• Title/Summary/Keyword: Horizontal Expansion Strategy

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Social Media Performance: From the Perspective of Strategic Direction of Social Media Firm and User's Dependency on Social Media (소셜미디어 기업의 전략적 방향성에 따른 이용자들의 전환 의도 연구)

  • Inwon Kang;Ahra Oh
    • Korea Trade Review
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    • v.47 no.6
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    • pp.21-37
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    • 2022
  • This study sought to look at why Facebook and Twitter, which have dominated the social media market, are moving away from other services. To this end, we sought to identify the causes of churn in terms of firm-level strategic direction and resource allocation, which have not been actively presented to the studies. For this purpose, this study divides the social media firm's strategies into horizontal expansion strategy and vertical integration strategy based on the existing reports and researches, and how each of the representative firms' strategies affects users' switching behavior. As a result, there was a significant difference in the strategic direction of the social media firm, when a horizontal expansion strategy is taken, user's switching intention is higher than when a vertical integration strategy is taken. In addition, the switching intention according to the level of dependence showed that the lower the dependence on social media, the higher the intention to switch to other media. The findings are expected to provide highly realistic and concrete strategic alternatives for a variety of economic actors, such as individuals and companies who want to do business using social media.

Typology of Dress in Contemporary Fashion

  • Yim, Eunhyuk;Istook, Cynthia
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.1
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    • pp.98-115
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    • 2017
  • This study categorizes the formative aspects of dress and their implications according to the extent of revealing or concealing corporeality based on body perceptions. By considering the notion of dress as bodily practice to be a theoretical and methodological framework, this study combines a literature survey and case analysis to analyze and classify the forms of women's dress since the 1920s when contemporary fashion took hold. As examined in this study, the typology of dress was categorized as body-consciousness, deformation, transformation, and formlessness. Body-consciousness that is achieved through tailoring, bias cutting, and stretchy fabric displays corporeality focusing on the structure and function of the body as an internalized corset. Deformations in dress are categorized into two different subcategories. One is the expansion or reduction of bodily features based on the vertical or horizontal grids of the body, which visualizes the anachronistic restraint of the body through an innerwear as outerwear strategy. The other is exaggerations of the bodily features irrelevant to the grid, which break from the limitations and constraints of the body as well as traditional notions of the body. Transformations of the body refer to as follows. First, the deconstruction and restructuring of the body that deconstruct the stereotypes in garment construction. Second, the abstraction of the body that emphasizes the geometrical and architectural shapes. Third, transformable designs which pursue the expansion and multiplicity of function. Formlessness in dress denies the perception of three-dimensionality of the body through the planarization of the body.

A Study of Contemporary Fashion Industry According as the Change of Customer's Cultural Trend - Focusing on the 'Meme' Theory of Richard Dowkins - (소비자 문화 트렌드 변화에 따른 현대 패션산업 특성 고찰 - 리처드 도킨스의 밈(meme) 이론을 중심으로 -)

  • Yang, Hee-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.4
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    • pp.83-99
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    • 2013
  • This research is a follow-up study about analysis on the many different customer groups and their various culture trend, which intends to realize diverse values depending on the sense. The purpose of this study was to develop direction forecast for the future fashion industry through consideration about the characteristics of contemporary fashion industry by the change of different customer's culture trend. And also try to find solution to survival strategy of fashion fields able to evolve with customer. Change of the customer's cultural trend draws a shift in policy in the 21st fashion industry as follows : 1) mash-up 2) complexation through decentering and blurring 3) invisible and immaterial value oriented 4) expansion of minor small market. Moreover, this shows sociocultural meaning as follows. First is spread of flexible and horizontal relationship through collaborative consumption and collaboration. Second is concentration on floating and indeterminate chance through dismantling of various different fashion categories. Third is formation of the permanent difference by selection and focus. Last is expansion of understanding about cultural-ecology. Customer cultural trend is 'meme' of cultural gene in fashion field, so it intends to co-evolute with customer by continuous change.

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Clonal Stratehy and Physiological Integration a Rhizomatous perennial Convallaria Keiskei I Ramet Growth and Clonal Structure (지하경생장식물인 은방울꽃의 영양생장전략과 생리적 통합 1. 라메트의 생장과 클론의 구조)

  • Choung, Yeon Sook
    • The Korean Journal of Ecology
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    • v.19 no.6
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    • pp.507-517
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    • 1996
  • To explain the horizontal expansion of a rhizomatous perennial, Convallaria keiskei(lily-of-the-valley), in a study site of Chunchon, Kangwon Province, Korea, ramet growth and clonal structure were studied. Remarkable growth stategies were clarified. First, the timing for the successive phenological events such as sprouting. flowering and rhizome growth for lily-of-the-valley was fitted to exploit early spring when the canopy of overstory was opened. Second, these events were supported by effective matter allocation pattern: for example, two-year investment for new rhizomes enabled the first year ramets to mature in six weeks after sprouting and to grow up to 85% of the leaf area of perennial ramets. Finally, the ramet population was increased by local disturbances such as freezing, herbivory and collection by human. The rule that a clone was supposed to produce one new thizome per year was broken by occasional disturbances. Then, up to 5rhizomes from latent bur could be redeveloped. Based on clonal structure, 80% or total clones have from 1 to 4 ramets. this means there have occurred minor disturbances. Therefore, in conclusion, the successful flourishing of lily-of-the-valley came from its effective frowth strategy to take advantage of site disturbance.

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A Submesh Allocation Scheme Based on Classification of Tasks and Submeshes (태스크와 서브메쉬의 유형별 분류에 기반한 서브메쉬 할당방법)

  • Lee, Won-Joo;Jeon, Chang-Ho
    • The KIPS Transactions:PartA
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    • v.10A no.6
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    • pp.643-650
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    • 2003
  • This paper presents a new submesh allocation scheme for mesh-connected multicomputer systems. The key idea in the proposed allocation scheme is to reduce the submesh search time using classified free submesh lists (CFSL). This scheme reduces the submesh search time by classifying independent free submeshes according to their types (square, horizontal rectangle, vertical rectangle) and searching the best-fit submesh from the classified free submesh list. When no suitable submesh is found, the search can be continued by using the expansion index (El), which is stored as an attribute of each submesh, is used to form a larger submesh. Through simulation, we show that the proposed strategy improves the performance compared to previous strategies with respect to submesh search time.

The Theory about Functional Evolution of the Business Model in the Webtoon Platform and the Strategy to Spin Off (웹툰 플랫폼의 비즈니스모델(BM)과 스핀오프(Spin off)전략의 생태계 진화연구)

  • Han, Chang-Wan
    • Cartoon and Animation Studies
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    • s.45
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    • pp.127-146
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    • 2016
  • The most presentative case would be functional evolution of webtoon as a contents business model, which has taken a initiating role in both innovated strategic experiments and outcomes. Most of all, There are the launch of PPS(Page Profit Sharing) sevice in NAVER webtoon, the paid service model implementation in KAKAOpage and potential business as an exclusive application in Lezhin entertainment This study to analyze these phenomina and results can figure out how the business model in the webtoon platform is developed in various fields diversely and what makes this model evolved and extended. Especially, the diversification of the webtoon platform has been received attention since it pursued the grouped spin off through horizontal convergence and transformational expansion among similar platforms, and also this shows that which factors enhance these phenomina to be controled and expanded. On the basis of the result of this study, we try to find the way to connect business vision of the domestic webtoon platform with affiliated business. Furthermore, it proposes the interrelationship between this and the business strategy for overseas in the globalized platform.

Analysis of PLAN Modernization Trend and Prospects for Balance of U.S-China Naval power in the East Asia (중국해군(PLAN)의 현대화 추세와 동아시아 지역의 미·중 해군력 균형 전망)

  • Kwon, Jeong Wook
    • Strategy21
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    • s.43
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    • pp.5-28
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    • 2018
  • The tensions between the U.S and China, which form the two pillars of the G2 era, seem to have persisted even after the Trump administration inaugurated. The strong confrontation between the two in recent foreign security issues may drive to develop an inadvertent military conflict, and it is high likely to occur in the maritime are. The purpose of this study is not only to analyze the balance of modernized naval forces in the PLAN through naval strategy changes and weapons system modernization trend, but also to predict the impact of the geographical proximity difference on the balance of naval forces in the disputed areas. It examined the impact of distance and geography on naval power by assessing the modernization pattern of the PLAN and capabilities in the context of two scenarios at different distances from China by 2020: one centered on Taiwan and the other on the Spratly Islands. The PLAN's strategy had impact on operational concept and forces construction. First, from the viewpoint of operation operational concept, it can be seen that the passive defense is changing into active defense. Second, in terms of power construction, it can threaten the surface and submarines of U.S power from a distance. And they generated follow three features; The ocean is not the focus of Chinese submarines, Horizontal and vertical expansion of Chinese naval vessels, The improvement of the suppression ability as the Chinese naval modernization ratio increases. The strength of the PLAN is dominant over the U.S in terms of reserves, and it can complement the qualitative deterioration by utilizing nearby bases in the vicinity of the mainland, such as the Taiwan Strait. However, due to the shortage of aircraft carriers, there is a possibility that it will take some time to secure the advantage of air and ocean in the amphibious operation. Therefore, as the dispute is prolonged, China may fail to achieve its original goal. In addition, the lack of cutting edge Commanding Ships may bring to weaken the C2 capabilities. At results, it is expected that PLAN will not be able to have a superiority in the short term due to lagging behind U.S advanced technology. Nevertheless, PLAN has strengthened its naval power through modernization sufficiently and it is highly likely to use force. Especially, it is more likely in the region where the naval power operation like the Taiwan Strait is possible with the almost equality to that of the United States. China will continue to use its naval forces to achieve a rapid and decisive victory over U.S in the close area from the land.

An Efficient Submesh Allocation Scheme for Mesh-Connected Multicomputer Systems (메쉬 구조 다중컴퓨터 시스템을 위한 효율적인 서브메쉬 할당방법)

  • 이원주;전창호
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.40 no.6
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    • pp.9-21
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    • 2003
  • In this paper, we propose a new submesh allocation scheme which improves the performance of multicomputer systems. The key idea of this allocation scheme is to reduce waiting time of task by minimizing the submesh search time and the submesh a]location delay caused by external fragmentation. This scheme reduces the submesh search time by classifying independent free submeshes according to their types (square, horizontal rectangle, vertical rectangle) and searching a best-fit submesh from the classified free submesh list. If a submesh allocation delay occurs due to external fragmentation, the proposed scheme relocates tasks, executing In allocated submeshes, to another free submeshes and compacts processor fragmentation. This results in reducing the submesh allocation delay. Through simulation, we show that it is more effective to reduce the submesh allocation delay due to external fragmentation than reducing the submesh search time with respect to the waiting time of task. We also show that the proposed strategy improves the performance compared to previous strategies.

A Study of 3D Virtual Fitting Model of Men's Lower Bodies in Forties by Morphing Technique. (모핑 기법을 활용한 40대 남성 하반신 가상모델 생성에 관한 연구)

  • Park, Sun-Mi;Nam, Yun-Ja;Choi, Kueng-Mi
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.3 s.162
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    • pp.463-474
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    • 2007
  • With rapid expansion in e-retailing of apparel business, personalized fitting model service shows the possibility as the differentiated marketing strategy in cyber shopping. According as necessity of personalized fitting model construction rises, it is tried personalized fitting model creation in several fields such as computer engineering, mechanical engineering, information engineering. But, because existent study was concentrated only on human body modeling, it does not reflect average morphological characteristics of human body properly. In this study, we wish to examine if morphing is fit for expressing characteristic of average human body shape and suggest desirable morphing. We used 3-D scan data of 254 Korean middle aged men collected by Size Korea 2004. The result of this study are as follows: Lower body types were categorized by height hip girth and lower drop(hip girth-navel girth) which were main factors of lower body shape. Then each factor was divided into 3 groups respectively, 30% in the middle, over 30%, under 30%. In 27 groups, the group which belonged to 30% in the middle of height, 30% in the middle of hip girth, 30% in the middle of lower drop was selected as a representative group. We tested geometrical figure by differ volume, tilt, position of point. And we created a representative type of men's lower bodies by morphing the representative group and analyzed it's horizontal, vertical sections. A representative type which was created by morphing reflected a real body and changed realistically at the part of hip, crotch, calf muscle and so on. A cross sections of a representative type were similar to average cross sections of the representative group in size and shape. So it was proved that morphing was successful.

Infill-system Development for Long-Life Housing with Durability & Flexibility: Focused on the Constructing and Evaluating Application of Mock-up House (내구성 및 가변성을 갖는 장수명 공동주택의 가변요소 시스템 개발 : 실험주택 건립 및 적용성 평가를 중심으로)

  • Cheong, So-Yi;Park, Joon-Young;Chun, Young-Soo
    • Land and Housing Review
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    • v.2 no.4
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    • pp.397-406
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    • 2011
  • This research aims to develop various infill-systems for practically applying to long-life housing with 100-year durability and flexibility as a strategy for realizing sustainable residential environment. Especially, the developed infill-systems & technologies were concentrated to the mock-up house applied with the standard model of long-life housing, and their in-situ applicability by a phase, experts' consultation, and questionnaire survey were also evaluated. This research was executed to divide by 3 phases. In the First phase infill-systems for a housing unit of $84m^2$ exclusive use area as well as a support of whole structure and infill-systems including dry wall, and windows were constructed, and their in-situ applicability were evaluated. In the Second phase vertical integration of upper and lower housing units of $50m^2$ and $40m^2$ exclusive use area was investigated the first in domestic for 3 housing units of $50m^2$ exclusive use area. In addition, various infill-systems including the horizontal expansion of $50m^2$ and $10m^2$ exclusive use areas were also constructed and evaluated on their in-situ applicability. In the third phase diverse performance tests and field investigation for in-situ verifying of dry Ondol, developed this research, were executed to improve their practicability. Inner dry walls were taken apart, moved and re-constructed for verifying their practicability to investigate 3R-Reduce, Reuse and Recycle-realization too.