• 한국환경과학회지
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• 제23권8호
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• pp.1455-1462
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• 2014

The purpose of this study is to examine green consumer behavior (green product purchasing behavior and green consumption life) affected by demographical characteristics, and cognition degree of green life (cognition of a green indicator, a green life catalyst system, and environmental problems). It's also to promote strategy and suggest effective activation plans for the vitalization of green consumer behavior. To carry out the task, verification of credibility, multiple regression analysis, two-step cluster analysis, and multinomial logistic analysis were used. The results are as follows: First, the factors that effect green product purchasing behavior were gender, age, cognitive of a green indicator, carbon points system, electricity peak hour system, and seriousness of environmental damage due to lifestyle. Second, the factors that effect green lifestyle were gender, age, carbon grade indicator system, cognition of a green system, and the seriousness of environmental damage due to lifestyle. Third, the comparative group characteristic analysis showed low rates for careless green consumer behavior groups compared to the passive green consumer behavior groups in cognition of a green indicator, green system, and environmental problems. For active green consumer behavior groups, the analysis showed high rates in cognition of carbon grades, eco-labeling, electricity peak hour system, and environmental damage due to lifestyle. In order to encourage green consumer behavior, it's evident that cognition of a green indicator, a green life catalyst system, and environmental problems need to be improved through strategic education and continuous encouragement.

• 한국의류학회지
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• 제32권2호
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• pp.307-318
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• 2008

Recently, the environmental problems have surfaced as serious social issues. More people become aware of the environments and seek for new kinds of lifestyle Lohas. The purpose of this study was to investigate the expressional characteristics of Lohas fashion design in ready-to-wear collection from 2000 till 2005. In the study, green design which was the base of Lohas fashion, was first examined, which was followed by an analysis of Lohas styles to understand the green design-oriented characteristics of Lohas fashion in the current fashion trends. The findings were as follows: First, the lifestyle of Lohas values 'environment-friendliness', 'sustainability', 'importance of health' and 'sensitivity'. Second, the distinguishing features of Lohas lifestyle categorize the Lohas fashion into five different looks: 'Lohas Natural Look', 'Lohas Vintage Look', 'Lohas Redesign Look', 'Lohas Multi look', and 'Lohas Wellness Look'. This study set out to provide useful results to be used as the basic data in studying design and related areas where they would develop fashion products for the consumers with the latest tastes as well as to promote environment protection.

• 여성건강간호학회지
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• 제28권2호
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• pp.145-153
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• 2022

Purpose: This study aimed to investigate the influencing factors of breast cancer recurrence by comparing the risk factors and lifestyle patterns related to breast cancer in Korean women with and without recurrence. Methods: This cross-sectional survey comprised 241 Korean women diagnosed with breast cancer who had received follow-up treatment. Participants were recruited from a university hospital in Seoul and an online social media platform for breast cancer patients. Data were collected either via online or a paper survey, using a structured questionnaire that included general and disease-related characteristics and lifestyle behaviors. Data were analyzed using descriptive statistics, univariate analysis, and logistic regression. Results: Recurrence of breast cancer was influenced by four factors; childbirth experience, consumption of green/yellow vegetables, drinking behavior, and recovery from fatigue after sleep. Prevalence of recurrent breast cancer was associated with no childbirth experience (OR=2.29, p=.010), fewer green/yellow vegetables (OR=0.71, p=.008), drinking behavior (OR=0.24, p=.001), and a lower level of recovery from fatigue after sleep (OR=0.51, p<.001). Conclusion: Aside from having experienced childbirth, this study identified several modifiable factors that influence breast cancer recurrence. Increasing green/ yellow vegetable intake, alleviating fatigue, and reducing alcohol intake are important. Intervention strategies in clinical research and practice can be applied to address risk factors and reduce the prevalence of recurrent breast cancer.

• 디자인융복합연구
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• 제15권3호
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• pp.117-131
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• 2016

종합편성채널의 도입으로 인해 시청자들의 욕구는 점차 다양해지고 있으며 채널 경쟁이 날로 과열되고 있다. 지속적인 웰빙(Well-being)과 그린소비 열풍으로 인해 웰빙 채널에 대한 요구도 높아지고 있다. 국내·외 채널 브랜드 전략 사례 및 국내 웰빙 라이프 프로그램에 관하여 현황조사 결과 현재 우리나라는 의, 식, 주 전반에 관한 웰빙 정보를 제공하는 채널은 존재하지 않으며 교양, 오락 등의 프로그램에서 단편적으로 제공되고 있는 실정임을 파악하고 웰빙 라이프 채널 브랜드 전략을 제안하고 채널 브랜드 마크와 스테이션 ID(station Identification) 제작하였다. 채널 브랜드 전략과 디자인의 객관적 검증을 위해 환경 관련 프로젝트에 참여한 경험이 있는 20대 이상 남녀 50명을 대상으로 사용자 인식조사를 실시하였으며 그 결과 대체로 해당 채널의 필요성과 연구자가 제안한 컨텐츠에 긍정적인 응답을 보였다. 그러나 브랜드마크와 관련된 가독성과 같은 개선의 필요성이 제기되어 이를 개선하였으며 비교 검증 설문을 실시하였다. 그 결과 개선된 브랜드마크에 대해 이전과는 달리 긍정적인 결과가 타나났다. 본 연구가 향후 그린 소비자를 대상으로 한 웰빙 라이프 스타일 채널 제작에 도움이 되길 바란다.

• 가정과삶의질연구
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• 제27권2호
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• pp.45-61
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• 2009

The purpose of this study was to develop an understanding of older consumers' lifestyle, and to provide the basic information for developing silver commodities and, in turn, to stimulate the silver industry which has received attention as a next-generation industry. The study divided elderly consumers into four lifestyle categories and analyzed the difference in demographic characteristics among these categories as well as differences in demand for silver products. Data were collected with questionnaire and analyzed with frequency analysis, factor analysis, K-means cluster analysis, one-way ANOVA, and a $x^2$ test using SPSS 15.0. Four different lifestyles categories were identified among elderly consumers : conservative and stability oriented (22 persons, 33.3% of the sample), progressive and relation oriented (22 persons, 15.0%), reality adapted (52 persons, 35.4%), and traditional (24 persons, 16.4%). The demand for silver products demands was significantly different among elderly consumers in the four different lifestyle groups.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.229-240
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• 2021

The environment friendly lifestyle and the green product trend have motivated corporates to develop and adopt sustainable business practices. However, an increasing number of corporations have engaged in greenwashing practices to create the appearance of environmental responsibility. By employing the theory of reasoned action, the paper investigated a model linking corporate greenwashing and consumers' green purchase intentions with the mediating role of green trust and green word-of-mouth about green electronic devices in Vietnam. Using an online survey via Email, Zalo, and Wechat, data was obtained from 308 Vietnamese consumers who have been purchasing green electronic devices. Based on the responses of the participants from the questionnaires conducted, data analysis was conducted by using SEM in AMOS version 23. This investigation shows that corporate greenwashing negatively affects consumers' green trust, green word-of-mouth, and their green buying intentions. Additionally, the paper verifies that green trust and green word-of-mouth mediate the relationships between greenwashing and consumers' green purchase intentions. These results reinforce the extant understanding of greenwashing and its consequences. Finally, the study not only stimulates future research but serves as a reference for business managers, scholars, and students who are interested on the topic of environmental sustainability, new product development, and green brands.

• 대한지역사회영양학회지
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• 제6권3호
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• pp.507-515
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• 2001

The elevation of plasma total homocysteine(tHcy) is now established as a risk factro for cardiovascular disease. It is also well known that plasma levels of folate and vitamin $B_{12}$ influences homocysteine metabolism as cofactors. Recently, the effects of health-related lifestyle factors, such as smoking, alcohol drinking coffee consumption, regular exercise, and etc, on plasma tHcy have been determined. The Hordalane Homocysteine Study revealed that smoking and coffee consumption are major deter minants of plasma tHcy as well as folate levels; however, the influence of alcohol intake is still controversial. In Koreans, the effects of lifestyle factors of plasma tHcy have not yet been determined. Thus, we investigated the relationships of various lifestyle determinants with plasma tHcy, folate, and vitamin $B_{12}$ levels and the erythrocyte folate concentrations in Korean adults (99 males and 96 fermales). Plasma tHcy levels were significantly hight in male subjects. On the contrary, plasma levels of folate and vitamin $B_{12}$ and erythrocyte folate concentration of the females were significantly higher than those of the males. Among the five lifestyle factors determined in the study, regular exercise significantly affects plasma tHcy levels only in the females, Contrary to the expectation, there were on significant differences in plasma tHcy levels between alcohol drinkers and non-alcohol drinkers as well as smokers and non-smokers. And also, plasma tHcy leverls were not different between coffee consumers and non-coffee consumer and between green tea consumers and non-green tea consumers. Although alcohol intake did not influence plasma tHcy levels, the duration, frequency, and amount of alcohol drinking showed significant negative relationships with plasma folate levers. These results indicate the regular exercise and alcohol intake might influence plasma levels of tHcy and folate in Koreans, although the results were not reveled in both sexes.

• 한국생활과학회지
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• 제20권6호
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• pp.1135-1151
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• 2011

This study examined green consumption behavior according to the lifestyles of college students. The data were collected from 314 college students in Yeungnam region by a self-administered questionnaire. Frequencies, Cronbach's alpha, factor analysis, cluster analysis, chi-square tests, one-way analysis of variance, Duncan's multiple range tests, Pearson's correlation analysis, and multiple regression analyses were conducted by SPSS Windows V.18.0. According to the result of factor analysis, lifestyles were categorized into six factors: thrift-saving type, enthusiastic activity type, brand ostentation type, freedom-seeking type, material oriented type, and practice-seeking type. Cluster analysis showed respondents belonged to one of four groups: thrift practice group, indifference group, freedom-seeking group, and material ostentation group. The levels of green purchase behavior, green usage behavior and green disposal behavior of the respondents was not high. The thrift practice group showed higher levels of green purchase behavior, green usage behavior, and green disposal behavior. Finally, according to multiple regression analyses, environmental consciousness, knowledge about green consumption, lifestyle groups were the significant factors affecting green consumption behaviors. These results imply that green consumption education for college students should be activated to induce green life.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.333-343
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• 2022

Humans are facing many environmental challenges. Climate change, water pollution, global warming, and hazardous waste disposal are all issues that many countries throughout the world are dealing with. People's psychology and consumer behavior are significantly affected by these challenges, particularly generation Z, which is immediately affected by environmental changes. Young people have a strong sense of curiosity and have access to readily updated knowledge. Today's youth, in particular, live a civilized and responsible lifestyle. As a result, people recognize the significance of their own consumption behavior in affecting environmental change and are increasingly replacing them with green, ecologically friendly products as a fantastic method to mitigate their harmful consequences. In this research, there are four factors related to the young generation and environmental awareness that affect green consumption intention: perceived environmental responsibility, green knowledge, green attitude, and green product value. The goal of this study is to look into how detrimental environmental changes affect Generation Z's green consumption habits. This study used primary data from over 1000 people in the age group, which was processed using the AMOS 20 software. All the characteristics described above had an impact on Generation Z's green consumption intentions, according to the findings.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.1426-1432
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• 2009

Green growth is summarized as the national growth strategies to enhance the quality of life as a whole by converting not only the lifestyle but the economic and industrial structures into the low carbon and eco-friendly environments with the green growth industries with low carbon as the momentum for new growth, based on green technologies including renewable energy technologies, energy and resource efficient technologies, converging technologies related to technologies to reduce the environmental pollution. Roles of the construction industry along with other industries are very important in securing justifications for the cooperation between our government and industries for challenges to this green growth as well. The national effects of economy are very large from leading the construction industry to the green construction from the national level. Accordingly, this study suggested responsive plans for both government and companies for the activation of green construction by selecting 15 frontier green construction products and analyzing them by the type of strategy in Korea, as well as analyzing recent trends of overseas green construction.