• International Commerce and Information Review
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• v.19 no.3
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• pp.63-82
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• 2017

This study explores the barrier factors of Chinese private-owned enterprises in overseas expansion in terms of corruption, political risk, market fluctuation, cultural difference, and firms resource endowments. To explore the existing practical backgrounds, it was investigated to private-owned enterprises dealing with foreign export companies where run business in Hohhot, Baotou and Ordos, Inner Mongolia, China. The result shows that the corruption and political risks of host countries do not have significant influence on business performance in 'Go global' strategy, while the market fluctuation of host countries has a negative effect on business performance. Cultural difference has a negative effect on business performance, and enterprises' resource endowments have a positive effect on business performance in 'Go global' strategy. Additionally, interviewees provide several substantial suggestions regarding the government policy and industry ecosystem to surmount the barriers of POEs' going global. Lastly, the authors discuss managerial implications and provide several suggestions for the future studies.

• International Commerce and Information Review
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• v.15 no.2
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• pp.317-344
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• 2013

This study wished to construct and propose correct Korea-USA FTA business model in Food Industry for FTA practical use maximization. First, the application item of Wholly Obtained Criterion may have to construct Wholly Obtained Criterion FTA practical use strategy. This strategy is to export to FTA country concerned after process domestically made main material. Second, the application item of Change in Tariff Heading may have to construct Change in Tariff Heading FTA practical use strategy. This strategy exports to FTA country concerned after that process that receives tariff cut(Cost reduction) benefit, and satisfies Change in Tariff Heading importing main material from third country (The FTA conclusion country).

• Journal of Korea Trade
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• v.23 no.6
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• pp.1-13
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• 2019

Purpose - This study deals with a strategic plan for meeting the value added criteria effectively, which is one of the methods of determining origin used in preferential trade such as FTA. Automobile products, one of the major Korean export items, were selected to give a practical use against the FTA requirements. Design/methodology - This study is based on the value-added criteria of the Korea-US and Korea-EU FTAs that apply various value-added criteria. The Korea-US FTA adopts the RVC method based on the integration, deduction and net cost methods, while the MC method is employed in the Korea-EU FTA. The methodology used in this work is an extended literature review, analysis of the value-added criteria applied to automobile products under Korea-US and Korea-EU FTA with some secondary statistics. Findings - Based on in - depth analysis of the value - added criteria requirements for automobile products stipulated in the Korea - US FTA and the Korea - EU FTA, two strategic considerations are suggested. First is 'appropriate value-added strategy' and the second is 'strategy of changing production and trade structure'. The second strategy is a bit used in Korea but this is not considered best if the first strategy is ignored or forgotten. The second one is meaningful when this becomes inevitable. Research limitations/implications - This study is primarily designed to assist Korean auto mobile industry players exporting to EU and USA but this may help to auto part or material producers in FTA counter party territories being EU or USA as the preferential tariffs are applied on a inter region basis. A further research other than auto mobiles using other major FTAs might be followed later. Originality/value - There has been so far little research on strategic factors to meet the value-added origin requirements. This study, therefore, is expected to contribute facilitating the decision of FTA origin and to improve the utilization of FTA by allowing exporting companies using value added criterion to more smoothly meet origin requirements. This will also enable the tax authorities to utilize the value-added criterion to validate effectively the origin of imports where preferential tariffs are applied.

• The Journal of Fisheries Business Administration
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• v.50 no.1
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• pp.55-69
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• 2019

The purpose of this paper is to suggest an export strategy of seaweed products from Korea to Vietnam by analyzing the seaweed products consumption in Vietnam. This research surveyed 217 people in Hanoi and Ho chi minh, Vietnam. The result of the research revealed that consumers in Vietnam perceived seasoned kim as a healthy and easy-to-eat Korean food with snacks and side dishes, and it was recognized as a nutritious snack especially suitable for children to 20s. Kimbap is recognized as simple and healthy Korean food that is consumed as a substitute for meals at home, on the streets, and at restaurants. Sea mustard was the healthiest among seaweeds and are consumed in the form of sea mustard soup as good food for women, children, and the elderly. Summarizing the Vietnam seaweed market, it is a market that is similar to Korean seaweed consumer culture. In conclusion, we suggested a seaweed promotion strategy targeting women in their teens to twenties, communication on seaweed production process, experiential marketing strategy and seaweed food culture strategy.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2019.05a
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• pp.127-128
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• 2019

After the financial crisis in 2008, Korean ship-parts manufacturing companies faced the survival of companies due to the difficulty in securing the volume of orders by sharp dropping in orders from big-three Korean shipbuilders. In ship-parts industry, product diversification and overseas market entry are important targets. Based on the expert Delphi survey and SWOT analysis, this study analyzes the key factors of overseas advancement by the growth stage of ship-parts companies and suggests a systematic and efficient overseas marketing strategy. Also, we propose a systematic and efficient advancement into overseas market by suggesting the traditional offline marketing strategy of exporting materials, marketing and marketing, and suggesting the need to build an integrated online and offline platform.

• Journal of the Korea Convergence Society
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• v.8 no.2
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• pp.21-26
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• 2017

As the Internet-related products are launched in a variety of ways, if the products are not produced according to the world standardization model of the Internet, communication with the standardized products will not be smoothly performed. This study was carried out in order to improve the competitiveness of export by launching the global standardization promotion strategy of the Internet of things, to grasp the internet standardization trends of each country and to release the following products. This research work presents a strategic driving model that can enhance interoperability among heterogenous IoT devices. Therefore, this research proposed case by case strategic standard approach based on level of technologies.

• KEPCO Journal on Electric Power and Energy
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• v.3 no.1
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• pp.57-63
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• 2017

This study aimed at proposing a RD&D good practice policy guidelines for energy technology innovation in electric power industry, we identified the success factors on energy RD&D through representative case analysis such as energy RD&D demonstration project and strategy plan, technology road map, etc. Based on a successful case study, we have identified the key elements needed to suggest when setting a RD&D technology innovation policy framework for technological competitiveness in the power industry sector. We have presented guidelines for energy technology innovation direction from the full cycle perspective of RD&D. The energy RD&D innovation system that we have established is meaningful in that the implications are derived and reflected through the case analysis of developed countries. The results of this study are as follows; Enhancement of R&D investment performance, commercialization of research achievements, promotion of export industrialization of electric power industry, establishment of RD&D governance system of power energy, etc.

• International Commerce and Information Review
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• v.8 no.3
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• pp.71-95
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• 2006

In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.

• Korean Journal of Agricultural Science
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• v.32 no.2
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• pp.181-195
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• 2005

This study is to provide a comprehensive overview of the changing vegetable sector of Chinese agriculture and to analyse the competitiveness of Chinese vegetable production. China now produces more than 60% of the world's vegetable supply and that 150 million people are engaged in vegetable production, processing and marketing since the reform of vegetable industry structure started in the late 1980s. As a labour abundant industry, China also features more comparative advantages in the vegetable trade. Although China's vegetable exports still accounts for only 1% of total production, the 5 million tons of export in 2003 makes China one of the largest vegetable players in the international markets. When estimating competitiveness of China's vegetable industry, China's producers' prices for vegetables are founded to be only from 10%~40% of what they are in Korea, while most of China's vegetables have also strong competitiveness in quality. As China joined the WTO in 2001 and expects to increase market share in vegetable trade, the development strategy for Korea's vegetable industry are suggested as follows; 1) focusing on the technology for the growth of vegetable productivity, 2) developing the higher value added vegetable industry through processing, 3) expanding the exported area and leading vegetable varieties.

• International Commerce and Information Review
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• v.12 no.4
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• pp.235-253
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• 2010

The export is an important economic growth strategy in South Korea. South Korea is strongly dependant on external trades. Bilateral trade between China and South Korea has been grown rapidly in recent years. The China is now Korea's first-largest trading partner. Thus, the Korea-China Free Trade Agrement (FTA) in South Korea's trade operations is very important. A discussion of Korea-China bilateral FTA commenced in 2004 November. This paper is to recognize the phenomenon of major issued fields in the Korea-China FTA such as a manufacturing, agriculture, customs and seek a negotiation strategy that are summarized as follows. In terms of trade based on manufacturing, it is necessary to divide into a private, general reduction and priority reduction item to recognize whether it is complementary or competitive on the specific industry in the FTA negotiation by using an index regarding supplement and competition of these two countries. In particularly sensitive agricultural field, FTA should be progressed gradually after giving a certain period of time of grace period on the basis of various flexible tariff systems in order to minimize agriculture damage as a result of the rapid growth from import of Chinese agricultural goods.