• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.866-876
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• 2013

For the purpose of creating or maintaining a favorable customers' attitude tourism service firms use an advertising as a communication tool by changing ad-execution formats. Affective or informational ad-executions are normally applied for the service industry. In this study ad-attitude, products attitude, and purchase intention are tested whether the variables would be influenced by the ad-execution formats. As the result the study found that Ad-attitude influenced on product attitude but not on purchase intentions in the affective ad-execution format, whereas the Ad-attitude influenced both on product attitude and purchase intentions.

• Asia pacific journal of information systems
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• v.32 no.2
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• pp.381-394
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• 2022

The present study aimed to examine the relationships between work-related support factors and attitude towards teleworking and explore the moderating effect of self-identity on that relationship. The present study collected data from 343 IT professionals in South Korea through a survey method and used hierarchical multiple regression analyses. In the results, first, the more supervisory or work-related supports participants perceive in teleworking platforms, the more favorable their attitudes towards teleworking. Second, the positive relationship between supervisory support and attitude towards teleworking is stronger for participants high rather than low in interdependent self-view. However, interdependent self-view was found to have no significance on the relationship between work colleague support and attitude towards teleworking. This study is the first to examine the integral model of work-related support factors of attitude towards teleworking and explore the moderating effect of self-identity in the teleworking process.

• Survey Research
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• v.12 no.3
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• pp.95-121
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• 2011

The purpose of this study is to measure Koreans' views on the life and death and to illuminate the structural relationship between their subscales. The subscales are composed of afterlife views, death anxiety, death concern, will of suicide inhibition. Data drawn from Korean General Social Survey(KGSS) collected in 2009 were analyzed. The findings show that favorable attitude towards afterlife has positive relationship with favorable attitude towards returning to this life. The favorable attitude towards returning to the present life has positive relationship with death anxiety while it has negative relationship with will of suicide inhibition. The favorable attitude towards afterlife has positive relationship with death concern and will of suicide inhibition. Social support and happiness have negative impact on death concern while they are positively associated with will of suicide inhibition. These findings indicate that all subscales of views on life and death are significantly related to themselves and are also correlated with socio-demographic factors, which means that we have to comprehensively look inside the views on the life and death in order to understand the increasing suicide among Koreans. Further studies need approaching Koreans' views on the life and death by using more validated tools to capture their holistics picture.

• Management & Information Systems Review
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• v.39 no.1
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• pp.1-13
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• 2020

The purpose of this study is to empirically analyze the factors influencing user's intention to share photos in Instagram, a representative SNS whose main function is photo sharing. For this purpose, based on the results of reviewing related literature such as uses and gratification theory, the motivation factors for use that are expected to influence the formation of positive perception of Instagram users are derived. The results of empirical analysis of 251 Instagram users are as follows. First, the archive, self-expression, and social relations of Instagram have a positive effect on the usefulness. Second, Instagram's self-expression, social relationship and playfulness were found to have a positive effect on favorable attitude. Lastly, the user's perceived usefulness on Instagram has a positive effect on the favorable attitude, and both the usefulness and favorable attitude have a positive effect on the to photo sharing intention. Based on the results of this study, strategic implications were drawn to enable the spread of services through the positive recognition and the improvement of photo sharing intention of Instagram users.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.281-290
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• 2019

With the goal of enforcing a municipal police system in a national scale starting from 2021, the proposal for introducing municipal police system is promoted and the private security is spotlighted as the measure for supplementing the issues for municipal police system. To solve this issue, the method of promoting and actively utilizing the private security which served as an assistant for security service into the cooperator for security service is suggested as a practical method. To analyze how police's favorable attitude toward introduction of municipal police system influence on the favorable trust toward private security system, this study conducted a survey on front line police officers and analyzed the collected data through statistical technique. As a result, the police officers favorable to introduction of municipal police system also showed positive attitude toward private security and machine security. However, the survey didn't provide significant result on labor expense. In order for the private security service to be accepted as the cooperator for security service, it is necessary to solve the labor expense issue and strengthen trust on machine security.

• Journal of the Korean Home Economics Association
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• v.19 no.4
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• pp.55-64
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• 1981

The purpose of this study is to clarify the attitude of urban homemakers toward household work. The data in this study are obtained from a survey by means of a questionnaire to 174 homemakers in Chuncheon. Frequency, percent, F-test and t-test were applied for the statistical analysis and following results were found. 1) Respondents expressed slightly favorable attitudes toward household work and attitudes varied among the work and attitudes varied among the work activities. 2) The variables affecting the attitude were the age, educational level of homemakers, and the family structure.

• Culinary science and hospitality research
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• v.22 no.6
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• pp.61-70
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• 2016

The purpose of this study is to identify the effects of a company's response strategies (response type, communication style, and response sincerity) on customer's brand attitude and purchase intentions. A fictional Facebook fan page containing 6 separate scenarios was developed based on actual customer reviews and company responses observed on Facebook restaurant fan pages. Participants were recruited from Amazon's Mechanical Turk (MTurk). A total of 202 responses were obtained; 185 responses were analyzed after deleting insufficient responses. The results of MANOVA found that an accommodative response leads customers to have a more favorable attitude towards a brand and have stronger purchasing intentions. In addition, customers who perceive the company's response to a negative review as sincere are more likely to have a positive brand attitude and purchasing intentions, as compared to those who perceive it as either insincere or neutral.

• Korean Journal of Adult Nursing
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• v.15 no.3
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• pp.343-353
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• 2003

Purpose: This study was performed to identify and understand the nature of attitude patterns regarding dying process exhibited in the elderly persons who lived in the community setting. Method: Q methodology was applied. Ten elderly were selected from the senior centers and requested to answer open ended questions by using written questionnaires. Additionally, 12 other elderly from different senior centers were interviewed in depth, and their statements were recorded via voice pen by researchers to derive Q-population. From the 120 Q-population, 33 Q-sample were selected. 22 P-sample were rated by 1 to 9 point scale respectively for Q-sorting. For Q-type analysis, pc QUNAL was used. Result: Three types of attitude patterns were identified, which were valuing dignity, seeking provision of nature, and avoiding of dying process. Conclusion: The significance of this study is as follows : Discovery of 3 attitude patterns of elderly toward dying, better understanding about elderly's perspectives for favorable dying, and informations for possible development of nursing strategies for elderly who is facing death.

• Child Health Nursing Research
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• v.10 no.1
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• pp.59-65
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• 2004

Purpose: To investigate and compare the knowledge and attitude about smoking of the elementary students according to anti-smoking education. Method: A descriptive comparative study design was used. A total 2,000 of the 4th, 5th and 6th grade of elementary students classified into education and non-education groups according to their anti-smoking education. Knowledge and attitude about smoking were measured by the constructed questionnaire. Results: 1) Students' knowledge about smoking were 11.50point on average with highest score being 20. The knowledge of the education group was significantly higher than those of non-education group. No significant differences were observed according to grade or sex. 2) Students' attitude toward smoking were negative with the mean score 31.70. No significant differences were observed according to anti-smoking education, while students in higher grades and male showed significant favorable attitude toward smoking. 3) Among the students of respondents, 5.3％ answered they had the experience of smoking. The smoking experience of the education group was significantly higher than those of non-education group. 96.0％ of the students would not smoking in the future. No significant differences were observed according to anti-smoking education. Conclusion: The results suggested that a systematic strategy required to lead desirable attitude and behavior about smoking of students.

• The Journal of Korean Academic Society of Nursing Education
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• v.10 no.2
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• pp.220-228
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• 2004

The purpose of this study was to identify the student nurses's attitude toward computerization and the factors related to their attitude. The subjects were 636 student nurses studying at one nursing college in Seoul, Korea. Questionnaires were used developed by Hwang & Park(2001) based on the Stronge & Brodt' s study(1985). Cronbach's alpha of the instrument in this study was. 81. The data were collected from September through November in 2003. Major results of this study were as follows. 97% Student nurses have personal computer, the mean hours of using computer were 2.51 and the mean hours of connecting internet were 2.19. The Attitude toward computerization were positive, the mean score was 3.43. Those who were higher grade, and thought that computer would be needed in nursing education, and perceived benefits of computerization, had more favorable attitude toward computerization. The result showed that positive attitude of student nurses would be needed in effective computerization of the health care system, therefore nursing education system and curriculum will be changed on student nurses's need.