• Korean Management Science Review
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• v.26 no.2
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• pp.91-112
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• 2009

Recently, the green business/IT-related issues such as $CO_2$ emission and energy consumption have become spread out rapidly through the world. EU, the United States, Japan and other developed countries are using IT-related environmental regulations as trade barriers. Korea which has high rate of IT exports needs to establish systematic strategies to respond to these environmental regulations. However, it is not easy to find the related research about making green business/IT strategies. This research aims to deduce the green business/IT strategy framework and the suitable green business/IT strategies for the Korean situation. The green business/IT strategy framework is constructed from the analysis of preceding researches and those of the green business/IT strategies of Japan, the United States, and EU. The Korean green business/IT strategies are deduced from survey of experts using Delphi method. We expect that the results contribute to establish the systematic policy and action plan to reduce $CO_2$ emission and energy consumption of IT industry.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.10
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• pp.73-83
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• 2022

On the underpinning theory of the Resource Based Theory, this research examines the impact of corporate social responsibility and green marketing strategy on business performance with the moderating role balanced scorecard. Corporate social responsibility concentrates on related to government, the environment, customers, and employees. Green marketing strategy concentrates on approaches in terms of green products, green prices, green places, and green promotion. Business performance is measured by groups of indicators financial, and non-financial. The moderating role balanced the scorecard at the financial, customer, process, learning, and growth level. Research results with survey data from 419 managers at different food enterprises in Ho Chi Minh City processed through the structural analysis method, showed that corporate social responsibility has the strongest positive impact on business performance, followed by the green marketing strategy as the second strong positive impact on the business performance and results also showed that the balanced scorecard moderating role increases the level of the strong positive impact of the above relationship. Besides, it also showed the difference in the demographic control variables. Based on the findings, some implications are drawn to help the managers of enterprises improve the moderating role balanced scorecard when implementing corporate social responsibility and green marketing strategies thereby contributing to increasing business performance.

• KIEAE Journal
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• v.15 no.1
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• pp.45-51
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• 2015

The Purpose of this study is to analyze the green design strategies in residential building, based on case study of Solar Decathlon in USA. This study could provide the basic reference data and theocratical foundation for finding new green design strategies and applicability of green design for korea. The Solar Decathlon is an green design competition that challenges collegiate teams to design, build, and operate the green residential building with optimal energy production and maximum efficiency. As a result of the analysis of this study, the green design strategy is identified and analyzed design issues related in energy, materials, and indoor/outdoor environment. Also, it is useful to find best green design strategy with more economical and environmental benefits presented by renewable energy and design solutions. This study is based on selected 18 green housings of Solar Decathlon from 2002 to 2013. This result is helpful to understand the green design strategies for green residential building's design of modern residential building, and expect future green residential building design approach.

• Journal of Information Technology Applications and Management
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• v.18 no.4
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• pp.149-168
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• 2011

The current study initiated from an action-plan level perspective of revitalizing Green IT (Information Technology) in Korea by building a standardized national Green IT brand. In order to setting up a national level brand, there should be a big quantitative survey for identifying Green IT brand concepts. For this, the current study provides exploratory research results based on preliminary interviews and literature survey before the quantitative survey. The present article suggests a research framework and describes important factors for setting up a national level Green IT brand. In-depth interviews with panels were executed and existing Green IT brands in other countries are summarized and asked for evaluation to a small number of panels. The research results show that (1) National level Green IT brand should include wider concepts of IT, (2) Green IT brand will be more appealed by the public when it is simple, straightforward, and intuitive, (3) Earth, Tree, and/or Water show higher correlation with Green IT concepts. Green IT brand will offer marketing promotion effects to companies who adopt national level Green IT brand as well as increase public use of Green IT in daily life. For this reason, Green IT brand will be a win-win strategy and this should be cared and executed by the related government agencies with long term perspective.

• Korean Management Science Review
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• v.33 no.2
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• pp.11-28
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• 2016

This study empirically investigated the relationships among external factors (i.e., the imitation, compulsory and normative pressures, and governmental regulation), proactive environmental strategy, the adoption of green-supply chain management (GSCM) techniques, green corporation with suppliers, environmental performance, and organizational performance. To empirically demonstrate the relationships, 78 sample firms' data were collected from Korean manufacturing firms that are listed on the Korean stock market. The results of this study showed that a proactive environmental strategy mainly and positively influences the adoption of GSCM, and the introduction of a proactive environmental strategy is significantly and positively affected by governmental regulation. It was also found that governmental regulation has an indirect impact on the adoption of GSCM through the introduction of a proactive environmental strategy. Thus, it is asserted that governmental regulation, in Korean manufacturing firms, is the unique external factor on the adoption of a proactive environmental strategy, which facilitates the use of GSCM techniques. According to the results, it was observed that GSCM positively influences the levels of green corporation, and both GSCM and green corporation have positive effects on the improvement of environmental performance. Hence, it is suggested that the implementation of GSCM inevitably brings high degrees of green collaboration with suppliers. Finally, it was found that environmental performance has a significant and positive impact on the organizational performance of a firm. This result implies that high degrees of environmental performance, which bring both the efficient usage of materials and energy and the elimination of wastes, can lead to the increase of organizational performance.

• Asia pacific journal of information systems
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• v.20 no.3
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• pp.191-204
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• 2010

Recently, the CO2 emission and energy consumption have become critical global issues to decide the future of nations. Especially, the spread of IT products and the increased use of internet and web applications result in the energy consumption and CO2 emission of IT industry though information technologies drive global economic growth. EU, the United States, Japan and other developed countries are using IT related environmental regulations such as WEEE(Waste Electrical and Electronic Equipment), RoHS(Restriction of the use of Certain Hazardous Substance), REACH(Registration, Evaluation, Authorization and Restriction of CHemicals) and EuP(Energy using Product), and have established systematic green business/IT strategies to enhance the competitiveness of IT industry. For example, the Japan government proposed the "Green IT initiative" for being compatible with economic growth and environmental protection. Not only energy saving technologies but energy saving systems have been developed for accomplishing sustainable development. Korea's CO2 emission and energy consumption continuously have grown at comparatively high rates. They are related to its industrial structure depending on high energy-consuming industries such as iron and steel Industry, automotive industry, shipbuilding industry, semiconductor industry, and so on. In particular, export proportion of IT manufacturing is quite high in Korea. For example, the global market share of the semiconductor such as DRAM was about 80% in 2008. Accordingly, Korea needs to establish a systematic strategy to respond to the global environmental regulations and to maintain competitiveness in the IT industry. However, green competitiveness of Korea ranked 11th among 15 major countries and R&D budget for green technology is not large enough to develop energy-saving technologies for infrastructure and value chain of low-carbon society though that grows at high rates. Moreover, there are no concrete action plans in Korea. This research aims to deduce the priorities of the Korean green business/IT strategies to use multi attribute weighted average method. We selected a panel of 19 experts who work at the green business related firms such as HP, IBM, Fujitsu and so on, and selected six assessment indices such as the urgency of the technology development, the technology gap between Korea and the developed countries, the effect of import substitution, the spillover effect of technology, the market growth, and the export potential of the package or stand-alone products by existing literature review. We submitted questionnaires at approximately weekly intervals to them for priorities of the green business/IT strategies. The strategies broadly classify as follows. The first strategy which consists of the green business/IT policy and standardization, process and performance management and IT industry and legislative alignment relates to government's role in the green economy. The second strategy relates to IT to support environment sustainability such as the travel and ways of working management, printer output and recycling, intelligent building, printer rationalization and collaboration and connectivity. The last strategy relates to green IT systems, services and usage such as the data center consolidation and energy management, hardware recycle decommission, server and storage virtualization, device power management, and service supplier management. All the questionnaires were assessed via a five-point Likert scale ranging from "very little" to "very large." Our findings show that the IT to support environment sustainability is prior to the other strategies. In detail, the green business /IT policy and standardization is the most important in the government's role. The strategies of intelligent building and the travel and ways of working management are prior to the others for supporting environment sustainability. Finally, the strategies for the data center consolidation and energy management and server and storage virtualization have the huge influence for green IT systems, services and usage This research results the following implications. The amount of energy consumption and CO2 emissions of IT equipment including electrical business equipment will need to be clearly indicated in order to manage the effect of green business/IT strategy. And it is necessary to develop tools that measure the performance of green business/IT by each step. Additionally, intelligent building could grow up in energy-saving, growth of low carbon and related industries together. It is necessary to expand the affect of virtualization though adjusting and controlling the relationship between the management teams.

• Information Systems Review
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• v.11 no.2
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• pp.147-167
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• 2009

As global climate changes, the interest in environmental crisis is increasing and a number of international agreements and regulations against this crisis are being established. Global information technology(IT) corporations are building their own pro-environmental green IT strategies to cope with the regulatory measures. Green IT broadly refers to pro-environmental technologies designed to replace hazardous materials, maximize energy effectivity, and find alternative energies. In the current stage of the IT industry development, Green IT specifically refers to the technologies that deal with the server heat generation and the energy reduction in data center. This study defines the concept of Green IT and reviews its origin and necessity. Then, it examines the issues regarding Green IT industry in Korea as well as other countries and compares the Green IT strategies developed in each country. Reviewing the recent development of IT and data center market enables us to see that overall Green IT strategies focus on the establishment of Green Internet Data Centers. Therefore, this study analyzes the cases in which some domestic and foreign corporations introduced Green Data Centers in order to examine the protocol and legal requirements for building Green IT, the aspects of environmental evaluation and design, and specific strategies for launching Green IT strategies and its future assignments. The conclusions of this study are as follows. First, to introduce Green Data Center as a strategy to build Green IT, the government and corporations should cooperate with each other. Partial introduction at the initial stage is desirable because, through the process, mutual trust between the two parties can be built more smoothly. Second, CEO's determination to build Green IT and continue its operation is indispensable. CEO's are required to have clear understanding as to why Green IT needs to be built and how it should be constructed. Those who initiate the construction of Green Data Center for Green IT need to know the definition and necessity of Green IT while at the same time understanding the implicit meanings of Green IT. They also need to be aware of future-oriented values of Green Data Center and readjust their corporate business activities in the pro-environmental direction. Finally, not only the CEOs' pro-environmental activities but also the change of mind on the part of all corporate employees is required to realize Green IT. It should be remembered that pro-environmental Green IT starts with minor activities.

• Journal of the Korea Society of Computer and Information
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• v.19 no.2
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• pp.221-231
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• 2014

TIn this paper, The need for a long-term sustainable Green IT strategy to pursue strategic partnerships and alliance was proposed. We made a research model to identify how social pressure, environmental orientation and environmental attractiveness affect into the Green IT strategy, and how Green IT strategy affects on Green IT company's environmental performance. In previous studies, the long-term persistence was used as the dependent variables, but in this paper it was used as a parameter variable. A survey of Green IT companies and a empirical analysis by statistical software package were conducted. It was verified that the mediating effect is between the social pressure, environmental orientation, environmental attractiveness and environmental performance by the long-term persistence.

• Journal of Korea Technology Innovation Society
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• v.13 no.2
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• pp.310-331
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• 2010

Recently, US, EU and major development countries, including Korea, have set green growth strategy the for national robust economic growth. Green growth strategy was also adopted as economic stimulus policy. Korea also have established some policies for green growth such as Green Growth National Strategy and 5-years Plan. Thought the SMEs play an important role as the innovative driver that can supply material and components for final products, there are few policies for joining green growth strategy. So, the purpose of this paper is to explore the current extent of public procurement for technology-development products and propose the betterment of it. Firstly, we analyzed the public procurement-policies of major countries to kinds of policy-purposes and types including Korea. and then we deducted the needs to policy utilizing the public procurement for joining the SMEs to green growth strategy. Second, we proposed that the objects of purchase conditional public procurement policy be extent to the pre-commercial technologies. The pre-commercial technologies could be performed further R&D by some other compaines or pubic institutes. Considering the natures of green technology-such as quasi-public-, this improvement would be helpful for SMEs which could create initial-marketplace and sales-references.

• Korean Business Review
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• v.22 no.2
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• pp.1-34
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• 2009

We should have a new perspective on the words, green and growth, to have a full understanding of them and consider the environment itself as leading to the nation's growth. The green growth policy is to convert the paradigm of economic growth into one with a good circle of environment and growth. However, as each country has a different view of the green growth policy, we will see how the countries carry out the policy and how the companies and people accept it. To do this, we will employ an actual analysis and propose a green growth strategy for the nation. The following are from the actual analysis in the article: 1. The GG policy is not just limited on the environmental problems but related to the nation's well-being as well. 2. Energy policy should be defined as the core thing of the GG policy and energy effectiveness among others things should be carried out on a short term basis. 3. Developing a strategy using IT is necessary for the GG policy. 4. Very careful approach should be taken to build a master plan for the nation bearing effective outcome of the policy. 5. The GG policy should be regarded as a social reformative one motivating the nation's much interest in it.