Ladies and gentlemen, dear friends and colleagues, it is an honour and a pleasure for me to introduce this event dedicated to the world energy outlook.
For a Group like EDF, decisions taken today will have a very long range impact, well into the century (2060-2100). Thinking about the future is therefore a truly useful exercise in the decision-making process. We are at a crossroads. It has been somewhat perplexing to see how widely future scenarios
have tended to diverge. So, which path should be taken if all seem equally viable? Thankfully, it seems to me that we are in fact moving towards greater convergence on core issues. I ’m going to attempt to draw out the main points as to why this may be the case. I will first discuss the various scenarios, then the time, technological and political dimensions of the energy outlook.
In the modern society, magazine is a information communicating media which is an important element in assessing the whole of a nation's cultural standard. More subdivided fields of magazines are expanding according to the diversified concepts. As the variety of Korean edition of foreign magazines are increasing, the type of Women's magazines are also diversifying and expanding. By finding out the problems and analyzing the visual side of domestic women's magazines among the intense competition of the magazines, the design improvement program was requested. The analysis result from the visual side of domestic women's magazines tells us that the problem of current domestic women's magazines is that their identities are not clear. The cause can be divided into three reasons: First, it is the lack of creativity and originality. There is a limitation in arousing the readers' interests by designing the magazines with similar layouts. Second, there are no distinct design concepts in the magazines. It seems as if the uniformity is lacked as the impression the magazine gives is not clear. The diversification of layouts and the use of design elements could actually bring about a counter result. Third, the excessive advertisement pages is another reason. The ads that covers over 35% of the whole of the magazine can act as a factor that drops the readers' trust in the magazine.
This study is on the fashion design of velve, concentrating on the kinds and the images of it. The velvet, the pile fabrics, includes velveteen, velour(s), corduroy and plush. Ancient Chinese invented it first but Westerners used it widely in fashion since 14C because of the deep colors and the glimmering lights. In 20C the developments of textile industry, the mass production and the dyeing techniques made it popularized as velvet fashion. The velvet must be handled carefully and stretch velvet in vogue today needs the different pattern design and the dressmaking from general fabrics. 'For example, 55 size (bust girth 33", waist girth 26", hip girth 36") Jacket for ladies of stretch velvet, 3/4"ease in the bust line is eliminated at the back on the block pattern after normal pattern design. The costume of velvet has the images of elegance, nostalgia, and oriental ism. It has established the high quality, rich and refined elegance of Haute Couture. It could express the image of nostalgia, the longing for the past with the remarkable splendor. The orientalism of velvet costumes has represented the westerner's aspiration and imagination about the Orient with the intense color and over-decoration.
This research investigated the purchasing behaviors of fur clothing consumers to verify fur clothing consumption and to establish marketing strategies for the fur clothing market. Since fur clothing has clear characteristics distinguishing it from other clothes, there are many differences in customers' interest. Therefore, it is needed to identify some differences in the customers' interest by their own buying habits. A survey was conducted with a questionnaire and revised by using a theoretical background. Questionnaires were given to 322 ladies in their over 20s. SPSS 12.0 was used to analyse the result with analysis of frequency, a primary factor, crossing, cluster and ANOVA. There were several results as follows. First, purchase behaviors of fur clothing were significantly different between groups divided by demographic variables such as marital status, age, and income level of household. Second, factor analysis on sought clothing benefits resulted in 4 dimensions such as symbolic value, brand value, economical value and practical value. Cluster analysis on the 4 factors of clothing benefits being sought resulted in 3 groups such as one group pursuing symbolism, one group pursuing practicism/economism and a group pursuing brand. Third, purchase behaviors of fur clothing and demographic variables were significantly different between the groups divided by clothing benefits being sought.
This study explores the culture surrounding the dyeing of royal garments in the late Joseon Dynasty. The findings of this study are as follows. First, several dyes were used to color royal garments, such as jicho, honghwa, danmok, simhwang, sambo, goehwa, chija, and namjong. Mordants such as maesil, hwanghoemok, yeohoe, and baekban were also used with the dyes. Second, the Sangeuiwon (尙衣院) was the department in charge of the purchasing of dyes and the entire dyeing practice. It was the Seonhyecheong (宣惠廳) and the Hojo (戶曹) who provided revenue to the Sangeuiwon through a wongong, regular tribute, and a bokjeong (supplementary tribute). Additionally, additional dyes, if found to be insufficient, could be provided by the Hojo. Every year the Hojo provided jicho, honghwa, and danmok to the Sangeuiwon, and sometimes imported namjong from China. Third, royal garments were, in most cases, dyed by the Sangeuiwon's professional dyers and court ladies belonging to the sewing department in each palace. Naenongpo (內農圃) eunuchs were in charge of the indigo crops of each palace. Finally, more dye was used in royal garments than in the clothes of commoners to obtain a deeper shade of color. In addition, dyers tried to achieve a clear and vivid tone in their garments. Silk which absorbed color relatively easily, was dyed inside the palace using an ice vat filled with fresh indigo leaves; however, cotton was difficult to dye and was sent to professional indigo dyers outside the palace.
Fur clothing as fashion items is expanding into casual & ladies's wear market as well as fur market. The interest of fur fashion is rising. So this study compares and analyzes the merchandising process of textile clothing also it of fur clothing by merchandising steps. Fur clothing has so many change factors at time of purchase by scarcity of raw material, price fluctuation, exchange rate and others. Therefore it is primarily about securing of raw material. As soon as plan of product is finished, the purchase of fur raw material has to be started while progress of design products for commercializing the fur clothing. The design of fur clothing is consist of material design, color design and shape design. And It makes a new trend & market as we are developing new & various treatments. The some of imported materials are transferred to the factory for being treated first dressing, fabric treatments and dyeing processing according to the design. The first treated materials are transferred to the sewing factory again for secondary treatments and finally inspected and shipped. During secondary treatments the fur has gone through various manufacturing process for using like fabric materials and it takes long time because almost work is running manually. Unlike fabric clothing, fur clothing's manufacturing method is complicated and various from material process to shape process as per feature. Therefore the merchandising with fur cannot make mass production also needs detail craftsmanship depending by expert's skills. On this wise the fur clothing takes long time to the completion thus it has been risky and costly.
Lady Han, Gongshin-buin(恭愼夫人韓氏: 1410~1483) was Gongnyeo of Ming emperor and sister of Han Hwak(韓確:1400~1456). The aim of this study is to analyze the characteristic of costume presents for Lady Han, and to investigate a part of Joseon women's attire in the 15th century. Most of the presents for Lady Han were native products of Joseon to help alleviate her homsickness, but surviving relics are very rare. The costume-related presents included daily accessories and fabrics such as natural ornaments, embroidered pouch, needle case, wig, wooden comb, portable knife with multi-blades, various colored plain silk [綿紬] and ramie. Also, preceding research analysis of costume relic were combined with study of presents for Lady Han's. The most salient costume of Joseon women in the 15th century was the symmetric collared jacket. In addition, ornamented jeogori, pouch with pine nut stitch, chima, jangot, jangsam, black veil[羅兀] made with ra or jeung, glass beads, paintings of Ming and Joseon can be references. Illustrations show 6 representative type of Joseon women's full attires in the 15th century are as follows. First, is a combination of 'symmetric collared jacket with peacock rank badge, jeoksam, chima, underwear' and 'hoa-a, janga-a, embroidered pouch, needle case, knife with multi-blades: presents for Lady Han'. Second, formal wear focusing on symmetric collared Jacket of cloud pattern. Third, formal wear focusing on multicolor ornamented jeogori. Fourth, town wear with jangot and neoul. Fifth, formal wear with jangsam. Sixth, daily wear focusing on banbi with symmetric squre collar. Accessories and underwear shown in another illustration were same as the first illustration. Results of this study can be used as content for making historically accutate costumes as well as costume education.
This paper attempts to study on the substantial characters of the sangryang-muns written for the constructions of Sudara-jang and Beopbo-jeon at Haein-sa in the years of king Gwanghae and king Injo. On that basis, it also attempts to declare the first time that the Buddhist Order firstly used long sangryang-mun, and to presume the backgrounds of the constructions. The results are as follows: First, the queen, Mrs. Ryu and court ladies of king Gwanhae had participated as donators to the constructions. Therefore, it is supposed that the constructions had been promoted by the queen's Buddhistic beliefs as well as the commemoration of the 6th award of eulogistic posthumous title to king Gwanghae. Second, throughout the history of Korean Buddhism, long sangryang-mun was firstly used in the construction of Sudara-jang. Therefore, we can see the fact that long sangryang-mun was introduced to the Buddhist Order, as donation by royal families. But the long sangryang-mun couldn't be suitable for the traditional customs of Buddhism, the monks wrote additionally the Balwon-mun, so to speak, the pryer address. Third, the sangryang-mun of Beopbo-jeon was written in the mixed format of long sangryang-mun and traditional Balwon-mun. It is supposed that the Buddhist monks wanted to keep the traditional customs. Four, in the late period of J oseon dynasty, the same formats as the sangryang-muns of Sudara-jang and Beopbo-jeon have been widely used in the various Buddhist buildings. Consequently, it is supposed that these three sangryang-muns were the embryonic formats for the major types of the late Buddhist building sangryang-muns.
This study is made on the royal lady's dress In late Joseon dynasty according to the King Heon-jong and Lady Kyung-bin's Wedding Diary in the year of Jung-mi(1847) and summarised as follows: Girls' full dress was a set of a red skirt, a violet undo. jacket, and a light yellow jacket and a green Gyeon-ma-gi(a kind of top jacket) with he. hair Saeng-meo-ri hanging Do-tu-rak-daeng-gi(a kind of hair ribbon). At the big ceremony, girls wore a green Dang-ui instead of Gyeon-ma-gi. A girl picked up as a royal concubine wore a green Won-sam, which was decorated with gilt letters meaning longevity, patched emblems of gilt letter meaning longevity on the breast and on the back, belted with Bong-dae(a red sash with gilt phoenexes), like a princess's full dress. At the Kyung-bin's installation of Crown Princess and her first greeting ceremony with royal elders, she wore a green Won-sam as a formal dress, which had an embroidered emblem of phoenix, the belt with crystal ornaments, Pae-ok(佩玉), Kyu(圭) of blue jade, Shou(綬) with an phoenix. At a Dong-wrae-yun(drinking ceremony after bride and bridegroom's bowing to each other), she wore the embroidered red Jang-sam as a formal dress. Kyung-bin wore a purple Won-sam with Bong-dae as a full dress for a royal feast. According to the occasions, the same dress was differentiated with ornaments and rotors. Ji-keum-bal was an attire for ordinary ceremony. The attire was equipped with a woven gold green Dang-ui with an emblem of phoenix, a blue gilt underskirt and a red gilt overskirt. No-ui was worn as outdoor clothes. Jang-sam was worn by various classes, so it was differentiated with materials and names according to her class.
This study conducted an analysis of the middle aged women whose ages are from 35 to 59 years old in order to give those ladies much external satisfaction and covered body lines. I have come to present a few characters of body types as silhouettes which resulted in the factors of the upper bodies of middle aged women. I have adopted SAS(statistical analysis system) as a data process method of this survey. The followings are the results analysis. 1. The item of height have decreased, but increased in the items of thickness among the late middle aged women. 2. The body componant factor of middle aged women are extracted as 10 items, and the rate of their cumulative contribution is 78.9%. The first is the thickness of upper body, the second is the thickness of side upper body, the third is the height of upper body, the fourth is the length of upper body the fifth is width of upper body, the sixth is the projected rate of back, the seventh is the projected rate of breast, the eighth is the squared rate of shoulder, the ninth is the crooked rate of neck, and the tenth is the upper from of breast. 3. The body types of middle aged women can be classified into 4 types, and the followings are their characters. Type 1 is a standard type as the most common body character of the middle aged women, showing the appearing rate of 42.4%. Type 2 is a semi-curved body type like the curved figure of side body, showing the appearing rate of 34.5%. Type 3 is a reverse body type with the projected breast feature of front body, showing the appearing rate of 20.9%. Type 4 is a crooked body type with a tall height and crooked neck, showing the appearing rate of 2.2%.
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