• Title/Summary/Keyword: IPA method

Search Result 219, Processing Time 0.029 seconds

A Study on the Application of an IPA Method for the Analysis of Visitor Satisfaction - Focusing on Chinese Visitors in Gyeongju Yangdong Village - (관광객 만족도 분석을 위한 IPA 기법 적용 연구 -경주 양동마을 방문 중국인을 대상으로-)

  • Cao, Lin-Sen;Xia, Tian-Tian;Kang, Tai-Ho
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.45 no.3
    • /
    • pp.107-115
    • /
    • 2017
  • As a simple and practicable method, an Importance-Performance Analysis(IPA) is often used as a tool to study the satisfaction of tourists in Tourism. The IPA has two dimensions to attribute importance and performance(or satisfaction as in satisfaction research), and generally uses an interviewee self-reported approach to acquire performance and importance data. Many scholars have pointed out that the traditional IPA cannot meet the premise of its establishment. Therefore, several revised IPA have been proposed. Among them, Deng's IPA is the most representative. There are not many contrastive analyses between the traditional IPA and revised IPA in academia. The lack of comparative study will make it difficult to judge the difference and effectiveness of different IPA techniques. Taking Gyeongju Yangdong Village as an example, this study investigated and researched the degree of satisfaction of Chinese tourists using the traditional IPA method and Deng's modified IPA method respectively, and then analysed the differences between the two methods and their causes. Based on the analysis results, the study put forward suggestions for the improvement of tourism management in Gyeongju Yangdong Village.

Importance Performance Analysis using SN ratio (SN비를 이용한 중요도 만족도 분석)

  • Cho, Yong-Wook
    • Journal of the Korea Safety Management & Science
    • /
    • v.16 no.4
    • /
    • pp.397-403
    • /
    • 2014
  • The objective of this study is to provide improved methodology based on the IPA method. One case studies are solved by the proposed method. this study present the method that give value to use SN(Signal-to-Noise) ratio in IPA. A case study of lecture satisfaction are solved by the proposed method and the existing method. Also, the result is compared with the existing method using Mean and the proposed method using SN ratio.

A Study on Improving the Satisfaction of Non-face-to-face Video Lectures Using IPA Analysis (IPA 분석법을 활용한 비대면 동영상 강의 만족도 제고 방안 연구)

  • Jung, Dae-Hyun;Kim, Jin-Sung
    • The Journal of Information Systems
    • /
    • v.29 no.4
    • /
    • pp.45-56
    • /
    • 2020
  • Purpose The purpose of this study is to present the direction of efficient e-learning education through the importance and satisfaction survey of learners of non-face-to-face video lectures. Therefore, by grasping the degree of satisfaction of the importance ratio through the IPA analysis method, we try to present improvement measures for insufficient education methods. Design/methodology/approach For IPA analysis, we conducted an online survey of four universities and analyzed 154 samples. The analysis method used SPSS, and through the wordcloud analysis method of R, the suggestions for the non-face-to-face lecture method felt by learners were analyzed to derive implications for improving the quality of education. Findings As a result of the overall satisfaction survey for the entire non-face-to-face class, the factors with the greatest dissatisfaction are listed as follows. Complaints about the adequacy of learning materials and activities (quiz, discussion, assignments, etc.), Complaints about how to use the produced content, and complaints about announcements about class management (lecture schedule, lecture method) were identified in order. The factors of dissatisfaction were clear in the non-face-to-face class where interactive communication was impossible or insufficient. In addition to the lack of quick Q&A, there seems to have been a phenomenon of some neglect.

A Study on the Service Quality of Audiobook Using Revised IPA (수정된 IPA 기법을 적용한 오디오북 서비스품질에 관한 연구)

  • Lee, Tae Won;Sung, Haeng Nam;Kwon, Jin Taek
    • The Journal of Information Systems
    • /
    • v.30 no.4
    • /
    • pp.329-347
    • /
    • 2021
  • Purpose The purpose of this study is to examine the review of previous studies based on audiobooks, 1) using the IPA method, we examine the quality of audiobooks that listeners perceive as important and the quality of preferred audiobooks, 2) improvement directions for activating audio content and audiobook platform, to seek ways to establish strategic plans for the audiobook market. Design/methodology/approach This study conducted and experiment using three factors(usability, information and interaction) used in web service quality(WebQual). Usability consists of the availability of time, such as the use of audiobooks for hobbies and the ease of search. Information consists of the trends of the times, topics of converation and the latest trends. Interaction consists of the proportion and depth of celebrities. After that, grid analysis was performed using the traditional IPA method and the revised IPA method. It was judged that identifying and analyzing the preference for service provision and new content was more valuable than the Performance used in the existing method. Findings According to the results of the empirical analysis, it was found that the conversation material corresponding to informativity did not affect the audiobook during the online quality analysis. It is believed that improvements can be found through content production related to entertainment, webtoons, and general common sense that can increase listeners' interest. In addition, it was found that the advertising effect of celebrities corresponding to interactivity did not affect the results of this study, which should increase the concentration and immersion of listeners by increasing the technology for audiobooks.

Importance-Performance Analysis on Managerial Conditions of Trails by Trail Section (등산로(登山路) 관리상태(管理狀態)에 대한 구간별(區間別) 중요도(重要度)-성취도(成就度) 분석결과(分析結果)의 비교(比較))

  • Kim, Sang-Oh
    • Journal of Korean Society of Forest Science
    • /
    • v.94 no.6
    • /
    • pp.351-361
    • /
    • 2005
  • This study compared the results of Importance-Performance Analysis (IPA) on trail managerial conditions by trail section in Mudeung-Mountain Provincial Park. The study also examined the validity of using overall survey method (OSM: analyzing IPA from the data collected from all the trails without separating trails by section) by comparing the OSM results with those obtained from the survey by section. A total of 258 users who visited the Park was surveyed using questionnaire in the four designated trail sections during the September of 2000. The result of IPA showed that there are differences in twenty three attributes out of the 26 selected attributes (88.5%) among four trail sections. The overall IPA results obtained from the total of four trail sections were not the same with the IPA results from each trail section in twenty three attributes (88.5%) out of the 26 selected attributes. It suggests that we need to use a survey segmented by trail sections rather than a survey for overall trails to obtain better information for more efficient trail management.

Comparison between Traditional IPA and Revised IPA; The Suncheon Bay Wetland Reserve (전통적 IPA(Importance-Performance Analysis)와 수정된 IPA의 비교연구; 순천만 습지를 대상으로)

  • Kim, Bo-Mi;Lee, Dong-Kun
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.45 no.2
    • /
    • pp.40-50
    • /
    • 2017
  • Compared to the traditional format, the revised IPA is an effective method for selecting a management strategy as compared to the traditional IPA. Comparison between the traditional IPA and revised IPA with a management strategy has been, however, limited. Therefore, the difference between the traditional IPA and revised IPA was compared to select an effective management strategy in the Suncheon Bay Wetland Reserve. First of all, related papers were reviewed to select an appropriate revised IPA. It was found that Deng (2007)'s revised IPA was appropriate for quantifying service quality and a management strategy that affects the measurable satisfaction of visitors in the space. Second, the results of the traditional IPA were compared with the revised IPA in the Suncheon Bay Wetland Reserve and the management strategy of the revised IPA and the changes of management factors were discussed. It was found that some management factors deviated from the order of the quadrant "low priority for managers", "Concentrate management here", "Keep up the good work" were moved to the order of the quadrants "Concentrate management here", "low priority for managers" and "Possible overkill" in the revised IPA grid. The complexity as a management factor resulted in higher demand management than the traditional IPA, which moved from "low priority for managers" to "Concentrate management here". Management factors resulted in lower demand management than the traditional IPA moved from "Concentrate management here" to "low priority for managers"; these consisted of shade trees, exhibition exteriors, programs, and a guided tour. Also, management factors moved from "Keep up the good work" to "Possible overkill" consisted of relaxation facilities, glow of the setting sun, a hedge, and an exhibition interior. Over all, the revised IPA responded properly to changes in the measurable satisfaction of visitors to the Suncheon Bay Wetland Reserve. Therefore, a revised IPA should be provided for accurate and reliable guidelines when decision makers establish management strategies.

Chiral Separation of Ibuprofen by Supercritical Fluid Chromatography (초임계유체 크로마토그래피를 이용한 Ibuprofen의 키랄분리)

  • 한순구;노경호
    • KSBB Journal
    • /
    • v.19 no.4
    • /
    • pp.263-268
    • /
    • 2004
  • The separation method using chiral stationary phase in preparation of chiral compound was wildly used, but in this work, supercritical fluid chromatography was suggested in the stability to resolve the chiral mixtures. To determine the optimum operating condition of the racemic ibuprofen, the retention factor and resolution with change in pressures, temperatures and the contents of IPA % (vol.) in CO$_2$ were investigated. The retention factor was decreased with increase in pressure and decrease in temperature. The factor was also influenced by the content of IPA in mobile phase, while the resolution was worse with a increase in IPA %. From the experimental results, the desirable separation condition was 130 bar, 311.15 K and 4% IPA in CO$_2$. Compared to the asymmetric peak shape by liquid chromatography, that of supercritical fluid chromatography was symmetric which was a favorable condition for preparative separation.

Personal Information Recognition and Practice of Music Therapists through IPA Tool (IPA를 활용한 음악치료사의 내담자 개인정보보호의 인식도와 실천도 분석)

  • Lee, Gyu-Hee;Yoon, Young-Mi;Cho, Mi-Ran;Kim, Ha-Young;Ryu, Hwang-Gun
    • The Korean Journal of Health Service Management
    • /
    • v.14 no.1
    • /
    • pp.103-110
    • /
    • 2020
  • Objectives: In this paper, we propose the ethical education direction by analyzing the personal information recognition and practice of music therapists. Methods: For the analyses, we selected 60 music therapists who answered a questionnaire from members of K Music Therapy Association, and analyzed task recognition and practice ask performance using IPA method. Results: In the IPA table, the areas of high recognition and practice (1) are the areas of personal information protection information management. In the IPA table, the areas of low awareness and high practice (2) are areas of privacy communication for those who have completed ethics education. In the IPA table, the areas of low awareness and low practice (3) are areas of privacy communication when ethics education is not completed. In the IPA table, areas of high awareness and low levels of practice (4) are areas of privacy protection. Conclusions: Continuing education should be provided to improve the curriculum on the protection of personal information for music therapists, thereby raising the awareness and practice of privacy.

Research on the Importance and Satisfaction of Selection Attribute for Pension using Importance-Performance Analysis(IPA) (IPA를 활용한 관광펜션업 선택속성의 중요도-만족도 연구)

  • Kim, Yeon-Sun;Lee, Sang-Hee
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.3
    • /
    • pp.392-401
    • /
    • 2013
  • This study was conducted to research the Selection Attribute for Pension which is located in the region of S. Gyeonggi-do. We intended to find the best choice point for reserving the pension using IPA and suggest or provide strategic implications and marketing method for running the pension. The survey was conducted from the early January to the end of March in 2012 with one to one method. A total of 300 questionnaires were distributed and 229 responded questionnaires were reliable to be used as a sample. The result of the survey was analyzed by using SPSS 15.0 version for window with Paired t-test and IPA method. Frequency Analysis was also conducted for the characteristic of samples. Findings are presented and discussed in three areas. First, the cleanliness of rooms, service for customer, heating and cooling system are the key important factors for the choice of pensions. Secondly, all factors are statistically significant level(p<0.01, p<0.001) as a results of performing IPA method. Thirdly, the result has shown that the varity of programs in the pension have significant impact on the customers' choice and satisfaction.

Optical System Implementation for Pattern Recognition and Associative Memory (형태인식과 연상기억을 위한 광학적 시스템 구현)

  • 김성용;이승희;김철수;김정우;배장근;김수중
    • Journal of the Korean Institute of Telematics and Electronics B
    • /
    • v.30B no.10
    • /
    • pp.95-104
    • /
    • 1993
  • IPA(interpattern association) model is a method of feature extraction using a neural network. Even in the case that the reference patterns are simuklar to one another, this model can recover the reference patterns effectively. However, when the pattern whose feature pixels are lost is used as input, this model can not guarantee perfect recovery of the reference pattern. It is proposed a improved interpattern association(IPA) model for the feature extraction using neural network. The improved IPA model that combines the first interconnection weight matrix of the IPA model with the second additional weight matrix is proposed here to overcome the recovery problem of the original IPA model. The results of computer simulation and optical experiment are advanced.

  • PDF