• Title/Summary/Keyword: Green Strategy

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Integrated CI Planning and Design of Green Tourism Village for Image Distinction (녹색관광마을의 이미지 차별화를 위한 CI통합계획)

  • Yun Hee-Jeong
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.2 s.115
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    • pp.72-79
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    • 2006
  • Integrated CI (country identity, community identity) planning is necessary for establishing identity and a distinct image as well as for managing green tourism villages. In addition, CI planning will be helpful for improving and advertising a village's image, capitalizing on its specialties and attracting many visitors to the village. Therefore, this study mainly intended to plan and design integrated CI for a green tourism village. For this purpose, this study selected Hari village in Hongsung-Kun, Chungnam province, which the Ministry of Agriculture and Forestry designated as a green tourism village in 2003. Twenty CI alternatives were developed, and a vote was conducted with 143 visitors and rural residents attending a village festival in 2004. This study resulted in a new brand-name, 'Hanuri,' and developed symbols, logotypes, distinctive colors, signature system as a basic system and name cards, packaging materials, and signs for use. Above all, this study led the residents to pursue a village identity, village image and community spirit, which can be an effective management strategy to create a distinct image in a green tourism village.

Green Marketing and Attitude of Companies (그린 마케팅과 기업의 자세)

  • Cho, Hag-Rae
    • Journal of the Korea society of information convergence
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    • v.1 no.1
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    • pp.55-59
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    • 2008
  • The purpose of this research is to find out about recent marketing environment pertaining to green marketing and corporations' countermeasures in the future. Among other changes in business environment, green marketing has brought big changes in corporations' business strategy. Unlike past business where environment was considered non-relevant to corporate business, green marketing became one of essential and indispensable strategies in modem corporate stratey. Therefore, this research will find out about change in marketing environment and the background of green marketing as well as forecast attitudes of corporations and their future in order to satisfy consumers with various desires who are flooded by information.

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Developing the Framework of IT Governance for Green Business (그린 경영을 위한 IT 거버넌스 체계에 관한 연구)

  • Choi, Young-Jin;Ra, Jong-Hei;Lee, Sang-Hak
    • Journal of Digital Convergence
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    • v.9 no.6
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    • pp.369-378
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    • 2011
  • Recently, following increased concern about green, people think that the pollution problems are cause of firm's product activities. So, firm's burden increased to protect nature and save energy during produce the goods. To keep the regulation and use the strategy methods, need to new Green IT Governance Framework(GITGF). FGI(Focus Group Interview) was used to carry out the research that is not mature. In this paper, we proposed the framework that is composed of green IT domain, business purpose, IT purpose and management process. GITFG is useful method to govern the corporate activities in the green IT Governance perspective.

A Study on the Development of the Model for Construction of Energy Circulating Village based on the Eco-friendly Agriculture (친환경농업을 기반으로 하는 에너지 순환형 마을조성 모델개발에 관한 연구)

  • Choi, Soo-Young;Yoo, Duck-Ki
    • Korean Journal of Organic Agriculture
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    • v.18 no.2
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    • pp.135-154
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    • 2010
  • The green craze has hit all the world lately. The green revolution which means immense changes for sustainable development under the new environment-economy system is foretelling that we should have new angle to the environment and economy. This paper is about the development of the model and indicators for construction of ECO(Energy Circulating Organic)-Village which is the green growth option of local community. This model is composed of three concepts - SPDC (about procedural methodology of Model), Virtuous Circle (about functional relationships of three requisites), Network (about spatial relationships between communities) - and evaluation indicators. Environment, tourism, industry (Energy & Organic Agriculture) are set as the three requisites for green growth of local community. Nations of the world plunge into the green war which is silent, general, sweeping changes. We can not win this war with the existing thinking system and policy. We need revolutionary changes reconsidering of environmental value and sustainable development strategy of the region. Each of us should go through the changes and this work would be the one among those efforts.

Environmentally-Friendly Hospital Management : Case Studies in 3 University Hospitals (친환경 병원경영 : 3개 대학병원 사례를 중심으로)

  • Kang, Jung-Kyu;Seo, Young-Joon
    • The Korean Journal of Health Service Management
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    • v.5 no.2
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    • pp.199-208
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    • 2011
  • The purpose of this study is to investigate the strategies and the experiences of 3 university hospitals relevant to environmentally-friendly strategy in their hospitals and to find out the implication for spreading the environmentally-friendly hospital management to other Korean hospitals. The study was progressed from October to November 2010 through the in depth interview with middle manager of the hospitals. Interview items about environmentally-friendly hospital management were selected from ISO 14001, Korean Green Management Certification Scheme, Green Guide Operation Version 2.2 of GGHC, Eco-ChecklistTM, Self-Assessment Tool of "Practice Greenhealth" and some accreditation credits of LEED, BREEAM, GreenStar. The case study result implies that the following strategies are so critical to settle environmentally-friendly hospitals in Korea: 1)understanding about fundamental concept of environmentally-friendly hospital, 2)organizing green teams, 3)purchasing environmentally-friendly goods, 4)benchmarking other successful hospitals, 5)adopting easy & reasonable policy first, 6)managing accumulated data & performance about energy efficiency, and 7)educating the employee about environmentally-friendly hospitals strategies. Hospitals have to keep in pace with the change in government policy and scheme like as GHG & Energy Target Management System, Korean Green Management Certification Scheme, ESCO, and so on for achieving the successful environmentally-friendly hospitals.

Green Entrepreneurship: A Study for Developing Eco-Tourism in Indonesia

  • RAHMAWATI, Rahmawati;SUPRAPTI, Anastasia Riani;PINTA, Sarah Rum Handayani;SUDIRA, Putu
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.143-150
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    • 2021
  • This study aims to determine (1) the inhibiting factors and solutions in the development of eco-tourism, and (2) how green entrepreneurship can be used for eco-tourism development. The increasing issue of global warming is pushing awareness of environmental preservation. This condition changes the people's paradigm in traveling from the concept of mass-tourism to the concept of eco-tourism. The development of eco-tourism has consequences for entrepreneurial activities which is known as green entrepreneurship. This study is applied research conducted in East Lombok, one of the regions in Indonesia. The sampling technique used is purposive sampling covering a total of 34 informants. Data collection methods are carried out through interviews, observation, and documentation studies. Based on the data analysis, the findings of this study show that (a) inhibiting factors of eco-tourism development are limitation of eco-tourism knowledge, lack of awareness in environmental preservation, and absence of supporting government policy; and (b) solution for eco-tourism development discovered in this research is divided into five factors i.e., condition, demand, related industry and support, strategy, government. Besides, for applying the green entrepreneurship model i.e., developing the spirit of green entrepreneurship, training in making products and services that are environmentally friendly is needed.

Evaluating Information Credibility Toward Green Marketing in Indonesia

  • JAMAL, Fauziyah Nur;OTHMAN, Norfaridatul Akmaliah;SALEH, Raden Chairul;NURHANAY, Almira Husnun;ROHMAH, Wafrotur
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.427-438
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    • 2021
  • This study aims to identify variables, which have relationship to the information credibility toward brand trust. Other than that, this study also proposes a system dynamics approach method, where the time to achieve different credible information can be modeled efficiently and by using variable-oriented simulation methods. Data, which are used for testing, are derived from 400 questionnaires. Data for SEM are collected by using questionnaire and are processed using AMOS software to identify the result whether it is proper to determine the proper variables and the indicators, which will be processed in the simulation using Powersim. The result shows that, from six variables proposed, five are significant variables that support the information credibility. The value of information credibility has fluctuated in 10 years. The important aspect in business activity is a business strategy that incorporates marketing activities. Many companies are adopting green marketing practice to achieve a better business performance, so that information credibility factor is needed. Over the past few years, numerous industries in Indonesia have increased awareness toward green movement. Some companies apply the whole process of creating green products, while others only do so partially, but this is a good approach to green business development in Indonesia nonetheless.

Measuring Industry Greening Indices for Korean high priority green technologies by technology-industry concordance analysis (27대 중점녹색기술의 기술산업연계구조분석을 통한 산업녹색도 지수 연구)

  • Coh, Byoung-Youl
    • Journal of Technology Innovation
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    • v.18 no.2
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    • pp.121-145
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    • 2010
  • This study relates to measure impact of green technology on industry sector by uses of industry greening indices. For this study, we performed patent trend analysis, technology-industry concordance analysis, and designed some industry greening indices. Through the results of this research, we found out the impact of Korean high priority green technologies on respective industries, and consequently identified which industries play an important role in the era of green innovation. IT related industries would catch somewhat weak attention in green technology policy, though they manufacture and use plenty of patents at present. Meanwhile, Energy related industry, such as battery industry would catch strong attention in green innovation, showed very high value of industry greening indices. In order to design proper R&D strategy for green technologies, understanding industry and market structure that can adapt and promote green technology innovation is important. In this context, this study could be an effective and systematic tool for assisting green innovation policy. Also, these indices developed are not limited to the case of green technology, other technologies can be used universally as a input for analysis.

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Innovation Strategy for Engineering Plant Product Lifecycle Management based on Master Data Management, Project Management and Quality Management (기준정보 관리와 과제관리 및 품질관리 중심의 플랜트 PLM 혁신전략)

  • Myung, Sehyun
    • Korean Journal of Computational Design and Engineering
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    • v.21 no.2
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    • pp.170-176
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    • 2016
  • PLM system has been widely used in whole industry. Specially, in case of the company that constructs the engineering plant, PLM can be a key success tool for the innovation with ERP and Enterprise IT Systems. This paper describes the innovation strategy for engineering plant PLM including Master Data management, EPC project management, full 3D modeling and quality management.

Industry's Response to the Green Movement

  • Little, Barry F.P.
    • Analytical Science and Technology
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    • v.8 no.4
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    • pp.1075-1078
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    • 1995
  • This paper describes how industry has responded to the environmental challenge. Benefits include compliance with environmental legislation; genuine reductions to environmental impact; sustainable improvements to profitability in the face of increased competitive pressure. National and international Standards for environmental management offer security and direction for a company wishing to improve environmental performance and coupled with a waste minimisation strategy many financial and environmental benefits can be achieved. Introduction of new technical skills, techniques and worker understanding to aid motivation is an essential component of such a strategy. Monitoring and targeting has a key role to play in the establishment of improved environmental performance.

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