Journal of Information Processing Systems

Korea Information Processing Society (한국정보처리학회)
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Fresh Produce E-Commerce Supply Chain Coordination Considering Promotional and Freshness-Keeping Efforts

  • Xiaowei Hai (School of Economics and Management, Inner Mongolia University of Technology) ;
  • Tian Liao (School of Economics and Management, Inner Mongolia University of Technology) ;
  • Chanchan Zhao (College of Information Engineering, Inner Mongolia University of Technology)
  • Received : 2022.04.05
  • Accepted : 2022.08.04
  • Published : 2023.08.31
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Abstract

Supply chain coordination plays a critical role in improving the enterprise performance and the competitive advantage of fresh e-commerce. This study explores the coordination problem of a two-echelon fresh produce e-commerce supply chain comprising a fresh e-commerce enterprise and a fresh supplier in a novel framework. In this framework, the fresh e-commerce sells fresh produce and provides promotion effort; meanwhile, the fresh supplier deliveries fresh produce and provides freshness-keeping effort. Specifically, the optimal decisions under centralized and decentralized decision-making are compared, and it is found that centralized decision-making is more profitable. Based on this work, we created a cost-sharing and revenue-sharing combination contract. This study demonstrates that this contract effectively coordinates the supply chain and makes both parties achieve Pareto optimization when the parameters meet certain conditions. Finally, the feasibility and validity of the contract are presented through a numerical example.

Keywords

Acknowledgement

This work is supported by the Research Program of Science and Technology at Universities of Inner Mongolia Autonomous Region (No. NJZY22382), the National Natural Science Foundation of China (No. 71963025), the Science Research Project of Inner Mongolia University of Technology (No. BS201936), and the Inner Mongolia Modern Logistics and Supply Chain Management Research Center.

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