• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.78-90
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• 2016

The contents industry is usually divided into the movie industry, music industry, drama industry and the online digital industry. In Korean contents industry, since mid-1990s CJ E&M (Entertainment and Media) has implemented and continued experimental attempts in order to expand the hallyu contents. On basis of a theoretical background, I designed a case study to investigate the mechanism how the CJ E&M's strategy influences on hallyu growth. This study categorized the strategic direction into two key factors: digital business and glocal (global + local) contents production. Those attempts have made positive effect to the expansion of hallyu contents and creation of growth in CJ E&M. CJ E&M have increased experimental movement through digital platform augmentation, digital contents enhancement, and contents creator promotion strategies. In addition, utilization of local contents expert who provide production services for joint production at overseas markets should also be organized to expand the hallyu contents and growth of CJ E&M. This study suggests that the quality of digital business and glocal contents production have a positive relationship with hallyu contents growth and corporate performance.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.924-934
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• 2013

Traditional village forests in the Jeju Island represent unique cultural landscape with a history of more than several hundred years as a national cultural asset in Korea. There are 368 Oreums, parasitic volcanoes, and 391 shrines of Dang(Divine place) in Jeju. Currently, the shrines of Dang are damaged by the Jeju Olle trail path and road constructions. It's time for cultural consents to be obtained with locality and globality. And need to produce our own unique contents, glocal cultural contents. In this study, the establishment of trail path of Jeoji Oreum in relation to the Dang in the Jeju Island was investigated. By linking the Dangsan forest to the Jeoji Oreum trail path, it enables the path to contact with traditional cultural landscape. Rural villages in Jeju with the Oreum and Dang are expected to get an international attention as to have traditional cultural landscapes of Korea. It needs to be managed to retain their original form and in connection with the trail path.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.444-457
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• 2014

Dangsan forests are traditional village forests which have been established by local residents. They represent unique cultural landscape of Korea with a history of more than several hundred years. It is necessary for a cultural contents to have locality and globality so as to represent Korea. Cultural heritage can retain their value when they are fully sustained their authenticity and management scheme. Although many Dangsan forests have been on the verge of disappearance, the four villages in Sinwon-ri have retained Dangsan forests with Dangsan ritual. In this study, a designation of 'Conservation area of agricultural landscape ecology' including Dangsan forests, Bibo forests, rice paddy field, and stream in Sinwon-ri was suggested. This 'Conservation area of agricultural landscape ecology' can be developed to unique glocal cultural content of rural Korea, and will contribute to enhance the value of the Dangsan forest's, and revitalization of rural villages.

• Journal of International Area Studies (JIAS)
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• v.14 no.4
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• pp.79-106
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• 2011

The cultural contents industries have moved closer to the centre of the economic action in many countries and across much of the world. For this reason, the concern with the development of glocal cultural contents has also been growing. According to Goldman Sock's BRICs report, Indian economy will be the engine of global economy with China. In addition, India will be a new blue chip country for large consumer market of cultual contents. The most important point for the development of glocal cultural contents is a systematic and in-depth analysis of other culture. India is a complex and multicultural country compared with Korea which is a nation-state. Therefore, this paper is intended as an understanding about India appropriately and suggestion for a strategy to enter cultural industry in India. As the purpose of this paper is concerned, we will take a close look at 9 Indian culture codes which can be classified into three main groups: 1) political, social and cultural codes 2) economic codes 3) cultural contents codes. Firstly, political, social and cultural codes are i) consistent democracy and saving common people, ii) authoritarianism which appears an innate respect for authority of India, iii) Collective-individualism which represents collectivist and individualistic tendency, iv) life-religion, v) carpe diem. Secondly, economic culture codes are vi) 1.2billion Indian people's God which represents money and vii) practical purchase which stands for a reasonable choice of buying products. Lastly, viii) Masala movie and ix) happy ending that is the most popular theme of Masala movies are explained in the context of cultural content codes. In conclusion, 3 interesting cases , , will be examined in detail. From what has been discussed above, we suggest oversea expansion strategy based on these case studies. Eventually, what is important is to understand what Indian society is, how Indian society works and what contents Indian prefers.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.2
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• pp.189-208
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• 2016

This research aims to discuss the impact of on regional development as a place brand and glocal heritage. Based on understanding of the changes and influences of local heritages in the globalization era as a key component of place branding, this study explores how is used to develop a place branding strategy for Lijiang. The research methods are both a literature review and a field research related to Lijiang and its culture. Also, the resources from news, internet, and YouTube are used to analyze the impact of . The performance has been attracting tourists from both Chineses and foreigners and contributed to increase the economic profits of local tourism industry as one of the representative identities of Lijiang. Also, in the process of preservation and recreation of cultural heritages of Lijiang such as , the participation of local residents and on-going interactions between the residents and global tourists highly influence on a transition from place marketing to place branding. By applying local cultural heritages to place branding strategies, the regional values of Lijiang strengthen its place identity from a place of preserving a minority's heritage to that of flourishing cultural exchanges and hybridization from the world.

• Journal of the Economic Geographical Society of Korea
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• v.22 no.2
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• pp.123-140
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• 2019

Empathy is the ability to feel, understand, and respond to the emotions of others from the standpoint of others. Recently, 'sympathy' has emerged as an important issue not only in emotional empathy in relation to individuals but also in 'social empathy', which sees sympathy as a basic principle for maintaining society. This study focuses on the issue of empathy as a new driving force for modern society and focused on 'urban scene' as a spatial application for cultural empathy in the city. Urban scenes approach the city as a space of consumption, classify it according to its inherent attributes, and analyze its characteristics. This study approaches the existing urban scene theory in terms of empathy. In addition, as a way to consume city images reflected on contents, a concrete example of 'contents tourism'is examined, and a 'contents scene' is proposed as a new urban scene and its meaning and possibility are presented.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.401-404
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• 2012

The current situation and problems of sensory console games was analyzed focusing on the Nintendo 'Wii.' In order to develop the limitation of contents that lean strongly towards sports and fail to offer diversity one step further into glocal cultural contents, a solution of applying 'Bollywood,' which has a main musical format, is presented. Bollywood is a unique cultural code of India which can stimulate the purchase desires of consumers with its exotic freshness in third countries, and can be used to lead sales of a new form of game culture that is familiar yet in a new format in the 1.1 billion population Indian market. The political, social and economic codes of Bollywood are examined in this study in addition to cultural contents and codes that include Bollywood to develop contents that are not foreign to their culture.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.16 no.6
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• pp.1325-1329
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• 2012

The current situation and problems of sensory console games was analyzed focusing on the Nintendo 'Wii.' In order to develop the limitation of contents that lean strongly towards sports and fail to offer diversity one step further into glocal cultural contents, a solution of applying 'Bollywood', which has a main musical format, is presented. Bollywood is a unique cultural code of India which can stimulate the purchase desires of consumers with its exotic freshness in third countries, and can be used to lead sales of a new form of game culture that is familiar yet in a new format in the 1.1 billion population Indian market. The political, social and economic codes of Bollywood are examined in this study in addition to cultural contents and codes that include Bollywood to develop contents that are not foreign to their culture.

• (The) Research of the performance art and culture
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• no.32
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• pp.305-332
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• 2016

This article is the second one of the continuous study that considering 'body' as important and researching bodies as 'literature-media': the phenomena and functions. The present writer first of all have paid attention to the study of the contrast between pansori and ballet to secure definite, historic and theoretical prospect of this continuous study. In the process, the Korean creative ballets based on Korean classic narratives were illuminated as the glocal culture contents. And then the necessity of citing Korean characteristic rhythm and tune was insisted to acquire the true individuality and identity(What is the reason Chunhyang dances?(I)). The solution is jangdan and chang of pansori. This article aimed the supplementation of detailed and actual arguments to strengthen and formulate the opinion. And then this article desired to estimate the way to improvement of Korean creative ballet by properly citing jangdan and chang with the actual application cases of Korean ballets. Until now, at least pansori have gotten a sort of visual effectiveness: simply be seen and heard as unusual constituent. Thus the necessity of pansori to work motions and choreography beyond the simple usages. Also the way to be extended generally through being refined by the partial applications.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.419-421
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• 2012

The current situation and problems of sensory console games was analyzed focusing on the Nintendo 'Wii.' In order to develop the limitation of contents that lean strongly towards sports and fail to offer diversity one step further into glocal cultural contents, a solution of applying 'Bollywood,' which has a main musical format, is presented. Bollywood is a unique cultural code of India which can stimulate the purchase desires of consumers with its exotic freshness in third countries, and can be used to lead sales of a new form of game culture that is familiar yet in a new format in the 1.1 billion people Indian market. The political, social and economic codes of Bollywood are examined in this study in addition to cultural contents and codes that include Bollywood to develop contents that are not foreign to their culture.