• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.811-822
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• 2020

This study investigates the gender differences in determinants of customers' satisfaction when purchasing online beauty and cosmetics products in Vietnamese market. To do so, we construct a data set via online survey of 419 Vietnamese customers including both males and females, and examine such sample using t-tests and multiple regressions. Our regression model is constructed based on our five-construct model including online shopping experience, customer service, external incentives, security and privacy, and personal characteristics. The t-tests results reveal that the mean difference of customer satisfaction (negative coefficient) between the two groups of customers (females and males) is statistically significant. This suggests that the purchasing satisfaction of male customers is significantly higher than that of their female counterparts. Similarly, we also find that male customers are more satisfied with their online shopping experience, customer service and external incentives offered by the online sellers than female peers. Furthermore, regression results for full sample show that, on average, the online shopping experience, customer service and external incentives are significantly and positively related to customer satisfaction. Yet, such positive effect of customer service on customer satisfaction is more likely for males while females' satisfaction is more positively influenced by security and privacy.

• 재활복지공학회논문지
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• 제6권2호
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• pp.71-76
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• 2012

본 연구는 외부신체 장애근로자를 대상으로 이동보조기 사용에 따른 직업만족과 삶의 질의 차이를 장애유형에 따라 비교분석하고, 이동보조기 사용자의 직업만족이 삶의 질에 미치는 영향을 분석하는 것이다. 분석결과, 경증의 경우 일의 내용에서만 이동보조기 사용자의 직업만족이 높은 것과는 달리 중증의 경우 일의 내용, 근로환경, 근로시간, 발전가능성, 의사소통 및 대인관계에 대한 만족이 높게 나타났으며, 삶의 질에서도 중증의 경우 가족, 거주지, 일에 대한 삶의 질에서 긍정적으로 인식하는 것으로 나타났다. 또한 이동보조기 사용자의 직업만족이 삶의 질에 미치는 영향의 분석결과, 직업만족의 모든 하위영역에서 의미 있는 영향을 나타내어 직업만족이 높을수록 삶의 질을 높게 인식하는 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제15권11호
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• pp.534-549
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• 2015

본 연구는 2014 오송 국제바이오 산업엑스포에 참여한 자원봉사자를 대상으로 하여 자원봉사자의 참여동기와 참여만족, 교육훈련이 참여동기와 참여만족 간에 조절효과가 있는지를 분석하여 향후 개최될 메가이벤트를 성공적으로 치러낼 수 있는 시사점을 제공하는 것이 본 연구의 목적이다. 연구결과 첫째, 참여동기 중 내적보상은 자원봉사 참여만족 6개 구성요인에 모두 통계적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 참여동기 중 외적보상은 자원봉사 참여만족 중 자기성장만족과 교류만족을 제외한 4개 구성요인에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 내적보상과 행사업무만족 간에 교육훈련이 조절역할을 하는 것으로 나타났다. 넷째, 외적보상과 교류만족 간에 교육훈련이 조절역할을 하는 것으로 나타났다.

• Human Ecology Research
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• 제54권2호
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• pp.165-180
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• 2016

This study analyzes the correlations of participation motivation, education satisfaction, and positive behavioral intention for participants in marriage enrichment programs. The survey response results for 193 participants in marriage enrichment programs were analyzed with the statistics analysis application IBM SPSS 20.0. The findings of this study are as follows. An examination of relative influence of participation motivation and education satisfaction with the positive behavioral intention of participants in marriage enrichment programs indicated that internal motivation had a positive influence on education satisfaction, external motivation had a negative influence on satisfaction for facility environment and satisfaction with employee service, and motivation had positive influence only on facility environment. An examination of the influence of participation motivation and education satisfaction with the positive behavioral intention of the participants in marriage enrichment programs indicated that internal motivation and external motivation had a high positive influence on positive behavioral intention. However, motivation did not have a significant influence on behavior after participation. In education satisfaction, satisfaction with content, satisfaction with instructor, and satisfaction with employee service had a positive influence on positive behavioral intention, however, satisfaction with facility environment had negative influence on positive behavioral intention.

• 디지털산업정보학회논문지
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• 제14권2호
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• pp.117-131
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• 2018

This study analyzed the personal characteristics of the SW industry workers and investigated how these individual characteristics affect the satisfaction of job satisfaction. In addition, we examined how satisfaction with these jobs varies according to satisfaction with internal control and external compensation. This study surveyed the employees of SW industry in Seoul and Daegu from September 15 to October 15, 2017. The results of this study are as follows. First, personal characteristics have a significant effect on job satisfaction. Second, extroversion, openness, friendliness and integrity have a significant effect on job satisfaction. This is consistent with the previous study (Park and Song, 2005), which suggests that people with extroversion are more likely to feel positive emotions such as joy. In addition, it is believed that open empathy has a tendency to share with others in work, and positive emotions in work have a significant influence because they show high achievement in work. A friendly person places great importance on a comfortable and harmonious relationship with others, so he builds and maintains good relationships with the members of the organization by trusting others in the organization. Third, nervousness showed no significant effect on job satisfaction. This is consistent with the previous study (Yoo, 1987) in which the more nervousness is, the more unpleasant emotions work and the more negative emotions and negative experiences occur. Fourth, personal characteristics have positive effects on job satisfaction in the moderating effects of intrinsic compensation and external compensation. There is a difference in job satisfaction due to intrinsic compensation and external compensation.

• 디지털융복합연구
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• 제15권9호
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• pp.125-135
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• 2017

본 연구는 IT 관련 중소기업 종사자 221명을 대상으로 조직-공중관계성과 외부평판 및 직무만족의 관계를 검토하였다. 이를 위해 SPSS 21 프로그램과 AMOS 21프로그램을 활용하여 탐색적 요인분석과 확인적 요인분석, 상관관계 분석, 신뢰도 분석 및 구조모형분석을 통해 주요 결과를 도출하였다. 본 연구의 핵심결과를 제시하면 다음과 같다. 첫째, IT 관련 중소기업 종사자들의 조직-공중관계성과 외부평판의 관계를 살펴본 결과, 조직-공중관계성은 외부평판에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, IT 관련 중소기업 종사자들의 조직-공중관계성과 직무만족의 관계를 살펴본 결과, 조직-공중관계성은 직무만족에 통계적으로 유의한 영향을 미치지 못한 것으로 나타났다. 셋째, IT 관련 중소기업 종사자들의 외부평판과 직무만족의 관계를 살펴본 결과, 외부평판은 직무만족에 긍정적인 영향을 미치는 것으로 나타났다. 이상의 결과는 IT 관련 중소기업 종사자들의 직무만족을 높여 실질적인 조직효과성을 향상시키는데 필요한 시사점을 제공해줄 수 있을 것이다.

• 대한가정학회지
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• 제35권4호
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• pp.31-46
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• 1997

The controversy between Lewis and Spanier's theory and Thomas and kleber's theory on marital satisfaction and marital stability was tested empirically. The results show that while marital satisfaction was the best predictor for marital stability the impact of alternative attractions and external pressures to remaim married was more complicated than both theories predicted depending on the nature of alternative attractions. Thomas and Kleber's theory was supported in most of groups Contrary to Lewis and Spanier's theory alternative atteractions did not negatively affect marital stability of marriages of high qulity. Contrary to both theories external pressures to remain married was not an important predictor of marital stability . In some cases high external pressures to remain married even lowered marital stability. The validity of both theories are discussed.

• 대한가정학회지
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• 제41권2호
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• pp.141-153
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• 2003

The purpose of this study was to analyze and determine the level of the satisfaction and awareness of facilities in child care centers among teachers and parents. Special attention was given to both the indoor and outdoor environments from the viewpoints of both parents and teachers. The subject of this research focused on parents who leave their children at child care centers, and teachers who work for the center. The data was compiled by performing both T-tests and paired T-test. The information was processed by a program called SPSS WIN 10.0. The results were as follows ; 1. (a) With regard to the satisfaction of the external and internal facilities : It was determined that both the play rooms and the wall-pattern arrangements were satisfactory to both the parents and the teachers. (b) Regarding the awareness of the importance of facilities, while the parents focused more on the play rooms and the external environments, the teachers placed more importance on the bathrooms and the play rooms. 2. In the paired T-test that determined whether their individual opinions were different in terms of the satisfaction and awareness of facilities, it was interesting to see that both the parents and the teachers showed significant differences in their opinions and priorities about the porches, the play rooms, the bathrooms and the wall-pattern arrangements. In general, their awareness was much higher than the satisfaction with these facilities. 3. In the T-test that determined whether there were any tendencies in the satisfaction and awareness respectively in the two groups, the satisfaction rate was higher among the parents than the teachers. In terms of the awareness of the importance of the facilities, the teachers rated the bathrooms and the wall-pattern arrangements as a priority.

• 한국가정과학회지
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• 제3권2호
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• pp.13-26
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• 2000

The purpose of present study were to find the general trends of mate selecting factors and. marital satisfaction. concentrated on married women, to examine the difference among mate selection factors and marital satisfaction according to socio-demographic variables and Psychological variables and to analyze the effects of these variables influencing marital satisfaction. The subjects were 276 wives, living in Kwangju that having passed under S years after marriage without divorce experience. The major findings were as follows . 1. In mate selection, factor of high-degree was personality. view of value. personal relations, achievement, emotional mature. self-differentiation. degree of affection's expression. sense of humor, charms and condition of health Respondents'marital satisfaction score showed 91.75 and this score was higher than median score(62.5) 2. The external factor of mate selection showed significant difference according to degree of education. career. order. and sex-role attitude. The internal factor of mate selection showed significant difference according to degree of education, career, order, self-differentiation, self-esteem, and sex-role attitude 3. As correlating mate selectional factors to marital satisfaction, the significance appears in the mate's personality. view of value, emotional mature. personal relations. self-differentiation, condition of health. achievement. charm, sense of humor and degree of affection's expression. 4. Married women's marital satisfaction was influenced by self-esteem, personality and child's number that were explained about 38% by these variables. In conclusion, to happy marital life must be loved her own self. and above all considered internal factors like personality than external factors in mate selection.

• 가정과삶의질연구
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• 제2권1호
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• pp.165-177
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• 1984

The purpose of this study was to investigate satisfaction with the function of interior space of apartment and factor which influence it, and then to provide housing practitioners with basic data for more desirable apartment interior environment. On the basis of the review of literature, questionnaire was developed. The sample was classified into type of unit floor plan and house size of 17 districts in Seoul. 139 households were selected in three districts which were the first three regions of high apartment density. Data were analyzed by computer using frequency, percentage, mean, standard deviation, F-test, Duncans multiple range test, η2 , person's product moment correlation coefficient. the results are as follows: Factors which influence satisfaction with the functionality of interior were household size and family life cycle as sociodemographic variable, and type of unit floor plan as physical variable. It was shown that the satisfaction with the functionality of interior was related to satisfaction with the external environment. More specifically, (1)the smaller a household size was the more the owner became satisfied. (2)households were in the stage of establishment in the family life cycle and households with C type of unit floor plan showed higher degree of satisfaction. (3) satisfaction with the functionality of interior had positibly related to satisfaction with the external environment.