• 제목/요약/키워드: Green IT Strategy

검색결과 213건 처리시간 0.028초

델파이 방법을 이용한 한국의 그린 비즈니스/IT 추진전략 수립 (Development of Korean Green Business/IT Strategies Using Delphi Technique)

  • 최주철;최일영;김재경
    • 경영과학
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    • 제26권2호
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    • pp.91-112
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    • 2009
  • Recently, the green business/IT-related issues such as $CO_2$ emission and energy consumption have become spread out rapidly through the world. EU, the United States, Japan and other developed countries are using IT-related environmental regulations as trade barriers. Korea which has high rate of IT exports needs to establish systematic strategies to respond to these environmental regulations. However, it is not easy to find the related research about making green business/IT strategies. This research aims to deduce the green business/IT strategy framework and the suitable green business/IT strategies for the Korean situation. The green business/IT strategy framework is constructed from the analysis of preceding researches and those of the green business/IT strategies of Japan, the United States, and EU. The Korean green business/IT strategies are deduced from survey of experts using Delphi method. We expect that the results contribute to establish the systematic policy and action plan to reduce $CO_2$ emission and energy consumption of IT industry.

Impacts of Corporate Social Responsibility and Green Marketing Strategy on Business Performance: The Moderating Role of Balanced Scorecard

  • NGUYEN, It Van;QUACH, Trinh To;NGUYEN, Tinh Thi
    • The Journal of Asian Finance, Economics and Business
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    • 제9권10호
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    • pp.73-83
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    • 2022
  • On the underpinning theory of the Resource Based Theory, this research examines the impact of corporate social responsibility and green marketing strategy on business performance with the moderating role balanced scorecard. Corporate social responsibility concentrates on related to government, the environment, customers, and employees. Green marketing strategy concentrates on approaches in terms of green products, green prices, green places, and green promotion. Business performance is measured by groups of indicators financial, and non-financial. The moderating role balanced the scorecard at the financial, customer, process, learning, and growth level. Research results with survey data from 419 managers at different food enterprises in Ho Chi Minh City processed through the structural analysis method, showed that corporate social responsibility has the strongest positive impact on business performance, followed by the green marketing strategy as the second strong positive impact on the business performance and results also showed that the balanced scorecard moderating role increases the level of the strong positive impact of the above relationship. Besides, it also showed the difference in the demographic control variables. Based on the findings, some implications are drawn to help the managers of enterprises improve the moderating role balanced scorecard when implementing corporate social responsibility and green marketing strategies thereby contributing to increasing business performance.

Design Strategy for Green Residential Building in Solar Decathlon - Based on Case Study of Residential Building in Solar Decathlon

  • Yoon, Sung-Hoon
    • KIEAE Journal
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    • 제15권1호
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    • pp.45-51
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    • 2015
  • The Purpose of this study is to analyze the green design strategies in residential building, based on case study of Solar Decathlon in USA. This study could provide the basic reference data and theocratical foundation for finding new green design strategies and applicability of green design for korea. The Solar Decathlon is an green design competition that challenges collegiate teams to design, build, and operate the green residential building with optimal energy production and maximum efficiency. As a result of the analysis of this study, the green design strategy is identified and analyzed design issues related in energy, materials, and indoor/outdoor environment. Also, it is useful to find best green design strategy with more economical and environmental benefits presented by renewable energy and design solutions. This study is based on selected 18 green housings of Solar Decathlon from 2002 to 2013. This result is helpful to understand the green design strategies for green residential building's design of modern residential building, and expect future green residential building design approach.

Green IT 활성화를 위한 탐색적 연구 : 국가 표준 Green IT 브랜드 제정을 중심으로 (An Exploratory Study on Green IT Revitalization in Korea : Perspective of Building a Standardized National Green IT Brand)

  • 강상백
    • Journal of Information Technology Applications and Management
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    • 제18권4호
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    • pp.149-168
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    • 2011
  • The current study initiated from an action-plan level perspective of revitalizing Green IT (Information Technology) in Korea by building a standardized national Green IT brand. In order to setting up a national level brand, there should be a big quantitative survey for identifying Green IT brand concepts. For this, the current study provides exploratory research results based on preliminary interviews and literature survey before the quantitative survey. The present article suggests a research framework and describes important factors for setting up a national level Green IT brand. In-depth interviews with panels were executed and existing Green IT brands in other countries are summarized and asked for evaluation to a small number of panels. The research results show that (1) National level Green IT brand should include wider concepts of IT, (2) Green IT brand will be more appealed by the public when it is simple, straightforward, and intuitive, (3) Earth, Tree, and/or Water show higher correlation with Green IT concepts. Green IT brand will offer marketing promotion effects to companies who adopt national level Green IT brand as well as increase public use of Green IT in daily life. For this reason, Green IT brand will be a win-win strategy and this should be cared and executed by the related government agencies with long term perspective.

우리나라 제조기업의 녹색 공급망 관리 기법의 도입과 기업성과에 대한 영향 (The Adoption of Green Supply-chain Management Techniques and Their Effects on Organizational Performance in Korean Manufacturing Firms)

  • 최종민
    • 경영과학
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    • 제33권2호
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    • pp.11-28
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    • 2016
  • This study empirically investigated the relationships among external factors (i.e., the imitation, compulsory and normative pressures, and governmental regulation), proactive environmental strategy, the adoption of green-supply chain management (GSCM) techniques, green corporation with suppliers, environmental performance, and organizational performance. To empirically demonstrate the relationships, 78 sample firms' data were collected from Korean manufacturing firms that are listed on the Korean stock market. The results of this study showed that a proactive environmental strategy mainly and positively influences the adoption of GSCM, and the introduction of a proactive environmental strategy is significantly and positively affected by governmental regulation. It was also found that governmental regulation has an indirect impact on the adoption of GSCM through the introduction of a proactive environmental strategy. Thus, it is asserted that governmental regulation, in Korean manufacturing firms, is the unique external factor on the adoption of a proactive environmental strategy, which facilitates the use of GSCM techniques. According to the results, it was observed that GSCM positively influences the levels of green corporation, and both GSCM and green corporation have positive effects on the improvement of environmental performance. Hence, it is suggested that the implementation of GSCM inevitably brings high degrees of green collaboration with suppliers. Finally, it was found that environmental performance has a significant and positive impact on the organizational performance of a firm. This result implies that high degrees of environmental performance, which bring both the efficient usage of materials and energy and the elimination of wastes, can lead to the increase of organizational performance.

한국의 그린 비즈니스/IT 실태분석을 통한 추진전략 우선순위 도출에 관한 연구 (Development of Korean Green Business/IT Strategies Based on Priority Analysis)

  • 김재경;최주철;최일영
    • Asia pacific journal of information systems
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    • 제20권3호
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    • pp.191-204
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    • 2010
  • Recently, the CO2 emission and energy consumption have become critical global issues to decide the future of nations. Especially, the spread of IT products and the increased use of internet and web applications result in the energy consumption and CO2 emission of IT industry though information technologies drive global economic growth. EU, the United States, Japan and other developed countries are using IT related environmental regulations such as WEEE(Waste Electrical and Electronic Equipment), RoHS(Restriction of the use of Certain Hazardous Substance), REACH(Registration, Evaluation, Authorization and Restriction of CHemicals) and EuP(Energy using Product), and have established systematic green business/IT strategies to enhance the competitiveness of IT industry. For example, the Japan government proposed the "Green IT initiative" for being compatible with economic growth and environmental protection. Not only energy saving technologies but energy saving systems have been developed for accomplishing sustainable development. Korea's CO2 emission and energy consumption continuously have grown at comparatively high rates. They are related to its industrial structure depending on high energy-consuming industries such as iron and steel Industry, automotive industry, shipbuilding industry, semiconductor industry, and so on. In particular, export proportion of IT manufacturing is quite high in Korea. For example, the global market share of the semiconductor such as DRAM was about 80% in 2008. Accordingly, Korea needs to establish a systematic strategy to respond to the global environmental regulations and to maintain competitiveness in the IT industry. However, green competitiveness of Korea ranked 11th among 15 major countries and R&D budget for green technology is not large enough to develop energy-saving technologies for infrastructure and value chain of low-carbon society though that grows at high rates. Moreover, there are no concrete action plans in Korea. This research aims to deduce the priorities of the Korean green business/IT strategies to use multi attribute weighted average method. We selected a panel of 19 experts who work at the green business related firms such as HP, IBM, Fujitsu and so on, and selected six assessment indices such as the urgency of the technology development, the technology gap between Korea and the developed countries, the effect of import substitution, the spillover effect of technology, the market growth, and the export potential of the package or stand-alone products by existing literature review. We submitted questionnaires at approximately weekly intervals to them for priorities of the green business/IT strategies. The strategies broadly classify as follows. The first strategy which consists of the green business/IT policy and standardization, process and performance management and IT industry and legislative alignment relates to government's role in the green economy. The second strategy relates to IT to support environment sustainability such as the travel and ways of working management, printer output and recycling, intelligent building, printer rationalization and collaboration and connectivity. The last strategy relates to green IT systems, services and usage such as the data center consolidation and energy management, hardware recycle decommission, server and storage virtualization, device power management, and service supplier management. All the questionnaires were assessed via a five-point Likert scale ranging from "very little" to "very large." Our findings show that the IT to support environment sustainability is prior to the other strategies. In detail, the green business /IT policy and standardization is the most important in the government's role. The strategies of intelligent building and the travel and ways of working management are prior to the others for supporting environment sustainability. Finally, the strategies for the data center consolidation and energy management and server and storage virtualization have the huge influence for green IT systems, services and usage This research results the following implications. The amount of energy consumption and CO2 emissions of IT equipment including electrical business equipment will need to be clearly indicated in order to manage the effect of green business/IT strategy. And it is necessary to develop tools that measure the performance of green business/IT by each step. Additionally, intelligent building could grow up in energy-saving, growth of low carbon and related industries together. It is necessary to expand the affect of virtualization though adjusting and controlling the relationship between the management teams.

그린 데이터센터 구축 사례에 기반한 그린 IT 도입 방안에 관한 연구 (A Study on the Introduction of Green IT Based on the Cases of Implementing Green Internet Data Center)

  • 송길헌;신택수
    • 경영정보학연구
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    • 제11권2호
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    • pp.147-167
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    • 2009
  • 그린 IT는 IT 기반의 친환경 기술을 포괄하는 개념으로서 넓은 범위에서는 유해물질 대체, 에너지 효율화, 대체에너지 등 친환경적 기술을 의미한다. 현재 IT 산업의 흐름은 서버발열 및 데이터센터 에너지 절감 방안 등에 초점을 맞추어 그린 IT를 정의하고 있다. 본 연구는 문헌조사를 통해 그린 IT의 개념을 정의하고, 그린 IT가 나타난 배경과 필요성을 통해 현재 IT시장에 새롭게 등장한 그린 IT의 이슈 및 각 나라별 전략 및 국내의 전략을 비교분석하였다. 이를 구체적으로 살펴보면, 최근 IT 및 데이터센터 시장 전반 향후 변화 및 흐름을 볼 때 그런 IT는 그런 데이터센터 도입에 초점을 맞추어 사업의 방향과 전략을 수립하고 있는 것으로 나타났다. 따라서 본 연구는 국내외 기업의 그린 데이터센터 도입을 통한 그린 IT 구축 사례를 통해서 그린 IT 도입기준과 필요조건, 환경평가 및 설계 그리고 구체적인 추진전략과 향후 과제를 제시하였다.

그린IT 장기지속성에 관한 연구 (A Study on the Long-term Sustainability of Green IT)

  • 이경락;김재전;이상준
    • 한국컴퓨터정보학회논문지
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    • 제19권2호
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    • pp.221-231
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    • 2014
  • 본 연구는 전략적 제휴와 연계를 추구하는 장기 지속적인 그린IT 전략의 필요성을 제시하였다. 그린IT 기업의 사회적 압력과 환경지향성과 환경매력도가 장기 지속적 그린IT 전략에 어떠한 영향을 미치는지, 장기 지속적 그린 IT 전략이 환경성과에 어떠한 영향을 미치는가를 알아보기 위한 연구모형을 설정하였다. 선행연구에서 종속변수로 사용되던 장기지속성을 본 논문에서는 매개변수로 설정하였다. 그린IT 기업을 대상으로 설문조사를 실시하였고, 통계패키지를 이용하여 실증적으로 분석하였다. 사회적 압력과 환경지향성과 환경매력도와 환경성과 사이의 관계에서 장기지속성이 매개효과가 있음을 검증하였다.

중소기업의 녹색성장 참여촉진을 위한 기술개발제품 공공구매제도 개선방안 연구 (A Study on Improving the Public Technology Procurement Policy for Reinforcing the Efficiency of R&D in SMEs : In Consideration of Joining the Green Growth Plan)

  • 한상연;손병호
    • 기술혁신학회지
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    • 제13권2호
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    • pp.310-331
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    • 2010
  • 최근 우리나라를 비롯한 세계적 경제성장 패러다임은 녹색성장전략이다. 이에 따라 국가적으로 다양한 전략 및 지원정책이 수립되고 있으나, 중소기업의 역할과 기회를 반영한 정책은 미흡한 수준이다. 이에 본 연구에서는 중소기업 지원정책의 하나인 기술개발제품 공공구매제도의 현황을 살펴보고, 개선 방안을 제시하였다. 우선, 국내와 주요 선진국의 공공구매제도를 정책목적별, 공공구매 유형별로 포지션을 분석하였다. 이를 토대로 공공구매제도를 활용한 중소기업의 녹색성장전략 참여방안과 필요성을 도출하였다. 또한, 구매조건부 신제품개발사업 대상에 상용화 이전기술 및 제품을 포함하고 추가 R&D를 수행하는 방안을 제시하여, 녹색기술분야에서 중소기업의 기술혁신 역량 제고 및 정책지원이 필요함을 지적하였다.

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IT롤 활용한 녹색성장 전략에 관한 연구 (A study about Strategy of Green Growth base on IT)

  • 김명호
    • 산학경영연구
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    • 제22권2호
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    • pp.1-34
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    • 2009
  • 녹색성장정책은 환경(Green)과 성장(Growth)의 양립구조에서 벗어나 환경 그 자체를 새로운 성장동력으로 인식하고 환경과 성장의 선순환구조로 경제성장 패러다임을 전환시키는 것이다. 그러나 녹색성장정책은 국가에 따라 다소 상이하게 추진되므로 이러한 정책들을 살펴보고, 실제 일반인과 기업에서 이것을 어떻게 수용하는지 실증분석을 통하여, 우리나라 녹색성장전략을 제시하는데 그 목적이 있다. 실증분석 결과, 나타난 주요 시사점을 요약하면 다음과 같다. 첫째, 녹색성장정책은 단순한 환경문제를 해결하기 위한 정책이 아닌 범국가적인 전략 추진이 필요하다. 둘째, 녹색성장정책의 핵심부문으로서 에너지정책을 규정하고 단기적으로 성과가 가능한 에너지 사용의 효율화를 적극 추진하여야 한다. 셋째, 녹색성장정책에 IT활용을 적극적으로 추진하여 보다 장기적인 성과에 초점을 둔 전략 개발이 필요하다. 넷째, 우리나라의 실행계획의 수립은 녹색성장정책 추진에 따른 효율성과 직접적인 관련이 있으므로 매우 신중한 접근이 요구된다. 다섯째, 녹색성장정책을 사회변혁정책으로 다루어 범국민적인 여론 형성을 마련하여야 한다.

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