• Title/Summary/Keyword: IPA 중요도-만족도 분석

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Analysis on Factors of Importance and Performance in terms of Securing Customers of Farm Restaurants - Based on the Case of Bibijeong in Wanju-Gun - (농가레스토랑 이용고객의 중요도-만족도 분석 - 완주군 비비정을 사례로 -)

  • Han, A-Reum;Han, Jin;Lee, In-Jae;Jang, Dong-Heon
    • Journal of Korean Society of Rural Planning
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    • v.21 no.2
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    • pp.163-175
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    • 2015
  • This study aimed to analyze factors of importance and performance picked by customers of Bibijeong, a farm restaurant operated by the local community of Wanju-gun. Major points include: Recognition paths mostly were word of mouth and mass media, types of visit were in the company of friends, family members or work colleagues, and purposes of visit included consumption of meal and identifying features of the restaurant. Secondly, factor analysis showed that level of facility, atmosphere/cleanness, diversity of menu, employees, ingredients and network. The Cronbach Alpha coefficient was +0.6. Thirdly, average of importance of factors was 3.861 while average performance was 3.429. IPA analysis showed that employee(communication, customer contact) in the first quadrant proved the need for fast improvement through training. Atmosphere/cleanness (interior atmosphere, table clean, kitchen cleanliness, clean dishes, interion design) and employee(proficiency, menu recognition), foodstuff(freshness, origin, safety) in the second quadrant showed that the marketing strategy of improvement as well as maintaining current status is needed, including regular training and hygiene inspection. The third quadrant contains facilities(disability, baby, fire protection) and food menu(food packing, various menu, creative menu, menu description), network(village economic links), which showed the need for gradual improvement. The forth quadrant contains network(sights's near contains. The results so far can be summed into the statement that overcoming the basic functionality of providing meals and linking the restaurant with local attractions and local economy would be need, as well as building up the image of unique farm restaurant with local features, so that Bibijeong can serve as the centerpiece of community and foundation of exchange with other areas.

Extraction of Essential Design Elements for Urban Parks - Based on the Analysis of 2017 Satisfaction Survey of Park Use in Seoul - (도시공원의 필수 설계요소 추출 - 2017년 서울시 공원이용 만족도 조사의 결과 분석을 바탕으로 -)

  • Lee, Jae Ho;Kim, Soonki
    • Journal of the Korean Institute of Landscape Architecture
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    • v.46 no.6
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    • pp.41-48
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    • 2018
  • The aim of this study is to provide foundational knowledge of how to enhance the user satisfaction of urban parks. The study seeks to identify essential factors that influence user satisfaction and to provide better design strategies for future park design as well as the reorganization of existing ones. To measure user satisfaction, this study used factor analysis to extract essential factors - facility conditions, landscape and scenery, safety, and kindness - by using data from a survey conducted by the city of Seoul in 2017. We then used a regression analysis to infer causal relationships between the independent variables and the dependent variables (user satisfaction). The results revealed that the most significantly and positively related variable to user satisfaction in urban parks was safety (${\beta}=0.276$, p<.000), followed by landscape and scenery (${\beta}=0.230$, p<.000), facility conditions (${\beta}=0.215$, p<.000), and kindness (${\beta}=0.208$, p<.000). The results indicate that, for future urban park designs, planners and designers should prioritize the issues of safety by adopting crime prevention through environmental design (CPTED). In addition, planners and designers of future park designs should heavily weigh the selection and provision of relevant facilities for the intended use as well as well-arranged and well-managed plants and trees. Based on the results of IPA analysis, the most urgent improvement elements appeared to be the factor of kindness; however, the impact of kindness influencing user satisfaction was less important than that of safety and landscape and scenery in the urban park design processes. This study demonstrates that to maximize the user satisfaction of the urban park design processes and to provide more valuable spaces for users, it is necessary to secure park safety and to create well-composed landscape and scenery. Future research should provide more detailed and specified urban park design strategies corresponding with the importance of the factors identified in this study.

Comparison of Student Satisfaction with Foodservice of Middle School by Place for Meal Service in Busan Area (배식장소에 따른 부산 일부지역 중학생의 급식만족도 평가)

  • Lee, Kyung-A;Lyu, Eun-Soon
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.34 no.2
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    • pp.209-218
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    • 2005
  • The purpose of this study was to evaluate the students' satisfaction with the Quality of middle school foodservice in Busan area. For purpose, Questionnaires were distributed to 788 students in 8 middle schools (four schools for classroom service, four schools for restaurant service). The average scores were -1.13 for gap of meal, -1.68 for sanitation, -1.19 for menu, -1.63 for attitude of foodservice staffs, and -0.89 for rapidity and exactness of service. The whole students assessed the important and performance of school food service 4.20/5.00 and 2.99/5.00. The restaurant service had significantly (p<0.01) higher average scores performance of meal, sanitation, and rapidity and exactness of service than those of the class room service. The Importance-Performance Analysis (IPA) gride, high importance and low performance (focus here) were cleanliness of dish, cleanliness restoration area, rapid treatment about complaints, reflection students' opinions, and listening to students' opinions in the classroom service and the restaurant service, but the Quality vs. price of meal, sanitation of meal, and dessert supply were included in focus here part in the classroom service.

Analyzing Community CPTED Perception of Local Residents in the School Areas (학교 주변 커뮤니티 CPTED에 관한 지역 주민의 인식 연구)

  • Ko, Eun Bi;Lee, Jae Song;Chung, Seung Yun;Choi, Yeol
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.37 no.5
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    • pp.891-903
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    • 2017
  • In recent days, school violence has been rising as a significant social problem. The occurrence of school violence can be fueled by a wide range of social and environmental contexts, thus it is very difficult to come up with the ultimate solution. Community CPTED program is one of the more comprehensive set of efforts that has been developed to prevent crime in general, and the primary focus of the study is to investigate suitable components of CPTED to prevent school violence based on the physical conditions of communities as well as the perception of residents outside of school grounds, in the vicinity of schools. Three sets of analyses in series were employed in the research. First, Ward's minimum-variance cluster analysis was used to classify the places where school violence can occur outside of school grounds based on the physical conditions recognized by local residents. Next, Importance-Performance Analysis was performed to analyze the perception of local residents about the importance and the effectiveness of CPTED components in preventing school violence. Subsequently, Ordered Logit Model was used to analyze the local residents' awareness on safety regarding school violence in their community space. Combining the results of the analyses, the priority of the community CPTED applications to prevent school violence outside of school was derived. Reflecting the local residents' perception on safety of students in their community, the sense of security in communities against school violence can be reinforced by the communities' sensible efforts in creating safer environment for their students.

Identifying the Attributes of College Students' Fast Food Restaurant Selection and Satisfaction (대학생들의 패스트 푸드 레스토랑 선택의 결정요인과 만족도 결정요인에 관한 연구)

  • Hyun, Sung-Hyup;Park, Kun-Soon;Heo, Cindy Yoon-Joung
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.6
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    • pp.975-986
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    • 2010
  • College students represent a substantial market for fast food restaurant companies. In this sense, this research aims (1) to identify the attributes that influence college students' fast food restaurant selection, (2) to analyze how fast food restaurants perform with regards to those attributes using importance-performance analysis, and (3) to examine which attributes influence college students' satisfaction in a fast food restaurant context. Based on a literature review, 13 attributes that influence college students' fast food restaurant selection were derived. Then, using importance-performance analysis, it was found that among the 13 attributes, college students highly considered seven of them. Additionally, data analysis indicated that, currently, fast food companies perform well with regards to these seven attributes. More importantly, according to multiple regression analysis, among the seven attributes, value-related attributes (price, speed, location, and friendliness) were significantly related to college students' overall satisfaction.

Selection and Application of Evaluation Factors for Urban Regeneration Project (도시재생사업의 평가요인 선정 및 적용)

  • Jang, Cheol-Kyu
    • Journal of the Korean Institute of Landscape Architecture
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    • v.47 no.6
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    • pp.53-66
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    • 2019
  • The purpose of this study was to suggest indicator-based selection and improvement plans for evaluating urban regeneration projects. First, we selected the indicators by conducting expert surveys and analysis of the responses received. Additionally, using the selected indicators, we analyzed the residents' opinions in Wongogae Village, where urban regeneration projects were in progress. Based on these, we suggested a plan to improve Wongogae Village. According to the study, we classified the urban regeneration evaluation indicators into 'Physical environment', 'Social environment' and 'Economic environment' according to their characteristics. We selected urban regeneration evaluation factors through the first expert survey and MCB analysis. As a result, we selected six factors for the 'Physical environment' category: 'Traffic and pedestrian environment', 'Residential (housing) environment', 'Safety and security environment', 'Greenspace', 'Landscape improvement' and 'Public space', In the 'Social environment' category, four factors were chosen: 'Resident participation', 'Community activation', 'Role of the local government and support centers' and 'Resident education' while for the 'Economic environment' category three factors were selected: 'Local economic revitalization', 'Creating an economy-based environment', 'Job creation'. Next, we conducted a second expert survey and carried out an AHP analysis using the selected evaluation factors to derive the overall weight for each. Among the evaluation factors for urban regeneration, the 'Residential (housing) environment' has the highest weighted value of 0.108, followed by 'Local economic revitalization' and 'Resident participation'. Lastly, the analysis of the residents' opinions of Wongogae Village using the urban regeneration evaluation factors, Parking environment', 'Maintenance of old houses and living environment', 'Environment for founding town and social enterprises', 'Improve commercial and business environment', 'Maintain and activate existing business' and 'Vitalizing small regional economies such as domestic handicrafts and side-job' had high overall importance, but low satisfaction, which means that it is necessary to improve the focus. Therefore, in order to improve the urban regeneration project in villages, it is necessary to improve the parking environment by expanding public parking lots, eliminate close houses, and idle lands, or open a school playground in the village for the residents. In addition, it is essential to encourage economic activities, such as fostering village enterprises and social enterprises in connection with cooperatives and allow for the selling of the products through resident activities, such as neighboring markets.