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http://dx.doi.org/10.14695/KJSOS.2021.24.1.25

Characteristics of Public Design Evaluation and User's Sensibility Evaluation of the Daejeon Skyroad Media Facade  

Baek, Young-Joo (한양대학교 ERICA캠퍼스 영상디자인학과)
Kim, Boseong (동의대학교 철학인문교양학부)
Kim, Seong-Hoon (한양대학교 ERICA캠퍼스 영상디자인학과)
Publication Information
Science of Emotion and Sensibility / v.24, no.1, 2021 , pp. 25-36 More about this Journal
Abstract
This study examines the characteristics of public design evaluation and sensibility evaluation of the media facade, Daejeon Skyroad. The subjects were asked to watch the Daejeon Skyroad media facade video and then respond to the sensibility evaluation items comprising emotional vocabulary and the public design evaluation items of the media facade. The mean comparison of the public design evaluation results of Daejeon Skyroad with demographic variables was conducted, factor structure of the emotional vocabulary was derived, and correlation with the public design evaluation factors was conducted using the emotional vocabulary included in each factor. The results indicated that public design evaluation items showed some differences and trends depending on the subjects' gender, age, and whether they experienced media facade. Meanwhile, 14 vocabulary words were composed of four-factor structures, and "comfortable-uncomfortable" was found to be a common relevant emotional vocabulary across all public design evaluation factors. This suggests that sensibilities that are perceived as comfort subjectively are the primary value of the media facade, Daejeon Skyroad, as a public design. However, the value as a public design can be further improved if the Daejeon Skyroad is operated as a policy considering that gender and age are reflected.
Keywords
Media Facade; The Public Design Evaluation; The Sensibility Evaluation; Dajeon Skyroad;
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