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A Study on The Operational Efficiency of APC  

Kim, Sung-Eun (Dept. of Industrial Economics, Gyeongnam Nat'l Univ. Science and Technology)
Kim, Jin-Suk (Dept of. Agricultural Economics, Gyeongsang Nat'l Univ.)
Publication Information
Journal of agriculture & life science / v.45, no.5, 2011 , pp. 127-143 More about this Journal
Abstract
Assessment of APC has focused on large size, specialization, and structuralization based on business performance. In the future, first, it should be complemented to have correlation with management efficiency. Second, because of the rate of weight for each index, it is necessary to develop a specific index or adjust allotting of marks so that there can be correlation between indexes. Third, since APCs have high values in the composite assessment and low values in the sales amount, it is necessary to develop various kinds of indexes, including the index to evaluate processing value-added, that of customer satisfaction with assessment, and that of customer relationship maintenance performance through introduction of a customer relationship management system (CRM), in pursuit of balance. Lastly, the results of this study are expected to be able to help make APCs efficient in relation to integration of production organizations so that they will convert and develop into a basic product processing center in coping with changes in internal and external environment of agricultural marketing.
Keywords
Agricultural Product Processing Center (APC); Operational Efficiency; Marketing Value-added; Customer Satisfaction; Customer Relationship Management (CRM);
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