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http://dx.doi.org/10.7583/JKGS.2019.19.3.75

A Study on the Gamification Elements which Applicable to Digital Contents for Dogs  

Ma, Mi Yeong (Digital Contents Dept, College of Art&Design. Kyung-Hee University)
Woo, Tack (Digital Contents Dept, College of Art&Design. Kyung-Hee University)
Abstract
The fast-growing pet industry is expanding its reach to digital content for dogs. In this regard, the study aims to present game elements applicable to pet content, taking into account the sensory characteristics of dogs: visual, auditory, and olfactory. To this end, attendance and rules were drawn as factors to induce continuous use of content by pet owners, and intimacy and compensation were derived as game elements so that dogs could get positive responses by feeling fun and interesting through content. Through this study, we expect to revitalize the newly evolving dog content industry.
Keywords
Pet; Dog; Contents for dogs; Game elements; Gamification;
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