• 복식문화연구
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• 제15권3호
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• pp.483-495
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• 2007

The purpose of this study is to examine the current situation of IMC strategies of Korean fashion brands which enter into Chinese market and to propose the efficient IMC strategies. Twenty Korean fashion brands which enter into Chinese market were selected and in-depth interviews with the managers were conducted. First, advertising is focused on magazines, and outdoor advertising, advertising in departments' magazines, distributing catalogs, and star marketing are performed in some cases. Brands often execute sales promotion activities such as price deduction, offering coupons, and presenting gifts. PR activities like events and sponsorship marketing which targets uncertain public or loyal customers are performed. PPL is conducted passively though it can be very effective. CRM is not operated systematically and customer management is conducted through tele-marketing and direct mail by shop managers. Web sites of brands have insufficient contents and are operated ineffectively. VMD follows brand's basic policy, but in cases of agents whose copyrights are transferred or branches which are place in areas where managing them is hard, shop managers operate their stores by themselves. Finally, because of socialistic consciousness, the perception about service of sales people is lacked.

• 복식문화연구
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• 제16권2호
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• pp.249-262
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• 2008

The purpose of this study is to contemplate evening dress in contemporary fashion, thereby to analyze aesthetic characteristics of evening dress. For such purposes, this thesis first provides the historical survey of evening dresses, and to conduct a case study of survey of fashion photographs covering $pr{\hat{e}}t-{\acute{a}}t$-porter design products from 2000 to 2007 presented by Valentine. Based upon the historical survey, there are five representative styles in evening dress. Flapper chic looks could be characterized by frequent usage of sleeveless straight silhouette with long or mini hemlines, expressing sensuality, luxury, and ethnicity. Satin Siren looks were characterized by bias-cut, slim, long silhouette, expressing sensuality and luxury. Feminine Ideal looks were characterized by hourglass silhouette and decolltage with feminine details such as bow, pleats and frills, expressing historicism, luxury and sensuality. Freedom and fantasy looks were characterized by ethnic details or modern silhouette with transparent, printed materials, expressing ethnicity, sensuality, and luxury. Finally, postmodern glamourous looks were characterized by body-conscious silhouette with transparent, shiny, or stretch materials, expressing sensuality, experimentalism and luxury.

• 한국의류학회지
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• 제30권9_10호
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• pp.1464-1475
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• 2006

This thesis is purported to contemplate glamour look reflected in fashion history, thereby to establish the styles of glamour expressed in fashion trends and to provide the categorical basis of fashion design. For such purposes, this thesis first provides the historical survey on the glamour look in fashion, and to conduct a case study by conducting survey of fashion photographs captured in an internet site called Firsview(www.firstview.com) during most recent ten-year period covering $pr\^{e}t-\`{a}-porter$ design products presented by ten leading Italian designers. Based upon the historical survey, there are four representative styles in glamour looks, including (1) luxury glamour, (2) hyperfeminine glamour, (3) kitsch glamour, and (4) romantic glamour. Luxury glamour looks were most often utilized by fashion designs of Valentino and Armani, which can be characterized by frequent usage of glittering details intended to emphasize the surface decoration. Hyperfeminine glamour looks were characterized by the frequent usage of black color in an effort to create fetish atmosphere or sensuality, which can be discovered from the fashion designs of Versace, Cavalli and Ferre. Kitsch glamour looks were characterized by the appropriation of details of vulgar subcultural features mixed with strong color combinations and ethnic trimmings. Versace, Cavalli and Dolce & Gabbana were the main designers of kitsch glamour looks. Finally, romantic glamour looks, which were mainly expressed by Valentine, Dolce & Gabbana and Versace, were characterized by nostalgia and luxury with light colors and materials such as lace and transparent fabrics.

• 복식
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• 제26권
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• pp.233-250
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• 1995

The purpose of this research is to open new horizon in the plastic art centering the clothings, to examine the characteristics of the clothing style of Surrealism closely which is being lighted up again newly in the recent culture that is in a state of flux, and futher to contribute to the cre-ation of future clothes by analyzing Surrealism once again which is considered to have affected most in the aspects of idea and technique from the era of modernism to the era of post modern-ism, to understand and develop the relation of modern style of paintings and clothing which consist of many complicated and diverse elements. As for the method of research, after analyzing the formation and characteristics of painting style of Surrealism, painting style of Surrealism, painting style of Surrealism were classified largely into D paysement and Automatism, which were then reviewed. And the characteristics of fashion style of Surrealism were compared and analyzed with painting style of Surrealism, for this, fashion of Surrealism dur-ing recent five years from 1990 to 1994, among the fashion from Pr t- -Porter concentrated re-view was made for the ones made public at Paris-London Collections. By the result observed through this research, the trompe-l'oeil double image technique of many clothes created by E. Schiaparelli who was strongly influenced by Surrealism in 1930s were succeeded with its inspiration of Surrealism by the radical fashion designers recently and we were able to know that it is being created again by fresh senses. Followings are the discussions on homogenity of the characteristics of fashion style of Surreal-ism with the painting style of Surrealism Therefore if we analyze the characteristics of fashion style of Surrealism, Automatism ex-pression style which takes out only image borrowing the power of unconsciousness, instead of factual transposition, is forming the main cur-rent after 1990s. We can find the fashion style of this Surrealism appear persistently, entirely irrel-evant to the silhouettes of 20th century.

• 한국의상디자인학회지
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• 제15권1호
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• pp.91-109
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• 2013

The main objective of this research was to understand the latest trends of natural print design through the quantitative & qualitative analysis of fashion appeared in contemporary female collections. The research criteria was defined as 3 seasons from 2011 S/S to 2012 S/S. Data collection of 726 was done through review of 'pr$\hat{e}$t-$\grave{a}$-porter Collections' of three major fashion cities; Paris, Milan and NY. Statistical analysis of frequency with chi-square test was conducted. Also qualitative interpretation of natural print design' characteristics was completed. The main findings were as follows.; The average occurrence rate of natural print design from 2011SS to 2012 SS in three collections were 6.4% in Milan 6.4%, 5.5% in Paris and 6.8% in N.Y. The five source types of natural prints in contemporary women's fashion collections were identified and the order of their appearance were as follows: flowers, plants, animals, insects & marine organisms and compound one. The plant prints were expressed by stylized or realistic touch. Flower patterns showed more variables than plants, however, there were no big difference in their image and major characteristics. The animal prints demonstrated two aspects. First one used typical animal print of fur or skin, but the other one draw the animal figure like paintings. The compound source type presented the most interesting and fresh pattern design ideas. In the insects & marine organisms, mainly butterfly and seashell & starfish, etc. appeared as real shapes or sometimes were stylized.

• 패션비즈니스
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• 제9권1호
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• pp.21-33
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• 2005

The main objective of this research was to understand the characteristics of identical color coordination through the analysis of modern female fashion color coordination as they appear in the 'Collections'. Data collection of 2026 was done through review of '$pr\hat{e}t-\grave{a}$-porter Collections' of four cities; Milan, London, New York, Paris. Lastly, statistical analysis of frequency and $X^2$-test and also qualitative interpretation of identical color coordination characteristics were completed. The main findings were; The color coordination of modern women's fashion produces a unified theme, or monochromatic harmony, through the use and coordination of identical colors. The clear contrast of tones portrays a strong image especially in achromatic color coordination, and through the use of texture variation, monochromatic color coordination becomes even more compelling. The tone variation, observed most often in monochromatic color coordination was the black and white contrast, which enhances the simplicity and clarity. Within chromatic color combinations, tone on tone color coordination was achieved by varying brightness. Furthermore, the observation of Faux Camaeu indicates that the coordination of different textures is used often in identical color coordination. While achromatic colors can lead to a hard and rough feeling, it also is compensated through the use of varying textures. In addition, adding variety of textures can add subtle interests to the simplicity of white. Lastly, in all four collections, the chromatic identical color coordination was found more frequently than the achromatic. In Paris, N.Y. & London, the chromatic identical coordination was used more often than chromatic. Milan showed most use of achromatic coordination. The use of the tones showed similar trends in all four collections, with contrasting tone being used most often, followed by similar and identical tones.

• 한국산학기술학회논문지
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• 제20권10호
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• pp.284-295
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• 2019

셀러브리티들은 한 시대의 지배적인 문화를 형성하기도 하며, 새로운 유행을 선도할 수 있는 영향력을 가진 대상이다. 서울 패션 위크에 참석하는 국내 여성 셀러브리티들은 자신만의 패션 미학을 대중들에게 노출함으로써 패션 리더로서의 이미지를 구축하기도 하며, 컬렉션을 개최하는 패션디자이너들의 브랜드 홍보 및 판매를 촉진시키는 결과를 창출한다. 본 연구는 최근 5년간 서울 컬렉션에 나타난 여성 셀러브리티들의 패션 스타일의 분석을 토대로 여성 셀러브리티들의 패션 경향을 파악하는데 목적이 있다. 내용분석에 따른 본 연구의 결과는 다음과 같다. 첫째, 직선형의 스트레이트 실루엣, 무채색의 활용, 문양이나 장식이 없는 경우가 높은 비중을 차지하고 있음에 따라 셀러브리티들은 모던하면서도 미니멀한 스타일을 선호하는 것으로 나타났다. 둘째, 슬림 실루엣과 프린세스 실루엣, 원피스 드레스나 스커트의 착용, 부드러운 소재나 러플의 장식을 통하여 전통적인 여성미를 드러내는 페미닌 스타일을 선호하고 있었으며, 원피스 드레스에 재킷을 매치한 형태 또한 다수 나타남에 따라 남성미가 절충된 시크 페미닌 스타일로의 변화를 시도하고 있는 것으로 나타났다. 셋째, 박시 실루엣, 화려한 컬러들이 믹스된 멀티 컬러, 반짝이는 소재와 그래픽이나 레터링의 문양, 다수의 디테일이 높은 비중을 차지하고 있음에 따라 유행의 선도자로서의 강렬한 존재감을 드러내는 맥시멀 스타일을 추구하는 것으로 나타났다.

• 패션비즈니스
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• 제3권4호
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• pp.19-30
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• 1999

The purpose of this thesis is to overview the periodical changes of the fastenings, from the pins and buttons in ancient age to the velcro in these days, and to study the relationships of these various fastenings to the costume types, and also to research how it is applied to the latest fashion. The fastening is closely related to the costume types, being various in its form, like pins, fibula, brooches, buttons, lacing, points, hooks & eyes, press studs, zipper and velcro. It is clear from the fact that the fastenings have developed remarkably since 13th century when the costume became tightly fitting to the body, while the fastenings had been very simple, like buttons or fibula, for so long time from the ancient time to the 12th century. The end of fastening's development is to be fitting to the body and to make it easy to take on or off the costumes by use of it. In '99 S/S, '99-00 A/W $pr{\hat{e}t}-{\grave{a}}$-porter collections, ornamental fastening was more emphasized then practical one, probably due to the development of more stretchable fabric.

• 복식문화연구
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• 제17권4호
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• pp.679-690
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• 2009

The purpose of this study is to comprehend western style in fashion and to contemplate the hybrid tendency reflected on western style, thereby to analyze the aesthetic characteristics of the hybrid tendency of western style. For such purposes, this study first examines western style historically, in order to analyze hybrid tendency reflected on western style, and conduct a case study by analyzing photographic materials of pr t- -porter collection since 1980s. The result of this study is as follows: the hybrid tendency reflected on western style are modification and fusion of regional culture, adaptation and composition of subcultures, and appropriation of sexual minority culture. (1) Modification and fusion of regional culture is expressed in ethnic items and patterns of embroidery, mixing Mexican and Spanish, American Indian and American cultural references. (2) Adaptation and composition of subcultures emphasize traditional or vintage western style by mixing characteristics of western and other subcultures. (3) Appropriation of sexual minority culture is expressed in rhinestone chaps and fetish corset, glitter rodeo suit, reminiscent of drag or queer cultural references. The result of this study will provide basis which can be utilized in the development and educational background of fashion design.

• 복식
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• 제56권5호
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• pp.75-88
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• 2006

The conception of uniform is changing from function and economical efficiency of the past to symbolism and aesthetic sense So, in such a management strategical point of view as enterprises' PR, scouting talent, organization revitalization etc, this is required to settle uniform culture which is proper to each enterprise and design development. The purpose of this thesis is, first, to study to help distribution enterprises' CI or PR by examining the present condition of uniform design in domestic fashion distribution enterprise and planning uniform design on the base of real case and finally making a real thing in person. Second is to suggest to fashion enterprise security of competitive ability of uniform-producing enterprise by developing article design of worth. Third is to present academic area with how to do design education in a wide range not based on trend article development. Following is how and what to study to carry out these purposes. Details about necessity and how and what to study are in an introduction, the conception of uniform in theory through precedential records examination in chapter 2, the present condition of uniform design based on Changwon city in chapter 3, planning uniform design and making a real thing suitable for F enterprise in chapter 4, and the conclusion is in chapter 5. Through this study, I became to know that uniform in distribution enterprise who treats visitors face to face is very important. I supply material and information concluded from this study to uniform industry and hope this will be helpful in developing uniform. It is significant in that this study as being related with enlarged uniform and enterprise, beyond such a uniform area as school uniform and hospital one, expanded the study range of clothing. I already tell you that this study is based on visual expression of uniform and wearer's feeling in clothes is not included.