019 S/S-2021 S/S season. As a research method, the characteristics and expression techniques of the new disintegration of men's fashion bags were analyzed and categorized through prior research and literature research. The results of the study are as follows: First, the neoclassical characteristics of men's fashion bags caused 'Re-creation' to appear as the dissolution of the design principle and structure of the bag, and it was derived as 'decomposition of form' and 'decomposition of dress method'. Second, the 'Inclusive Diversity' of modern men's fashion bags of neo-deconstructivism appears in the form of gender demarcation and dissonance coordination. Third, 'Playfulness' in men's fashion bags involves the pursuit of fun through unconventional changes in the shape, size, and design of the bag, and it sometimes provides a fresh, new play experience through unpredictable design elements. Fourth, the 'Pursuit of new values' in male's fashion bags was a characteristic wherein the boundary between DIY attire and daily clothes and high fashion by the individual selection of consumers was blurred. This work is meaningful in that it conducted a basic study of men's fashion bags by examining the modern men's fashion bag from the perspective of the philosophical trend of neo-deconstructivism and categorizing its characteristics.