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http://dx.doi.org/10.9708/jksci.2014.19.2.221

A Study on the Long-term Sustainability of Green IT  

Lee, Kyeong-Rak (BK21 Plus Team of free21+ e-Service, Chonnam National University)
Kim, Jae-Jon (School of Business Administration, Chonnam National University)
Lee, Sang-Joon (School of Business Administration, Chonnam National University)
Abstract
TIn this paper, The need for a long-term sustainable Green IT strategy to pursue strategic partnerships and alliance was proposed. We made a research model to identify how social pressure, environmental orientation and environmental attractiveness affect into the Green IT strategy, and how Green IT strategy affects on Green IT company's environmental performance. In previous studies, the long-term persistence was used as the dependent variables, but in this paper it was used as a parameter variable. A survey of Green IT companies and a empirical analysis by statistical software package were conducted. It was verified that the mediating effect is between the social pressure, environmental orientation, environmental attractiveness and environmental performance by the long-term persistence.
Keywords
Environmental orientation; Environmental attractiveness; Long-term persistence;
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Times Cited By KSCI : 6  (Citation Analysis)
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