• Title/Summary/Keyword: Five sense

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Tracking on Attention to the Emotion and Sensibility and its Application at the Innovative Companies: Focused on Content Analysis of Annual Reports (혁신적 기업에서의 감성의 관심 및 활용의 추적: 연차보고서의 내용분석을 중심으로)

  • Song, Min Jeong
    • Science of Emotion and Sensibility
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    • v.19 no.1
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    • pp.39-48
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    • 2016
  • This research aims to identify innovative companies' attention to the emotion and sensibility and its application by analyzing the contents of the corporate annual reports. Annual report is a good reference data because it describes not only various current products and services' annual activities and business performance but also corporate future direction. Sensibility is interpreted and used with various words internationally: various related terms such as sensibility, sense, emotion, feeling and affection are analyzed not only by the definition but also the interrelationship among them, and included for the contents analysis. To select the innovative companies, the researcher used 'Fast company' that is the economic journal and deducted the companies list via 'The world's 50 most innovative companies' in 2009 and 2014. Listed companies' 2009 and 2014 annual reports' contents were analyzed to identify the rate of the recognition and the application of sensibility to their business. Even though the quantitative result of the content analysis indicates not a strong relationship between corporate innovativeness and 'sensibility' qualitative result identifies companies are paying more attention to the 'sense' and 'feeling' during five years. In conclusion, the innovation that company pursues strategically is shifting from differentiation and the technological leadership to satisfying user experiences and the number of companies which express and measure user feeling and emotions are increasing.

A case study on the experiential marketing of toddler and children's wear in Korea (국내 유아동복 브랜드의 체험 마케팅 사례 연구)

  • Yoon, Se Hyun;Ma, Jin Joo
    • The Research Journal of the Costume Culture
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    • v.27 no.4
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    • pp.368-383
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    • 2019
  • Despite the declining birth rate and consequent lower children population in Korea in recent years, there has nevertheless been found to be a positive trend in relation to the purchase of toddler and children's wear. This has led toddler and children's wear to pursue sales and marketing strategies. There is especially a growing number of experiential marketing that provide an empirical element, which stimulate con- sumers' emotions, and also create a relationship with a brand. Therefore, this research aims to serve as practical data for the planning and implementation of experiential marketing strategies through the analysis of experiential marketing cases conducted by brands of toddler and children's wear. The study examines the status of the Korean toddler and children's fashion market between 2009 and 2018. The domestic brands of toddler and children's wear were analyzed with the application of Bernd H. Schmitt's five experiential modules. The analysis results first showed that of the five modules, 'feel' held the highest proportion, followed by 'think' and 'act', and lastly 'sense' and 'relate'. Second, the experiential marketing stimulated more than three of the five senses. Third, experiential marketing that provided educational experiences to children was conducted. Fourth, an experience was provided for parents and children to enjoy together. Finally, product promotion and purchase were naturally linked. The study's results have confirmed that toddler and children's wear brands implement experiential marketing strategies, which convey the emotional and cultural experiences shared by parents and children in various ways.

A Study on the Relation of Tingling Disease and Accumulation in 『Huangdineijing』 (『황제내경(黃帝內經)』의 비(痺)와 적(積)의 관계에 대한 고찰(考察))

  • Baik, Yousang;Suh, Junho
    • Journal of Korean Medical classics
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    • v.32 no.4
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    • pp.109-118
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    • 2019
  • Objectives : In this study, the relationship between Tingling disease(痺證) and Accumulation (積) was examined focusing on the occurrence of Tingling disease and its development into tangible lesion. Methods : Based on related contents in the "Huangdineijing", the process of creation and development of Tingling and its transformation to Accumulation was mainly examined. Results : While Tingling disease is usually caused by the three Qis of Wind-Cold-Dampness, due to its Yin nature there is high tendency of Qi and blood to be blocked and Blood and Fluid-Humor agglomerating into Accumulation. Symptoms of dysaesthesia are merely expressions manifesting in this process. Development into colic accumulation [疝瘕], Gu(蠱), or convulsion[瘛] after Tingling has traveled to the five zang is also related to its transformation into Accumulation. In the case of Tingling disease of the five zang in the "Huangdineijing", it is not a diagnostic category for treatment but actual lesions in the five zang six fu. In other words, in the beginning stages of Tingling disease, some sort of solidification that causes abnormal senses among other symptoms happens, and this solidification starts taking up space within the flesh. If it is not eliminated and persists, it enters into the inner organs and develops Tingling disease of the zangfu. Conclusions : Understanding Tingling disease(痺證) as a presymptom to developing Accumulation, rather than abnormality of sense will enable people to have higher chances in treating tumor.

Inhibitory Effects of Pepper Mild Mottle Virus Infection by Supernatants of Five Bacterial Cultures in Capsicum annuum L.

  • Venkata Subba Reddy, Gangireddygari;In-Sook, Cho;Sena, Choi;Ju-Yeon, Yoon
    • The Plant Pathology Journal
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    • v.38 no.6
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    • pp.646-655
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    • 2022
  • Pepper mild mottle virus (PMMoV), one of the most prevalent viruses in chili pepper (Capsicum annuum L.) is a non-enveloped, rod-shaped, single-stranded positive-sense RNA virus classified in the genus Tobamovirus. The supernatants of five bacterial cultures (Pseudomonas putida [PP], Bacillus licheniformis [BLI], P. fluorescens [PF], Serratia marcescens [SER], and B. amyloliquifaciens [BA]) were analyzed to find novel antiviral agents to PMMoV in chili pepper. Foliar spraying with supernatants (1:1, v/v) obtained from Luria-Bertani broth cultures of PP, BLI, PF, SER, and BA inhibited PMMoV infection of chili pepper if applied before the PMMoV inoculation. Double-antibody sandwich enzyme-linked immunosorbent assay showed that treatments of five supernatants resulted in 51-66% reductions in PMMoV accumulation in the treated chili pepper. To identify key compounds in supernatants of PP, BLI, PF, SER, and BA, the supernatants were subjected to gas chromatography-mass spectrometry. The 24 different types of compounds were identified from the supernatants of PP, BLI, PF, SER, and BA. The compounds vary from supernatants of one bacterial culture to another which includes simple compounds-alkanes, ketones, alcohols, and an aromatic ring containing compounds. The compounds triggered the inhibitory effect on PMMoV propagation in chili pepper plants. In conclusion, the cultures could be used to further conduct tissue culture and field trial experiments as potential bio-control agents.

A Study on the Design Guidelines of Healing Landscape in Housing Complexes (공동주택에서 치유조경계획을 위한 가이드라인 연구)

  • Chun, Hyunwoo;Lee, Shiyoung
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.5
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    • pp.26-37
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    • 2016
  • As activities and convenience of residents in outdoor spaces in apartment houses have been considered important, strategies for making outdoor spaces in apartment houses healing spaces have emerged as a major interest. The purpose of this study is to draw elements for planning healing to create healing spaces in collective housing areas and to present design guidelines. The findings of this study are as follows. Functional elements of a healing environment were classified into safe environment, therapeutic environment, ancillary environment, orientation-reinforcing environment, amenities, and social environment. Outdoor spaces in collective housing areas were divided into collective housing entrance areas, internal and external spread areas, outdoor activity areas, and areas by theme. First, collective housing entrance areas should be planned in such a manner that residents can feel the area is private and easy to recognize. Second, internal and external spread areas should be planned in such a manner that they are easy to access and communicate with neighbors. Third, outdoor activity areas should be divided into an open space, resting space, playing space, and sports space. Open spaces should be planned in such a manner that they can command a fine view and respect the privacy of nearby residents. Resting spaces should be equipped with a shelter that protects users from direct sunlight, rain, and snow as well as include a movable bench. Playing spaces should be built considering development of children's curiosity, adventurous spirit, character, stimulation, and physical health. Playing spaces should be designed in such a manner that roadways and sidewalks can be separated for safe traffic. Sport spaces should be planned in such a manner that they can be associated with a pavilion and trail that provide residents with an opportunity to communicate with each other and rest. Fourth, spaces by theme are classified into sense garden, therapeutic garden, experiential garden, and learning garden. Sense gardens are a small garden based on the five senses. Sense gardens should be designed in such a manner that they can improve users' mental and physical health through programs that stimulate the sense of sight, auditory sense, and olfactory sense. Therapeutic gardens should be designed in such a manner that they can provide a comfortable and relaxing space by minimizing noise. It is advisable for therapeutic gardens to be equipped with a medicinal herb garden, meditation garden, and sense garden. Experiential and learning gardens should be designed in such a manner that they can provide users with a space in which they can enjoy nature and leisure activities. It is advisable for experiential and learning gardens to be equipped with a tea garden, vegetable garden, and camping garden. Healing programs should be designed in such a manner that users can feel relaxed by providing a healing environment, making the most of the natural environment. Further research on evaluating whether the findings of this study are effective in healing in a qualitative and quantitative manner is needed.

Development of exoskeletal type tendon driven haptic device (텐던 구동방식의 장착형 역/촉감 제시기구의 개발에 관한 연구)

  • 이규훈;최혁렬
    • 제어로봇시스템학회:학술대회논문집
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    • 1997.10a
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    • pp.1285-1288
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    • 1997
  • The basic technology of virtual reality can be described as the cognition of the condition change in virtual world by stimulating the visual, auditory, kinesthetic and tactile sensation. Among these, the kinesthetic and tactile sensation is one of the most important things to recognize the interaction. In this paper, it is addressed the haptic device which help the human feel the sense of the operator, and is designed in modular type to expand for five fingers later. the haptic device is driven by tendon and ultrasonic motors located in the wrist part. Each joint is actuated by coupled tendons and adopts more actrator by one than the number of the joints, called 'N+1 type'. The haptic device adopts metamorphic 4-bar linkage structure and the length of linkages, shape and the location of joint displacement sensor are optimized through the analysis.

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A Feasibility Evaluation on the Outsourcing of Quality Testing and Inspection

  • Choi, Minsoo;Kim, Moohan
    • Architectural research
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    • v.9 no.1
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    • pp.47-52
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    • 2007
  • The purpose of this research is to evaluate the feasibility of outsourcing test/inspection activity in construction work. This research conducted a questionnaire of interested parties as well as a survey by Analytic Hierarchy Process (AHP) with experts on quality control. For the evaluation by AHP, five criteria were adopted and a number of pair-wise comparisons were conducted through two stages. Finally, the weighting coefficient to approve the outsourcing was calculated at 0.606 and it therefore appeared more reasonable to permit rather than prohibit outsourcing. According to the AHP result, it was found that outsourcing would be necessary to enhance the objectivity and specialties of quality testing and inspection, even though somewhat undesirable in terms of enhancing a sense of responsibility and systemically conducting the testing and inspection.

The Effects of Advertisement-Making Activities on Young Children's Language Ability and Creativity (광고 만들기 활동이 유아의 언어능력 및 창의성에 미치는 영향)

  • Choi, Yeon-Wook;Choi, Mi-Sook
    • Korean Journal of Child Studies
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    • v.27 no.5
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    • pp.35-48
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    • 2006
  • The purpose of this study was to examine the effects of advertisement-making activities on young children's language ability and creativity. The subjects of this study were 47 five-years-old children from child care center located in Gwangju City. The collected data were analyzed by idependent t-test using SPSS Program.The results of this study were as follows; First, experimental group which conducted the advertisement-making activities showed significantly higher improvement in sub-factors of language abilities, common sense, comprehension, vocabulary ability, commonness than comparative group. Second, experimental group which conducted the advertisement-making activities showed significantly higher improvement in sub-factors of creativity, fluency, uniqueness, elaboration than comparative group. It means that the advertisement-making activities improve young children's language ability and creativity.

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An Analysis on Educational Experience of Competent Engineering Students based on Personal Investment Theory (우수한 공대생의 교육 활동 참여 분석: 개인투자이론을 기초로)

  • Hong, Seongyoun
    • Journal of Engineering Education Research
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    • v.20 no.4
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    • pp.51-60
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    • 2017
  • The purpose of this research is to analyze the educational experiences of competent engineering students and finding the reason why they invest their time and efforts engaging in school activities. Five students with high GPA, high K-CESA scores and successful employment or entrance test scores, participated in the survey and the interview. In checking their responses, their activities' records were gathered from school DB. According to the modified framework based on the personal investment theory, the interviews, survey and DB records were analyzed on the sense of self, the social cultural environment, and pattern of behaviors in schools. The competent engineering students are able to manage themselves, in maintaining a good relationship with the collegiate, and in having high self-efficiency. They also tend to put effort into their studies and participate in inbound and outbound school activities. At the last part, freshmen foundation, relationship within college, students' activity related future career, economic stability during studies are suggested for supporting students in universities.

New System for Environmental Management Evaluation

  • Kametani, Tsuyoshi
    • International Journal of Quality Innovation
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    • v.5 no.1
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    • pp.23-33
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    • 2004
  • In Japan, where ISO14001 certifications have passed the 10,000 mark, the need for environmental management has taken firm root among companies. However, in the small-and medium-enterprise sector, and among tiny businesses, there are firms not obtaining ISO certification due to their concern about human resources and increased work load. On the other hand, among businesses that have already succeeded in gaining ISO certification. one does not sense any growth with regard to the continual improvement. Voices from certain quarters indicate there is a lack of incentive to keep on improving. With this background, we herewith present a new system to evaluate the level of environmental management in a company by means of a 5-step system.