The Impact of Corporate Greenwashing Behavior on Consumers' Purchase Intentions of Green Electronic Devices: An Empirical Study in Vietnam |
NGUYEN, Thi Thu Huong
(VNU School of Interdisciplinary Studies, Vietnam National University)
NGUYEN, Kieu Oanh (VNU School of Interdisciplinary Studies, Vietnam National University) CAO, Tuan Khanh (Faculty of Marketing, Thuongmai University) LE, Viet Anh (Center for International Cooperation, Hanoi University of Industry) |
1 | Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50. DOI |
2 | Grossman, E. (2007). High tech trash: digital devices, hidden toxics, and human health. Environmental Health Perspectives, 114(8), A500-A500. |
3 | Hair J. F., Black W. C., Babin B. J., Anderson R. E. (2010). Multivariate data analysis: a global perspective, (vol 7.). Upper Saddle River, NJ: Pearson. |
4 | Chang, T.-W., Chen, Y.-S., Yeh, Y.-L., & Li, H.-X. (2020). Sustainable consumption models for customers: investigating the significant antecedents of green purchase behavior from the perspective of information asymmetry. Journal of Environmental Planning and Management, 1-21. https://doi.org/10.1080/09640568.2020.1837087 DOI |
5 | Imaningsih, E. S., Tjiptoherijanto, P., Heruwasto, I., & Aruan, D. T. H. (2019). Linking of egoistic, altruistic, and biospheric values to green loyalty: the role of green functional benefit, green monetary cost and green satisfaction. The Journal of Asian Finance, Economics and Business, 6(2), 277-286. DOI |
6 | Kahhat, R., Williams, E., & technology. (2009). Product or waste? Importation and end-of-life processing of computers in Peru. Journal Environmental Science, 43(15), 6010-6016. DOI |
7 | Laufer, W. S. (2003). Social accountability and corporate greenwashing. Journal of Business Ethics, 43(3), 253-261. DOI |
8 | Lyon, T. P., & Maxwell, J. W. (2011). Greenwash: Corporate environmental disclosure under threat of audit. Journal of Economics & Management Strategy, 20(1), 3-41. DOI |
9 | Choi, D., & Johnson, K. K. P. (2019). Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior. Sustainable Production and Consumption, 18, 145-155. https://doi.org/10.1016/j.spc.2019.02.001 DOI |
10 | Dichter, E. (1966). How word-of-mouth advertising works. Harvard Business Review, 44, 147-166. |
11 | Delmas, M. A., & Burbano, V. C. (2011). The Drivers of Greenwashing. California Management Review, 54(1), 64-87. DOI |
12 | Du, X. (2015). How the market values greenwashing? Evidence from China. Journal of Business Ethics, 128(3), 547-574. DOI |
13 | Podsakoff, P. M., MacKenzie, S. B., Podsakoff, N. P., & Lee, J. Y. (2003). The mismeasure of man (agement) and its implications for leadership research. The Leadership Quarterly, 14(6), 615-656. DOI |
14 | Sial Muhammad, S., Chunmei, Z., Khan, T., & Nguyen Vinh, K. (2018). Corporate social responsibility, firm performance and the moderating effect of earnings management in Chinese firms. Asia-Pacific Journal of Business Administration, 10(2/3), 184-199. https://doi.org/10.1108/APJBA-03-2018-0051 DOI |
15 | Molinari, L.K., Abratt, R. and Dion, P. (2008). Satisfaction, quality and value and effects on repurchase and positive word-of-mouth behavioral intentions in a B2B services context. Journal of Services Marketing, 22(5), 363-373. DOI |
16 | Murugesan, S. (2008). Harnessing green IT: Principles and practices. J IT Professional, 10(1), 24-33. DOI |
17 | Nguyen, N. T., Nguyen, L. H. A., & Tran, T. T. (2021). Purchase Behavior of Young Consumers Toward Green Packaged Products in Vietnam. The Journal of Asian Finance, Economics and Business, 8(1), 985-996. DOI |
18 | Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40(3), 879-891. DOI |
19 | Ramus, C. A., & Montiel, I. (2005). When Are Corporate Environmental Policies A Form of Greenwashing? Business & Society, 44(4), 377-414. DOI |
20 | Siano, A., Vollero, A., Conte, F., & Amabile, S. (2017). "More than words": Expanding the taxonomy of greenwashing after the Volkswagen scandal. Journal of Business Research, 71(Feb), 27-37. DOI |
21 | Singh, J. (1988). Consumer complaint intentions and behavior: definitional and taxonomical issues. Journal of Marketing, 52(1), 93-107. DOI |
22 | Van der Heijden, H., Verhagen, T., & Creemers, M. (2003). Understanding online purchase intentions: contributions from technology and trust perspectives. European Journal of Information Systems, 12(1), 41-48. DOI |
23 | Mainardes, E. W., Espanhol, C. A., & Cruz, P. B. D. (2020). Green consumption: consumer behavior after an environmental tragedy. Journal of Environmental Planning and Management, 1-28. https://doi.org/10.1080/09640568.2020.1812546 DOI |
24 | Ferrero-Ferrero, I., Leon, R., & Munoz-Torres, M. J. (2021). Sustainability materiality matrices in doubt: may prioritizations of aspects overestimate environmental performance? Journal of Environmental Planning and Management, 64(3), 432-463. https://doi.org/10.1080/09640568.2020.1766427 DOI |
25 | Chen, C. F., & Chang, Y. Y. (2008). Airline brand equity, brand preference, and purchase intentions-The moderating effects of switching costs. Journal of Air Transport Management, 14(1), 40-42. DOI |
26 | Cheung, R., Lam, A., & Lau, M. M. (2015). Drivers of green product adoption: the role of green perceived value, green trust and perceived quality. Journal of Global Scholars of Marketing Science, 25(3), 232-245. DOI |
27 | Nnorom, I. C., Osibanjo, O., & recycling. (2008). Overview of electronic waste (e-waste) management practices and legislations, and their poor applications in the developing countries. Journal Resources, Conservation, 52(6), 843-858. DOI |
28 | Harrison-Walker, L. J. (2001). The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents. Journal of Service Research, 4(1), 60-75. DOI |
29 | Horiuchi, R., Schuchard, R., Shea, L., & Townsend, S. (2009). Understanding and preventing greenwash: A business guide. London: Futerra Sustainability Communications. |
30 | Katz, E., & Paul, F. (1955). Personal Influence: The Part Played by People in the Flow of Mass Communication (p. 133), Glencoe: Free Press. |
31 | Mostafa, M. M. (2006). Antecedents of Egyptian Consumers' Green Purchase Intentions. Journal of International Consumer Marketing, 19(2), 97-126. DOI |
32 | Nguyen Thi Thu Huong, Yang Zhi, & Anh, L. V. (2019). How does greenwash affect green food purchase intention in an emerging market? Evidence from Vietnam. Ciencia e Tecnica Vitivinicola, 34(11), 233-260. |
33 | Ha, H. Y., & Janda, S. (2012). Predicting consumer intentions to purchase energy-efficient products. Journal of Consumer Marketing, 29(7), 461-469. DOI |
34 | Fishbein, M., Jaccard, J., Davidson, A. R., Ajzen, I., & Loken, B. (1980). Predicting and understanding family planning behaviors. In Understanding attitudes and predicting social behavior. Upper Saddle River, NJ: Prentice Hall. |
35 | Gatti, L., Seele, P., & Rademacher, L. (2019). Grey zone in - greenwash out. A review of greenwashing research and implications for the voluntary-mandatory transition of CSR. International Journal of Corporate Social Responsibility, 4(1), 6. https://doi.org/10.1186/s40991-019-0044-9 DOI |
36 | Godes, D., & Mayzlin, D. (2004). Using online conversations to study word-of-mouth communication. Marketing Science, 23(4), 545-560. DOI |
37 | Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1995). Multivariate data analysis (5th ed.). Englewood Cliffs, NJ: Prentice Hall. |
38 | Mitchell, W. J., Inouye, A. S., & Blumenthal, M. S. (2003). Beyond productivity: Information technology, innovation, and creativity. Washington, DC: National Academies Press. |
39 | Situmorang, T. P., Indriani, F., Simatupang, R. A., & Soesanto, H. (2021). Brand Positioning and Repurchase Intention: The Effect of Attitude Toward Green Brand. The Journal of Asian Finance, Economics and Business 8(4), 491-499. DOI |
40 | Sparks, P., & Shepherd, R. (1992). Self-identity and the theory of planned behavior: Assesing the role of identification with" green consumerism". Social Psychology Quarterly, 388-399. DOI |
41 | Barbarossa, C., & Pelsmacker, P. D. (2016). Positive and negative antecedents of purchasing eco-friendly products: a comparison between green and non-green consumers. Journal of Business Ethics, 134(2), 229-247. DOI |
42 | Nguyen, T. T. H., Yang, Z., Nguyen, N., Johnson, L. W., & Cao, T. K. (2019). Greenwash and green purchase intention: The mediating role of green skepticism. Sustainability, 11(9), 2653. DOI |
43 | Yang, Z., Nguyen, T. T. H., Nguyen, H. N., Nguyen, T. T. N., & Cao, T. T. (2020). Greenwashing behaviours: causes, taxonomy and consequences based on a systematic literature review. Journal of Business Economics and Management, 21(5), 1486-1507. DOI |
44 | Zhang, L., Li, D., Cao, C., & Huang, S. (2018). The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern. Journal of Cleaner Production, 187(3), 740-750. https://doi.org/10.1016/j.jclepro.2018.03.201 DOI |
45 | Ford, G. T., Smith, D. B., & Swasy, J. L. (1988). An empirical test of the search, experience and credence attributes framework. Advances in Consumer Research, 15(1), 239-243. |
46 | Hai, H. T., Hung, H. V., & Quang, N. D. (2017). An overview of electronic waste recycling in vietnam. Journal of Material Cycles & Waste Management, 19(1), 536-544. DOI |
47 | Ding, L., Velicer, W. F., & Harlow, L. L. (1995). Effects of estimation methods, number of indicators per factor, and improper solutions on structural equation modeling fit indices. Structural Equation Modeling: A Multidisciplinary Journal, 2(2), 119-143. DOI |
48 | Ahmad, W., & Zhang, Q. (2020). Green purchase intention: Effects of electronic service quality and customer green psychology. Journal of Cleaner Production, 267, 122053. https://doi.org/10.1016/j.jclepro.2020.122053 DOI |
49 | Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Upper Saddle River, NJ: Prentice-Hall. |
50 | Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94. DOI |
51 | Bekaroo, G., Sungkur, R., Ramsamy, P., Okolo, A., & Moedeen, W. (2018). Enhancing awareness on green consumption of electronic devices: the application of augmented reality. Sustainable Energy Technologies and Assessments, 30(Dec.), 279-291. DOI |
52 | Beneke, J., Greene, A., Lok, I., & Mallett, K. (2012). The influence of perceived risk on purchase intent - the case of premium grocery private label brands in South Africa. Journal of Product & Brand Management, 21(1), 4-14. https://doi.org/10.1108/10610421211203060 DOI |
53 | Hamid, S., Riaz, Z., & Azeem Syed Muhammad, W. (2020). Carroll's dimensions and CSR disclosure: Empirical evidence from Pakistan. Corporate Governance, 20(3), 365-381. https://doi.org/10.1108/cg-10-2018-0317 DOI |
54 | Palevich, R. (2012). The lean sustainable supply chain: how to create a green infrastructure with lean technologies. Inbound Logistics, 32(7), 188-188. |
55 | Parguel, B., Benoit-Moreau, F., & Larceneux, F. (2011). How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate Communication. Journal of Business Ethics, 102(1), 15-28. DOI |
56 | Nguyen, T. K. C., Nguyen, D. M., Trinh, V. T., Tran, T. P. D., & Cao, T. P. (2020). Factors affecting intention to purchase green products in Vietnam. The Journal of Asian Finance, Economics, Business, 7(4), 205-211. DOI |
57 | Nguyen, T. N., Lobo, A., & Greenland, S. (2017). The influence of Vietnamese consumers' altruistic values on their purchase of energy efficient appliances. Asia Pacific Journal of Marketing & Logistics, 29(4), 759-777. DOI |
58 | Allsop, D. T., Bassett, B. R., & Hoskins, J. A. (2007). Word-of-Mouth Research: Principles and Applications. Journal of Advertising Research, 47(4), 398-411. DOI |
59 | Nguyen, T. T. H., Yang, Z., Nguyen, T. T. N., & Thanh, C. T. (2019). Theory of planned behavior approach to understand the influence of green perceived risk on consumers' green product purchase intentions in an emerging country. International Review of Management and Marketing, 9(3), 138-147. DOI |
60 | Bekaroo, G., Bokhoree, C., & Pattinson, C. (2016). Impacts of ict on the natural ecosystem: a grassroot analysis for promoting socio-environmental sustainability. Renewable & Sustainable Energy Reviews, 57(May), 1580-1595. DOI |
61 | Hart, P., & Saunders, C. (1997). Power and trust: Critical factors in the adoption and use of electronic data interchange. Organization Science, 8(1), 23-42. DOI |
62 | Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective. Journal of Consumer Research, 17(4), 454-462. DOI |
63 | Taylor, S., & Todd, P. (1995). Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions. International Journal of Research in Marketing, 12(2), 137-155. DOI |
64 | Chen, Y. S., Huang, A. F., Wang, T. Y., & Chen, Y. R. (2018). Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty. Total Quality Management & Business Excellence, 1-16. |
65 | Chen, Y. S., Lin, C. L., & Chang, C. H. (2014). The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction. Quality & Quantity, 48(5), 2411-2425. DOI |
66 | Chen, Y. S. (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(2), 307-319. DOI |
67 | Obermiller, C., Spangenberg, E., & Maclachlan, D. L. (2005). Ad skepticism: The consequences of disbelief. Journal of Advertising, 34(3), 7-17. |
68 | Sun, Z., & Zhang, W. (2019). Do government regulations prevent greenwashing? An evolutionary game analysis of heterogeneous enterprises. Journal of Cleaner Production, 231(4), 1489-1502. https://doi.org/10.1016/j.jclepro.2019.05.335 DOI |
69 | Torres, A., Bijmolt, T. H., Tribo, J. A., & Verhoef, P. (2012). Generating global brand equity through corporate social responsibility to key stakeholders. International Journal of Research in Marketing, 29(1), 13-24. DOI |
70 | Tseng, S. C., & Hung, S. W. (2013). A framework identifying the gaps between customers' expectations and their perceptions in green products. Journal of Cleaner Production, 59(15), 174-184. DOI |
71 | Vlachos, P. A., Tsamakos, A., Vrechopoulos, A. P., & Avramidis, P. K. (2009). Corporate social responsibility: attributions, loyalty, and the mediating role of trust. Journal of the Academy of Marketing Science, 37(2), 170-180. DOI |
72 | Wahid, N. A., Rahbar, E., & Shyan, T. S. (2011). Factors influencing the green purchase behavior of Penang environmental volunteers. International Business Management, 5(1), 38-49. DOI |
73 | Westbrook, R. A. (1987). Product/consumption-based affective responses and postpurchase processes. Journal of Marketing Research, 24(3), 258-270. DOI |
74 | Wang, H., Ma, B., & Bai, R. (2019). The spillover effect of greenwashing behaviours: an experimental approach. Marketing Intelligence & Planning, 38(3), 283-295. https://doi.org/10.1108/MIP-01-2019-0006 DOI |
75 | Wang, J., Wang, S., Xue, H., Wang, Y., & Li, J. (2018). Green image and consumers' word-of-mouth intention in the green hotel industry: The moderating effect of Millennials. Journal of Cleaner Production, 181, 426-436. DOI |
76 | Watson, R. T., Zinyowera, M. C., & Moss, R. H. (1996). Climate change 1995: Impacts, Adaptations and Mitigation of Climate Change - Scientific-Technical Analysis. Cambridge University Press. |
77 | Widmer, R., Oswald-Krapf, H., Sinha-Khetriwal, D., Schnellmann, M., & Boni, H. (2005). Global perspectives on e-waste. Environmental Impact Assessment Review, 25(5), 436-458. DOI |
78 | Woo, E.-J. (2021). The Relationship between Green Marketing and Firm Reputation: Evidence from Content Analysis. The Journal of Asian Finance, Economics and Business, 8(4), 455-463. DOI |
79 | Worldometer. (2020). Vietnam Population. Retrieved January 10, 2020, from: https://www.worldometers.info/worldpopulation/vietnam-population/ |
80 | Schlosser, A. E., White, T. B., & Lloyd, S. M. (2006). Converting web site visitors into buyers: how web site investment increases consumer trusting beliefs and online purchase intentions. Journal of marketing, 70(2), 133-148. DOI |
81 | Peine, K., Heitmann, M., & Herrmann, A. (2009). Getting a feel for price affect: a conceptual framework and empirical investigation of consumers' emotional responses to price information. Psychology & Marketing, 26(1), 39-66. DOI |
82 | Nyilasy, G., Gangadharbatla, H., & Paladino, A. (2014). Perceived greenwashing: The interactive effects of green advertising and corporate environmental performance on consumer reactions. Journal of Business Ethics, 125(4), 693-707. DOI |
83 | Chen, Y. S., & Chang, C. H. (2013). Towards green trust: The influences of green perceived quality, green perceived risk, and green satisfaction. Management Decision, 51(1-2), 63-82. DOI |
84 | Cheung, C., Bo, S. X., & Liu, I. (2014). Do actions speak louder than voices? the signaling role of social information cues in influencing consumer purchase decisions. Decision Support Systems, 65(1), 50-58. DOI |
85 | Davies, J., Foxall, G. R., & Pallister, J. (2002). Beyond the intention-behaviour mythology: an integrated model of recycling. Marketing Theory, 2(1), 29-113. DOI |
86 | Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley. |