• Journal of Information Science Theory and Practice
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• 제10권3호
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• pp.1-14
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• 2022

The present study investigates the impact of perceived value metrics in driving satisfaction and behavioral intention to use e-resource among its users. Utilitarian, hedonic, uniqueness, epistemic, and economic are key values selected for the purpose of investigation in the study. This empirical study is carried out through a survey and responses have been analyzed using structural equation modelling. The target group is selected by means of simple random sampling (users of e-resources in selected business schools). Findings of the study reveal that utilitarian values, hedonic values, epistemic values, and uniqueness values have a significant impact on the usage intention of e-resources; however, economic values reflect an insignificant relationship to intention to use e-resources. The study is a distinctive piece of work on investigating the most and the least significant value(s) associated with satisfaction and usage intentions of e-resources.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 2005년도 추계학술대회 학술발표 논문집 제15권 제2호
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• pp.345-348
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• 2005

In this paper, we suggested an evaluation model for satisfaction of e-Learning. This model was composed decision of evaluation criteria, analysis of consciousness structure for evaluation factors using the Fuzzy Structural Modeling method, decision of weights for evaluation factors considering intersectional dependence relations and evaluation of satisfaction of e-Learning. The case study of this model was done for comparative analysis between teachers and students of e-Learning in high school.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.283-293
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• 2020

This study examines the effect of service quality and perceived value on customer loyalty with the intervening role of customers' satisfaction in the e-commerce industry. The research method uses a quantitative research design with a survey model. The sample used in this study is Tokopedia consumers who live in DKI Jakarta and have done online shopping at Tokopedia at least twice in the last six months. All variables used were reliable and valid and met the research requirements. The object of this research were the 200 customer respondents who had made purchases on the largest e-commerce platform of Indonesia, Tokopedia. Data analysis was done by using SPSS and Structural Equation Modeling (SEM). The results show that: first, the service quality and perceived value affect customer satisfaction positively. Second, there is a mediating effect of customer satisfaction on the relationship between service quality and perceived value on customer loyalty. Third, service quality and perceived value directly affect customer loyalty positively but insignificantly. The result implies that the role of customer satisfaction is significant in creating loyalty. In the e-commerce industry, good quality and perception could positively influence customers but not necessarily form loyalty. For that, e-commerce players should pay a lot of attention on customer satisfaction.

• The Journal of Asian Finance, Economics and Business
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• 제9권10호
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• pp.251-264
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• 2022

This study explores e-banking variables that affect client satisfaction in the Saudi Arabian banking industry spanning three dimensions: reliability, security concerns, and efficiency, which were chosen as predictors of customer satisfaction in the e-banking industry. A field survey using a self-administered questionnaire as a data collection instrument was adopted to collect the required data from a convenience sample of 250 participants of Saudi banking customers. The overall fit of the hypothesized model was tested using linear regression to find the rate of the independent factors' impact on the dependent variable. The study's findings revealed that there is a statistically significant relationship between the three dimensions and customer satisfaction in Saudi e-banking, with the largest impact being that of reliability, followed by efficiency, and finally security concerns. Also, the study found there was a significant difference in reliability which was considered more important for Saudis and there was a significant difference in efficiency, which was considered more important by males. The findings of this study suggest that these three dimensions are instrumental in e-banking customer satisfaction and that banks can gain a competitive edge by providing better services in these dimensions to sustain and develop their performance in the increasingly globalized banking industry.

• 한국컴퓨터정보학회논문지
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• 제16권1호
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• pp.211-218
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• 2011

고객관계 관리는 일련의 과정 및 특정고객과 장기적인 관계를 정립하여 이윤을 추구하는 영업전략 지원 시스템으로 구성되었다. 성공적인CRM 전략은 예외 없이 고객자료 및 정보통신 기술에 기반 하여 형성된다. 최근들어 인터넷이 생활화되고, IT기술이 급속히 발달하면서 고객관계관리가 인터넷상에서 이루어지는 e-CRM이 등장하게 되었다. 이 연구를 통해 e-쇼핑몰에서의 e-CRM의 가 구성요소들이 소비자의 고객만족과 충성도에 어떠한 영향관계를 미치는지 조사한다. 그리고 e-CRM구성요소들을 통한 고객의 만족이 인터넷을 통한 구전효과나 구매선택에 어떠한 영향을 미치는지 알아보았다.

• 한국의류학회지
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• 제34권5호
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• pp.765-774
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• 2010

This study investigates the effects of consumer innovativeness on e-loyalty mediated by shopping mall attributes and consumer satisfaction with the Internet. Data were obtained from 243 consumers who had bought fashion products through online shopping. Data were analyzed by using factor analysis, Cronbach's alpha, and path analysis using LISREL 8.53 program. The results of this study suggest that the consumer innovativeness, such as Internet-innovativeness and Fashion-innovativeness affect shopping mall attributes including Loading, Visual, Information, Variety, and Price/Fashion. These attributes and the shopping mall satisfaction partially mediated the impact of consumer innovativeness on e-loyalty of shopping malls through the Internet. Especially, consumer satisfaction was the most important determinant to build up e-loyalty for the online shopping of fashion products. The findings provide implications for e-retailers to develop strategies related to consumer innovativeness, shopping mall attributes, and the e-loyalty of shopping malls for fashion products.

• 보건의료산업학회지
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• 제3권2호
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• pp.17-27
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• 2009

The purpose of this study was to identify the impact of e-commerce system satisfaction on e business success factors. We developed the questionnaire for measuring system satisfaction and success factors and tested internal reliability and construct validity. Cronbach's alphas of all system satisfaction factors were above .79 and that of e business success factors were above .82 except partnership (.66). In the regression models, we tried to identify all possible independent variables such as individual factors, organizational factors, system vendor size, order items in their systems and system satisfactions. Using Partial F-test, the regression model with system satisfaction factors, individual and organizational factors was identified as the optimal model in explaining the dependant variable. In the best model, system readiness and timeliness was significant determinants of e-business success evaluation. After using 7 success evaluations factors as the dependant variables, only three models were significant linear models, which were the models with partnership, CEO willingness to e-commerce and e-commerce support. In those models, system readiness and timeliness showed consistent influences to success factors.

• Safety and Health at Work
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• 제6권3호
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• pp.211-217
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• 2015

Background: E-learning-based programs have recently been introduced to the occupational safety and health (OSH) education for migrant workers in Korea. The purpose of this study was to investigate how the factors related to migrant workers' backgrounds and the instructional design affect the migrant workers' satisfaction with e-learning-based OSH education. Methods: The data were collected from the surveys of 300 migrant workers who had participated in an OSH education program. Independent sample t test and one-way analysis of variance were conducted to examine differences in the degree of learning satisfaction using background variables. In addition, correlation analysis and multiple regression analysis were conducted to examine relationships between the instructional design variables and the degree of learning satisfaction. Results: There was no significant difference in the degree of learning satisfaction by gender, age, level of education, number of employees, or type of occupation, except for nationality. Among the instructional design variables, "learning content" (${\beta}=0.344$, p < 0.001) affected the degree of learning satisfaction most significantly, followed by "motivation to learn" (${\beta}=0.293$, p < 0.001), "interactions with learners and instructors" (${\beta}=0.149$, p < 0.01), and "previous experience related to e-learning" (${\beta}=0.095$, p < 0.05). "Learning environment" had no significant influence on the degree of learning satisfaction. Conclusion: E-learning-based OSH education for migrant workers may be an effective way to increase their safety knowledge and behavior if the accuracy, credibility, and novelty of learning content; strategies to promote learners' motivation to learn; and interactions with learners and instructors are systematically applied during the development and implementation of e-learning programs.

• 한국콘텐츠학회논문지
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• 제12권5호
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• pp.346-356
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• 2012

본 연구의 목적은 오피니언 리더의 정보 매개 행위와 영향력 행사 행위가 온라인 학습의 콘텐츠 만족도와 운영 만족도에 어떠한 영향을 미치는가, 그리고 이러한 영향 관계는 사회적 지능에 의해 매개되고 있는 가를 실증적으로 규명하고자 하였다. 이론적 연구를 통해 오피니언 리더의 행위를 정보매개 행위와 영향력 행사 행위로 분석하고 학습만족도를 콘텐츠 만족도와 운영만족도로 구분했다. 관련이론과 선행연구를 기반으로 하여 가설을 설정하였으며, 연구 목적에 맞게 온라인 대학원 학생 300명을 대상으로 3주간 온라인 설문조사를 실시하여 153부의 설문지를 회수하였으며 이를 PLS 통계 프로그램을 이용해 실증분석을 실시하였다. 연구 결과를 살펴보면 첫째, 오피니언 리더의 정보 매개 행위와 영향력 행사 행위는 오피니언 리더의 사회적 지능에 정(+)의 영향력을 보였다. 둘째, 오피니언 리더의 사회적 지능은 온라인 학습 콘텐츠와 운영 만족도에 정(+)의 영향력을 보였다. 셋째, 오피니언 리더의 정보 매개 행위는 온라인 학습 콘텐츠와 운영 만족도에 영향을 미쳤으나 사회적 지능을 거쳐서도 영향을 미쳤기 때문에 부분 매개되었으며, 오피니언 리더의 영향력 행사 행위는 온라인 학습 콘텐츠와 운영 만족도에 사회적 지능을 통해 완전 매개된 형태를 보였다.

• Asia Marketing Journal
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• 제18권2호
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• pp.63-93
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• 2016

As one of the most popular forms of electronic commerce, cross-border e-commerce provides numerous consumer benefits, such as broad and deep product assortments at low prices. However, consumers tend to exhibit high involvement in cross-border e-commerce purchases due to high risks associated with such purchases. The paper focuses on identifying causal relationships between e-commerce website traits (i.e., website trustworthiness, interactivity and convenience) and consumer satisfaction and along with loyalty. We proposed a reflective-reflective hierarchical model (first-order reflective and second-order reflective model) and used the Partial Least Square Analysis Statistical method to test the hypotheses. The results demonstrated that website trustworthiness, convenience and interactivity were all positively related to consumer satisfaction. Also, higher satisfaction led to stronger customer loyalty, which may well increase revisit intentions. We also compared the strength of each path from a website trait to satisfaction. Results illustrated that the path from website convenience to satisfaction is the strongest among the three website traits. In addition, we separately examined differences within Korean group and Chinese group. No statistically significant difference among website traits was found within Korean group. However, within Chinese group, we found that website convenience is the most important predictor of satisfaction. This indicates that Chinese consumers are more concerned about the website convenience than interactivity and trustworthiness when they make cross-border e-commerce purchases. Moreover, this study investigated possible differences between Korean and Chinese group. We used multi-group analysis of Smart PLS 3.0 to test the results. It was shown that the two groups do not display statistically significant difference in trustworthiness, interactivity, or convenience in influencing customer satisfaction. Finally, we presented further implications which are useful for understanding of the proposed model. Limitations and improvements of this research were presented, too.