• Title/Summary/Keyword: External Customer Satisfaction

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Measuring Library User Satisfaction using the Public-service Customer Satisfaction Index (PCSI) (공공기관 고객만족지수(PCSI) 모형을 적용한 도서관 고객만족도 측정)

  • Kwon, Nahyun;Pyo, Soon Hee;Lee, Jungyeoun
    • Journal of the Korean Society for Library and Information Science
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    • v.52 no.1
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    • pp.313-340
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    • 2018
  • The purpose of this study was to design a PCSI model that can be applicable to measurement of library user satisfactions, which can be used in evaluating organizational performance. The National Assembly Library (NAL) was selected as a case to design a PCSI-based model and to test the model by conducting a self-administered survey of 341 internal and external library users. The model was validated to have a satisfactory model fit. Fitting the model, the study confirms that the service qualities of the NAL affect user satisfactions, which in turn affects organizational performances. The PCSI score of the library was 80.4, which can be used as a useful index that can compare the library's performance with other organizations in the similar public domain. Major contributions of this study are two-fold: the PCSI-based model proposed in this study provides a theoretical basis that assesses organizational performance of libraries via user satisfaction; and libraries can utilize the model as a management tool to assess the organizational performance from the user perspective.

An Empirical Study on the Effects of the Determinants of Service Quality to Customer Satisfaction in P&I Insurance (P&I 보험의 서비스품질 결정요인이 고객만족에 미치는 영향에 관한 실증연구)

  • Park, Beom-Shik;Shin, Young-Ran;Shin, Han-Won
    • Journal of Navigation and Port Research
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    • v.35 no.10
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    • pp.855-861
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    • 2011
  • With the rapid growth and development of the Korean Shipping Industry both in external quantum and internal complexity, the marine insurance industry has accordingly expanded with it. This empirical study analyzes the quality factors of the Insurance and P&I Services using 5 factors of quality measures with 22 questions regarding the effect on customer satisfaction by the services offered by the P&I Clubs. The Study is expected to provide P&I Clubs with management tactics for customer satisfaction and the subsequent continued patronage supported by their members through the enhancement of the service quality. This study also provides direction for ship-owners and the members of the P&I Clubs in finding the most efficient service provider as well as in proposing competitive prices of the P&I insurance premium as their management tactic.

A Study on Supplier Involvement and Buyer Strategic Decisions (공급자 참여와 전략적 선택에 대한 실증적 연구)

  • Hwang, Sunil;Suh, Eung-Kyo
    • The Journal of Industrial Distribution & Business
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    • v.9 no.4
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    • pp.53-62
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    • 2018
  • Purpose - In the development of new products, suppliers involvement and developing products jointly can be said to be strategic activities that utilize the lack of knowledge from external organizations. In this new product development, supplier involvement has been proven to have a positive impact on new product development performance for a long time by previous research. However, sufficient academic research has not been conducted on the influence of supplier involvement in various product strategies or sales strategies that buyers make in order to secure a competitive advantage in the market. This study argues that product strategy and sales strategy used by buyers in the development of new products will control the effect of supplier involvement on new product development performance in order to compensate the lack of these academic aspects. Research design, data, and methodology - Specifically, we selected the modularization strategy of the product as the product strategy, which is considered as an important strategy in the new product development through the preceding research, and the mass customer satisfaction strategy was chosen as the sales strategy. In order to achieve these research objectives, regression analysis was conducted using data from manufacturing productivity panel collected jointly by the Ministry of Industry, Trade and Industry and the Korea Productivity Center. Results - As a result, supplier involvement and new product development performances (development cost efficiency, customer satisfaction) were positively related. The product modularity strategy proved to have an interactive effect on the relationship between supplier involvement and new product development performances (development cost efficiency, customer satisfaction). However, it has not been confirmed that there is a statistically significant interaction effect between supplier involvement and new product development performances. Conclusions - Supplier involvement has positive relationships with NPD performance. In addition, product modularity strategies have interaction effects with supplier involvement and affect new product development performance (development cost efficiency and customer satisfaction). The results of this study are of academic significance in the case of lack of empirical studies on the effect of supplier participation on the effect of buyer 's strategy when a supplier participates and develops new products jointly.

The Relationships among Personal Values, Selection Attributes, and Customer Satisfaction in Low-Cost Restaurant (개인 가치에 따른 저가 프랜차이즈 레스토랑의 선택속성이 이용 만족도에 미치는 영향 연구)

  • Kim, Chan-Woo;Lim, Hyun-Ho
    • Culinary science and hospitality research
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    • v.22 no.8
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    • pp.78-88
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    • 2016
  • This study conducted to find influences of selection attributes on consumer satisfaction as perceived by low-cost restaurant visiter by considering personal value. Developed survey was distributed and 428 sample who visited the low-cost franchise restaurant were employed the statistical analyze. The internal value and the external value included individual value in order to estimate the influence of the choice factor of the low-cost franchise restaurant on the quality of the product, and the choice factors were consisted of 3 variables that are quality, accessibility and service. Regression analysis was conducted to verify the relationships among the variables. As a result, the internal value (${\beta}=.236$, p<.0.01), and external value (${\beta}=.352$, p<.001) have the significant positive relationships with respect to quality. Second, the external value (${\beta}=.305$, p<.001) has the positive relationship with regard to accessibility, but the internal value has no significant relationships with level of accessibility. Third, the internal value (${\beta}=.828$, p<.001) has the significant positive relationship with regard to service, but there was no significant influences between external value and service in this study. Fourth, the internal value (${\beta}=.472$, p<.001), the external value (${\beta}=.479$, p<.001) were critical antecedents of the quality. Last, while quality (${\beta}=.858$, p<.001) has significant positive relationship with satisfaction, but it didn't show any relationships with accessibility and service.

Influence of Internal Marketing on Customer Orientation and Loyalty in Hospital (병원내부마케팅이 고객지향성 및 충성도에 미치는 영향)

  • Kang, Cheon-Kook
    • The Journal of the Korea Contents Association
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    • v.16 no.2
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    • pp.174-185
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    • 2016
  • Internal marketing is the marketing activities of organizations that have a service mind to give satisfaction to the employees for the satisfaction of external customers. This Study tried to analyse the impacts of internal marketing on the customer orientation and loyalty, collecting a data to use a standardized questionnaires. This Study was conducted for 731 participants in a single general hospital in Gyeonggi Province with factor analysis, correlation analysis and linear regression analysis. The main findings of this study are as follows. First, it was found that the effect of internal marketing on customer orientation had the impact on leadership, internal communication and educational training having the statistically significant effects. Second, it was found that the effect of internal marketing on loyalty had the impact on leadership, internal communication, working environment, compensation and benefits and educational training having the statistically significant effects. Third, the effect of customer orientation on loyalty have the statistically significant effects and it was shown that if a customer orientation go up, there will be higher loyalty. I'm hope that it should be sought concrete plans for internal marketing activity to improve a customer orientation and loyalty.

A Study on The Operational Efficiency of APC (산지유통센터(APC)의 운영효율성에 관한 연구)

  • Kim, Sung-Eun;Kim, Jin-Suk
    • Journal of agriculture & life science
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    • v.45 no.5
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    • pp.127-143
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    • 2011
  • Assessment of APC has focused on large size, specialization, and structuralization based on business performance. In the future, first, it should be complemented to have correlation with management efficiency. Second, because of the rate of weight for each index, it is necessary to develop a specific index or adjust allotting of marks so that there can be correlation between indexes. Third, since APCs have high values in the composite assessment and low values in the sales amount, it is necessary to develop various kinds of indexes, including the index to evaluate processing value-added, that of customer satisfaction with assessment, and that of customer relationship maintenance performance through introduction of a customer relationship management system (CRM), in pursuit of balance. Lastly, the results of this study are expected to be able to help make APCs efficient in relation to integration of production organizations so that they will convert and develop into a basic product processing center in coping with changes in internal and external environment of agricultural marketing.

Integration of Technology Acceptance Model (TAM), Marketing Relationships, and Sharia Compliance in Indonesia's Islamic e-banking

  • USMAN, Hardius;PROJO, Nucke Widowati Kusumo
    • Asian Journal of Business Environment
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    • v.12 no.4
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    • pp.25-34
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    • 2022
  • Purpose This research develops the expanded Technology Acceptance Model (TAM) to investigate the relationship between perceived usefulness and perceived ease of use with satisfaction and loyalty by considering the role of sharia compliance, commitment, and trust. Research design, data and methodology: A data source is 300 respondents from a self-administered survey. The target population is Muslims who are customers of Islamic banks, with age at least 18 years, and used e-banking to make payment transactions. The analysis methods are MANOVA and Multiple Linear Regression. Results: The results suggest that intention to use and actual behavior variables are replaced with satisfaction and loyalty. Commitment is not recommended, while trust is an explanatory variable that can be used as an external variable. Conclusions: It is important to increase satisfaction and commitment also concentrate to various aspects of sharia compliance to increase customer's loyalty to use e-banking. The fulfillment of sharia compliance by Islamic banks will increase the Islamic bank customers loyalty.

A Study on Quality Characteristics of 3D Printer Using Kano Model and Timko Customer Satisfaction Factor - Focused on Makers - (Kano 모델과 Timko 고객만족계수를 활용한 3D프린터 품질특성에 대한 연구 -메이커스를 중심으로-)

  • Won, Jong Myeon;Kim, Youn Sung
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.4
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    • pp.107-121
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    • 2018
  • This study investigates the effects of the Kano model on the product quality and quality satisfaction on the FDM low cost 3D printer, which is used by consumer and makers. 3D printer product quality is analyzed in terms of functionality, usability, durability, reliability and safety based on the inherent quality of the product itself. This study were tested using Kano analysis to calculate the product detail characteristics and Timko coefficient to calculate the degree of satisfactory effects of the 3D printer. As a result, this study becomes product size, the output speed, durability against external impact as attractive quality and the safety part is regarded as One-dimensional quality. With the exception of surface resolution, the Timko customer satisfaction index was the same as the Kano model.

A Study on the Primary Factors of Internal and External Competency for Improving Performance of Small and Medium Software Company (중.소 소프트웨어 기업의 성과 향상을 위한 내.외부 역량 요인에 관한 연구)

  • Yoo, Sang-Jun;Ki, Byoung-Gun;Choi, Jong-Hwa;Leem, Choon-Seong
    • Journal of Korea Society of Industrial Information Systems
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    • v.14 no.1
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    • pp.17-31
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    • 2009
  • The importance of software has been growing rapidly owing to the development of various Internet and e-business applications. The traditional approaches to software evaluation are based on the development process perspective, and their major concerns are no strongly related to use or customer-oriented evaluation of software. According to resource-based theory, company's resource is consisted of human, technology, market value, and finance. Customer satisfaction improved by product satisfaction and service satisfaction. Based on the previous studies the factors of human resources, technology, customer satisfaction are selected to evaluate software company's competence This research suggests the factor effecting on sales performance. And then statistical methods are used for verifying relationship between the factor and sales performance.

The Relationship between the Factors and Performance of Environmental Management (환경경영요인과 성과에 관한 연구)

  • Kim, Hyung-Wook;Roh, Ji-Hye
    • Proceedings of the Korean Society for Quality Management Conference
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    • 1998.11a
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    • pp.625-630
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    • 1998
  • The conventional management which had economic requirement such as productivity, competition, customer satisfaction, and return needs the environmental management in order to meet a change of the external situation such as the environmental requirement (such as resources reduction, pollution prevention, and waste reduction). However, there have been a few studies which try to investigate internal factor and to regard external factors as negative ones. This paper proposes the external factors are significant to the performance. Several hypotheses were developed regarding the relationships. Based on the collected data from 126 firms, the hypotheses were analyed with SPSS.

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