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http://dx.doi.org/10.9717/kmms.2019.22.9.1132

A Study on the Influence of Expectation of Big Data Service on e-Commerce on the Use Intension  

Kim, Young Kook (Dept. of Major in Asset Management, Graduate School of Business, Dankook University)
Yum, Su Whan (Dept. of Major in Asset Management, Graduate School of Business, Dankook University)
Kim, Jin Hyung (Dept. of Future ICT Convergence Engineering, Graduate School, Dankook University)
Bae, Suk Min (Dept. of Future ICT Convergence Engineering, Graduate School, Dankook University)
Jung, Jai Jin (Dept. of Applied Computer Engineering, Dankook University)
Publication Information
Journal of Korea Multimedia Society / v.22, no.9, 2019 , pp. 1132-1139 More about this Journal
Abstract
Big data is prominently used as a prediction method in achieving a goal, because it can analyze the regularities to predict future results from a vast amount of past data. Furthermore, big data has huge influence in very diverse academic fields. On such awareness, this study analyzed the regular effect of e-Commerce usefulness from the effects which expectations on big-data service affect the usage purpose of e-Commerce usefulness. This study categorized e-Commerce usefulness into quality recognition, service, and ease, and studied how each category works between the relationship of big-data service expectation and the use intention.
Keywords
Big Data; E-Commerce; Service Expectation; Use Intension;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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