• 제목/요약/키워드: Green Product

검색결과 583건 처리시간 0.03초

농식품 수출 확대를 위한 크라우드소싱 기반의 정보 시스템 설계 (Information system design based on crowdsourcing for export expansion of Agrifood)

  • 은상규;배연정;배승종;김수진;배원길
    • 농촌계획
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    • 제21권3호
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    • pp.33-45
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    • 2015
  • The oversea export of agricultural-product about item and quantity has not increased recently; especially the fresh-product has a tough issue because of period of production, price large fluctuations, customs clearance, quarantine, and uncertainty about actual locality, we need the information based construction to exchange information quickly about whole range of export and to focus capacity of participation subject for increasing the export. In this study we design the agricultural-product transaction information system based on crowdsourcing to transact the agricultural-product and the information of influencing benefit directly, and the information offering about export-procedure from participation of customs clearance, finance, distribution, buyer, and producer's guild, etc. We expect the producer's guild about agriculture that has not participate the trade to be able to export the agricultural-product and the stabilization of price to transact the product of collapsed or boomed through the agricultural-product information system based on crowdsourcing.

Understanding College Students' Perception of Green Building Products

  • Jung, Younghan;Jeong, Myung Goo;Considine, Carol
    • 국제학술발표논문집
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    • The 6th International Conference on Construction Engineering and Project Management
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    • pp.503-507
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    • 2015
  • Sustainability continues to gain traction in all industry sectors as people become aware of the advantages of green products. The voluntary use of green products in buildings in the United States continues to grow due to long-term cost saving and the ecological benefit to nature. The voluntary installation of green products is associated with end-users' expectations and perceptions including cost saving, sustainable behavior, and social responsibility. Although involuntary use of green products has similar expectations and perceptions, the installation decision is not based on the goodwill from end-users. This paper surveys college students to capture current experience levels, expectations, and perceptions in regard to green products and/or sustainability and to understand their attitudes about involuntary use of a green product. The installation of low water pressure showerheads in a dormitory provides data to support perception, expectation, and future direction of adoption of green products in public buildings. This information may be used to facilitate sustainable behaviors among involuntary groups regarding to the adoption of green products. The primary objective of this paper is to investigate the college students' perception of a green product, particularly when the students are involuntarily exposed to the green products. As a secondary objective, the paper also attempts to address the college students' general understanding on sustainability and green products. The findings of this study could support the growing importance of sustainable behavior among higher education beyond social responsibility and provide a benchmark against which to improve future change while fostering sustainable behaviors over time among the public.

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환경성을 고려한 새로운 그린 Product Family 지수 개발 (Development of a New Green Product Family Index Considering Environmental Performance)

  • 서광규;전한구
    • 디지털융복합연구
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    • 제11권3호
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    • pp.175-180
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    • 2013
  • 글로벌 마켓에서 경쟁하기 위하여 많은 기업들은 제품의 다양성을 증가시키고, 고객의 요구사항을 만족시키고, 리드타임을 줄이고, 비용을 줄이기 위하여 product family를 적용하고 있다. 성공적인 product family를 위한 핵심요인은 플랫폼을 도출하는 것이다. Product family를 설계할 때, 제품의 공통성과 차별성간의 절충을 해결하는 것이 중요하다. Product family내에서 공통성을 평가하기 위해서 공통성 지수를 개발하는 것이 필요하다. 공통성 지수는 공통 부품수, 비용, 제조 공정 등과 같은 서로 다른 변수들을 이용한다. 본 연구에서는 선행 연구된 공통성 지수를 벤치마킹하여 환경성을 고려한 새로운 product family 평가 지수인 그린 product family 지수(GPFI)를 개발하고자 한다. 기존에 개발된 공통성 지수들과 본 연구에서 개발된 GPFI와의 비교연구를 통하여 제안한 지수의 적합성과 효과성에 대하여 검증한다. 궁극적으로 본 연구에서 제안하는 새로운 개발한 그린 product family 지수는 환경친화적인 product family를 설계하고 개발하는 데 도움이 될 것이다.

생활협동조합 매장의 그린마케팅 전략에 대한 소비자회원의 인지도 분석 -한살림천안아산생협 매장을 중심으로- (An Analysison Consumer Member's Awareness to Green Marketing Strategies of a Consumer's Cooperative Shop for Environmentally Friendly Agri-product)

  • 김호;이나라
    • 한국유기농업학회지
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    • 제19권3호
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    • pp.309-327
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    • 2011
  • The paper analyzed on the level of consumer member's awareness to green marketing strategies (4P's; product, price, place and promotion strategies) of Hansalim specialty shops for environmentally friendly agri-products. For the study, Hansalim-Cheonanasan members had been surveyed. Consumers purchase environmentally friendly agri-products because quality and freshness of those is good. The difference in amount of the average monthly purchase between loyal customers and disloyal customers is about 130,000 won. And customer's awareness is that the first is promotion strategy, the second product strategy, the third place strategy, the last price strategy. The average monthly purchase is related with product strategy in correlations between the 4P's each other. If Hansalim maintains a product strategy, promotes extensively and keeps their product standard, more consumers will purchase Hansalim products because the most important one of effect of green marketing strategies on consumer behavior is products. Hansalim needs to go into action to increase recognition. Some of consumers have misconcepts or don't know about the 4P's well. If Hansalim promotes positively considering interrelationship about 4P's strategies or other strategies, the consumers awareness will be changed more effectively. This study shows that balanced 4P's is better than only one superior strategy because of the correlation amomg green marketing strategies.

녹색생활관련 인지정도가 녹색소비행동에 미치는 영향 연구 (The Effect of Cognition Degree of Green Life on Green Consumer Behavior)

  • 정주원;조소연
    • 한국환경과학회지
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    • 제23권8호
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    • pp.1455-1462
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    • 2014
  • The purpose of this study is to examine green consumer behavior (green product purchasing behavior and green consumption life) affected by demographical characteristics, and cognition degree of green life (cognition of a green indicator, a green life catalyst system, and environmental problems). It's also to promote strategy and suggest effective activation plans for the vitalization of green consumer behavior. To carry out the task, verification of credibility, multiple regression analysis, two-step cluster analysis, and multinomial logistic analysis were used. The results are as follows: First, the factors that effect green product purchasing behavior were gender, age, cognitive of a green indicator, carbon points system, electricity peak hour system, and seriousness of environmental damage due to lifestyle. Second, the factors that effect green lifestyle were gender, age, carbon grade indicator system, cognition of a green system, and the seriousness of environmental damage due to lifestyle. Third, the comparative group characteristic analysis showed low rates for careless green consumer behavior groups compared to the passive green consumer behavior groups in cognition of a green indicator, green system, and environmental problems. For active green consumer behavior groups, the analysis showed high rates in cognition of carbon grades, eco-labeling, electricity peak hour system, and environmental damage due to lifestyle. In order to encourage green consumer behavior, it's evident that cognition of a green indicator, a green life catalyst system, and environmental problems need to be improved through strategic education and continuous encouragement.

패션 산업의 그린마케팅 현황 연구 (Green Marketing in the Fashion Industry)

  • 성희원;김은경
    • 한국의류학회지
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    • 제34권3호
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    • pp.529-539
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    • 2010
  • The environment and green are critical issues for businesses in the $21^{st}$ century. This study examines product assortments of eco-friendly products, green marketing strategies, and the marketability of Trashion products among fashion brands. Data were collected through an interview method from eight fashion brands that were actively conducting green marketing. The general activities of green marketing were to produce eco-friendly products and/or an economical support for environmental groups or green conservation campaigns. Eco-friendly products included organic cotton products, well-being products made of bamboo or beans, goods made of recycled plastic bottles, and Trashion items. The first reason was to improve the brand image, then take social responsibility, and last participate in the environmental movement. However, the price of green products and supplies of eco-friendly fabrics were the most challenging issues for fashion businesses. The marketability of Trashion products was directly opposed and managerial implications for green marketers were discussed.

A Critique of The Environmental Green Concept in the view of representative issues for products -Usage, Aesthetics in product design, Manufacturing, and Products' price-

  • Ryu Seung-Ho
    • 디자인학연구
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    • 제19권3호
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    • pp.105-116
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    • 2006
  • In product manufacturing industries, a recent issue is the green concept. The green concept is a complicated area. If the green concept is for products, its serious issues have to be criticized. Although the importance of the green concept has overflowed, its influences have not been disputed vigorously. So this study is to critic the serious issues of the green concept in aesthetics in product design, manufacturing, and products' prices. The green environment has four representative elements: systems, policies, minds, and technologies, but they are not in the field of design. An element of the green concept, green design is also a sub concept for design, so it should be based on aesthetics. It is green aesthetics. But since green design first appeared, it has never approached by aesthetics because it has mostly had social meanings and expectations. So for green aesthetics, to think about what makes a product, and what can be aesthetic issues among them are important. Products consist of form, structure, material, and technology. Form means different shapes in a structure, but there cannot be any specific directions for a green concept. Structure has two kinds: interior and exterior structure. While interior structure has a technological character, exterior structure is deeply related with aesthetics, but it has also no chance for green concept. Material can be divided as two also: aesthetic and technological. Aesthetics materials mean the colors, opacity, and tactile sense of materials, but they are not aesthetic issues. Technological materials are recycled materials or non-recycled materials. Even if recycled materials are used today, they are close to systems or policies rather than aesthetics. With this result, green aesthetics is a very difficult concept. Second, green products are usually 30% more expensive than general products. But every consumer has his or her own economical conditions, and nobody can coerce consumers into buying expensive green products for green environments. And green products without good quality cannot satisfy consumers. This means that green concept is not accomplished by just manufacturing green products. Third, although a lot of proposals have appeared as green design in exhibitions, most of them are close to craft because they are so hard to be manufactured. Manufacturing is the first consideration for products. These three issues are enough to explain why green concept is complicated in manufacturing products. If they are not solved, the green concept is just a fiction. So if this study proposes a turning point against blind green-oriented atmosphere, it will be meaningful enough.

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The Impact of Corporate Greenwashing Behavior on Consumers' Purchase Intentions of Green Electronic Devices: An Empirical Study in Vietnam

  • NGUYEN, Thi Thu Huong;NGUYEN, Kieu Oanh;CAO, Tuan Khanh;LE, Viet Anh
    • The Journal of Asian Finance, Economics and Business
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    • 제8권8호
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    • pp.229-240
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    • 2021
  • The environment friendly lifestyle and the green product trend have motivated corporates to develop and adopt sustainable business practices. However, an increasing number of corporations have engaged in greenwashing practices to create the appearance of environmental responsibility. By employing the theory of reasoned action, the paper investigated a model linking corporate greenwashing and consumers' green purchase intentions with the mediating role of green trust and green word-of-mouth about green electronic devices in Vietnam. Using an online survey via Email, Zalo, and Wechat, data was obtained from 308 Vietnamese consumers who have been purchasing green electronic devices. Based on the responses of the participants from the questionnaires conducted, data analysis was conducted by using SEM in AMOS version 23. This investigation shows that corporate greenwashing negatively affects consumers' green trust, green word-of-mouth, and their green buying intentions. Additionally, the paper verifies that green trust and green word-of-mouth mediate the relationships between greenwashing and consumers' green purchase intentions. These results reinforce the extant understanding of greenwashing and its consequences. Finally, the study not only stimulates future research but serves as a reference for business managers, scholars, and students who are interested on the topic of environmental sustainability, new product development, and green brands.

Emergy 분석법에 의한 녹색 GDP 산정 (Evaluation of Green GDP by Emergy Analysis)

  • 이동주;조효선;이석모
    • 한국환경과학회지
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    • 제24권9호
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    • pp.1139-1144
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    • 2015
  • The gross domestic product(GDP) measures the welfare of a nation's economy through the aggregation of products and services produced in a nation. Although GDP is a proficient measure of the magnitude of the economy, many economists, environmentalists, and citizens have recently criticized the gross domestic product. The criticism stems from the fact that this measurement of domestic product does not account for environmental degradation and resource depletion. We need to estimate the environmentally adjusted net domestic product. The gross domestic product was 913 trillion won while environmental protection expenditure was 32.9 trillion won by monetary accounts of Korea, 2010. Loss of natural assets was 76.6 trillion emwon by emergy analysis of Korea, 2010. The Green GDP was accounted for 88.0% of the GDP to 803.5 trillion won.

Assessment of Anti-nutritive Activity of Tannins in Tea By-products Based on In vitro Rumen Fermentation

  • Kondo, Makoto;Hirano, Yoshiaki;Ikai, Noriyuki;Kita, Kazumi;Jayanegara, Anuraga;Yokota, Hiro-Omi
    • Asian-Australasian Journal of Animal Sciences
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    • 제27권11호
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    • pp.1571-1576
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    • 2014
  • Nutritive values of green and black tea by-products and anti-nutritive activity of their tannins were evaluated in an in vitro rumen fermentation using various molecular weights of polyethylene glycols (PEG), polyvinyl pyrrolidone (PVP) and polyvinyl polypyrrolidone as tannin-binding agents. Significant improvement in gas production by addition of PEG4000, 6000 and 20000 and PVP was observed only from black tea by-product, but not from green tea by-product. All tannin binding agents increased $NH_3$-N concentration from both green and black tea by-products in the fermentation medium, and the PEG6000 and 20000 showed relatively higher improvement in the $NH_3$-N concentration. The PEG6000 and 20000 also improved in vitro organic matter digestibility and metabolizable energy contents of both tea by-products. It was concluded that high molecular PEG would be suitable to assess the suppressive activity of tannins in tea by-products by in vitro fermentation. Higher responses to gas production and $NH_3$-N concentration from black tea by-product than green tea by-product due to PEG indicate that tannins in black tea by-product could suppress rumen fermentation more strongly than that in green tea by-product.