• 제목/요약/키워드: Horizontal Expansion Strategy

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소셜미디어 기업의 전략적 방향성에 따른 이용자들의 전환 의도 연구 (Social Media Performance: From the Perspective of Strategic Direction of Social Media Firm and User's Dependency on Social Media)

  • 강인원;오아라
    • 무역학회지
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    • 제47권6호
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    • pp.21-37
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    • 2022
  • This study sought to look at why Facebook and Twitter, which have dominated the social media market, are moving away from other services. To this end, we sought to identify the causes of churn in terms of firm-level strategic direction and resource allocation, which have not been actively presented to the studies. For this purpose, this study divides the social media firm's strategies into horizontal expansion strategy and vertical integration strategy based on the existing reports and researches, and how each of the representative firms' strategies affects users' switching behavior. As a result, there was a significant difference in the strategic direction of the social media firm, when a horizontal expansion strategy is taken, user's switching intention is higher than when a vertical integration strategy is taken. In addition, the switching intention according to the level of dependence showed that the lower the dependence on social media, the higher the intention to switch to other media. The findings are expected to provide highly realistic and concrete strategic alternatives for a variety of economic actors, such as individuals and companies who want to do business using social media.

Typology of Dress in Contemporary Fashion

  • Yim, Eunhyuk;Istook, Cynthia
    • 한국의류학회지
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    • 제41권1호
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    • pp.98-115
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    • 2017
  • This study categorizes the formative aspects of dress and their implications according to the extent of revealing or concealing corporeality based on body perceptions. By considering the notion of dress as bodily practice to be a theoretical and methodological framework, this study combines a literature survey and case analysis to analyze and classify the forms of women's dress since the 1920s when contemporary fashion took hold. As examined in this study, the typology of dress was categorized as body-consciousness, deformation, transformation, and formlessness. Body-consciousness that is achieved through tailoring, bias cutting, and stretchy fabric displays corporeality focusing on the structure and function of the body as an internalized corset. Deformations in dress are categorized into two different subcategories. One is the expansion or reduction of bodily features based on the vertical or horizontal grids of the body, which visualizes the anachronistic restraint of the body through an innerwear as outerwear strategy. The other is exaggerations of the bodily features irrelevant to the grid, which break from the limitations and constraints of the body as well as traditional notions of the body. Transformations of the body refer to as follows. First, the deconstruction and restructuring of the body that deconstruct the stereotypes in garment construction. Second, the abstraction of the body that emphasizes the geometrical and architectural shapes. Third, transformable designs which pursue the expansion and multiplicity of function. Formlessness in dress denies the perception of three-dimensionality of the body through the planarization of the body.

소비자 문화 트렌드 변화에 따른 현대 패션산업 특성 고찰 - 리처드 도킨스의 밈(meme) 이론을 중심으로 - (A Study of Contemporary Fashion Industry According as the Change of Customer's Cultural Trend - Focusing on the 'Meme' Theory of Richard Dowkins -)

  • 양희영
    • 한국의상디자인학회지
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    • 제15권4호
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    • pp.83-99
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    • 2013
  • This research is a follow-up study about analysis on the many different customer groups and their various culture trend, which intends to realize diverse values depending on the sense. The purpose of this study was to develop direction forecast for the future fashion industry through consideration about the characteristics of contemporary fashion industry by the change of different customer's culture trend. And also try to find solution to survival strategy of fashion fields able to evolve with customer. Change of the customer's cultural trend draws a shift in policy in the 21st fashion industry as follows : 1) mash-up 2) complexation through decentering and blurring 3) invisible and immaterial value oriented 4) expansion of minor small market. Moreover, this shows sociocultural meaning as follows. First is spread of flexible and horizontal relationship through collaborative consumption and collaboration. Second is concentration on floating and indeterminate chance through dismantling of various different fashion categories. Third is formation of the permanent difference by selection and focus. Last is expansion of understanding about cultural-ecology. Customer cultural trend is 'meme' of cultural gene in fashion field, so it intends to co-evolute with customer by continuous change.

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지하경생장식물인 은방울꽃의 영양생장전략과 생리적 통합 1. 라메트의 생장과 클론의 구조 (Clonal Stratehy and Physiological Integration a Rhizomatous perennial Convallaria Keiskei I Ramet Growth and Clonal Structure)

  • Choung, Yeon Sook
    • The Korean Journal of Ecology
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    • 제19권6호
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    • pp.507-517
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    • 1996
  • To explain the horizontal expansion of a rhizomatous perennial, Convallaria keiskei(lily-of-the-valley), in a study site of Chunchon, Kangwon Province, Korea, ramet growth and clonal structure were studied. Remarkable growth stategies were clarified. First, the timing for the successive phenological events such as sprouting. flowering and rhizome growth for lily-of-the-valley was fitted to exploit early spring when the canopy of overstory was opened. Second, these events were supported by effective matter allocation pattern: for example, two-year investment for new rhizomes enabled the first year ramets to mature in six weeks after sprouting and to grow up to 85% of the leaf area of perennial ramets. Finally, the ramet population was increased by local disturbances such as freezing, herbivory and collection by human. The rule that a clone was supposed to produce one new thizome per year was broken by occasional disturbances. Then, up to 5rhizomes from latent bur could be redeveloped. Based on clonal structure, 80% or total clones have from 1 to 4 ramets. this means there have occurred minor disturbances. Therefore, in conclusion, the successful flourishing of lily-of-the-valley came from its effective frowth strategy to take advantage of site disturbance.

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태스크와 서브메쉬의 유형별 분류에 기반한 서브메쉬 할당방법 (A Submesh Allocation Scheme Based on Classification of Tasks and Submeshes)

  • 이원주;전창호
    • 정보처리학회논문지A
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    • 제10A권6호
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    • pp.643-650
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    • 2003
  • 본 논문에서는 메쉬 구조 다중컴퓨터 시스템을 위한 새로운 서브메쉬 할당방법을 제안한다. 이 할당방법의 특징은 유형별 가용 서브메쉬 리스트를 사용하여 가용 서브메쉬의 탐색시간을 줄이는 것이다. 이 할당방법은 메쉬 구조에서 탐색한 독립 가용 서브메쉬들을 유형(정방형, 가로 직사각형, 세로 직사각형)에 따라 분류하여 유형별 가용 서브메쉬 리스트를 생성한다. 그리고 태스크의 유형과 동일한 유형별 가용 서브메쉬 리스트에서 먼저 최적의 서브메쉬를 찾음으로써 서브메쉬의 탐색시간을 줄인다. 만약 가용 서브메쉬를 찾지 못할 경우에는 각 독립 가용 서브메쉬의 속성으로 저장된 확장지수를 사용하여 서브메쉬의 크기를 확장한 후 최적의 가용 서브메쉬를 찾는다. 시뮬레이션을 통하여 본 논문에서 제안하는 서브메쉬 할당방법이 서브메쉬 탐색시간을 줄이는 면에서 기존의 할당방법에 비해 우수함을 보인다.

웹툰 플랫폼의 비즈니스모델(BM)과 스핀오프(Spin off)전략의 생태계 진화연구 (The Theory about Functional Evolution of the Business Model in the Webtoon Platform and the Strategy to Spin Off)

  • 한창완
    • 만화애니메이션 연구
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    • 통권45호
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    • pp.127-146
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    • 2016
  • 공짜경제(freeconomics)의 대표적 콘텐츠 비즈니스 모델인 웹툰의 기능적 진화는 새로운 전략적 실험과 성과 사이에서 선도적 역할을 보여주고 있다. 특히 네이버웹툰의 PPS(Page Profit Sharing) 및 관련광고 수익모델 정착과 카카오페이지의 유료수익 모델구현, 레진엔터테인먼트의 웹툰 전문앱으로의 비즈니스 잠재력 제시가 그 성과로 평가된다. 본 연구는 이러한 현상과 성과를 분석하여 현재 진행되고 있는 웹툰플랫폼의 비즈니스 모델이 웹툰 생태계 각 분야에서 어떠한 형태로 다양해지고 있으며, 그 모델의 진화 또한 어떠한 요인에 의해 확대되고 있는지를 분석한다. 특히, 웹툰플랫폼의 다양화가 동일 플랫폼간의 수평적 융합 및 변형적 확대를 통해 스핀오프식 그룹화를 지양하고 있음에 주목하고, 그러한 현상이 어떻게 관리되고 확대되는지를 분석한다. 또한 이러한 메카니즘의 진화가 웹툰산업 생태계의 재배치 및 모듈화 등을 가속화시켜 각 단계별 하부생태계의 자생적 발전을 가져오고 있음을 제시한다. 본 연구는 이러한 연구성과를 통해 국내 웹툰플랫폼의 비즈니스 전망과 연관 산업으로의 연계활성화를 모색하고 나아가 글로벌화되고 있는 플랫폼의 해외비즈니스 전략과도 연계된 논리적 메카니즘을 제시한다.

중국해군(PLAN)의 현대화 추세와 동아시아 지역의 미·중 해군력 균형 전망 (Analysis of PLAN Modernization Trend and Prospects for Balance of U.S-China Naval power in the East Asia)

  • 권정욱
    • Strategy21
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    • 통권43호
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    • pp.5-28
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    • 2018
  • The tensions between the U.S and China, which form the two pillars of the G2 era, seem to have persisted even after the Trump administration inaugurated. The strong confrontation between the two in recent foreign security issues may drive to develop an inadvertent military conflict, and it is high likely to occur in the maritime are. The purpose of this study is not only to analyze the balance of modernized naval forces in the PLAN through naval strategy changes and weapons system modernization trend, but also to predict the impact of the geographical proximity difference on the balance of naval forces in the disputed areas. It examined the impact of distance and geography on naval power by assessing the modernization pattern of the PLAN and capabilities in the context of two scenarios at different distances from China by 2020: one centered on Taiwan and the other on the Spratly Islands. The PLAN's strategy had impact on operational concept and forces construction. First, from the viewpoint of operation operational concept, it can be seen that the passive defense is changing into active defense. Second, in terms of power construction, it can threaten the surface and submarines of U.S power from a distance. And they generated follow three features; The ocean is not the focus of Chinese submarines, Horizontal and vertical expansion of Chinese naval vessels, The improvement of the suppression ability as the Chinese naval modernization ratio increases. The strength of the PLAN is dominant over the U.S in terms of reserves, and it can complement the qualitative deterioration by utilizing nearby bases in the vicinity of the mainland, such as the Taiwan Strait. However, due to the shortage of aircraft carriers, there is a possibility that it will take some time to secure the advantage of air and ocean in the amphibious operation. Therefore, as the dispute is prolonged, China may fail to achieve its original goal. In addition, the lack of cutting edge Commanding Ships may bring to weaken the C2 capabilities. At results, it is expected that PLAN will not be able to have a superiority in the short term due to lagging behind U.S advanced technology. Nevertheless, PLAN has strengthened its naval power through modernization sufficiently and it is highly likely to use force. Especially, it is more likely in the region where the naval power operation like the Taiwan Strait is possible with the almost equality to that of the United States. China will continue to use its naval forces to achieve a rapid and decisive victory over U.S in the close area from the land.

메쉬 구조 다중컴퓨터 시스템을 위한 효율적인 서브메쉬 할당방법 (An Efficient Submesh Allocation Scheme for Mesh-Connected Multicomputer Systems)

  • 이원주;전창호
    • 전자공학회논문지CI
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    • 제40권6호
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    • pp.9-21
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    • 2003
  • 본 논문에서는 메쉬 구조 다중컴퓨터 시스템의 성능을 향상시킬 수 있는 새로운 서브메쉬 할당방법을 제안한다. 이 할당방법의 특징은 가용 서브메쉬의 탐색시간과 외적단편화로 인한 서브메쉬의 할당지연을 최소화함으로써 태스크의 대기시간을 줄이는 것이다. 이 할당방법은 가용 서브메쉬를 유형(정방형, 가로 직사각형, 세로 직사각형)에 따라 분류하고, 태스크와 동일한 유형별 가용 서브메쉬 리스트에서 최적의 서브메쉬를 찾아 할당함으로써 서브메 쉬 탐색시간을 줄인다. 또한 외적단편화로 인해 서브메쉬의 할당지연이 발생하면할당 서브메쉬에서 수행중인 태스크를 다른 가용 서브메쉬에 재배치하고, 프로세서 단편을 통합하여 할당함으로써 서브메쉬의 할당지연을 최소화한다. 시뮬레이션을 통하여 서브메쉬 탐색시간을 줄이는 방법보다 외적단편화로 인한 서브메쉬의 할당지연을 줄이는 방법이 태스크의 대기시간을 단축하는데 더 효과적임을 보인다. 그리고 제안한 할당방법이 시스템의 성능 향상 면에서 기존의 할당방법들보다 우수함을 보인다.

모핑 기법을 활용한 40대 남성 하반신 가상모델 생성에 관한 연구 (A Study of 3D Virtual Fitting Model of Men's Lower Bodies in Forties by Morphing Technique.)

  • 박선미;남윤자;최경미
    • 한국의류학회지
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    • 제31권3호
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    • pp.463-474
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    • 2007
  • With rapid expansion in e-retailing of apparel business, personalized fitting model service shows the possibility as the differentiated marketing strategy in cyber shopping. According as necessity of personalized fitting model construction rises, it is tried personalized fitting model creation in several fields such as computer engineering, mechanical engineering, information engineering. But, because existent study was concentrated only on human body modeling, it does not reflect average morphological characteristics of human body properly. In this study, we wish to examine if morphing is fit for expressing characteristic of average human body shape and suggest desirable morphing. We used 3-D scan data of 254 Korean middle aged men collected by Size Korea 2004. The result of this study are as follows: Lower body types were categorized by height hip girth and lower drop(hip girth-navel girth) which were main factors of lower body shape. Then each factor was divided into 3 groups respectively, 30% in the middle, over 30%, under 30%. In 27 groups, the group which belonged to 30% in the middle of height, 30% in the middle of hip girth, 30% in the middle of lower drop was selected as a representative group. We tested geometrical figure by differ volume, tilt, position of point. And we created a representative type of men's lower bodies by morphing the representative group and analyzed it's horizontal, vertical sections. A representative type which was created by morphing reflected a real body and changed realistically at the part of hip, crotch, calf muscle and so on. A cross sections of a representative type were similar to average cross sections of the representative group in size and shape. So it was proved that morphing was successful.

내구성 및 가변성을 갖는 장수명 공동주택의 가변요소 시스템 개발 : 실험주택 건립 및 적용성 평가를 중심으로 (Infill-system Development for Long-Life Housing with Durability & Flexibility: Focused on the Constructing and Evaluating Application of Mock-up House)

  • 정소이;박준영;천영수
    • 토지주택연구
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    • 제2권4호
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    • pp.397-406
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    • 2011
  • 본 연구는 지속 가능한 주거환경을 구현하기 위한 실천전략의 하나로서 100년의 내구성과 가변성을 갖는 장수명 공동주택 표준모델에 실질적으로 적용할 수 있는 다양한 가변요소 시스템 개발을 주된 목적으로 한다. 연구방법으로는 장수명 공동주택 표준모델을 적용한 '실험주택'을 대상으로 개발한 각종 가변요소 시스템과 기술들을 통합하고 단계별 현장 적용성 평가, 전문가 의견조사 및 설문조사 등을 실시하였다. 본 연구는 총 3단계로 구분하여 수행하였다. 1단계에서는 고정요소인 전체 구조체와 가변요소인 건식외벽, 창호 등을 시공함과 동시에, 전용면적 $84m^2$에 가변요소 시스템을 시공하면서 현장 적용성을 평가하였다. 2단계에서는 전용면적 $50m^2$ 3세대를 대상으로 국내 최초로 수직통합형 세대(전용$50m^2$+전용$40m^2$)와 수평확장형 세대(전용$50m^2$+전용$10m^2$)를 대상으로 다양한 가변요소시스템의 현장 적용성 평가를 실시하였다. 3단계에서는 본 연구에서 개발한 건식 온돌의 현장검증을 위한 각종 성능평가 실험과 기 사용한 주택부품의 해체, 이동 및 재시공을 통한 3R 구현 정도 파악 등 실용성 제고를 위한 다양한 검증 작업도 함께 실시하였다.