• Journal of the Korean housing association
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• v.22 no.3
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• pp.15-24
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• 2011

The purpose of the research is analyzing how the emotional factors of the external apartment design can be influenced by the consumers' emotional reaction, and analyzing how the emotional reaction of the consumers will affect the expenditure of the apartment in the upcoming future. For this purpose, first, external surrounding factors of the apartment are extracted and then classified into three major design categories (instinctive, behavioral, and reflective design), and each factor is evaluated by the emotional evaluation. The scope of the research is restricted to the apartments in Daegu city which are built by Top 3 construction companies from the analysis of construction-working rank (May, 2010). The residential-expenditure data are extracted from D-univ. students, in accordance with the satisfaction of the external surroundings and emotional-reaction against the emotional-design factors of the apartment. This research is done by the statistic analysis program SPSS17.0. This shows that difference of emotional design by the apartment external space requisites will be significance as fundamental data for development of application and planning and apartment external space of emotional design by the apartment external space in the future.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.69-80
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• 2023

The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.

• Archives of design research
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• v.18 no.1 s.59
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• pp.69-80
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• 2005

So far, there have been mary studies on human emotions and the emotional side of products in the field of emotional engineering. Contemporary emotion-related researches have focused mainly on the relationship between product aesthetics and the emotional responses elicited by the products, but little is known about emotions elicited from using the products. In this study we have extracted some emotional words that can come up during user interaction with a product and reveal emotional changes. Firstly, we assembled a set of emotional words that were sufficient to represent a general overview of Korean emotions, collected from various literature studies in the field of psychology, linguistics, emotional engineering. Secondly, we found emotional words from collecting user opinion on the website. In this study, we used heavy traffic websites such as shopping mall and mania sites. Finally the emotional words were collected from verbal protocols by using Think Aloud technique. The collected words were integrated according to standards and they were applied on evaluation survey twice for evaluating their appropriateness. This survey was conducted for identification of emotional expressions while using a product. Finally, we extracted 88 emotional words for measuring user's emotions expressed while using products. And we categorized the 88 words to form 6 groups by using factor analysis. The 6 categories that were extracted as a result of this study, such as aesthetics, satisfaction in usability, novelty, uncomfortable- ness, pleasure and excellence were found to be user's representative emotions expressed while using products. It is expected that emotional words and user's representative emotions extracted in this study will be used as subjective evaluation data that is required to measure user's emotional changes while using a product.

• Journal of Korean Critical Care Nursing
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• v.12 no.3
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• pp.24-34
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• 2019

Purpose : The purpose of this study was to identify the moderating and mediating effects of resilience in the relationship between emotional labor and job satisfaction among nurses working in intensive care units (ICUs). Method : The participants were 144 ICU nurses from three university hospitals. Data were collected using structured questionnaires and analyzed by t-test, ANOVA, $Scheff{\acute{e}}$ test, Pearson correlation coefficients, and multiple regression analysis, using SPSS 25.0. The mediating effect of resilience in the relationship between emotional labor and job satisfaction was analyzed by multiple regression analysis according to Baron and Kenny's procedure. Results : Statistically significant negative correlations were found between emotional labor and resilience (r=-.21, p<.014) and between emotional labor and job satisfaction (r=-.34, p<.001). A significant positive correlation was found between resilience and job satisfaction (r=.31 p<.001). A partial mediating effect by resilience was found between emotional labor and job satisfaction (Z=-2.11, p=.034), but no moderating effect was found. Conclusion : To improve the job satisfaction of ICU nurses, evaluation of their emotional labor, resilience, and interventions are necessary to alleviate emotional labor and improve resilience.

• Science of Emotion and Sensibility
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• v.24 no.1
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• pp.25-36
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• 2021

This study examines the characteristics of public design evaluation and sensibility evaluation of the media facade, Daejeon Skyroad. The subjects were asked to watch the Daejeon Skyroad media facade video and then respond to the sensibility evaluation items comprising emotional vocabulary and the public design evaluation items of the media facade. The mean comparison of the public design evaluation results of Daejeon Skyroad with demographic variables was conducted, factor structure of the emotional vocabulary was derived, and correlation with the public design evaluation factors was conducted using the emotional vocabulary included in each factor. The results indicated that public design evaluation items showed some differences and trends depending on the subjects' gender, age, and whether they experienced media facade. Meanwhile, 14 vocabulary words were composed of four-factor structures, and "comfortable-uncomfortable" was found to be a common relevant emotional vocabulary across all public design evaluation factors. This suggests that sensibilities that are perceived as comfort subjectively are the primary value of the media facade, Daejeon Skyroad, as a public design. However, the value as a public design can be further improved if the Daejeon Skyroad is operated as a policy considering that gender and age are reflected.

• Journal of the Korea Society of Computer and Information
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• v.18 no.9
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• pp.131-138
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• 2013

In this paper, I propose and evaluate the method that classifies emotional type of characters with their emotional words. Emotional types are classified as three types such as positive, negative and neutral. They are selected by classification of emotional words that characters speak. I propose the method to extract emotional words based on WordNet, and to represent as emotional vector. WordNet is thesaurus of network structure connected by hypernym, hyponym, synonym, antonym, and so on. Emotion word is extracted by calculating its emotional distance to each emotional category. The number of emotional category is 30. Therefore, emotional vector has 30 levels. When all emotional vectors of some character are accumulated, her/his emotion of a movie can be represented as a emotional vector. Also, thirty emotional categories can be classified as three elements of positive, negative, and neutral. As a result, emotion of some character can be represented by values of three elements. The proposed method was evaluated for 12 characters of four movies. Result of evaluation showed the accuracy of 75%.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.45-54
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• 2009

Categorization in a vital means for dealing with the multitudes of entities in the world surrounding people. Among others, the perceptual and the evaluative similarities factors strongly affect categorization. The conventional SD-type procedure are insufficient in this regard, since it requires an individual subject to make isolated judgments about each stimulus to identify categorization in terms of a group tendency. It disregards the individual categorization in which the similarities are of great importance. Thus in this study the phased emotional evaluation method is suggested based on the intuitive categorization of stimuli and on the similarity judgement of representative/ non-representative case in each category. To verify the effectiveness of the suggested evaluation method the scanned jewelry images are selected as test stimuli for emotional evaluation experiment. As a result of the evaluation experiment, the conventional SD-type procedure is complemented by the emotional evaluation method in phases of the task of intuitive categorization, the selection of the representative images and the setup of the evaluation score of the representative images to internally supplied anchors of evaluating non-representative images.

• Korean Institute of Interior Design Journal
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• v.24 no.5
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• pp.42-50
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• 2015

In the 21st century, university library is changing into a new paradigm. Among others, color image emerges as an important aspect of the library. Up to now, studies on colors of indoor space have been limited on partial and specific spaces. But, this study, using the tool of emotional evaluation, aims to do a comprehensive research on color image of the whole space. This research uses the H University library completed in March 2015. This research is performed in the following procedure. First, previous related researches for the past ten years from 2005 to 2015 is examined, which will help understand the trends in this kind of research, and set up the concrete goal of research. By literature review, color image is established in the environmental psychological aspect. Second, to analyze colors, all the spaces of the library from the entrance lobby are filmed. Filmed images are changed into mosaic, and color palettes are composed, and color values are calculated using the Munsell color system. Third, emotional words are extracted, and emotional evaluation is made. Using the Semantic Differential scale method, emotional differences among subjects are compared, and the validity of the survey data is tested using the statistical program SPSS 18.0. As the outcome of the research shows, the color image and emotion in space are closely related. And, through emotion, it is possible to get color image, and this aspect can be scholastically systemized and developed.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.401-412
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• 2022

Children will present phobic psychology in the special environment in hospital. Therefore, children's psychological emotions should be taken into account in the construction of the hospital environment. After that, the three stages and seven emotional factors which stimulate children's emotions will be summarized and applied to the graphic performance in children's hospitals, so as to alleviate children's fear. Plus, through the analysis of domestic and foreign cases, the graphic representation types of children's hospitals are divided into modern design, illustration design, three-dimensional design, interactive design, and these emotional factors are integrated into the graphic representation for evaluation. Here comes the evaluation results: there are little or no emotional factors in modern design; there are less emotional factors in illustration design and three-dimensional design due to less feelings and experiences. However, the results show that children feel much better from all aspects because there are more emotional factors with the help of interactive design. Based on the above evaluation results, here comes the graphic design guidelines for children's hospital waiting room.

• Korean Institute of Interior Design Journal
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• v.24 no.2
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• pp.134-141
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• 2015

Brand space is one of the important elements of urban cultural space and can stimulate the urban culture as a significant landmark. Thus, it is necessary to develop factors for evaluating the communication with users in brand spaces. In particular, factors for evaluating the psychological, emotional aspects of users is essential. This study is aimed at developing evaluation factors with a space marketing perspective through an user behavioral analysis. As for research method, the emotional responses of users will be examined and analyzed through an eye-tracking device. First, The researcher will visit brand spaces and take photos of them to collect data and analyze the status. Second, we filled out the questionnaire based on analytical framework and selected 20 architectural students for survey. Third, Eye-tracking experiment will be conducted. Forth, Space design marketing evaluation factors will be established based on the results. Final, suggestions for future research based on the analysis results. When the 30 images of premium supermarkets were used for the survey, men were more sensitive to the store design. But women were more sensitive to the quality or store accessibility. Also, the furniture factor was most important for women, and spatial factor was most important for men. When the eye-tracking experiment was done as to the 5 selected brand spaces, both men and women looked at the furniture factor that includes the showcases more than anything else. It shows the same result as the previous survey.