• Title/Summary/Keyword: Extrinsic Value

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Antecedents of Mobile Commerce Satisfaction and Outcomes: Empirical Test (모바일 커머스 사용 만족의 선행요인과 결과에 대한 연구)

  • Koo, Chul-Mo;Kim, Yong-Jin;Nam, Ki-Chan
    • Information Systems Review
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    • v.8 no.3
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    • pp.105-123
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    • 2006
  • Traditional commerce has transformed into electronic commerce, then, mobile commerce again plays a critical role in diversifying different types of business. Although the fast changing of mobile commerce as an emerging channel of communication in business, not many studies address why consumers stay on mobile commerce and how they are influenced and influence other consumers. In this study, we investigate the impact of extrinsic and intrinsic motivation on customers' satisfaction and its results. We adopt the Technology Acceptance Model(TAM), value-satisfaction theories, and other motivation studies in developing theoretical framework. We then synthesize these theoretical approaches to conceptualize mobile customers' behavior. Specifically, we postulate cognitive beliefs that influence customers' satisfaction with mobile commerce, and, in turn, significantly contribute to the spread of positive word-of-mouth. The current research model and its results could provide a rigorous basis for understanding customers' behavior in wireless contexts.

A Study on the Effects of Paramedic Students' Major Selection Motivation and Occupational Values on Employment Preparation Behavior (응급구조(학)과 대학생의 전공선택동기와 직업가치관이 취업준비행동에 미치는 영향에 관한 연구)

  • Park, Daesung;Kim, Yongseok
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.263-270
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    • 2020
  • This study was conducted to identify the effects of major selection motivation and occupational values on employment preparation behavior for paramedic students', and to provide basic data for improving employment preparation behavior based on the results. After receiving the consent to participate in the research from November 4 to 8, 2019, a self-written questionnaire was conducted for 3rd and 4 year university paramedic students' located in D Metropolitan City and J Province. Among the collected data, 341 parts, except for the 9 parts with insufficient response, were finally analyzed with SPSS ver. 12.0 (Window). Results, personal motivation of major selection motivation, intrinsic work values of occupational values, and extrinsic work values were influenced in order to employment preparation behavior.Therefore, it is considered that it is necessary to open a vocational value course in individual and group counseling and regular or non-regular curriculum considering the characteristics of gender and grade, major selection motivation, and occupational oalues.

An Unusual Case of Superior Vena Cava Syndrome Caused by the Intravascular Invasion of an Invasive Thymoma

  • Kim, Hyung Joon;Cho, Sun Young;Cho, Woo Hee;Lee, Do Hyun;Lim, Do Hyoung;Seo, Pil Won;Park, Mi-Hyun;Lee, Wonae;Lee, Jai Hyuen;Kim, Doh Hyung
    • Tuberculosis and Respiratory Diseases
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    • v.75 no.5
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    • pp.210-213
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    • 2013
  • Superior vena cava syndrome (SVCS) is usually caused by extrinsic compression or invasion of the superior vena cava (SVC) by malignant tumors involving mediastinal structures. Although thymomas are well-known causes of SVCS, cases of SVCS caused by malignant thymomas protruding into adjacent vessels draining the SVC with thrombosis have been very rarely reported worldwide. We experienced a 39-year-old female patient with SVCS that developed after the direct invasion of the left brachiocephalic vein (LBCV) and SVC by an anterior mediastinal mass with a high maximum standardized uptake value on the chest computed tomography (CT) and positron emission tomography-CT. Based on these results, she underwent en bloc resection of the tumor, including removal of the involved vessels, and was eventually diagnosed as having a type B2 thymoma permeating into the LBCV and SVC. We present this case as a very rare form of SVCS caused by an invasive thymoma.

Apoptotic activity of demethoxycurcumin in MG-63 human osteosarcoma cells

  • Kang, Kyeong-Rok;Kim, Jae-Sung;Kim, Tae-Hyeon;Seo, Jeong-Yeon;Park, Jong-Hyun;Chun, Hong Sung;Yu, Sun-Kyoung;Kim, Heung-Joong;Kim, Chun Sung;Kim, Do Kyung
    • International Journal of Oral Biology
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    • v.46 no.1
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    • pp.23-29
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    • 2021
  • Demethoxycurcumin (DMC), which is a curcuminoid found in turmeric, has anti-proliferative effects on cancer cells. However, the effect of DMC on osteosarcoma has not been established. The aim of this study was to examine the effects of DMC on cell growth and apoptosis induction in MG-63 human osteosarcoma cells. This study was investigated using 3-[4, 5-dimethylthiazol-2-yl]-2, 5 diphenyl tetrazolium bromid assay, Live/Dead cell assay, 4', 6-diamidino-2-phenylindole staining, and immunoblotting in MG-63 cells. DMC induced MG-63 cell death in a dose-dependent manner, with an estimated IC50 value of 54.4 µM. DMC treatment resulted in nuclear condensation in MG-63 cells. DMC-induced apoptosis in MG-63 cells was mediated by the expression of Fas and activation of caspase-8, caspase-3, and poly (ADP-ribose) polymerase. Immunoblotting results showed that Bcl-2 and Bcl-xL were downregulated, while Bax and Bad were upregulated by DMC in MG-63 cells. These results indicated that DMC inhibits cell proliferation and induces apoptotic cell death in MG-63 human osteosarcoma cells via the death receptor-mediated extrinsic apoptotic pathway and mitochondria-mediated intrinsic apoptotic pathway.

A Study on the Factors Affecting the Intention to Use the Virtual World Metaverse: An Innovation Diffusion Perspective (가상세계 메타버스 이용 의도에 영향을 미치는 요인에 관한 연구: 혁신확산의 관점에서)

  • Cheon-Ho Park;Chae Hyun Lee;Sung Mi Jung;Jeongil Choi
    • Journal of Information Technology Services
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    • v.22 no.2
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    • pp.41-56
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    • 2023
  • Metaverse is a three-dimensional virtual space where virtual and reality interact and co-evolutionize, and social, cultural, and economic activities are carried out in it to create value. Among the types of metaverse, the virtual world metaverse is expected to bring innovation beyond time and space in all areas of industry and society following the Internet. This study empirically analyzed factors affecting consumer's intention to use the virtual world metaverse by an innovation diffusion perspective. It was analyzed as an expanded technology acceptance model by setting relative advantages, ease of use, and visibility among the attributes of the innovation diffusion, and social presence, telepresence, and interactivity among the characteristics of the virtual worlds as factors. The proposed research model and hypothesis were verified through a PLS structural equation analysis based on a survey of 216 people. Studies have shown that relative advantage, telepresence, and interactivity have a significant effect on perceived usefulness and perceived enjoyment, but visibility does not have a significant effect on perceived usefulness and perceived enjoyment. It was found that ease of use had a positive effect on perceived enjoyment, social presence had a positive effect on perceived usefulness, and perceived usefulness and perceived enjoyment had a positive effect on the intention to use, respectively. This study is meaningful in that it empirically analyzed the factors affecting the intention to use the virtual world metaverse by dividing the psychological characteristics that induce consumer behavior into perceived usefulness which is an extrinsic motivation and perceived enjoyment which is an intrinsic motivation.

A High Speed Block Turbo Code Decoding Algorithm and Hardware Architecture Design (고속 블록 터보 코드 복호 알고리즘 및 하드웨어 구조 설계)

  • 유경철;신형식;정윤호;김근회;김재석
    • Journal of the Institute of Electronics Engineers of Korea SD
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    • v.41 no.7
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    • pp.97-103
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    • 2004
  • In this paper, we propose a high speed block turbo code decoding algorithm and an efficient hardware architecture. The multimedia wireless data communication systems need channel codes which have the high-performance error correcting capabilities. Block turbo codes support variable code rates and packet sizes, and show a high performance due to a soft decision iteration decoding of turbo codes. However, block turbo codes have a long decoding time because of the iteration decoding and a complicated extrinsic information operation. The proposed algorithm using the threshold that represents a channel information reduces the long decoding time. After the threshold is decided by a simulation result, the proposed algorithm eliminates the calculation for the bits which have a good channel information and assigns a high reliability value to the bits. The threshold is decided by the absolute mean and the standard deviation of a LLR(Log Likelihood Ratio) in consideration that the LLR distribution is a gaussian one. Also, the proposed algorithm assigns '1', the highest reliable value, to those bits. The hardware design result using verilog HDL reduces a decoding time about 30% in comparison with conventional algorithm, and includes about 20K logic gate and 32Kbit memory sizes.

A SPECTROPHOTOMETRIC STUDY ON DISCOLORATION OF RESTORATIVE COMPOSITE RESINS IN COFFEE AND ARTIFICIAL SALIVA (분광광도계를 이용한 커피와 인공타액에서의 수복용 복합레진의 변색에 대한 연구)

  • Eom, Seung-Hee;Cho, Hyo-Sun;Lee, Chung-Sik
    • Restorative Dentistry and Endodontics
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    • v.21 no.2
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    • pp.530-545
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    • 1996
  • The purpose of this study was to investigate by spectrophotometry the changes in color parameters of composite resins after exposure to distilled water, filtered coffee, and artificial saliva. Five kinds of fine particle composite resin in experiment 1, and six kinds of composite resin in experiment 2 were used. In experiment 1, each group of composite resin was stored in distilled water at $4^{\circ}C$, $50^{\circ}C$, and filtered coffee solution at $4^{\circ}C$, $50^{\circ}C$. And then each specimen was measured by spectrophotometer. Measurements were repeated in 1 hour, 2 hours, 4 hours, 8 hours, 16 hours, 24 hours, and 48 hours. In experiment 2, all specimens of each brand were stored in distilled water at $37^{\circ}C$, artificial saliva not contained mucin at $37^{\circ}C$, and artificial saliva contained mucin at $37^{\circ}C$. All specimens of each brand were measured by spectrophotormeter in 1 week, 2 weeks, 4 weeks, 8 weeks, and up to 12 weeks. The results were as follows : 1. In cold coffee, five of fine particle composite resins showed ${\Delta}E{^*}_{ab}$ values less than 2. However, in hot coffee ${\Delta}E{^*}_{ab}$ values of Amelogen Universal and Prisma TPH were higher than those of Conquest Crystal, ${\AE}$litefil and Z100. 2. Z100 and ${\AE}$litefil had better cleansibility of extrinsic coffee staining than Amelogen Universal, Conquest Crystal and Prisma TPH. 3. In distilled water and artificial saliva not contained mucin, five of fine particle composite resin showed ${\Delta}E{^*}_{ab}$ values less than 2 up to 12 weeks. However, Silux Plus showed higher than ${\Delta}E{^*}_{ab}$ values of fine particle composite resin. 4. As an immersion solution for discoloration experiment, artificial saliva not contained mucin showed similar appearance as distilled water. However, artificial saliva contained mucin had different appearance from the others. 5. In artificial saliva contained mucin, ${\AE}$litefil, Prisma TPH and Z100 showed ${\Delta}E{^*}_{ab}$ values less than 1 up to 12 weeks. However, Silux Plus, Amelogen Universal and Conquest Crystal showed ${\Delta}E{^*}_{ab}$ values more than 1 up to 12 weeks. But, Conquest Crystal showed different characteristics of chromacity difference value(less chromatic) and lightness difference value(lighter) from Silux Plus and Amelogen Universal.

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Characteristics of the Buttock Interface Pressure According to Wheelchair Propulsion Speed and Various Back Reclined Seating Position (휠체어 추진속도 및 등받이 경사각도에 따른 둔부 압력 변화 특성)

  • Kwon, Hyuk-Cheol;Kong, Jin-Yong
    • Physical Therapy Korea
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    • v.12 no.2
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    • pp.1-10
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    • 2005
  • Pressure ulcers are serious complications of tissue damage that can develop in patients with diminished pain sensation and diminished mobility. Pressure ulcers can result in irreversible tissue damage caused by ischemia resulting from external loading. There are many intrinsic and extrinsic contributors to the problem, including interface tissue pressure, shear, temperature, moisture, hygiene, nutrition, tissue tolerance, sensory and motor dysfunction, disease and infection, posture, and body support systems. The purposes of this study were to investigate the relationship between buttock interface pressure and seating position, wheelchair propulsion speed. Seated-interface pressure was measured using the Force Sensing Array pressure mapping system. Twenty subjects propelled wheelchair handrim on a motor-driven treadmill at different velocities (40, 60, 80 m/min) and seating position used recline ($100^{\circ}$, $110^{\circ}$, $120^{\circ}$) with a wheelchair simulator. Interface pressure consists of average (mean of the pressure sensor values) and maximum pressure (highest individual sensor value). The results of this study were as follows; No significant correlation in maximum/average pressure was found between a static position and a 40 m/min wheelchair propulsion (p>.05). However, a significant increase in maximum/average pressure were identified between conditions of a static position and 60 m/min, and 80 m/min wheelchair propulsion (p<.05). No significant correlation in maximum pressure were found between a $90^{\circ}$ recline (neutral position) and a $100^{\circ}$, $110^{\circ}$, or $120^{\circ}$ recline of the wheelchair back (p>.05). No significant difference in average pressure was found between conditions of a $90^{\circ}$ recline and both a $100^{\circ}$ and $110^{\circ}$ recline of wheelchair back. However, a significant reduction in average pressure was identified between conditions of a $90^{\circ}$ and $120^{\circ}$ recline of wheelchair back (p<.05). This study has shown some interesting results that reclining the seat by $120^{\circ}$ reduced average interface pressure, including the reduction or prevention in edema. And interface pressure was greater during dynamic wheelchair propulsion compared with static seating. Therefore, the optimal seating position and seating system ought to provide postural control and pressure relief. We need an education on optimal seating position and a suitable propulsion speeds for wheelchair users.

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The Effect of Writing a Weekly Report on the Self-directed Learning, Attitude toward science, and Academic achievement (주 단위 보고서 작성이 자기 주도적 학습 능력과 과학에 대한 태도 및 학업 성취도에 미치는 영향)

  • Kim, Mijung;Woo, AeJa
    • Journal of Science Education
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    • v.39 no.2
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    • pp.165-179
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    • 2015
  • In this study, the effects of writing a weekly report on the students' self-directed learning, the attitudes toward science, and the academic achievements were examined. Two hundred and three students, second graders of a high school participated. Experimental group performed writing a weekly report, while the comparative group performed regular science lessons. The results of this study are as follows: First, MSLQ test showed that there was statistically significant difference in the self-directed learning skills(p<.05). For sub-factors of motivation region, such as internal goals, extrinsic goals, learning beliefs, task value, and self-efficacy and for sub-factors of learning strategy region, such as meta-cognition, peer learning, time management, critical thinking, and demonstrations showed statistically significant results. Second, TOSRA test showed that there was no statistically significant difference in the attitudes toward science (p>.05). However, for sub-factors, such as scientific inquiry and joy to science class showed statistically significant results. Third, there was no statistically significant difference in the academic achievement in Chemistry I class (p>.05). However, top and low achievement level showed statistically significant results.

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An Influence of Private Brand′s Perceived Cues on It′s Proneness (유통업체 상표의 지각된 정보단서가 이의 지각품질, 지각희생 및 선호에 미치는 영향)

  • 김성배;전인수
    • Journal of Distribution Research
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    • v.6 no.2
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    • pp.19-40
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    • 2002
  • According to the secondary data, private brand(PB)'s share of retail sales is 25-30% in the USA, but about 45 in Korea. In Korea PB's average price is 23.3% less than manufacturer brand. It is very interest that PB's price advantage doesn't have a good effect on it's share of retail sales. This research's objective is to study why Korean consumers don't purchase private brand cheaper than manufacturer brand. A theoretical reasoning depends on information cue theory and means-ends model of perceived value. A unit of analysis is consumers who purchase private brand at E-mart in Pusan city, one of largest discount store in Korea. Hypothesis tested by Lisrel's structural equation model and interesting results as follows: First, favorable brand image among extrinsic cues is most positively correlated with perceived quality/sacrifice and intrinsic cues is also statistically significant. This fact imply that intrinsic cues; package, logo, country of origin are very important in the adoption of private brand in Korea. Second, compared with manufacturer's brand, PB's perceived price is positively correlated with perceived quality/sacrifice. This fact imply a assimilation effect between manufacturer's brand and private brand. Finally, a correlation between perceived sacrifice and PB proneness is satistically insignificant, but perceived quality has a significant effect on its proneness. this fact imply that innovators(about 4% of potential consumer) are risk-taker.

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