• Title/Summary/Keyword: IPA 중요도-만족도 분석

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The Study on the Perspective of Design Education Quality for Young Child using Importance-Performance Analysis -Focused on the Design Education for Enlightenment of Creativity in Young Child- (IPA 분석을 활용한 유아 대상의 디자인 교육 품질에 대한 인식 연구 -유아의 창의성 계발을 위한 디자인교육을 중심으로-)

  • Seo, Yong-Mo;Ahn, You-Jeong;Lee, Ye-Joong;Oh, Chi-Gyu
    • The Journal of the Korea Contents Association
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    • v.15 no.8
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    • pp.598-610
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    • 2015
  • The purpose of this study is to study a quality properties of design education program for enlightenment of creativity in young child. We studied preschool education professionals for perspective of design education quality properties in young child. So the study contents of our paper are design education for enlightenment of creativity in young child using a Importance-Performance Analysis. Results of T-test between importance and performance, we understand these facts: necessity for policy or/and financial support, thinking activities for production of ideas in problems or stimulus, delicate and detail attitude for search activities in environments and situations. In IPA, we realized that require the necessity of professional design educators, necessity for policy or/and financial support and change of mind at organizations related education. Our studies means a quality of design education program for enlightenment of creativity in young child. So, we expect our studies provide an useful data at a fields.

Using Importance-Performance Analysis to Improve Traffic Information Disseminating Strategies on VMS (IPA를 이용한 VMS 서비스 평가와 정보제공 개선전략)

  • Choi, Keechoo;Choi, Yoon-Hyuk;Oh, Seung Hwoon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.5D
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    • pp.747-754
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    • 2006
  • Real-time traffic information disseminated through VMS is known to have effects not only on driver to plan a route choice, detour the congestion, and cope with incident, but also on VMS operator to manage the traffic volume indirectly. But, the dissemination of traffic information is operated in the side of provider, not of user. Importance-Performance analysis (IPA) offers a simple, useful method for simultaneously considering both the importance and performance dimensions when evaluating or improving strategy. This technique has been successfully used in a variety of settings to define priorities and guide resource optimization decisions. This study uses IPA to evaluate traffic information strategies through VMS to make resource improvement recommendations. It gained 760 samples by field surveys, which are conducted in Korean Thanksgiving Day, weekday and weekend at the service areas of expressways. The results indicate that the motivations in quadrant I (concentrate here) are dissemination of exactly information and quick transmission, while distance of VMS, most drivers are not satisfied with that is located in quadrant III (low priority).

A Study on the Importance, Satisfaction of Skin Care Shops Selection Attributes for Life Care Promotion - Focusing on the Sanitation - (라이프케어 증진을 위한 피부미용샵 선택속성의 중요도와 만족도 연구 - 위생요인을 중심으로 -)

  • Park, Chae-Young
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.7
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    • pp.145-158
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    • 2021
  • This study is aimed at identifying the important factors required by customers through importance-satisfaction analysis of how they choose skin care shops on the basis of certain factors and attributes at this time when there is an urgent need to improve the level of quality that meets their expectations and demands in combination with the quantitative expansion of skin care shops. To achieve this, a survey was carried out to 217 people over the age of 20 in Gwangju and Jeonnam area with experience in using skin care shop services. The SPSS v. 21.0 program was used to analyze the collected data. The results are summarized as follows. IPA grid analysis of the difference in importance-satisfaction of sub-factors for skin care shop choice showed that the items corresponding to the upper-left side of maintenance and strengthening, the upper-right side of stainability, and the lower-left side of gradual improvement were the 'sanitary control of tools and products', 'basic situation(legal compliance)', and 'workers' sanitary control', 'internal control of skin care shops', 'professionalism and skills of workers'and 'quality of services', respectively. Consequently, the results of this study will be based on the efficient operation of skin care shops, and further more the utilization of them is expected to expand the quantitative and qualitative base of the skin care industry.

Evaluating Special Library Service Quality using Importance-Performance Analysis (중요도-수행분석을 이용한 전문도서관 서비스 평가)

  • Kim, Ji-Hyun
    • Journal of Korean Library and Information Science Society
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    • v.52 no.3
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    • pp.157-175
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    • 2021
  • The purpose of this study is to investigate the service quality of special libraries using Importance-Performance Analysis (IPA) method. This study also applied the working year factor to IPA model for establishing more improved library service strategies. A total 127 library users who work in governmental policy or research institutions in South Korea participated in this study. This study conducted regression analysis to compare with the results of IPA. The results of survey revealed that special library users had high expectation for library services, but they perceived the performance of the library service as insufficient. Special library users assessed that the information services of libraries were well provided but required additional efforts in services related with space and provided by librarian. Interestingly, when the library services were measured by working years, special library users who have worked for more than eight years were generally satisfied with library services with no "possible overkill" services, but users with less than three years working experience particularly expressed dissatisfaction with the service provided by librarians. The results of regression analysis supported the results of IPA. Finally, this study provides several important suggestions for better special library service.

Importance-Performance Analysis for Korea Mobile Banking Applications: Using Google Playstore Review Data (국내 모바일 뱅킹 애플리케이션에 대한 이용자 중요도-만족도 분석(IPA): 구글 플레이스토어 리뷰 데이터를 활용하여)

  • Sohui, Kim;Moogeon, Kim;Min Ho, Ryu
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.6
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    • pp.115-126
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    • 2022
  • The purpose of this study is to try to IPA(Importance-Performance Analysis) by applying text mining approaches to user review data for korea mobile banking applications, and to derive priorities for improvement. User review data on mobile banking applications of korea commercial banks (Kookmin Bank, Shinhan Bank, Woori Bank, Hana Bank), local banks (Gyeongnam Bank, Busan Bank), and Internet banks (Kakao Bank, K-Bank, Toss) that gained from Google playstore were used. And LDA topic modeling, frequency analysis, and sentiment analysis were used to derive key attributes and measure the importance and satisfaction of each attribute. Result, although 'Authorizing service', 'Improvement of Function', 'Login', 'Speed/Connectivity', 'System/Update' and 'Banking Service' are relatively important attributes when users use mobile banking applications, their satisfaction is not at the average level, indicating that improvement is urgent.

A Study on the Evaluation of Culinary Major Selection Attributes Using IPA (IPA를 활용한 조리전공 선택속성 평가에 관한 연구)

  • Yang, Hyun-Kyo;Koo, Kyung-Won
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.417-425
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    • 2021
  • This study was conducted to evaluate the characteristics of major selection of college students majoring in culinary. By conducting an Importance-Performance Analysis(IPA) through students who are currently majoring in a culinary major, it is intended to increase student satisfaction, student loyalty, the enrollment rate and to present the direction the college should pursue. The questionnaire was conducted for 4 weeks from June 22, 2020 to July 19, 2020, the results are as follows. As a result of the t-test (paired sample t-test) for 23 attributes, the average value of importance was 4.0765, the average value of satisfaction was 3.5091, showing high importance, the attributes considered important by item were 'educational facilities (4.50)', 'school welfare (4.50)', the attributes having the highest satisfaction with experience after selecting a major were 'aptitude and conformity (3.94)', 'future hope and concordance (3.91)'. The IPA analysis results on the major selection attributes of college students majoring in culinary are as follows. First, In the first quadrant, 11 attributes including 'aptitude and conformity' appeared, Second, In the second quadrant, 5 attributes including 'employment support' appeared. Third, In the third quadrant, 5 attributes including 'college scholastic ability score' appeared, Finally, In the fourth quadrant, 2 attributes including 'experience in major field' appeared.

Education-Training Program for Hotel Employees by Importance Performance Analysis (호텔종사원의 교육훈련프로그램에 대한 중요도와 만족도 분석)

  • Park, Jae-Wan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.11
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    • pp.6604-6612
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    • 2014
  • The purpose of this study was to provide basic knowledge and a proper education-training program for hotel enterprises. The results are as follows. First, an education-training program was focused on five factors. Service quality, Job, Organization culture, Self improvement, and Language. Second, the Importance Performance Analysis Result show that Keep the Good Work variables are the Customer reception, Food hygiene, Hygienic management, Cooking, First aid, Self development, and Communication. Possible excesses include Customer satisfaction, Business vision, Brand, Prevention of sexual harassment, Multiple cultures. Finally, an education training program should focus mainly on 'Manner', 'Table manner', 'Personal hygiene' and 'Chinese'.

Personalized mobile Healthcare Service Analysis by IPA (IPA를 활용한 맞춤형 모바일 헬스케어 서비스 분석)

  • Shin, Da-Hye;Park, Man-Young;Lee, Young-Ho
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.12
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    • pp.59-69
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    • 2011
  • Recently, as people's interest in health care has been rising, the health care service awareness and utilization has been increasing. However, the existing healthcare services have problems such as inconvenience of mobility, the low reliability of input for information and low accuracy of information provided as well. in this study, we developed the m-Health application by utilizing smart phone with improvement of these problems. This application provided the total of 5 services such as notification for risk of cardiovascular disease, personalized dietary recommendations targeted to 20s and 30s who do not properly manage their health care by bad habits. In addition, the benefits and problems of these services were found out through the analysis for the general importance and satisfaction of these services by Importance-Performance Analysis (IPA) technique. In result of IPA analysis, The six items such as 'input accuracy and reliability of information', 'content reliability', 'proper health service recommendations', etc. among 12 of the items needed to receive the effective services on m-Health were belonged to importance and satisfaction area with high level. And, in the 'information security', the importance is high but the satisfaction was low. In conclusion, the further study for strengthening security of information, service update provided with PHR to consistently keep the advantage of these services will be conducted.

Comparison between Traditional IPA and Revised IPA; The Suncheon Bay Wetland Reserve (전통적 IPA(Importance-Performance Analysis)와 수정된 IPA의 비교연구; 순천만 습지를 대상으로)

  • Kim, Bo-Mi;Lee, Dong-Kun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.2
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    • pp.40-50
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    • 2017
  • Compared to the traditional format, the revised IPA is an effective method for selecting a management strategy as compared to the traditional IPA. Comparison between the traditional IPA and revised IPA with a management strategy has been, however, limited. Therefore, the difference between the traditional IPA and revised IPA was compared to select an effective management strategy in the Suncheon Bay Wetland Reserve. First of all, related papers were reviewed to select an appropriate revised IPA. It was found that Deng (2007)'s revised IPA was appropriate for quantifying service quality and a management strategy that affects the measurable satisfaction of visitors in the space. Second, the results of the traditional IPA were compared with the revised IPA in the Suncheon Bay Wetland Reserve and the management strategy of the revised IPA and the changes of management factors were discussed. It was found that some management factors deviated from the order of the quadrant "low priority for managers", "Concentrate management here", "Keep up the good work" were moved to the order of the quadrants "Concentrate management here", "low priority for managers" and "Possible overkill" in the revised IPA grid. The complexity as a management factor resulted in higher demand management than the traditional IPA, which moved from "low priority for managers" to "Concentrate management here". Management factors resulted in lower demand management than the traditional IPA moved from "Concentrate management here" to "low priority for managers"; these consisted of shade trees, exhibition exteriors, programs, and a guided tour. Also, management factors moved from "Keep up the good work" to "Possible overkill" consisted of relaxation facilities, glow of the setting sun, a hedge, and an exhibition interior. Over all, the revised IPA responded properly to changes in the measurable satisfaction of visitors to the Suncheon Bay Wetland Reserve. Therefore, a revised IPA should be provided for accurate and reliable guidelines when decision makers establish management strategies.

Analysis of the Importance and Satisfaction of Viewing Quality Factors among Non-Audience in Professional Baseball According to Corona 19 (코로나 19에 따른 프로야구 무관중 시청품질요인의 중요도, 만족도 분석)

  • Baek, Seung-Heon;Kim, Gi-Tak
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.123-135
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    • 2021
  • The data processing of this study is focused on keywords related to 'Corona 19 and professional baseball' and 'Corona 19 and professional baseball no spectators', using text mining and social network analysis of textom program to identify problems and view quality. It was used to set the variable of For quantitative analysis, a questionnaire on viewing quality was constructed, and out of 270 survey respondents, 250 questionnaires were used for the final study. As a tool for securing the validity and reliability of the questionnaire, exploratory factor analysis and reliability analysis were conducted, and IPA analysis (importance-satisfaction) was conducted based on the questionnaire that secured validity and reliability, and the results and strategies were presented. As a result of IPA analysis, factors related to the image (image composition, image coloration, image clarity, image enlargement and composition, high-quality image) were found in the first quadrant, and the second quadrant was the game situation (support team game level, support player game level, star). Player discovery, competition with rival teams), game information (match schedule information, player information check, team performance and player performance, game information), interaction (consensus with the supporting team), and some factors appeared. The factors of commentator (baseball-related knowledge, communication ability, pronunciation and voice, use of standard language, introduction of game-related information) and interaction (real-time communication with the front desk, sympathy with viewers, information exchange such as chatting) appeared.