• 제목/요약/키워드: Game strategy

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A Study on the Game Marketing Strategy Using Internet Broadcasting (인터넷 방송을 이용한 게임 마케팅 전략에 관한 연구)

  • Han, Kyung-Hun;Kim, Woo-Young;Park, Ji-Hoon;Park, Hyun-Sik;In, Ha-Rang;Kim, Hyo-Nam
    • Proceedings of the Korean Society of Computer Information Conference
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    • 한국컴퓨터정보학회 2017년도 제56차 하계학술대회논문집 25권2호
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    • pp.66-68
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    • 2017
  • 본 논문에서는 한화 109조 원을 돌파하는 전 세계 게임 시장에서 매출의 중요성에 대해 제시한다. 게임을 홍보할 수 있는 수단인 인터넷 방송과 게임 구매를 결합시킨 ESD 방식에 대한 조사 내용 및 분석한 결과도 제시한다. 이전에 존재하지 않았던 구매방식으로 사용자가 더욱 편리한 방법으로 게임을 구매하여 게임의 판매 수익을 증대시키고 인터넷 방송과 스트리머의 효율성을 높여 게임 개발사, 유통사, 스트리머, 사용자 모두 상부상조하여 부가가치까지 얻을 수 있는 방법도 함께 제시한다.

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Analysis of Mobile Game in ANIPOP (ANIPOP 모바일 게임의 분석)

  • Xie, Dongjun;Yao, Dexiang;Kim, Soo Kyun
    • Proceedings of the Korean Society of Computer Information Conference
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    • 한국컴퓨터정보학회 2020년도 제61차 동계학술대회논문집 28권1호
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    • pp.219-220
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    • 2020
  • 매칭 비디오 게임은 2000년대에 인터넷에서 퍼즐 게임이 확산되면서 각광을 받게 되었다. 본 논문에서 분석한 ANIPOP은 중국에서 매우 선풍적인 인기를 끌었고, 현재에도 많은 각광을 받고 있는 게임이다. 매칭 게임은 일종의 퍼즐 게임으로써 과일, 보석, 동물 아바타, 빌딩 블록, 마작 타일 등과 같은 일정한 양의 동일한 게임 요소를 재생하여 서로 인접하면 제거하고 승리하는 규칙을 가지고 있다. 본 논문은 중국에서 선풍적인 인기를 얻고 있는 ANIPOP 게임에 대해 소개와 분석을 한다.

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The Causal Relationship of Choosing Factors of Smart Phone Game (스마트폰 게임 선택요인에 관한 연구)

  • Moon, Jae Young
    • The Journal of the Korea Contents Association
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    • 제14권10호
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    • pp.723-729
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    • 2014
  • The purpose of this study is to find factors which are influencing choosing game based on empirical study. Today, many kind of smart phone games are developing because advanced smart phone hardware. Therefore we analyze to choose factors of smart phone game. As a results many smart phone game user more interested in reward than others. Many smart phone game company service their own game based on semi pay game because of profit. However, smart phone game user doesn't want to pay it. Thus mart phone game company have to change their sales strategy. Second, smart phone game user believe that access is important. So smart phone game company to manage game server.

Augmented Reality Board Game System and PGA (실감형 보드게임 시스템과 PGA)

  • Han, Eun-Jung;Kim, Ki-Rack;Lee, Jang-Hyung;Yoo, Chang-Hyuk
    • Journal of the Korea Society of Computer and Information
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    • 제16권1호
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    • pp.163-173
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    • 2011
  • In this paper, we propose a new paradigm of augmented reality board game environment and a portable game assistant(PGA) which can help gamers with strategy information. Previous AR board games consist of a private and public space. The public space provides rules of the game and shows the scene of game. And the gamers control game pieces in the public space. The previous games use the RFIDs for recognizing positions of the pieces, and the VR/AR environment for providing the scene of the game. However the RFIDs are expansive, and the VR/AR environment is inconvenient because it uses additional devices: the DataGlove, the digital pen, and the HMD. The proposed system recognizes positions of real pieces using the computer vision technique, and uses a monitor to provide dynamic effects. In the private space, previous systems provide entire screen of game and position of specific pieces, but cannot be controled the pieces by gamers. Therefore, in this system, we provide PGA that helps the user to plan of the strategy individually using universally mobile. The PGA helps to plan the strategy in the individual area, and to play easily in the side of the user's convenience.

The Success Factors and Strategy of Social Network Online Game in Korea: A Case Study of Nexon (국내 Social Network Online Game(SNOG)의 성공 요인 및 전략: Nexon 사례 연구)

  • Yoo, Byung-Joon;Kim, Kwan-Soo
    • Journal of Korea Game Society
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    • 제11권6호
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    • pp.127-138
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    • 2011
  • The creation and interchange of information through the Internet network forms online community and makes Social Network Game (SNG) as a new entertainment by grafting it onto the most popular online games. SNG means the service which amalgamates social network service (e.g., Facebook, Twitter, etc) strong points and the fun of online game. It promotes the intimacy of relation between the friends above social network service and the gaming amusement for users. The domestic SNG market is currently fast changing according to the smart environment which is quickly shifted. The existing online game field will continuously maintain a market size. SNOG will be more developed because it is competitive from the business perspective of managing cost and production cost when compares with the existing online game. In relation to Facebook, Twitter, etc. overseas SNS platform base SNOG service, the domestic competition for launching SNG is expected to heat up as NHN, Daum and SK Communication introduce open type SNS. This study examines the successful factors and strategy for domestic SNOG by studying the case of MapleStory Adventures successful possibility. The possible successful factors are combing SNS on the existing popular online game, marketing through the existing users, and solving the platform problem of a failure factor of NexonStar. This case study is expected to contribute to the domestic SNOG industry development by providing several implications for the successful factors and strategy of SNOG which will be continuously developed.

Effect of Generation Capacity Constraints on a Mixed Strategy Nash Equilibrium in a Multi-Player Game (다자게임에서 발전력제약이 복합전략 내쉬균형에 미치는 영향)

  • Lee, Kwang-Ho
    • The Transactions of The Korean Institute of Electrical Engineers
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    • 제57권1호
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    • pp.34-39
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    • 2008
  • Nash Equilibrium(NE) is essential to investigate a participant's bidding strategy in a competitive electricity market. Congestion on a transmission line makes it difficult to compute the NE due to causing a mixed strategy. In order to compute the NE of a multi-player game, some heuristics are proposed with concepts of a key player and power transfer distribution factor in other studies. However, generation capacity constraints are not considered and make it more difficult to compute the NE in the heuristics approach. This paper addresses an effect of generation capacity limits on the NE, and suggest a solution technique for the mixed strategy NE including generation capacity constraints as two heuristic rules. It is reported in this paper that a role of the key player who controls congestion in a NE can be transferred to other player depending on the generation capacity of the key player. The suggested heuristic rules are verified to compute the mixed strategy NE with a consideration of generation capacity constraints, and the effect of the generation constraints on the mixed strategy NE is analyzed in simulations of IEEE 30 bus systems.

Optimal Bidding Strategy of Competitive Generators under Price Based Pool (PBP(Price Based Pool) 발전경쟁시장에서의 최적입찰전략수립)

  • Kang, Dong-Joo;Moon, Young-Hwan;Oh, Tae-Kyoo;Kim, Bal-Ho
    • Proceedings of the KIEE Conference
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    • 대한전기학회 2001년도 추계학술대회 논문집 전력기술부문
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    • pp.57-59
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    • 2001
  • The restructuring of power industry is still going on all over the world for last several decades. Many kinds of restructuring model has been studied, proposed, and applied. Among those models, power pool is more popular than others. This paper assumes the power pool market structure having competitive generation sector and a new method is presented to build bidding strategy in that market. The utilities participating in the market have the perfect information on their cost and price functions, but they don't know the strategy to be chosen by others. To define one's strategy as a vector, we make utility's cost/price function into discrete step function. An utility knows only his own strategy, so he estimates the other's strategy using stochastic methods. For considering these conditions, we introduce the Bayesian rules and noncooperative game theory concepts. Also additional assumptions are included for simplification of solving process. Each utility builds the strategy to maximize his own expected profit function using noncooperative Bayesian game. A numerical example is given in case study to show essential features of this approach.

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Bidding Strategy Determination by Defining Strategic Vector

  • Kang, Dong-Joo;Kim, Balho H.;Chung, Koo-Hyung;Moon, Young-Hwan
    • KIEE International Transactions on Power Engineering
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    • 제3A권1호
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    • pp.47-52
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    • 2003
  • This paper presents a schematic process based on the method of eliminating dominated strategies to obtain the optimal bidding strategy Pursuing the Nash equilibrium Point. The Proposed approach is demonstrated for a bidding game in a generation competitive market with 2-dimensional bidding strategy vectors constituting a price-quantity strategy curve.

Meta-representation of Video Game through the Cross-media Storytelling: Focusing on the Animated Motion Picture Game Over (크로스미디어 스토리텔링을 통한 비디오 게임의 메타적 재현 : 애니메이션 <게임오버>를 중심으로)

  • Cho, Eun-Ha
    • Journal of Korea Game Society
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    • 제12권3호
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    • pp.25-36
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    • 2012
  • Cross-Media Storytelling(CMS) is the new method of media representation. It picks the features and the elements in one media, and uses them in another media. 'Remediation' in digital era uses the content of old media in new form based on new technology. But 'CMS' represents the basic elements of the media experience in each unique style of media. It changes the focus from the technology to experience. So CMS is the new strategy of the media not based on the new technology. Adam PESapane's (2006) is a example for this strategy. It takes the game media as a subject matter. But it expresses the meta-representation of game experience in the "stop motion animation" Especially it emphasizes the narrative chain between the usual phenomenon and the visual imagination. And it shows the possibility of representation of new media experience in the old media genre. So it suggests the conditions of CMS.

Analyzing the Differences among Online Gaming Users' Gaming Addiction Prevention Behaviors based on Risk Perception and Self-efficacy : Testing RPA Framework on Korean College Students (온라인 게임 사용자의 위험지각과 자기효능감에 따른 게임 중독 예방행위 간 차이분석 : 국내 대학생을 대상으로 한 위험지각태도 프레임웍을 기반으로)

  • Choi, Byounggu;Wang, ChenWei;Lee, Jae-Nam
    • Journal of Information Technology Applications and Management
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    • 제22권2호
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    • pp.19-41
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    • 2015
  • Many studies have focused on the influences and outcomes of online game addiction. However, few studies have investigated how the online game addiction prevention behavior differs depending on online game user. In order to fill this gap, this study attempts to classify online game users based on risk perception attitude (RPA) framework. More specifically, this research tries to show online game user can be classified into four groups based on perceived risk of online game addiction and efficacy beliefs of online game addiction protection, and to identify how the groups differ in terms of motivation, information seeking, and behaviors for online game addiction prevention. For this purpose, analysis on survey data from 240 Korean college students who use online game reveals that the users can be classified into responsive, avoidance, proactive, indifference groups. Furthermore, there are differences between groups in terms of motivation, information seeking, and behaviors for online game addiction prevention. This study contributes to expand existing literature by providing tailored guidelines for implementation of online game addiction prevention strategies and policy.