Browse > Article
http://dx.doi.org/10.14695/KJSOS.2016.19.1.39

Tracking on Attention to the Emotion and Sensibility and its Application at the Innovative Companies: Focused on Content Analysis of Annual Reports  

Song, Min Jeong (Depart of Creative Convergent Manufacturing Engineering, Dankook University)
Publication Information
Science of Emotion and Sensibility / v.19, no.1, 2016 , pp. 39-48 More about this Journal
Abstract
This research aims to identify innovative companies' attention to the emotion and sensibility and its application by analyzing the contents of the corporate annual reports. Annual report is a good reference data because it describes not only various current products and services' annual activities and business performance but also corporate future direction. Sensibility is interpreted and used with various words internationally: various related terms such as sensibility, sense, emotion, feeling and affection are analyzed not only by the definition but also the interrelationship among them, and included for the contents analysis. To select the innovative companies, the researcher used 'Fast company' that is the economic journal and deducted the companies list via 'The world's 50 most innovative companies' in 2009 and 2014. Listed companies' 2009 and 2014 annual reports' contents were analyzed to identify the rate of the recognition and the application of sensibility to their business. Even though the quantitative result of the content analysis indicates not a strong relationship between corporate innovativeness and 'sensibility' qualitative result identifies companies are paying more attention to the 'sense' and 'feeling' during five years. In conclusion, the innovation that company pursues strategically is shifting from differentiation and the technological leadership to satisfying user experiences and the number of companies which express and measure user feeling and emotions are increasing.
Keywords
Innovative Companies; Attention of Emotion and Sensibility; Application of Emotion and Sensibility; Contents Analysis;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
연도 인용수 순위
1 Bowman, E. H. (1984). Content analysis of annual reports for corporate strategy and risk. Interface, 14(1), 61-71.   DOI
2 Choi, B. K. (2012). The 7 working styles in the global innovative companies(글로벌 혁신 기업의 일하는 방식 7). LG Business Insight, 7(18), 17-35.
3 Fukuda, S. (2013). Emotion and Innovation, In: S. Fukuda (Ed.), Emotional Engineering, vol.2, London: Springer-Verlag London, 11-21.
4 Harwood, T. G. & Garry. T. (2003). An overview of content analysis. The Marketing Review, 3(4), 479-498.   DOI
5 Jeong, S. H. (2012). Development direction of emotional contents through analysis of successful cases from applying emotional technology. Korean Journal of The Science of Emotion & Sensibility, 15(1), 121-132.
6 Ji, S. H. (2007). Rules of Design: Learning Design Psychology, Seeing Marketing(디자인의 법칙: 디자인 심리학을 알면 마케팅이 보인다). Seoul: Jiho.
7 Jung, G. H. (1996). Technology development trends on human sensibility ergonomics(감성공학 기술개발동 향). Science and Technology Policy Trend, 6(10), 100-111.
8 Jung, H. W. & Nah, K. (2007). A study on the meaning of sensibility and vocabulary system for sensibility evaluation. Journal of the Ergonomics Society of Korea, 26(3), 17-25.   DOI
9 Kim, H. (2008). Structuring of integrated design system based on emotion process model for successful brand image building. Korean Journal of The Science of Emotion & Sensibility, 11(1), 57-68.
10 Kwon, J. D. (2009). Regarding a sensitivity design application method from product feature extraction (focused on MP3 player). Journal of the Korea Contents Association, 9(6), 126-133.   DOI
11 Kwon, J. D. & Hong, J. P. (2008). Extraction of design elements and sensibility factors influencing on preference and purchase for digital cameras. Korean Journal of The Science of Emotion & Sensibility, 11(2), 285-292.
12 Lee, G. H. (2000). Sensibility ergonomics. In: O. C. Kim (Ed.), The Dictionary of Contemporary Design, Seoul: Ahn graphics ltd., 12-17.
13 Lee, S. Y. & Yang, S. M. (1996). Sensibility Ergonomics (감성공학), Paju: Chungmungak.
14 Leedy, P. D. & Ormrod, J. E. (2001). Practical Research:Planning and Design (7th ed.), NJ: Prentice-Hall.
15 Song, M, J. & Chung, K. W. (2008). The role of chief executive officers in design management exercises:content analysis and case studies. Design Management Journal, 3(2), 32-44.   DOI
16 Trochim, W. M. K. (2001). The Research Methods Knowledge Base (2nd ed.), OH: Atomic Dog Publishing.