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http://dx.doi.org/10.6109/jkiice.2012.16.6.1325

A Study on Contents Development for a Sensory Console Game Based on Bollywood  

Kang, Hyo-Soon (예원예술대학교)
Park, Yu-Ran (예원예술대학교)
Abstract
The current situation and problems of sensory console games was analyzed focusing on the Nintendo 'Wii.' In order to develop the limitation of contents that lean strongly towards sports and fail to offer diversity one step further into glocal cultural contents, a solution of applying 'Bollywood', which has a main musical format, is presented. Bollywood is a unique cultural code of India which can stimulate the purchase desires of consumers with its exotic freshness in third countries, and can be used to lead sales of a new form of game culture that is familiar yet in a new format in the 1.1 billion population Indian market. The political, social and economic codes of Bollywood are examined in this study in addition to cultural contents and codes that include Bollywood to develop contents that are not foreign to their culture.
Keywords
India Movie; Sensory console games; Nintendo; Bollywood;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
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