• Fashion & Textile Research Journal
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• v.15 no.2
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• pp.219-230
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• 2013

To generate future profits, luxury brands need to recognize and understand customers as individually important and analyze the impact factors that improve specific customer equity. With the growing recognition that customer equity is a key strategic asset, this study empirically investigates the effect of customer equity drivers on customer loyalty based on the study of Vogel et al.(2008) which expanded the Rust et al.(2000)'s study on customer equity. We empirically examine if the customer equity drivers have a different impact on customer loyalty. This study hypothesizes that the relative effect of customer equity drivers would be different depending on the purchasing behavior of consumers and examines the effects of them on the relationship of the drivers of customer equity and customer loyalty. We use stepwise multiple regression analysis to empirically test the relationship of value equity, brand equity, and relationship equity and customer loyalty. Relationship equity influences customer loyalty more strongly than value equity and brand equity. Customers seem to build loyalty based on the careful assessment of all costumer equity drivers (value equity, brand equity, and relationship equity). In addition, their relative impact is different depending on the purchasing behavior of consumers. A company cannot maintain all customer equity drivers at a high level with limited marketing resources; therefore, marketing investment for all customer equity drivers need to be allocated differentially depending on the purchasing behavior of consumers.

• Journal of Korean Society for Atmospheric Environment
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• v.22 no.4
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• pp.509-517
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• 2006

We investigated the change of symptoms and preventive behaviors before and after the Asian Dust events among indoor workers (teachers) and outdoor workers (taxi drivers and bus drivers). On February 2004, we recruited 195 taxi drivers, 135 bus drivers and 93 school teachers. Symptoms and behaviors related the Asian Dust events during 1 week were questioned by self administrated questionnaires. We surveyed pre-event and post-event. The symptom were not changed in bus drivers during the events. In taxi drivers and teachers,'Bad or smoky smell on the air' and 'eye congestion' symptoms were increased during the events. The preventive behaviors were decreased or not changed in taxi drivers and bus drivers. In teachers,'close the window','diminishing the outdoor activities', 'diminishing the going out', 'wearing the sunglasses', 'washing the eyes after going out'. This results suggest that the outdoor worker's guideline during the Asian dust eventsneeds to be developed.

• Safety and Health at Work
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• v.2 no.2
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• pp.169-175
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• 2011

Objectives: The questionnaire of occupational stress index (OSI) has been popular in the workplace, and it has been tailored for bus drivers in Taiwan. Nevertheless, its outcomes for participants are based on self-evaluations, thus validation by their physiological stress biomarker is warranted and this is the main goal of this study. Methods: A cross-sectional study of sixty-three city bus drivers and fifty-four supporting staffs for comparison was conducted. Questionnaire surveys, 24-hour urine cortisol testing, and blood draws for dehydroepiandrosterone-sulfate (DHEA-S) testing were performed. The measured concentrations of these biological measures were logarithmically transformed before the statistical analysis where various scores of stressor factors, moderators, and stress effects of each OSI domain were analyzed by applying multiple linear regression models. Results: For drivers, the elevated 24-hour urine cortisol level was associated with a worker's relationship with their supervisor and any life change events in the most recent 3 months. The DHEA-S level was higher in drivers of younger age as well as drivers with more concerns relating to their salary and bonuses. Non-drivers showed no association between any stressor or satisfaction and urine cortisol and blood DHEA-S levels. Conclusion: Measurements of biomarkers may offer additional stress evaluations with OSI questionnaires for bus drivers. Increased DHEA-S and cortisol levels may result from stressors like income security. Prevention efforts towards occupational stress and life events and health promotional efforts for aged driver were important anti-stress remedies.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.43 no.4
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• pp.477-484
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• 2023

The number and age of elderly drivers are continuously increasing according to the extension of the human lifespan. Therefore, in transportation, efforts are being made to differentiate and manage elderly drivers by age group. This study aims to identify the factors affecting the crash severity of early and late elderly drivers, compared to middle-aged drivers, and to identify the characteristics between these groups. Crash data that occurred on nationwide roads for the past 5 years (2017-2021) was applied. Unlike previous studies, this study only targeted drivers in their 40s and older, when presbyopia begins: middle-aged driver (40-64), early elderly driver (65-74), and late elderly driver (75+). As a result of logistic regression analysis, a total of 18 variables were found to affect serious injuries including fatalities in early and late elderly drivers. Most of these variables appeared to lead to severity more sensitively in the late elderly group. The results of this study are expected to be useful as basic information for establishing traffic safety policies for elderly drivers in the future.

• Korean Journal of Community Nutrition
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• v.28 no.5
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• pp.376-391
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• 2023

Objectives: Our previously published study showed that a workplace nutrition intervention program with personalized goal setting and smartphone-based nutrition counseling improved dietary habits and physical activity in city bus drivers who were overweight/obese. This study explored the facilitators and barriers that participants faced in achieving their dietary and physical activity goals six months after the intervention. Methods: The study included bus drivers and dietitians who participated in the intervention program. Three focus group interviews were conducted with 10 bus drivers (divided by two groups based on their achievement of set goals) and five dietitians who had provided nutrition counseling. Results: Willpower was the most important intrapersonal facilitator for drivers to achieve their goals. Other factors that promoted behavioral changes were nutrition counseling by dietitians, trackable physical activity using smartwatches, and setting of practical and achievable goals. Meanwhile, the most important barriers identified were occupational factors such as long driving hours, short breaks, and shift work. Other barriers were environmental factors such as availability of snackable food, accessibility to convenience stores, and cold weather. Family and colleagues were perceived as both facilitators and barriers. In addition, dietitians identified a lack of knowledge about healthy diet as one of the barriers. Conclusions: Our results suggested that the workplace environment should be improved and that nutrition intervention programs at the workplace could encourage bus drivers to practice healthy eating habits. The facilitators and barriers identified in this study should be considered when planning a nutrition intervention program for bus drivers.

• Journal of Environmental Health Sciences
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• v.17 no.2
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• pp.9-16
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• 1991

Personal NO$_{2}$ expousre and time activity patterns were measured during March, 1991 for 46 taxi drivers in the Seoul area. Badge-type personal samplers were worn for 24 hours by taxidrivers for monitoring personal expousre to NO$_{2}$. A standard respiratory questionnaire was administered and pulmonary function test was performed using a protable spirometry. The mean concentrations of personal NO$_{2}$ expousres of taxi drivers were 0.55ppm. Personal NO$_{2}$ exposures of taxi drivers were seemed to be higher in longer period of driving, smokers, and use of LP gas in homes. Prevalence rate of respiratory symptoms and the level of pulmonary function(FEV$_{1.0}$ and FVC) seemed to be related to higher personal NO$_{2}$ concentrations. It is concluded that persoanl NO$_{2}$ expousres of taxi drivers are probably affected by indoor NO$_{2}$ levels of a tax/and their common activities.

• Journal of the Ergonomics Society of Korea
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• v.29 no.4
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• pp.619-624
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• 2010

The traffic accidents of the aged are increasing because old people generally experience a decline of physical functions and judgment but their dependence on automobiles increases. In order to investigate the older drivers' response to traffic signs and surrounding environment according to changing driving brightness, this study measured the visual cognitive behavior, driving behavior, and subjective evaluation while the driving brightness was changed using a driving simulator. Furthermore, the drivers who recognized traffic signs and those who did not were compared. As a result, it was found that some older drivers had declined ability of cognition, some failed to adapt to rapid brightness change even if sufficient attention was given to traffic sign, and some could not safely control the vehicle when approaching intersections. Therefore, the development of support systems for aged drivers in traffic environment is necessary in the future.

• Transactions of the Korean Society of Automotive Engineers
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• v.19 no.3
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• pp.16-22
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• 2011

This paper presents the potential of in-vehicle data recorder system for monitoring aggressive driving patterns and providing feedback to drivers on their on road behaviour. This system can detect 10 risky types of drivers' driving patterns such as aggressive lane change, sudden brakes and turns with acceleration etc. Vehicle dynamics simulation and vehicle road test have been performed in order to develop driving pattern recognition algorithms. Recorder systems are installed to 50 buses in a single company. Drivers' driving behaviour are monitored for 1 month. The drivers' risky driving data collected by the system are analyzed. Aggressive lane change in 50km/h below is a cause in overwhelming majority of risky driving pattern.

• Asia Marketing Journal
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• v.24 no.4
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• pp.178-189
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• 2023

As the necessity of customer relationship management (CRM) increases, measuring the performance of CRM have been actively discussed. Customer equity (CE) is regarded as an appropriate indicator for evaluating the outcomes of marketing activities. There are three drivers of CE: brand, value, and relationship equity. This study aims to investigate the impact of three drivers on customer satisfaction. Market competition is an environmental factor that affects the effectiveness of CRM. This study divides target firms into leaders and followers. This study found that the differential impact of CE drivers on customer satisfaction depends on the firm's status (leader or follower). Specifically, the brand equity driver significantly impacts the leader firm. However, the impacts of value and relationship equity drivers are bigger for follower firms. The above results suggest that firms need to build CRM strategies that consider the competitive situation of the market and their position.

• ETRI Journal
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• v.38 no.4
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• pp.757-766
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• 2016

This study was conducted to examine the usage effects of an augmented reality head-up display (AR-HUD) system on the risk perception and psychological changes of drivers. To do so, we conducted an experiment to collect the driver response times for vehicles and pedestrians as their risk perception behavior, and used a driving behavior determinants questionnaire consisting of Problem Evading, Benefits/Sensation Seeking, Anti-Personal Anxiety, Anti-Personal Angry, and Aggression factors for collecting the psychological characteristics of the drivers. Thirty drivers were randomly assigned into an in-vehicle AR-HUD using group and a control group. As a result, the Anti-Personal Anxiety and Anti-Personal Angry factors were negatively correlated with the response time for the control group. In contrast, these results were not shown for the in-vehicle AR-HUD system using group. These results indicate that the in-vehicle AR-HUD system may partially induce a relaxation of tension or stress for drivers with a high level of interpersonal anxiety. Therefore, the in-vehicle AR-HUD system might contribute to not only the visual safety driving behaviors of drivers, but also to their psychological driving safety with specific characteristics.