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Antecedents of Mobile Commerce Satisfaction and Outcomes: Empirical Test  

Koo, Chul-Mo (BK21 IT Research Center, Inha University)
Kim, Yong-Jin (School of Management, State University of New York at Binghamton)
Nam, Ki-Chan (College of Business Administration, Sogang University)
Publication Information
Information Systems Review / v.8, no.3, 2006 , pp. 105-123 More about this Journal
Abstract
Traditional commerce has transformed into electronic commerce, then, mobile commerce again plays a critical role in diversifying different types of business. Although the fast changing of mobile commerce as an emerging channel of communication in business, not many studies address why consumers stay on mobile commerce and how they are influenced and influence other consumers. In this study, we investigate the impact of extrinsic and intrinsic motivation on customers' satisfaction and its results. We adopt the Technology Acceptance Model(TAM), value-satisfaction theories, and other motivation studies in developing theoretical framework. We then synthesize these theoretical approaches to conceptualize mobile customers' behavior. Specifically, we postulate cognitive beliefs that influence customers' satisfaction with mobile commerce, and, in turn, significantly contribute to the spread of positive word-of-mouth. The current research model and its results could provide a rigorous basis for understanding customers' behavior in wireless contexts.
Keywords
Mobile Commerce; Perceived Usefulness; Perceived Ease of Use; Perceived Enjoyment; Satisfaction; Word-of-Mouth;
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