• Korean Journal of Child Studies
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• v.11 no.1
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• pp.45-57
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• 1990

The purpose of the present study was to investigate the age-related differences in recall and to assess effects of presentation modality, encoding condition and cue modality on recall in terms of encoding specificity principles and dual-coding theory. Eighty children in each of 3grades(first, third and fifth) were presented a 30-item set of pictures or words on cars for recall in a study-test procedure. The experiment was designed as a 3(age) x 2(presentation modality:picture or word) x 2(encoding condition:random or category) x 2(cue modality:picuture or word) factorial design. Statistical analyses were with four-way ANOVA and $Scheff\acute{e}$ test. It was concluded from these results that when the stimulus was presented by pictures, encoded by category and the cues were also presented by pictures, recall increased in all ages. These results were interpreted in terms of encoding specificity principles and dual-coding theory.

• The Journal of Economics, Marketing and Management
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• v.11 no.4
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• pp.41-52
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• 2023

Purpose: The study examines the effect of TechTubers' unboxing videos on consumer buying behavior by highlighting the role of product touch, visual and verbal sensory cues. The study integrates the vicarious touch and the dual coding theory to analyze the Smartphone purchase behavior of Generation Z. Research design, data and methodology: The study collected data from 349 respondents who were viewers of YouTube unboxing videos. A structured questionnaire using a 5-point Likert scale was employed as a survey instrument. Convenience sampling technique was utilized to select the samples. The data were analyzed using structural equation modeling (SEM). Results: Results reveal that vicarious touch and verbal description have a statistically significant positive effect on Generation Z's purchase intention of Smartphone. Moreover, purchase intention positively affects Generation Z's actual purchase behavior of Smartphone. However, the visual images did not significantly affect purchase intention. Conclusions: The study offers significant theoretical and practical implications. The study adds new knowledge to the extant literary field by highlighting the impact of digital product presentation in the form of Unboxing videos on purchase intention for technology products. Moreover, the study suggests content sponsorship and advertising opportunities for marketers in collaboration with the TechTubers on YouTube unboxing video platform.

• Korean Journal of Cognitive Science
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• v.20 no.3
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• pp.243-274
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• 2009

The association, word frequency and imagery have been considered as the main factors that affect the word recognition. The present study aimed to examine the imagery effect and the interaction of the association effect while controlling the frequency effect. To explain the imagery effect, we compared the two theories (dual-coding theory, context availability model). The lexical decision task using priming paradigm was administered. The duration of prime words was manipulated as 20ms, 50ms, and 450ms in experiments 1, 2, and 3, respectively. The association and imagery of prime words were manipulated as the main factors in each of the three experiments. In experiment 1, the duration of prime words (20ms) which is expected to not activate the semantic context enough to affects the word recognition was used. As a result, only imagery effect was statically significant. In experiment 2, the duration of prime word was 50ms, which we expected to activate the semantic context without perceptual awareness. The result showed both the association and imagery effects. The interaction between the two effects was also significant. In experiment 3, to activate the semantic context with perceptual awareness, the prime words were presented for 450ms. Only association effect was statically significant in this experimental condition. The results of the three experiments suggest that the influence of the imagery was at the early stages of word recognition, while the association effect appeared rather later than the imagery. These results implied that the two theories are not contrary to each other. The dual-coding theory just concerned imagery effect which affects the early stage of word recognition, and context-availability model is more for the semantic context effect which affects rather later stage of word recognition. To explain the word recognition process more completely, some integrated model need to be developed considering not only the main 3 effects but also the stages which extends along the time course of the process.

• Korean Journal of Cognitive Science
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• v.13 no.3
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• pp.47-60
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• 2002

The study investigated the effects of types of presentation and cognitive load on multimedia learning. In experiment 1, subject were 90 elementary school students. The subject were assigned in three conditions: Narration and Text (NT) condition, Animation and Narration(AN) condition, Animation and Text(AT) condition. The result showed that AN condition improved the learning performances in comparison with AT condition, NT condition. Experiment 2 was administrated to 87 undergraduate students. They were participated in three conditions, also. The conditions were Animation and Text (AT) condition, Animation and Narration (AN) condition, Animation, Narration and Text (ANT) condition. the results showed that AN condition was greater in AT, ANT condition. The results from a series of these experiments imply that varying the types of presentation of identical learning materials had influences on the performances. Multimedia presentation(animation and verbal conditions) improved the learning performances in comparison with monomedia presentation(verbal condition), and the advantage was raised when learners were provided the learning material in the multimodal and multimedia environment(AN condition). Also, it came out that redundant text identical to narration disrupted learning when learners were in the picture (either animation or illustration) and narration conditions. Likewise, also for adults, performances were improved in the multimodal conditions and redundant text identical to narration was not helpful for learning. These results are evidences for the dual-coding theory and the cognitive load theory.

• Journal of Korean Elementary Science Education
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• v.27 no.2
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• pp.158-169
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• 2008

The purpose of this study was to analyze the uses of the external representations in the $3{\sim}6th$ grade science textbooks developed under the 7th National Curriculum on the basis of the theories and the research results on learning with the multiple representations. The results showed that the frequencies of the macroscopic external representations were higher than those of the symbolic external representations. The external representations with drawing and/or writing, especially writing, were used more frequently than those without drawing and/or writing. However, the most of the external representations were rarely used according to the principles and/or the theories (e.g., personalization principle, dual coding theory, cognitive load theory, and social constructivism theory) for effective uses of the multiple external representations in the science textbooks. The present study provides the guideline to establish the effective uses of the external representations in the science textbooks that not only meet learners but also teachers.

• Smart Structures and Systems
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• v.15 no.5
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• pp.1373-1392
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• 2015

Placing sensors at appropriate locations is an important task in the design of an efficient structural health monitoring (SHM) system for a large-scale civil structure. In this paper, a hybrid optimization algorithm called virus monkey algorithm (VMA) based on the virus theory of evolution is proposed to seek the optimal placement of sensors. Firstly, the dual-structure coding method is adopted instead of binary coding method to code the solution. Then, the VMA is designed to incorporate two populations, a monkey population and a virus population, enabling the horizontal propagation between the monkey and virus individuals and the vertical inheritance of monkey's position information from the previous to following position. Correspondingly, the monkey population in this paper is divided into the superior and inferior monkey populations, and the virus population is divided into the serious and slight virus populations. The serious virus is used to infect the inferior monkey to make it escape from the local optima, while the slight virus is adopted to infect the superior monkey to let it find a better result in the nearby area. This kind of novel virus infection operator enables the coevolution of monkey and virus populations. Finally, the effectiveness of the proposed VMA is demonstrated by designing the sensor network of the Canton Tower, the tallest TV Tower in China. Results show that innovations in the VMA proposed in this paper can improve the convergence of algorithm compared with the original monkey algorithm (MA).

• Bulletin of the Korean Mathematical Society
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• v.57 no.2
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• pp.459-479
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• 2020

In the last two decades, codes over noncommutative rings have been one of the main trends in coding theory. Due to the fact that noncommutativity brings many challenging problems in its nature, still there are many open problems to be addressed. In 2015, generator polynomial matrices and parity-check polynomial matrices of generalized quasi-cyclic (GQC) codes were investigated by Matsui. We extended these results to the noncommutative case. Exploring the dual structures of skew constacyclic codes, we present a direct way of obtaining parity-check polynomials of skew multi-twisted codes in terms of their generators. Further, we lay out the algebraic structures of skew multipolycyclic codes and their duals and we give some examples to illustrate the theorems.

• Bulletin of the Korean Mathematical Society
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• v.60 no.5
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• pp.1237-1252
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• 2023

A fundamental problem in coding theory is to find n_q(k, d), the minimum length n for which an [n, k, d]_q code exists. We show that some q-divisible optimal linear codes of dimension 4 over 𝔽_q, which are not of Belov type, can be constructed geometrically using hyperbolic quadrics in PG(3, q). We also construct some new linear codes over 𝔽_q with q = 7, 8, which determine n₇(4, d) for 31 values of d and n₈(4, d) for 40 values of d.

• Journal of The Korean Association For Science Education
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• v.27 no.3
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• pp.190-200
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• 2007

In this study, we analyzed the uses of external representations in material units of 7th grade science textbooks developed under the 7th National Curriculum on the basis of theories and research results on learning with multiple representations. The results revealed that the frequencies of microscopic external representations were higher than those of macroscopic and symbolic external representations. The external representations with drawing and/or writing were presented more frequently than those without drawing and/or writing. Furthermore, the external representations were rarely presented on the basis of the principles (e.g., personalization principle) and/or theories (e.g., dual coding theory, cognitive load theory, and social constructivism theory) for effective uses of the external representations in learning with multiple representations. Educational implications are discussed.

• Journal of the Korean Home Economics Association
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• v.47 no.5
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• pp.23-34
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• 2009

The purpose of this study was to e${\times}$amine the effect of visual imagery stimulated by product information on consumer responses in online shopping conte${\times}$ts. Dual coding theory provided the theoretical framework of the study. The proposed model of the study was e${\times}$amined by conducting an e${\times}$periment using mock apparel websites with a between-subject factorial design: [2 (pictorial information: detailed views vs. no detailed views) ${\times}$ 2 (verbal information: detailed descriptions vs. abstract descriptions)]. A total of 439 female college students participated in the e${\times}$periment, and 433 responses were ultimately used to test the hypotheses. The findings from the results revealed: (1) the main effects of the pictorial and verbal information on visual imagery, and (2) positive relationships between (a) visual imagery and mood, (b) visual imagery and perceived product quality, (c) mood and perceived product quality, and (d) perceived quality and purchase intentions.