• Title/Summary/Keyword: Green consumer

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The Effects of Consumers' Characteristics on their Selection of Coffee and Tea (소비자 특성이 커피와 차의 선택에 미치는 영향 - 수도권 소비자를 중심으로 -)

  • Nam, Kuk-Hyun;Choe, Young-Chan;Kim, Jong-Cheol
    • Journal of Agricultural Extension & Community Development
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    • v.23 no.2
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    • pp.135-144
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    • 2016
  • This paper estimated how demographic characteristics, food selection preferences, daily physical activities, and food purchasing patterns of consumers affect the consumer choice to buy coffee and tea by analyzing the Consumer Panel data in 2014 using Multinomial logit model. The results are summarized as follows. First, factors such as age, income, employment status, and educational level were found to be statistically significant upon the impact analysis of consumers' demographic characteristics. Second, the study showed that the first group of consumers drinking less coffee and tea had the highest interest in health, followed by the third group drinking less coffee and more tea, the second group more coffee and less tea, and the fourth group more coffee and tea. In addition, it was also found that the fourth group's pattern to purchase more coffee and tea could be explained by consumers' food consumption patterns.

The Study on the Assesment Fuel Economy of Hybrid Vehicle on Test Modes (시험모드에 따른 하이브리드자동차의 에너지소비효율 특성에 관한 연구)

  • Kim, Ki-Ho;Kim, Sung-Woo;Lee, Min-Ho;Oh, Sang-Gi;Lee, Seung-Ho
    • Journal of Power System Engineering
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    • v.18 no.6
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    • pp.70-76
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    • 2014
  • Surely fuel economy(F.E.) label is needed to meet consumer's right to know. Korea has developed and adopted F.E. correction equation similar to the feeling, because consumer complain about F.E. label higher than they feel. Recently, through continuous research and development high-efficiency & performance green car like HEV, PHEV and EV are being sold. In this situation, it is needed to know whether the current equation can reflect a part of their improved technic or not. In this paper, to review current equation through test using hybrid vehicles on 5-cycle SOC, correction equation and F.E were discussed. The result show HEV didn't meet the SOC error standard on US06. Also, HEV has bigger F.E. difference between FTP-75 and 5-cycle than conventional vehicles. However, the correction equation that include HEV almost same with current one.

The Effects of Cultivars and DAPs(Days After Planting) of Kenaf Plants on Lignin Contents and Dyeability of Their Fibers (품종과 재배기간이 다른 케나프 섬유의 리그닌 함량과 염색성)

  • Rhie, Jeon-Sook;Yoo, Hye-Ja;Ladisch, Christine M.
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.12
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    • pp.1682-1688
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    • 2007
  • The effects of cultivar and DAPs on the lignin content and dyeability of the kenaf fibers were investigated. Four kenaf fiber samples were prepared from two cultivars, Tainung 2 and Everglades 41, and their 60 and 120 DAPs(days after planting) for the experiments. The lignin contents of the kenaf fibers of Tainung 2(T2) and Everglades 41(E41) were $11.29{\sim}12.78%$. Both T2 and E41 kenaf fibers had comparable amount of lignin, and klason lignin of the fibers was $2.5{\sim}3$ times as much as much as acid-soluble lignin. In both T2 and E41, 120 DAPs kenaf have 1% more lignin than 60 DAPs kenaf. The moisture regains of the four kenaf fiber samples were almost the same as $10.25{\pm}0.05%$. The absorbances of residual solution after dyeing for $1{\sim}180$ minutes with Red 81 at maximum wavelength 520 nm and Green 26 at 600 nm were measured. Comparing to Green 26, the dyeing rate of Red 81 was rapid and equilibrium state was reached in 12 minutes. The CIE $L^*,\;a^*, \;b^*,\;{\Delta}E$ and K/S values of the kenaf fibers dyed with Red 81 and Green 26 were measured as well. The dye exhaustion ratio of 60 DAPs kenaf was higher than that of 120 DAP.

Nutrients and bioactive potentials of edible green and red seaweed in Korea

  • Sanjeewa, K.K. Asanka;Lee, WonWoo;Jeon, You-Jin
    • Fisheries and Aquatic Sciences
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    • v.21 no.7
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    • pp.19.1-19.11
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    • 2018
  • Background: Traditionally, East-Asians (Korea, Japan, and China) utilize seaweeds as a food source and ingredient in traditional medicine. Korea is one of the biggest seaweed producer and consumer in the global trade. Especially, side dishes made from seaweeds are very popular in the traditional Korean cuisines. Seaweeds are popular as fresh vegetable salads and soup or eaten as snacks. Main body: Seaweeds are rich in essential nutrients, minerals, and vitamins as well as a promising source of novel bioactive compounds. The compounds (polysaccharides, polyphenols, and sterols) present in the edible Korean seaweeds possess important bioactive properties such as antioxidant, anti-inflammation, anticancer, anti-diabetic, and anticoagulant properties. Thus, the long-term consumption of seaweed has a potential to reduce the risk of cancer, diabetes, obesity, and inflammation-related complications. However, seaweed consumption is limited to the small population around the globe. Thus, it is important to increase the awareness of the health benefits of seaweeds consumption among the general population. Short conclusion: In the present study, we discussed some popular green and red edible Korean seaweeds and their health-promoting properties. This study might be useful to increase the public awareness of the consumption of seaweed as a food source.

Quality Characteristics of Nochaborijook Changes According to the Different Type of Thawing and Storage (녹차보리죽의 저장기간과 해동방법에 따른 품질 특성)

  • Choi, Nam-Soon;Oh, Ji-Eun;Lee, Jong-Mee
    • Journal of the Korean Society of Food Culture
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    • v.17 no.1
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    • pp.90-95
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    • 2002
  • This study was conducted to determine the desirable thawing method and storage time of Nokchaborijook(gruel made of barley, rice powder and Green tea) which made of optimum conditions as the 5.8% Green tea and 15 seconds grinding time. Decision on desirable storage time(10, 20, 30, 40, 50days), thawing method(water bath, microwave oven) of frozen Nokchaborijook were determined by sensory evaluation and physicochemical attributes. As the storage time became longer, moisture and flavonoid contents were decreased. Viscosity, the ratio of water seperation, spreadability of Nokchaborijook which stored at 30 days showed great differences between the two thawing method. Among the sensory characteristics, desirability for overall, flavor, and texture were decreased as the storage time became longer. As a result of consumer test, Nokchaborijook thawed at water bath was more desirable than Nokchaborijook thawed at microwave oven. According to the results, frozen Nokchaborijook can be using as a supplement of dietary fiber and flavonoid for the health and be using convenience food.

Design for Environment within Fashion Industry (패션 산업에서의 친환경 디자인)

  • Jang, Nam-Kyung;Kim, Yun-Jung;Joo, Zan-Na
    • The Research Journal of the Costume Culture
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    • v.15 no.6
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    • pp.952-964
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    • 2007
  • This study is about the design for environment which is central social interest in recent days. This study focused on both experimental designs which convey meanings and practical designs which can be produced within the fashion industry and then influence on the wide range of consumer, human and surrounding environment. The purposes of this study are to categorize national and global fashion designs for environment, to analyze data based on the fashion pipeline from planning to discard, to suggest systematic actions, and to establish fashion design for environment model. Through these processes, this study helps in making fashion designs for environment more understandable, and demonstrates one future direction for using environment as fashion industry's innovative strategy. This study attempts to create business and at the same time suggests design actions based on social belief. The results of this study are following. Fashion designs for environment were categorized by organic fabric, new-to-the-world fabric, reduce, multi-function, reproduce, order-made, recycle, and reuse. The results show that fashion designs for environment have been implemented throughout the fashion pipeline, and applied the concepts of design for environment including green, sustainable slow, and natural design principles. Furthermore, labelling and service from supply side, green purchasing from demand side, and integration from both sides are suggested as company's and society's systematic actions.

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The Sustainable Purchase Intention in a New Normal of COVID-19: An Empirical Study in Malaysia

  • LATIP, Muhammad Safuan Abdul;NEWAZ, Farhana Tahmida;LATIP, Siti Nur Nadhirah Abdul;MAY, Rachel Yong Yuen;RAHMAN, Ahmad Esa Abdul
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.951-959
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    • 2021
  • The study investigated the effect of food safety knowledge, food safety trust and the factors influencing organic food purchase intention in the 'new normal' of the COVID-19 pandemic. The study employed non-contrived and cross-sectional methods. The data was collected in Malaysia using convenience sampling. A total of 330 valid questionnaires were analyzed using Structural Equation Modelling (SEM) and PROCESS for hypothesis testing. The study revealed a significant relationship involving food safety knowledge on personal attitude, perceived social pressure, and perceived autonomy. Moreover, organic food purchase intention was found to be influenced by personal attitude, perceived social pressure, and perceived autonomy. Interestingly, trust in organic food safety moderated the relationship between perceived autonomy and organic food purchase intention. The study proved valuable for stakeholders and organic food producers to understand the 'new normal' COVID-19 market scenario for a sound understanding of the market and the sustainability of the organic food industry. A new research framework is proposed and validated, related to individual purchase decision in global health issues which is limited in current literature. Hence, the study contributed to a better comprehension of green consumerism mainly in the Asian market.

Basic Research for Causal Analysis of a Low-rate of G-SEED Certified Apartment Buildings

  • Kim, JungHwa;Lee, Hyun-Soo;Park, Moonseo;Lee, Seulbi
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.728-729
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    • 2015
  • As environmental issues have been increased globally, eco-friendliness in the construction area, which accounts for more than 30% of total GHG gas emission has being urged. In response, the Korean government has implemented G-SEED(Green Standard for Energy and Environmental Design) certification from 2002. However, total number of certified apartment buildings is only around 1% of total number of approved apartment buildings. As a basic research to find out reasons of low rate of the certification, this paper analyzes consumers' decision-making process in G-SEED certified apartment building market comparing to non G-SEED certified one and draw System Dynamics modeling based on causal relationship. As a result, consumers' demand for the certified one is increased by 'Perceived Relative Utility' which is resulted from comparison process with non-certified one. The 'Perceived Relative Utility' is ascended upward steadily by 'Relative Perceived Price' considered as relatively short-term effect and 'Favorable Image of Certified Housing' referred to long-term effect.

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The Other Side of Green Beauty Consumption -The Effect of Eco-Friendly Claims on Appearance Enhancement Attributes for Makeup- (친환경 뷰티 소비의 이면 -메이크업의 친환경 성분 표시가 지각된 외모 향상 속성에 미치는 영향-)

  • Hyunjeong Rhee;Kyu-Hye Lee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.6
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    • pp.1204-1220
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    • 2023
  • With the rising importance placed on sustainability for brands, a plethora of research addresses consumer responses concerning eco-friendly products. While positive effects of eco-friendly traits on beauty products have been discussed, this study addresses a wide research gap in the makeup category. Based on the goal-attribute theory and the lay theory of ethicality, detrimental effects of eco-friendly ingredient claims on perceived appearance enhancement attributes (AEA) were examined. A between-subject, single-factor (eco-friendly ingredient claims present vs. absent) web-based experimental design tested the effect of conditions on makeup products that emphasized AEA. Results found a negative effect of eco-friendly ingredient claims on perceived AEA, supporting previous literature regarding the 'green gap'. Evidence showed that perceived AEA fully mediated the effect of eco-friendly claims on purchase intention, which was moderated by AEA preference. Interestingly, findings show that the purchase intention of respondents with a near-average preference for AEA was not moderated. Results contribute to preexisting literature by extending the lay theory of ethicality and product function mismatch to the field of makeup. Managerial implications are discussed, including opportunities for eco-friendly makeup products to appeal to alternative benefits.

A New Spray Chrysanthemum Cultivar, 'Dream Water' with Single Type for Cut Flower (홑꽃형 절화용 스프레이 국화 '드림워터' 육성)

  • Jung, Yun-Kyung;Lim, Jae-Wook;Kim, Sung-Kee;Lee, Young-Soon;Yu, Ye-Young
    • Horticultural Science & Technology
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    • v.30 no.2
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    • pp.220-223
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    • 2012
  • A new cultivar $Dendranthema$ $grandiflourm$ 'Dream Water' was developed at Gyeonggi-do Agricultural Research & Extension Services, Korea in 2009. The cultivar 'Dream Water' was initially derived from the cross in 2005 between 'Patra', a spray chrysanthemum cultivar with yellow single type, and 'Ruces', a spray chrysanthemum cultivar with white single type. The cultivar has single type with ivory petals. Trial evaluation was conducted from 2006 to 2009 for selection of this variety, including a shading culture in spring and a retarding culture in summer. The flowering time of 'Dream Water' was October 24th, and year-round flowering is possible by shading or lighting treatment. The diameter of the flower is 56.0 mm. Number of flowers per stem and petals per flower are 11.1 and 26.8, respectively. Its leaf color was green (Green Group 147A) and plant height was 89.7 cm. Days to flowering under the short day treatment is about 54 in spring, and diameter of flower center was 1.4 cm in the summer. The vase life was 16.7 days in autumn and consumer's preference of new spray chrysanthemum is high level than control.