• 지식경영연구
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• 제16권4호
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• pp.17-34
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• 2015

본 연구는 모바일 캐주얼 게임의 이용자가 모바일 캐주얼 게임에 몰입할 때 주로 어떠한 특성들에 의해 영향을 받는지 파악하고, 그 결과 이용자의 만족도와 충성도에 어떤 영향을 미치는지 실증적으로 검증하였다. 선행연구를 바탕으로 재미, 기술 숙련도, 이용 용이성, 즉시접속성, 도전감을 몰입의 중요 특성으로 선정하였으며, 몰입이 이용자의 만족도와 충성도에 미치는 영향을 설문조사를 통해 실증 분석하였다. 분석 결과, 재미, 이용 용이성, 도전감이 몰입에 영향을 미쳤고, 몰입은 만족도에만 영향을 미쳤으며, 만족도는 충성도에 영향을 미쳤다.

• 한국의류학회지
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• 제28권3_4호
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• pp.527-538
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• 2004

Despite the importance of and the vast empirical research attention devoted to commitment in channel relationships, several unresolved issues remain. First, although the term commitment is often measured as a single trait, measuring commitment as a single dimension, is problematic for the epistemological depth and methodological sophistication of the instrument. Second, consumer research has seldom considered the complex nature of commitment in consumer markets. This study hypothesized that the multidimensionality of commitment can be separately identified and that the multidimensional factors-LY(Loyalty), ID(Identity), INT(Internalization)-interact differently from those in inter-fun relationships. A conceptualization of commitment holds LY as a central mediator between ID and INT in this study. The data was collected from 491 retail consumers. For the measurement model test, the three-factor model was selected as representing the underlying factor structure in the sample data and the multidimensionality of commitment was confirmed. The conceptualized model, holding LY as a mediator of ID and INT, performed better than the competing model with INT as mediator of ID and LY. The results provide a theoretical contribution in furthering the research on relationship marketing with consumers by suggesting that the consumer commitment structure be presented differently from the organizational commitment.

• 한국의류학회지
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• 제32권1호
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• pp.88-98
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• 2008

The purpose of this study were to examine the effect of fashion brand personality on the consumer's brand loyalty and to investigate the role of brand identification as mediator. The questionnaire data from 218 women who had purchase experience of fashion luxury brands were collected. Factor analysis and multiple regression analysis were used in data analysis. The results of this study were as follows. First, the consumer's fashion brand personality was composed of eight factors; Status-oriented, appearance-oriented, trend-oriented, leisure-oriented, physical activity-oriented, self achievement-oriented, fun-oriented and relation-oriented factor. Second, brand identification had significantly influence on brand loyalty. Third, fashion brand personality significantly influenced on brand loyalty and brand identification. Especially, the status-oriented, appearance-oriented, trend-oriented and self achievement-oriented fashion brand personality was proved to have a crucial role in brand identification and brand loyalty. Fourth, the status-oriented, appearance- oriented, trend-oriented and self achievement-oriented fashion brand personality had both direct and indirect effects on brand loyalty mediated by brand identification.

• 한국게임학회 논문지
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• 제11권2호
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• pp.19-28
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• 2011

타워 디펜스 게임에서 레벨 디자인은 게임의 재미에 가장 큰 영향을 미치는 요소이다. 각 레벨의 난이도는 레벨 내에 등장하는 공격대의 조합에 따라 결정된다. 게임 기획 단계에서 게임의 재미를 주면서도 적절한 난이도를 갖춘 공격대를 구성하기 위하여 많은 시간이 소모된다. 본 논문에서는 유전자 알고리즘을 사용하여 타워 디펜스 게임에서 공격대 조합을 자동으로 생성하는 기법을 제안한다. 제안된 시스템을 통해 레벨 디자이너는 난이도 목표치의 입력만으로도 다양한 공격대 유닛 조합을 자동으로 생성할 수 있게 된다. 이는 게임 기획 단계에서 원하는 공격대 조합을 생성하는데 필요한 수작업 시간을 단축시킴으로서 업무 효율을 높일 수 있을 것이다.

• 한국식품조리과학회지
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• 제29권2호
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• pp.161-168
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• 2013

The purpose of this study was to develop an educational app that informs parents of elementary students with correct information on pesticide residue based on their awareness and information needs on pesticide residue. A survey was conducted from 918 parents living in 8 different districts of Korea. The results of the survey indicated that a majority of parents felt uncomfortable with pesticide residue and wanted to have the proper information regarding it. Based on the above results, an app named 'Perfect Conquest of Pesticide Residue' consisting of 5 main menus of 'Pesticide residue, Is it safe?', 'Safe management of pesticide residue', 'Perfect removal of pesticide residue on fruits and vegetables through washing', 'Shopping without anxiety', 'Playground' and their own sub-menus was developed. When the app was applied to 30 parents using smart phones, a majority of them were satisfied with the contents of detailed information and fun activities. Therefore, this app could be utilized as an effective educational tool for the parents of elementary students by allowing them to have proper awareness on pesticide residue. Furthermore, more apps could be developed on other food risk factors to promote safe dietary life.

• 한국게임학회 논문지
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• 제15권3호
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• pp.87-96
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• 2015

재미와 행복은 인간이 추구하는 본질적 가치이다. 게임은 그러한 본질적 가치를 만족시키는 매우 편리한 수단 중 하나이다. 그 수단을 교육에 접목하여, 재미있는 교육을 추구하는 시도들이 활성화되고 있다. 기업과 학교의 인력교육 현장에서 게임의 활용도가 증가하면서, 게임을 접목한 교육방식의 한계와 역효과에 대한 우려의 목소리도 생기고 있다. 역효과와 한계점을 명확히 이해하고, 이에 대한 극복방안을 모색하여 교육 게이미피케이션을 활성화하는 것이 본 논문의 목적이다. 본 논문에서는 인력교육 현장에서 게이미피케이션을 통해 교육에 게임을 접목할 경우에 발생하는 역효과와 한계점을 관찰연구를 통해 정리하고, 이에 대한 피교육자의 의견을 인터뷰 형식으로 추가하였다.

• 디지털산업정보학회논문지
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• 제14권2호
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• pp.61-67
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• 2018

This media conversion in which webtoons are remediated to movies and dramas has taken off since the mid-2000s. Webtoons may be favorable for media conversion into movies and dramas as the story as finished and has proven to be fun with a fixed readership: however, only a small number of webtoon were successful box office hits or received high viewer ratings. Then in 2017, the movie based on the webtoon, succeed in attracting more more then 10 million viewers. In this regard, this study derived the success factors by comparing and analyzing the narrative structure and visual elements of , which was the biggest hit movie, with the original webtoon. The case analysis showed that there are two necessary elements for success: a text configuration of strategy optimized for media conversion, which is based on understanding the different media characteristics of webtoon and movie; and a configuration strategy that exaggerates the personalities of the characters and compresses the story of a webtoon which features various events and many characters in a long series, in consideration of the characteristics of movie which needs to give a big impact in 2 hours.

• 한국게임학회 논문지
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• 제19권3호
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• pp.75-86
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• 2019

반려동물 산업이 급성장함에 따라 반려견을 위한 디지털 콘텐츠까지 그 영역을 넓히고 있다. 이에, 본 연구는 반려견의 감각적 특성인 시각적, 청각적, 후각적 요소를 고려해, 반려견 콘텐츠에 적용 가능한 게임 요소를 제시하고자 한다. 이를 위해 먼저, 반려견주에게 지속적인 콘텐츠 사용을 유도하기 위한 요소로 출석과 규칙을 도출하였고, 반려견이 콘텐츠를 통해 재미와 흥미를 느껴 긍정적인 반응 얻을 수 있도록, 친밀도와 보상을 게임화 요소로 도출하였다. 본 연구를 통해, 새롭게 진화하는 반려견 콘텐츠 산업에 활력을 불어넣을 것으로 기대한다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2016년도 추계학술대회
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• pp.183-184
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• 2016

본 연구에서는 온라인, 모바일 플랫폼에서 웹보드 게임에 대한 규제를 분석하고 사행성 게임에 대한 규제 원화 정책을 제언하고자 한다. 현재 국내 게임 산업에서 자주 다루어지는 이슈 중 하나로 '사행성'에 관련된 법적 규제이다. 사행성이란 게임의 재미를 위해서는 꼭 필요하지만, 과몰입과 중독에 쉽게 빠지게 하는 양면적인 면을 가진 요소 중 하나이다. 2014년 2월부터 국내에 시행중인 웹보드 시행령을 분석하고 최근 완화된 규제양상을 분석하여 어떠한 안전망 하에서 규제가 완화되어야 할지를 고찰하고자 한다. 이를 통해 안전하게 성인들이 이용 가능한 웹보드 규제안을 도출하고자 한다.

• 한국기계가공학회지
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• 제18권6호
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• pp.69-75
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• 2019

In recent years, the driving performance and exhaust sound quality in automobiles have been recognized as important factors, as they maximize the driving fun to fulfil the demands of customers. Therefore, many automobile manufacturers are studying various exhaust pipe shapes to improve sound quality and optimize exhaust pressure. The objective of the exhaust pipe design is to maximize the engine efficiency using optimal exhaust pressure settings. In this study, an exhaust system was fabricated with different junction shapes, and the results were analyzed through various experiments. The exhaust gas pressure acting inside the exhaust pipe was measured using a pressure transducer. Meanwhile, the vibration generated in the vehicle was measured in three axial directions and analyzed. The ground noise generated in the indoor and outdoor of the vehicle was measured, and the noise generated at the maximum output was measured and analyzed.