• Title/Summary/Keyword: Expansion Strategy

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Multi-Sided Networks of Digital Platform Ecosystem: The Case of Ride-Hailing in Indonesia

  • Mohammad Nabil Almunawar;Muhammad Anshari
    • Asia pacific journal of information systems
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    • v.30 no.4
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    • pp.808-831
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    • 2020
  • The business world has been undergoing a digital transformation. The adoption of multi-sided digital platform across the world has sped up this transformation. Multi-sided digital platforms create value by mediating interactions and transactions of distinct groups of users. A platform and its stakeholders need to be considered as a business ecosystem. Elements or components in the ecosystem exchange values and together form a network of exchange values. The objective of this paper is to construct a framework for crafting and observing digital business ecosystems. The foundation theories used to construct the framework are transaction cost economy (TCE), multi-sided markets, and value network. This paper uses Go-Jek, a growing ride-hailing platform from Indonesia, as a case to discuss how the framework works in mapping Go-Jek's digital business ecosystem, and then explain its expansion strategy. This paper has both theoretical and managerial contributions. It provides a formal definition of digital business ecosystems as a network of exchange values. The framework does not only help studies the existing business ecosystems but also can be used to craft a new business ecosystem. It can also be used to study value exchanges within the ecosystem, assessing or crafting ecosystem expansion strategies.

A Study on the Development and Activation of Marina Port for the Expansion of the Marine Leisure Sports (해양레포츠 확산을 위한 마리나항만 개발과 활성화 전략)

  • Kim, Hong-Seop
    • Journal of Korea Port Economic Association
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    • v.29 no.1
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    • pp.215-245
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    • 2013
  • In this world, the interest in the marine leisure-sports, nature friendly oriented, has been increased. The width of leisure activities has became enlarged because of expansion of leisure time and the changes of recognition on the rational management and use of marine resources. Marina ports influence significantly marine leports and this paper reviewed the maria ports status and problems. This Country has strived to develop marina ports in local areas, designing the 1st basic National Plan of Marina Development. We have keen interest in Marina but have no detail strategy and preparation. This paper suggested how marina port shall be developed for the expansion of marine leports and what strategies shall be adopted for the activation of the facilities. After reviewing the previous researches and with the results of questionnaire survey, this paper suggested two types strategies. First on the policy oriented point, it suggested 10 alternatives on the perspectives of development and operation areas. Secondly, it proposed some strategies for the activation of marina ports on the aspects of 4Ps of marketing. This paper theoretically groped the activation schemes with the knowledge and experiences of experts, but it is recommended furthermore some survey on the practical field and user attitude must be progressed.

Distributed File Placement and Coverage Expansion Techniques for Network Throughput Enhancement in Small-cell Network (소형셀 네트워크 전송용량 향상을 위한 분산 파일저장 및 커버리지 확장 기법)

  • Hong, Jun-Pyo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.1
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    • pp.183-189
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    • 2018
  • This paper proposes distributed file placement and coverage expansion techniques for mitigating the traffic bottleneck in backhaul for small-cell networks. In order to minimize the backhaul load with limited memory space, the proposed scheme controls the coverage and file placement of base station according to file popularity distribution and memory space of base stations. In other words, since the cache hit ratio is low when there is small memory capacity or widespread file popularity distribution, the base stations expand its coverage and cache different set of files for the user located in overlapped area to exploit multiple cached file sets of base stations. Our simulation results show that the proposed scheme outperforms the conventional cache strategy in terms of network throughput when there is small memory capacity or widespread file popularity distribution.

Self-folding of Multi-layered and Compartmented Hydrogel Designed for 4D Mask Pack (다층 및 다중구획 하이드로젤 제조 및 4D 마스크팩 적용을 위한 자가접힘 특성 분석)

  • Lim, Jun Woo;Jung, Naseul;Shin, Sung Gyu;Kwon, Hye Jin;Jeong, Jae Hyun
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.44 no.4
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    • pp.399-405
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    • 2018
  • The multi-layered and compartmented hydrogel was designed to examine the self-transforming for developing a 4D mask pack. The hydrogel consisting of two layers with different expansion ratios were fabricated to have specific curvature by self-folding assembly. In addition, the hydrogel compartmented with three different geometries was designed by varying of expansion ratios. The compartmented hydrogel with 0.03, 0. $0,03mm^{-1}$ of curvatures at room temperature was self-transformed with 1.33, 0, $1.33mm^{-1}$of curvatures at $37^{\circ}C$, enhancing the facial adhesion. Overall, this new strategy to prepare the multi-layered and compartmented hydrogel would be actively used in developing the 4D mask pack to self-transform by each facial curvature.

A Study on the Export Strategy of China to the Cosmetic Industry: Focus on Countermeasures against Tariffs and Non-Tariff Measures (화장품 산업의 대중국 수출전략에 관한 연구: 관세 및 비관세조치 대응전략 수립을 중심으로)

  • Jung, Woo-Kyung;Lee, Seo-Young;Kim, Tae-In
    • Asia-Pacific Journal of Business
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    • v.11 no.1
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    • pp.145-165
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    • 2020
  • Purpose - The purpose of this study is to suggest strategies and solutions for entering China in the tariff and non-tariff sectors of the cosmetic industry. Design/methodology/approach - This study analyzed the import tariff rate of cosmetics in China, and analyzed the export cost by actually interviewing the exporting companies to derive the economic effect of non-tariff measures. Findings - First, We proposed the use of the FTA business model (basic cosmetics), the use of Korea-China FTA tariffs (foam cleansing, toothpaste), and the use of APTA tariffs (perfume). Second, We proposed cooperation between the governments to facilitate customs clearance procedures and improvement of FTA awareness among corporate practitioners. Third, We proposed the expansion and support of the AEO MRA system and the expansion of Korea-China MOU conclusions regarding the certification system, and the international standardization of domestic licensing system and technical conditions. Fourth, We proposed the use of government-supported projects related to obtaining overseas certifications and overseas expansion through collaboration with the same industry. Research implications or Originality - HS3304 products excluded from the Korea-China FTA should take full advantage of the FTA business model. In addition, the non-tariff measure costs are fixed costs per year, so the ratio decreases as the number of exports and export volume increases.

Human Resource Nurturing Algorithm Leading the Energy and Electric Element Technology of Electric Vehicles (전기자동차의 에너지 및 전기 요소기술을 선도하는 인력양성 알고리즘)

  • Yoon, Yongho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.1
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    • pp.181-186
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    • 2022
  • The world's electric automobile sector has shifted beyond technological environmental changes to a stage that has an impact on the market environment. And automakers are shifting from the existing strategy of "technological advantage → brand enhancement → sales expansion of existing internal combustion engine vehicles" to the expansion of the electric automobile market itself, which is to enhance market competitiveness. In addition, competition in the electric automotive parts market is expected to intensify due to the expansion of the business areas of existing parts makers and the entry of new companies, and development cooperation is expected to actively proceed to improve the efficiency of major eco-friendly parts. Along with this prospect, electric vehicles are expected to change the overall structure of the automobile industry, the overall growth of the electric vehicle value chain such as batteries, power trains (motors, power management and control systems), electric vehicle production, and charging infrastructure Is expected. Therefore, in this thesis, in order to cultivate a variety of high-quality human resources that companies want to keep pace with the changing automobile industry, we study a professional manpower training program that leads the growth engine of the electric automobile industry.

A Study on the Finding of Promising Export Items in Defense industry for Export Market Expansion-Focusing on Text Mining Analysis-

  • Yeo, Seoyoon;Jeong, Jong Hee;Kim, Seong Ho
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.10
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    • pp.235-243
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    • 2022
  • This paper aims to find promising export items for market expansion of defense export items. Germany, the UK, and France were selected as export target countries to obtain unstructured forecast data on weapons system acquisition plans for the next ten years by each country. Using the TF-IDF in text mining analysis, keywords that appeared frequently in data from three countries were derived. As a result of this paper, keywords for each country's major acquisition projects drawing. However, most of the derived keywords were related to mainstay weapon systems produced by domestic defense companies in each country. To discover promising export items from text mining, we proposed that the drawn keywords are distinguished as similar weapon systems. In addition, we assort the weapon systems that the three countries will get a plan to acquire commonly. As a result of this paper, it can be seen that the current promising export item is a weapon system related to the information system. Prioritizing overseas demands using key words can set clear market entry goals. In the case of domestic companies based on needs, it is possible to establish a specific entry strategy. Relevant organizations also can provide customized marketing support.

A New Health Care Policy in Korea Part 2: Expansion of Coverage by National Health Insurance on the Abdominal Ultrasound and MRI (새로운 건강보험 보장성 강화 대책 2부: 복부 초음파 및 MRI 급여 확대)

  • Min Jae Jang;Seong Jin Park
    • Journal of the Korean Society of Radiology
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    • v.81 no.5
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    • pp.1069-1082
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    • 2020
  • Coverage by National Health Insurance (NHI) was expanded in the abdominal imaging area as follows: upper abdominal ultrasound on April 1, 2018, lower abdominal ultrasound on February 1, 2019, and abdominal MRI on November 1, 2019. Many patients can benefit from the expansion of NHI coverage. Newly included diseases for NHI coverage includes liver cirrhosis, gallbladder polyps, hepatic adenoma/dysplastic nodules, pancreatic cysts, autoimmune pancreatitis and bile duct stone disease. However, the expansion of coverage made each examination more complex, including indications, follow-up strategy, the number of examination per patients, the standard images to be acquired, and the standard forms of the radiological report. Therefore, more careful consideration is mandatory when an abdominal imaging examination is prescribed and conducted.

Entertainment Contents Corporation Tencent's Growth Strategy : Focusing on Imitative Innovation and M&A (엔터테인먼트 콘텐츠 기업 텐센트의 성장 전략 : 모방형 혁신과 M&A를 중심으로)

  • Liu, Yu;Kwon, Sang-Jib
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.3
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    • pp.1-13
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    • 2020
  • Tencent is an internet-based entertainment platform corporation using technology to enrich the lives of Tencent platform users and assist the contents expansion. Since 2000, Tencent have developed a great growth and innovation in entertainment contents domain. Tencent have become the market leading innovator due to the imitative innovation and M&A. The present study designed case study analyses to investigate the mechanism with regard to the growth strategy of Tencent corporation. Tencent began with imitative internet-based game and social messaging services but then added its own wechat messenger platform, now being extended to other products or services. This imitative innovation strategy enabled Tencent corporation to grow rapidly, to achieve outstanding growth. In addition, Tencent's M&A investment drive is underpinned by a vision of top management team and flexible organizational culture, from building out the Tencent's entertainment platform, game, finance, e-commerce, to global market expansion. While our results shed light on the implications to understanding Tencent's growth, there are limitations of the current study that should be considered when designing next research.

A Theoretical Study on the Coevolution Strategy of University Innovation Ecosystems (대학 혁신생태계의 공진화 전략에 대한 이론적 고찰)

  • Park, Sang-Kyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.268-277
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    • 2020
  • This study emphasizes that the survival strategy of universities should be a co-evolution strategy based on ecological thinking. Therefore, the purpose of the research is to present a theoretical framework for dividing the university innovation ecosystem into four stages and building a co-evolution strategy for each step, as universities play a prominent role in regional innovation ecosystems. Thus, our research method focused on literature research, and the theoretical framework for the university innovation ecosystem used Moore's Enterprise Ecosystem Model (1996). The university's ecological innovation strategy is divided into four stages of development, and a step-by-step co-evolution strategy is presented. Findings are summarized as follows. The pioneering stage involves the creation of values of the university-led innovation ecosystem. The expansion stage focuses on the establishment of critical mass. The authority stage covers maintaining authority and bargaining power. The renewal stage features continuous performance improvement. In particular, this theoretical model of the university-regional innovation ecosystem is meaningful in that it provides a theoretical basis for enhancing the effectiveness of government financial support projects, and for individual universities, it provides a framework for strategies suitable for their ecosystem building process.