• Title/Summary/Keyword: E-Journal Management

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A Study on the Effect of Customer's Repurchasing and Switching Intention on Characteristic of e-brand Loyalty (e-브랜드애호도의 특성이 소비자 재구매 및 전환의도에 미치는 영향에 관한 연구)

  • Hong, Sang-Jin
    • Journal of the Korea Safety Management & Science
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    • v.12 no.2
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    • pp.139-146
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    • 2010
  • The advent of Internet has greatly increased the ability of companies to conduct their business faster, more accurately, over a wider range of time and space, at reduced cost and with the ability to customize and personalize customer offerings. However it may be difficult for companies to sustain a long-run survival in competition environment of e-business. The purpose in this study is to analyze the relationship among site loyalty characteristics, customer's repurchasing intention and switching intention of internet shopping mall. The results showed that reputation variables of internet shopping mall only affected significantly e-loyalty. And the relationship among e-brand loyalty, customer's repurchasing intention and switching intention was significantly supported.

A Study on Factors Affecting Social Network Service e-Service Quality (소셜네트워크서비스(SNS) 만족에 미치는 서비스 품질요인에 관한 연구)

  • Kim, Duk-Hee
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.225-233
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    • 2011
  • To determine factors affecting social network service e-service quality, this research is to investigate factors of social network service e-service quality, and analyze how these factors influencing on social network service e-service satisfactions. As a results, three dimensions were identified namely, fulfillment, ease of use and playfulness. But two dimensions were rejected namely connectivity, security. It indicates that the qualitative aspect is becoming more important than quantitative in social network service management.

A Study on the Influence of Expectation of Big Data Service on e-Commerce on the Use Intension (e-Commerce 상에서 빅데이터 서비스제공 기대가 이용의도에 미치는 영향 연구)

  • Kim, Young Kook;Yum, Su Whan;Kim, Jin Hyung;Bae, Suk Min;Jung, Jai Jin
    • Journal of Korea Multimedia Society
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    • v.22 no.9
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    • pp.1132-1139
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    • 2019
  • Big data is prominently used as a prediction method in achieving a goal, because it can analyze the regularities to predict future results from a vast amount of past data. Furthermore, big data has huge influence in very diverse academic fields. On such awareness, this study analyzed the regular effect of e-Commerce usefulness from the effects which expectations on big-data service affect the usage purpose of e-Commerce usefulness. This study categorized e-Commerce usefulness into quality recognition, service, and ease, and studied how each category works between the relationship of big-data service expectation and the use intention.

Fresh Produce E-Commerce Supply Chain Coordination Considering Promotional and Freshness-Keeping Efforts

  • Xiaowei Hai;Tian Liao;Chanchan Zhao
    • Journal of Information Processing Systems
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    • v.19 no.4
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    • pp.513-526
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    • 2023
  • Supply chain coordination plays a critical role in improving the enterprise performance and the competitive advantage of fresh e-commerce. This study explores the coordination problem of a two-echelon fresh produce e-commerce supply chain comprising a fresh e-commerce enterprise and a fresh supplier in a novel framework. In this framework, the fresh e-commerce sells fresh produce and provides promotion effort; meanwhile, the fresh supplier deliveries fresh produce and provides freshness-keeping effort. Specifically, the optimal decisions under centralized and decentralized decision-making are compared, and it is found that centralized decision-making is more profitable. Based on this work, we created a cost-sharing and revenue-sharing combination contract. This study demonstrates that this contract effectively coordinates the supply chain and makes both parties achieve Pareto optimization when the parameters meet certain conditions. Finally, the feasibility and validity of the contract are presented through a numerical example.

The Benefits in the Adoption of Proper Forms of E-Commerce and the Moderating Effects of E-Commerce Capabilities (적합한 전자상거래 유형 도입의 이점과 전자상거래 능력의 조절 영향)

  • Choe, Jong-min
    • Korean Management Science Review
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    • v.33 no.1
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    • pp.17-33
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    • 2016
  • This study investigated the relationships among proper types of e-commerce, patterns of inter-organizational information flow (IIF), benefits of e-commerce, and supply-chain performance. In IIF, it was empirically observed that environmental competition positively influences the frequency of IIF, and environmental uncertainty has a positive impact on the quality of IIF. It was also empirically confirmed that only quality of IIF has effects on the usage levels of e-procurement as well as e-partnerships. Through regression analyses and cluster analysis, it was found that under high degrees of the frequency and quality of IIF, the benefits of e-commerce are vastly realized in the firms that highly utilize e-partnerships. The results of this study also showed that when the degrees of quality of IIF are high, the levels of benefits of e-commerce are increased in the firms that employ e-procurement. The moderating effects of buyer and supplier firms' abilities on the relationships between patterns of IIF and usage levels in various types of e-commerce were empirically examined. According to the results, the moderating roles of buyer firms' capabilities and suppliers' abilities were partially demonstrated. Finally, it was found that the realization of benefits of e-commerce can lead to the improvement of supply-chain performance.

An Empirical Study on the Relationship Between the Success Factor and Performance of e-Business (e-비즈니스의 주요 성공요인와 성과와의 관련성에 관한 실증연구)

  • Kim, Chang-Su;Cho, Eun-Seok;Sung, Gi-Wook
    • Information Systems Review
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    • v.8 no.3
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    • pp.39-64
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    • 2006
  • In the global economy, e-business has increasingly become a strong catalyst for company growth and an essential activity of business innovation. It would be meaningful to provide comprehensive research about the success factor of e-business to facilitate its continuous growth and set up its future strategic direction in global e-business circumstances. There is limited research focusing on what are the major success factors of e-business. In this paper, we first attempt to identify the major e-business success factors in terms of management and technical aspects, according to the literature review, case study, and interview. Secondly, this research carries out an empirical investigation of the success factors closely associated to the e-business. Thirdly, this study examines the relationship between the success factor and performance of e-business. Finally, on the basis of the research results, this paper highlights e-business strategic vision which should be critically considered as an organization adopts and implements e-business.

Requirements Analysis and Design of an HTML5 Based e-book Viewer System Supporting User Interaction (사용자 인터랙션을 지원하는 HTML5 기반 e-book 뷰어 시스템의 요구사항 분석 및 설계)

  • Choi, Jong Myung;Park, Kyung Woo;Oh, Soo Lyul
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.9 no.2
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    • pp.33-40
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    • 2013
  • E-books have been popular and common in everyday life during past a decade, and the market is expected to grow much more because of the popularity of tablet computing devices such as iPad. With the helps from the devices, people want to read or experience more interactive, fun, and informative e-book contents. In order to meet those needs, we introduce requirements of an e-book viewer system that supports user interaction, 3D modeling view, and augmented reality. We also introduce some design issues of the system and its concept proof prototype system. We determine to adopt HTML5 for e-book content format because it already supports content rendering, multimedia, and user interaction. Furthermore, it is easy to implement e-book viewer because there is already Webkit component for HTML5. We also discuss design issues for integrating an Augmented Reality viewer with Webkit-based e-book viewer. This paper will give e-book viewer developers and contents developers some guidelines for new e-book systems.

Evolving Direction of BPM for SOA-based e-Business Enhancement (SOA 기반의 e-비즈니스 고도화를 위한 BPM의 발전과제)

  • Lee, Yong-Han;Kim, Hoon-Tae
    • The Journal of Society for e-Business Studies
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    • v.12 no.2
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    • pp.233-247
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    • 2007
  • In order for companies to survive rapidly changing business environment, it is expected that the activities in an enterprise must be reorganized around business processes; the information infrastructures are based on Web Services; and information systems are re-built around the BPMS (Business Process Management System). In this research we suggest major directions of e-business enhancement especially based on SOA(Service Oriented Architecture). Then we investigate the correlation between BPM functionalities and e-business technologies, and suggest priorities among the evolving directions of BPM functionalities via an intensive expert survey. The results of this study can be used by BPM solution vendors, prospective buyers and IT policy makers.

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Developing Multi-construct Model of User Satisfaction in E-Commerce Environment by the Empirical Evidence

  • Kim, Tae-Hwan
    • Management & Information Systems Review
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    • v.25
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    • pp.371-386
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    • 2008
  • In this study, the hypothesized model of internet user satisfaction in e-commerce environment is developed and the relationships among constructs in the model are examined. A Confirmatory factor analysis is employed to analyze the relationships between the multiple dependent variables and independent variables.

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The cultural value effects on social media eWOM in the hospitality industry -A cross cultural study of comparison among China, Korea, and the USA- (환대산업에서 문화적 가치의 Social Media를 통한 Electronic word-of-mouth (eWOM)에 대한 영향 -중국, 한국, 미국 간의 문화 비교 연구-)

  • Kang, Sun-Goo;Oh, Chang-Ho
    • Management & Information Systems Review
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    • v.34 no.1
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    • pp.191-209
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    • 2015
  • Electronic word-of-mouth (eWOM) in social media has been recognized as one of the most influential marketing tools across various businesses. Understanding eWOM in social media is critical to reach potential global consumers easily and quickly in the hospitality industry. However, few empirical studies in hospitality attempted to evaluate the effectiveness of eWOM in social media from a global perspective. Given the competitive climate of the hospitality market, it is meaningful for hospitality marketers to evaluate the effectiveness of eWOM in social media and the influence of cultural factors to promote customers and increase profitability globally. The main purpose of this study was to examine the influence of cultural values on social media eWOM in the hospitality industry in China, Korea, and the USA. The result of this study indicates Chinese and American people engage more than Korean people when they try to purchase hospitality product and service This study particularly provided a cross-cultural study of comparison among these countries and the findings of this study are expected to provide important practical assistance for global marketing strategies in social media.

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