• 한국조경학회지
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• 제42권4호
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• pp.89-99
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• 2014

본 설계안은 2014년 수도권 매립지 드림파크 국화축제를 위한 기본계획안이다. 대상지의 면적은 약 $560,000m^2$이며, 인천광역시 서구 백석동 58번지 드림파크 녹색바이오 단지 일대에 위치하고 있다. 작년 153만 명의 방문객을 유치한 드림파크 국화축제를 위해 이 설계안은 전체적인 마스터플랜과 상징적인 토피어리들과 함께 계획된 다양한 식재계획들을 포함한다. 이 설계안의 목적은 축제를 통해 매립지의 이미지를 개선하고, 지역가치와 지역경제를 향상시킬 뿐만 아니라, 2014년 아시안 게임을 기념하는 경관을 조성하는데 있다. 이 목적을 위하여 세 가지 설계목표가 설정되었는데, 우선 인천의 지역성을 부각시켜 지역 자부심을 높이고, 기존 축제 브랜드 이미지에 부합하는 경관미적 가치를 제시하며, 끝으로 지속가능한 공간조성을 하는 데 있었다. 좀 더 세부적으로 첫째, 지역 자부심 향상을 위해 인천대교에서 영감을 얻은 2km 길이의 "리틀 인천" 데크브릿지가 야생화 군락지위로 제안되었으며, 다양한 지역 참여 정원 프로그램들이 부지 동측에 계획되었다. 또한 비정형적 레크레이션과 문화활동을 위한 커뮤니티 공간을 제공하여 사람 중심의 매립지 개발에 대한 비전을 제시했다. 둘째, 축제의 미적 브랜드 가치를 향상시키기 위해, 부지 전체에 야생화 군락들을 조성하였다. 부지 중심에는 아시아 전래동화들을 주제로 한 가을 초화류와 지피류 식물군의 식재 연출을 통해 축제의 하이라이트를 마련하였다. 그리고 코스모스 대형 군락지로 하여금 축제의 브랜드 이미지를 강조하고, 이미지에 대한 기억으로 관객들의 재방문을 유도하였다. 셋째, 지속가능한 환경조성을 위해 기존 갈대밭과 식재를 보존하면서 자연적 레이어들을 중첩하여 경관 연출을 하였다. 더불어 시설물과 서비스 센터들은 사용자의 수요에 맞게 유동적으로 설계되고 배치되었으며, 효율적이고 경제적인 운영을 위한 축제관리계획을 제안하였다.

• 대한가정학회지
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• 제48권1호
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• pp.97-110
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• 2010

The purpose of this study was to identify development strategies of high value-added cultural products in order to help promote Jeonnam cultural tourism festivals. In order to achieve this purpose, we carried out a market survey of cultural products sold in cultural tourism festivals held successfully within the Jeonnam area.The subjects of this study were local festivals which were labeled as cultural tourism festivals by the Ministry of Culture, Sports and Tourism from 2000 to 2008. The results of this study were as follows: Firstly, a store survey was conducted to analyze the categories of products on offer. As a result, the most frequent product was accessories (46.2%), followed by clothing and miscellaneous goods (25.2%), ceramic products (14.8%), interior decoration products (9.1%), and stationery (4.6%). Secondly, in the design motif used for cultural products, most products did not contain festival or local images. Cultural products with festival images made up 47.2% of the range, while only 2.3% of products on offer contained local imagery. The remaining 50.3% of cultural products for sale did not use festival or local images. Finally, in terms of materials used, most products used metal (36.7%), followed by textiles (32.9%), ceramic (13.8%), wood (6.2%), plastic (6.2%), paper (3.6%), and leather (0.2%). For price range, 52.4% of product were equal to or below 10,000 won, followed by 33.1% between 10,000-30,000 won. The results of this study showed that the cultural products of Jeonnam festivals lacked symbolism of the region or festival itself. Furthermore, items and the price ranges were not diverse enough. A possible solution would be to address this short coming, but more importantly, design a marketing and commercial strategy tailored towards the promotion of cultural products which contain both regional and festival imageries.

• 한국의상디자인학회지
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• 제21권2호
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• pp.75-94
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• 2019

The Joseon Tongsinsa Festival has been held annually in May in Busan. It reenacts the procession of the Joseon Tongsinsa that the Joseon Government delegated to Japan four times in the 18th century. In the most important situation during the meandering period, three envoys (Jeongsa, Busa, Jongsagwan) who led the Joseon Tongsinsa, wore Jobok, but at the Joseon Tongsinsa Festival, the three envoys are wearing Jobok, which are not historically accurate. The Jobok called Geumgwan Jobok and were comprised of Yanggwan, Eui, Sang, Jungdan, Peasul, Su, Pumdae, Daedae, Paeok, Hall, Mal, and Hwa. These were ranked from first class to ninth class by personal ornamentation such as Yanggwan, Su, Pumdae, Paeok. So, this study is focused on ascertaining the Jobok of the 18th century for the three envoys who were ranked third grade. This study is based on literature, artifacts, and portraits that can depict the 18th century Jobok including all components. It was based on The 7th Korean Human Body Survey Final Report (2015) in order to produce all components of the Jobok of the modern males in their 50s who are playing the role of the three envoys in the Joseon Tongsinsa Festival.

• 한국멀티미디어학회논문지
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• 제22권1호
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• pp.70-78
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• 2019

The smart festival costume developed in this study maximizes the design elements by attaching electronic device to clothing, and uses voice, movement, and light sensor to utilize as expression elements. In addition, as a way to maximize cultural exchanges between Korea and China, smart festival costume was developed by applying smart clothing technology to the traditional costumes of both countries. and it was exhibited for 10 days at the 'Andong International Mask Dance Festival 2018'. The smart festival costume has the effect of multiplying the dynamism and excitement of the festival by the use of colorful lighting and it has been evaluated that the experience of wearing traditional costume of both countries contributes greatly to promote international cultural exchange. However, since smart clothing is inconvenient to wear due to the use of electronic products, meticulous research for consumer safety is required for practical use. Smart devices is expected to utilize for the development of traditional culture resources and the fashion industry in the future.

• 아태비즈니스연구
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• 제13권1호
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• pp.317-333
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• 2022

Purpose - The purpose of this study is to investigate the interrelationships between visitor motivations, attitude, and behavioral intention toward the Harbin International Ice and Snow Festival, China. It is also to test moderating roles of gender and past travel experience between these factors. Design/methodology/approach - Data was collected from potential Chinese visitors, after which 420 usable surveys were processed. Findings - To investigate our hypotheses, we used descriptive, confirmatory factor analysis, and structural equation modeling. We found that aesthetic attractiveness, purchase of local products, and involvement had positive effects on attitude toward the festival. Attitude toward the festival had a significant effect on behavioral intention to visit. Finally, it was also found that gender and past travel experience significantly moderated the interrelationships between these factors. Research implications or Originality - Theoretical and managerial implications, as well as, suggestions for future research are discussed.

• 아태비즈니스연구
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• 제15권1호
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• pp.257-271
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• 2024

Purpose - This study examined the relationship between local attachment, prior knowledge and involvement in the festival, and local image, attitudes toward and support for the festival among people who have visited the Incheon Pentaport Music Festival, the largest music festival in Korea. Design/methodology/approach - A total of 250 samples were used for the final analysis, and SPSS 26.0 and AMOS 21.0 were used to analyze the data. The structural equation model analysis was conducted to test the hypotheses of this study. Findings - As a result of the analysis, first, only local attachment was found to have a positive and significant effect on local image. On the other hand, prior knowledge or involvement in the Incheon Pentaport Music Festival was found to be unrelated to local image. Second, local attachment and involvement were found to have a significant effect on attitude, but prior knowledge was not significant. Last, this paper examined the influence of festival area image and attitude toward the festival on festival support, and found that both have a positive and significant effect on support. Research implications or Originality - This study expands the scope of research on music festivals and is expected to contribute to tourist attraction and marketing strategies for the revitalization of music festivals in the future.

• CRM연구
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• 제2권1호
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• pp.33-52
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• 2009

본 연구는 지역축제에서 기대가 성과에 미치는 영향과 방문자 감정 및 만족을 이끌어내기 위한 체험의 조절적 역할을 살펴보았다. 조사는 실제축제에 방문한 방문자를 대상으로 지역축제가 활발하게 추진되고 있는 지역을 대상으로 체험을 직접적으로 경험했던 응답자를 대상으로 최종분석에 사용하였다. 연구결과, 축제에 대한 기대가 지각된 성과에 긍정적 영향을 미치는 것으로 나타났으며, 축제체험활동은 방문자의 감정 및 만족에 중요한 역할을 하는 것을 확인하였다. 따라서 축제참여자들의 성과를 높이기 위한 체험프로그램의 강화와 참여고객들의 세분화를 통한 다양한 감정형성 및 만족을 이끌어내기 위한 축제운영의 효율성을 높여야 할 것임을 시사하고 있다.

• 디자인학연구
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• 제17권4호
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• pp.319-326
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• 2004

단원 미술제는 조선시대 김홍도의 풍속화를 주제로 한 축제로 경기도 안산시에서 열리고 있다. 단원미술제는 김홍도가 그린 조선시대의 풍속화에 바탕한 체험위주의 축제로 조선시대의 생활상을 체험해 볼 수 있는 교육적인 체험축제이다. 가족단위 방문객을 표적시장으로 설정하고 유치홍보를 추진할 경우 어미니 층의 유인이 효과적일 것으로 판단된다. 단원미술제 방문 동기는 주로 교육목적으로 분석되었다. 방문 동기는 행사방문객을 유치하기위한 홍보 전략과 프로그램 구성에 있어 핵심적인 부문으로써 행사의 경쟁력이기도 하다. 방문객 평가조사에서 축제 조직은 평균 4.86이었고 긍정치는 61.7%였다. 접근서은 13개 축제 평가 프로그램 중 2번째로 인기가 높았다. 평균은 5.34였고 긍정치는 79.3%로 매우 높았다. 본 축제의 가장 높은 경쟁력이자 만족도를 보인 것은 교육성으로 평균 5.37이며 긍정치가 84%였다. 프로그램 흥미에 관한 만족은 평균 4.84로 긍정치는 57.3%였고, 부정치는 단지 8.3%로 본 축제의 프로그램 흥미에 만족하고 있음을 보여주고 있다. 그러나 방문객들은 이벤트 다양성, 가이드 시설, 가이딩 팜플렛, 가이드 서비스, 주차시설, 그리고 음식 서비스에 불만족하였다. 이 프로그램들에 대한 향상이 필요하다. 특히 홍보, 음식의 질과 방문객 주차시설 향상은 이행되어야 할 것이다. 프로그램 흥미에 있어 방문객들은 대장간 체험에 가장 관심을 보였다. 본 축제를 통해 방문객들이 체험중심의 프로그램에 관심을 갖고 있는 것이 확인되었다.

• 한국의류산업학회지
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• 제3권2호
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• pp.124-130
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• 2001

It is said that the highlights of Naadam festival, the biggest festival of the year in Mongolia, are three athletic contests: wrestling, horse racing, and archery, where contestants display their courage, strength, dexterity, and marksmanship. This paper explores the characteristics of the uniforms worn in such athletic events The findings are as follows. First, wrestlers' costume is completely unique in that it consists of shuudag, snug shorts, zodog, a jacket with sleeves but with no front, a traditional hat, and gutul, traditional boots. The main material used in the costume is several pieces of embroidered red or blue silk. Second, horse riders, usually young children lighter than the adults in weight, wear a bright, colorful, and comfortable uniform of a simple jacket and a pants. Third, archers' mostly put on their traditional costume, deel and hats. The hats are of two kinds: the traditional ones or the European-style ones for men, which were introduced around 1930s.

• 국제초고층학회논문집
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• 제3권3호
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• pp.173-183
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• 2014

Nakanoshima Festival Tower is a 200 m high-rise complex building which contains a renewed 2700-seat capacity concert hall known as "Festival Hall" and offices including headquarter of a news company. In order to build up an office tower on the hall which requires large open space, a giant truss system is employed. The giant trusses being composed of mega-trusses and belt-trusses support all the building weight above them and transfer the load to the outside of the hall. The building also requires high seismic resistance performance for a news company. Application of mid-story seismic isolation enables the building to satisfy high-level seismic resistance criteria.